Business Studies Department, BUKC
1




Be able to understand the Inside - Out
approach i.e. to start with oneself is
required for personal and interpersonal
effectiveness
Differentiate between:
◦ Personality Ethics & Character Ethics
◦ Primary & secondary greatness
What is the power of paradigm & paradigm
shift, principle-centred paradigm,
principles of growth & change?
Describe a new level of thinking
2
3
4
5
6
7
8
Character
Ethic
Personality
Ethic
9
 Character
is like a tree &
reputation like a shadow.
The shadow is what we think
of it, the tree is the real
thing.
Abraham Lincoln
10

a) CHARACTER ETHIC :- Things like integrity,
humility, temperance, fidelity, justice,
compassion, patience, industry, simplicity,
modesty, contribution, responsibility,
courage, the Golden Rule through which the
people can only experience true & enduring
success. These attributes are the
foundation stone of success. The character
ethic teaches us that there are basic
principles of effective living and that
people can only experience true success and
enduring happiness as they learn and
integrate these principles into their basic
character.
11

b) PERSONALITY ETHIC:- more
importance is given to the
personality of a person rather
than the character, for achieving
success. This emphasises more on
quick-fix influence techniques,
communication skills & positive
MENTAL attitude.
12
13
The real source
of lasting
effectiveness
lies in a strong
Character
- the roots, the
foundation
14
Before we focus on
techniques or
how to be more effective
with others,
Give our first energies
to our own
.
15




People worry about their and
their family’s image in other’s eyes
Our motives and perceptions
influence our views more than the
character ethic.
People should develop valuebased motives and perceptions.
“Search your own heart with all
diligence, for out of it flow the
issues of life.”
(Bible)
16
(SOCIAL RECOGNITION FOR THEIR
TALENTS)



You may be able to get by in
short-term by charm, skill and
pretension.
Pick up easy and quick techniques
from Personality ethic
Challenges of life will force true
motives to surface and human
relationships will fail.
17
 Many
people having good
image lack primary
greatness or goodness in
character
 Secondary greatness
without primary
greatness is A mere facade
18
Integrity and goodness of
character bring primary
greatness.
 Character communicates most
eloquently.
 When people have primary
greatness but lack skills of
secondary greatness, it does
affect their life but these
effects are still secondary.

19
20
21
22
23
24
 There
is a consensus
that constantly
surrounds them –
 They all share the
same fundamental
VALUE SYSTEMS
25
26
 These
are universal.
 These are principles.
 Every one of the 7 Habits
represents a principle.
 Are our HABITS & VALUES
aligned with principles
and the Natural Laws?
27
The
Power of
Paradigm
Means a model, theory,
perception, assumption
or frame of reference
Both Character Ethic and
Personality Ethic are
examples of social paradigms
28
The
Power of
Paradigm
It is the way we “see”,
“understand” and
“interpret” the world - our
mental “MAPS“
29
 Two
main categories of
our mental maps
 Maps of the way things
are, “Realities” and maps
of the way things should
be “Values”
 We interpret everything
we experience through
these mental maps, which
we hardly question.
30
31
32
33
34
35
36
The more aware we are of our
basic paradigms or
assumptions
 And the extent of influence of
our experience;
 We can take more responsibility
for our paradigms, examine
them, test them against reality
and other’s views
 Thus, gaining a more objective
view.

37
(Shift FROM ONE WAY OF SEEING
THE WORLD TO ANOTHER)

“If you want ... Minor changes
in your life, work on your
behaviour. But If you want to
make significant, quantum
breakthroughs, work on your
paradigms.” (Stephen r. covey)
38
We can’t very much change our
SEEING without simultaneously
changing our BEING & vice versa.
 Our change of vision is a
result of – and limited by – our
basic character.
 Paradigms are powerful
because they create the lens
through which we see the world.

39



The Character Ethic is based on
the idea that that there are
principles that govern human
effectiveness
Such principles are fairness,
integrity, human dignity, service,
excellence, etc.
When our paradigms are aligned
with these principles, they become
accurate and functional.
40
 In
life, development and
growth takes place in a
natural order. It applies
to individuals, families,
relationships and
organisations.
 There is no shortcut in
this natural process
41



The Personality Ethic conveys
that we can take some dramatic
action, shake things up, motivate,
or do a better job through new
people.
The paradigms of Personality
Ethic may be affecting the way we
see our problems.
Let us get away from the
temporary solutions of BandAids and aspirin.
42
 A new level of thinking
 It is principle centred, characterbased, inside-out approach to
personal and interpersonal
effectiveness.
 Inside-out means to start first
with self, even more fundamentally,
to start with the most inside part
of self- with your paradigms, your
character, and your motive.
43
43
A New
Level of
Thinking
The significant problems we face
cannot be solved at the same
level of thinking we were at
when we created them.
Albert Einstein
44
We need a new level of thinking
— a paradigm
based on the principles that
accurately describe the
territory
of effective human being and
interacting — to solve these
deep concerns.
45
 Inside – Out approach says that
we have to change ourselves, the
way we see things, achieve a
personal and PRIVATE VICTORY
before PUBLIC VICTORY to impact
others.
 Don’t put personality ahead of
character, to try to improve
relationships before improving
ourselves.
 It is a continuous process of
renewal based on laws that
govern human growth &
46
1)Principles::- These are guidelines for human
conduct that are proven to have enduring,
permanent value.
2)Ethics :- Ethics are that dimension of human
thought & behaviour that is guided by
standards & principles of appropriate conduct.
It involves a commitment to do the right thing.
3)Values :- Values are one's judgments about
what is important in life. Values tell people
what is good, bad, right, wrong, beneficial,
important, useful, beautiful, desirable,
appropriate.
4)Paradigm :- It is our perception about the
world. It is the way we see the world-not in
terms of visual sense of sight, but in terms of
perceiving , understanding & interpreting the
world.
5)Habits :- An acquired pattern of behaviour that
47
often occurs automatically.
Any Questions?
Business Studies Department, BUKC
48
Thank You
Business Studies Department, BUKC
49