Suning Tesco organizational environmental analysis report
1. Political/Legal
At present, the domestic political situation is stable. The existing
economic system and the macro policies of national economic development
are conducive to the development of enterprises.
Moreover, Suning Electric appliance is a leading enterprise in Jiangsu
Province and plays an important role in the economic development of Jiangsu
Province. The local government of Jiangsu Province has also issued relevant
policies to promote and protect the development of Suning and Tesco.
In recent years, China's legal environment has been gradually
established and improved. The legal norms related to enterprises and their
activities mainly include the constitution, basic laws, administrative
regulations, local regulations, etc. they have been gradually improved. Among
them, the legal norms related to enterprises constitute the most basic
contents of the enterprise legal environment, such as price law, consumer
rights and interests protection law, contract law, patent law, environmental
protection law Labor law is also gradually maturing.
For the home appliance industry, the promotion and implementation of a
series of policies and measures such as "home appliances to the
countryside", the project of benefiting the people with energy-saving products,
and the "old for new" of home appliances have effectively stimulated the
demand of the home appliance market.
2. Economic
With the continuous development of network technology, people are
gradually used to online shopping, followed by the rise of e-commerce
industry, the number of e-commerce is increasing rapidly, and the number of
competitors is also increasing.
Due to the impact of the epidemic, the stores of home appliances and 3C
will either suspend business or shorten business hours, and offline retail will
certainly be affected. Home appliances and 3C are the main revenue of
Suning Tesco.
On the other hand, the epidemic has changed consumption habits and
inevitably squeezed offline demand to online demand. This is a squeeze
under special circumstances for offline retail.
3. Sociocultural
China is now facing an era of gradual popularization of electrification.
Household appliances are now a rapidly developing industry. With the rapid
popularization of household appliances, household appliances have become
an indispensable part of ordinary people's homes.
4. Technological
In the rapidly changing environment of scientific and technological
innovation, the development of science and technology has brought great
changes to our commodity market. The progress of science and technology
has accelerated the innovation of enterprises and brought opportunities for
enterprises to develop new products and new markets. The emergence and
rapid upgrading of computers, flat panel, LCD and plasma TVs provide a
broad product selection space for chain home appliance stores such as
Suning. At the same time, the most cutting-edge technical products are also
increasingly attracting the attention of consumers.
Technological innovation provides Suning home appliance stores with
opportunities to explore new markets: the development of electronics,
communication and Internet technology enables enterprises to improve the
speed of information transmission and provide new channels for product
marketing.
Nowadays, the development of logistics configuration system, network,
WMS, TMS and other advanced information system technologies has played
a great role in the development of Suning.