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Beverage Business Strategic Plan 2022
Agenda
The TNBL Journey 2019-2022
Beverage Category Snapshot - Nigeria
Industry Trends & Consumer Insights
Way Forward: New Age Drinks Pipeline
Volume Projections Till 2027
Key Takeaways
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TNBL Journey 2019-2022
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Challenges
In Mn $
In Mn Liters
Utilization
Slower growth than expected due to
premium-ness over number 1 player
Limited product portfolio due to machinery
limitation
Successes
Able to develop new flavors & products
2019
2020
2021
2022
Able to build trade confidence in the brand
- X distributors
- Y Mega Subs
- - direct retail reach
Able to utilize 70%+ plant capacity
Premium-ness to Chivita
8%
53%
10%
Co-man in tetra pak & Pet bottle
Investment till 2022
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Capital Employed
Fixed Assets
$xm
Working
Capital
$ym
At 100% capacity
Losses
$xm
Marketing
investment
$xM
Interest
Costs
$xM
Loss
Funding
$xM
Factory
Turnover
$xm
Break Even
By x year
NPAT
$xxx
Beverage Category Opportunities Ahead of us
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In Mn $
Juice and
Nectar, 71
New Age
Drinks*, 63
Tea Based
Drink, 7
Yoghurt, 130
FFSD, 147
Pouch
3%
CSD, 1,240
Tetra
7%
Energy Drink,
244
Pet
39%
Can
19%
Glass
32%
Malt, 957
CSD, Carbonated Soft Drinks | FFSD, Fruit Flavored Still Drinks | JNSD: Juice Nectar Still Drinks
Tetra Pak Compass, All Liquid Food, 2020, Nielsen
*New age drinks: Plant based drinks, Sports supplement Drinks,
Functional drinks, Dairy Alternatives
Industry Trends & Consumer Insights
Wellness Pursuit
61%
Feel the need for a
healthier lifestyle
37%
Conscious about
vitamins & minerals
in packaged foods
35%
“Lower sugar”
claims are
appealing
Value Pursuit
78%
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Sustainability Accountable
Claim about paying
more attention to
prices
48%
Say that they would
hunt for the best
prices
10%
Reduced average
spend/person on
non-alcoholic drinks
Category Forecasts for Nigeria
7.5%
$300m
Estimated
27%
Immunity, Sugar reduction, Gut health,
Clean label claims are gaining ground
FMCG Gurus Global report 2022, 2019
Brands are resorting to smaller pack
sizes to maintain price points
Kantar Nigeria C19 barometer 2021
Statista June 2022
Juice Drinks
CAGR 2021-26
Coca Cola, Nestle and Unilever have
started public initiatives
https://bit.ly/3Chpkv0
https://bit.ly/3dumBUS
New Age Drinks
CAGR 2021-26
$210m
Estimated
Euromonitor: Market Intelligence
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New Age Drinks Innovation
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Innovation Pipeline
Plant Based Drinks
Dairy alternatives
Meal replacement drinks
Avoidance
Replenishment
Replenishment Drinks
Isotonic drinks
Protein drinks
Indulgence
Kids Health
Fortified drinks
(Zinc, Vitamins)
Innovation Framework
Plant Based Meal Replacement Drinks
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Base: Traditional Local Drink - Tiger nut milk
Highly Nutritious drink with 8 essential Minerals
Completely Natural,
With no preservatives
Refuel on the Go!
Super Healthy
High energy Superfood
Power of Vitamins
& Minerals
High value perception
Reach $xxM within 2027
Low Sugar
Hurdle:
Can only be done in
Aseptic packaging
(Tetrapak lines)
High Energy
High Protein
Locally sourced
Functional Replenishment Drinks
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Isotonic Drinks for complete rejuvenation of the body
Refreshing drinks with high value addition
Variants
Retain your vitality!
Water replacement
Fitness appeal
Benefit Claims
Isotonic
Drink
High Protein
Drink
Reach $xxM within 2027
Reduction of tiredness and
fatigue
6 Electrolytes
2 Electrolytes
Hurdle:
Best suited for hot
filled pet lines
Calcium contributes to
normal muscle function
Vitamin C
10g protein
100 kcal/500ml
60 kcal/500ml
Sodium & Chloride: Help to
replenish hydration
Rich in Vitamin C: Immunity
enhancement
Goodlife Magik For Healthier Children
Over 50% mothers say
that they give juice to
their children for health
and nutrition
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Superfood based
nutritious Drink for
children
Extremely high in Vitamins and Minerals
Zn
Zinc deficiency causes 14% of
the diarrheal deaths in children
Iron
68% Nigerian children below 5
years suffer from Iron deficiency
Demand Spaces Study, Tetra Pak & Kantar Added Value 2018
Our current portfolio offers Vitamin C fortification for Immunity
National Nutrition & Health Survey (NNHS) 2018
Launch by xx date
Volume Projections Till 2027
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Milestones
‘24
‘23
‘22
‘25
‘27
‘26
Hit capacity & deliver NPAT by xx
Initiate Capex for Pet and tetra lines by xx
Launch innovation pipeline products by xx
$ Mn
xx
xx
xx
xx
xx
xx
xx
xx
x Liters
x Liters
xx
xx
New Age
x Liters
Tetra pak
Building
Blocks
for 2027
xx
xx
Pouches
Mn Lit
Pet
Hit $xx annual Value by x
x Liters
Key Financial Indicators
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2023
2024
2025
2026
x
x
x
x
x
x
Gross Profit
x%
x%
x%
x%
x%
x%
Operating Profit
x%
x%
x%
x%
x%
x%
NPAT ($ Million)
x
x
x
x
x
x
Particulars (Mn USD)
Sales ($ Million)
2022
2027
Key Takeaways
Hit capacity by x &
deliver positive NPAT
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Establish ourselves as
a strong player in the
New age drinks
Grow turnover to $x by
x
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Thank You