How to make it in the new music business
 Making it in the new music business is not about lucky breaks. It’s about
hard work. If you want to succeed in music, you must work harder than
everyone else. You must want it more than everyone else.
1. Why music?
 The first thing you need to do is ask yourself why you want to be a
musician. This will define the course of your career. “Because I love
music” is not the answer you´re looking for.
 The most important thing you should remember is to be authentic. The
reason fans connect to artists on a deep, spiritual level is because artists
bring truth.
 The biggest cause of failure and unhappiness is trading what you want
most for what you want right now.
 People will like the music, but they will love you. You want to be able to
tell your story in a way that people can connect with you on a personal
level.
 A great song is one thing, but a great song with an amazing backstory is
what really sells the project and makes you memorable.
2. The new industry
 In this new industry, you will never be able to just make music for a living.
 You must split your time and money equally between the music and the
business.
 Building loyal fans is the most important aspect of a music career. The
money will follow.
 In today’s industry you need to have these roles covered by you or your
team: graphic designer, recording engineer, videographer, photographer,
digital specialist.
 The manager is the most important person in your operation. He is the
liaison between the artist and everyone else, he handles the business.
 Agents book your shows and negotiate what you get paid at these shows.
They typically take a 10%-20% commission. They typically do not
promote these shows.
3. Recording
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4. The release
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5. Building a fanbase one fan at a time
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6. Playing live
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7. Booking and promotion
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8. Touring
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9. How to make real money playing colleges
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10. Sponsorships and investments
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11. How to master the internet
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12. The new asking economy
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13. How to get all the royalties
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14. How to get music placed in film and tv
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15. Bump everyone else off the cover
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16. Outro
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