Brand
Creative
Purpose
Story
MarcPoschDesignGroup.
Branding/Digital Marketing
Presentation
A QUICK
Marc Posch Design Group
Greetings from Los Angeles.
Marc Posch, Peter Scheer, Fanny Milcent-Baudoin..
and the rest of the team.
Inspire
“There are only two ways to influence
human behavior: You can manipulate
it, or you can inspire it.” – Simon Sinek
About us
We are Marc Posch Design Group, Branding/Digital
Marketing, based in downtown Los Angeles. As a team
of creatives, thinkers and developers we are known for
helping emerging tech and manufacturing companies to
disrupt, stand out and grow. With our experience, deep
industry expertise and all the collaborators to make it
happen, we inspire success.
We bring together...
..strategic thinking, creative fire, and practical
know-how to help entrepreneurs realize their vision.
Our approach is as practical as it is visionary while keeping things as simple as
possible. Our proven 4-step program helps to transform an idea into a tangible
product or service offering people want to buy. It begins with a vision and a clear
definition of the value you want to create, and it ends with a product that builds
assets. Having developed over 300 brands, we have found this 4-step program
very effective to manage the process: Discover, Define, Design, and Deliver.
Capabilities
At the core of what we do are two things: Consulting and
Creative. Consulting that analyzes the status and provides
a diagnosis - and Creative that delivers the medication.
Our job is to offer a fresh and unbiased 10,000 ft view to a situation a company may be
struggling with: How can we sell more? How can we expand our audience? How can we
introduce a challenger product? We create corporate and consumer brands that are as
successful in the US as well as in Europe or Asia. We develop engaging experiences for
our clients that range from brand identities and visual systems to digital, retail and B2B
communications. With innovative ideas that disrupt, and design that connects.
We believe...
...that only when we define the brand first, it’s purpose, the
unique brand story, and then develop the creative, whether
it’s a brand identity, a packaging concept or the web appearance, only then do we have a chance to craft a successful
product. We have seen it over and over: Brand, Purpose,
Story and Creative - together it’s the winning combination.
Brand
You are either a commodity or a brand. Commodities sell
over price, brands sell over value. A Premium Brand sells
for more because it has earned its place in the spotlight.
“A Brand is a shortcut.” – Seth Godin
Purpose
The Millennial consumer is a new breed: they have
more options than ever at their disposal, and more
access to infomation than any generation before.
What Millennials primarily are looking for in a product is not what it does, but
what the product stands for. Today, purpose and meaning are the key drivers
that trigger buying decision in a saturated market. Method, Patagonia, Apple
and Zappos are examples of brands that have made the committment.
Story
Stories can capture our imagination. They provide life
and value to a brand. They charge a logo with meaning.
A logo without a story is just a hollow container.
We are tribal animals. It’s in our DNA. Without a tribe we can’t survive. Since the
dawn of mankind stories have provided the glue that holds a tribe together. The same
applies to consumer behavior. Recent neuroscience studies have shown that people
respond in a similar way to religious symbols as they do to popular brand icons.
Creative
The visual aspects of a brand are the tip of the iceberg.
It’s what sends the signals and reminds a customer about
the values of a company or a product.
It’s the yellow arches on the side of the road that signals “quick bite to eat”, and the star on
the hood of a car that stands for luxury, prestige and fine craftsmanship. Creating symbols,
brand identities or packagings are an important part of what we do, if not the most important. It’s where strategy and creativity merge and new things are born. It’s where ideas
become reality and someone’s vision turns into a product that ends up on a store shelf.
Our Team
“A small team, committed to a cause bigger than themselves, can achieve absolutely anything.” – Simon Sinek
GREAT INSTEAD OF BIG. We have chosen to be great instead of big. Part of our process and our success - is to work as a “Fluid Agency”, as a small core team flanked by proven and
experienced creatives, marketing and production experts of their respective fields. It allows
us as a lean and agile design studio to focus on our role as architects and strategist to create
powerful results for our clients in greater Los Angeles, the US, Europe and beyond.
LANCE WIG, Technical Director,
Programming
MARC POSCH, Principal, Creative Director
Swiss-born Marc Posch founded the Marc Posch Design Office in Munich/Germany. Under his leadership, the company developed a reputation for innovative
thinking and design that helped his clients grow.
His office created brand and design concepts for over 300 technology companies
such as Apple Germany and BMW as well as numerous start-ups, and worked on
various marketing campaigns in the world of European commerce.
Marc relocated to Southern California in 2000. Based in Downtown Los Angeles
ever since, Marc Posch Design, Los Angeles (MPD/LA) continues to thrive through
the collaborative energy of a dedicated team of talents under Marc’s leadership.
PETER SCHEER
Strategist,
Brand Consultant
Peter is an expereinced
brand strategist with a solid
background in the tech and
manufacturing industries. His
strenghts are strategy consulting, from positioning, concept, story to copy. With dual
expertise for B2B marketing
and employer branding. Specializing in specialists - High
Tech Professionals from DAX,
MDAX and SMEs
Work
B2B Marketing
Alupro Oy, Tuusula, Finland
(Bausicherheit)
b-plus automotive GmbH
DAIKIN Airconditioning
Germany GmbH
Device Insight GmbH,
München (IoT Plattform,
Industrie 4.0)
Innovationszirkel Industrie
4.0 im Mittelstand, München/
Würzburg
Kontron AG, Augsburg
Mensch und Maschine AG,
Wessling (CAD/CAM Software)
Lance has worked in design and web development for over 11 years. After earning
a Web Technology Associates degree from
AB-Tech College, Lance began creating
custom dynamic web designs using open
source CMS packages like Drupal, Joomla
and WordPress. He works diligently to
solve common development problems
using standard programming tools such as
PHP, MySQL and jQuery.
Moralt Tischlerplatten, Bad
Tölz
MUK-IT Münchener Unternehmerkreis IT
Neopost GmbH, München
(Postbearbeitungslösungen)
Océ Venlo & Poing/München
(Digital Production Printers,
Software, Consumables)
Tebis AG, CAD/CAM
Brand Consulting
Technologiekonzern M-DAX
(Turbinenantriebe, Servicelösungen Air Carrier)
b-plus automotive GmbH,
Deggendorf (automatisiertes
Fahren, connected car, mobile
Automation)
DAIKIN Airconditioning Germany GmbH, Unterhaching
ICC International Chamber of
Commerce, Paris (World Business Organization)
Kontron AG, Augsburg (Embedded Technologies)
Moralt Tischlerplatten GmbH
& Co. KG, Bad Tölz (innovative Holzwerkstoffe)
OHOE Open House of Energy
GmbH, München (Systemhaus für Energieeffizienz)
Tebis CAD/CAM Technische
Informationsysteme AG, Martinsried (CAD/CAM Software
und Prozesslieferant)
Our Team
We can’t be good at everything, and we are
nothing if we can’t translate our ideas into
results. That’s why work with experts in their
respective fields, with friends and partners in
Paris and Munich, with people we can trust
and rely on to get a beautiful job done.
Peter Scheer, Munich
Brand Consulting, Strategy, Development, Marketing Communications,
Advertising, Employer Branding,
Recruiting Advertising
Fanny Milcent-Baudoin, Paris
Fanny help us with all PR, content/
copy writing and Social Media needs,
especially in the B2B sector.
Samples
Softlab AG
Award winning print campaign for a software house.
America Chung Nam
Visual identity, website and tradeshow design for an international logistics and recycling company.
Let the work speak for itself.
Amauri
Catalog and website for an importer of patio umbrella and furniture.
Amauri USA is a young company from Orange County. They asked us
to provide a strategy and visuals that would allow them to present their
products in a bold and stylish way with a California flavor. The umbrellas
were photographed in Los Angeles (Photographer: John Skalicky) and
later inserted digitally into stock photos (Dreamstime).
Various
Logos
More...
...hospitality
Fleischmann’s Steakhouse and Wine Bar
Objective: The owners of Fleischmann’s, veterans in the hospitality industry in Europe, approached us with a unique new
restaurant concept. The Fleischmann’s was defined as a new
type of steakhouse and wine bar. Hand in hand with the architects we created a visual language that delivered a contemporarty, upscale experience with a classic American flavor. We
then developed the corresponding website and social media
presence.as part of their ongoing, marketing measures.
More...
...consumer products
Clients
Manufacturing/Retail
Information Technology
Activ8Vapor LLC, Los Angeles
Amauri USA, Irvine
Capital Cooking,
Santa Fe Springs
Easton Foundations, Studio City
Quest Impact, Shanghai
Santec, Torrance
Santo Diablo, LLC, Los Angeles
Seixa Nutraceuticals, LA
SHARP Industries, Torrance
Shugarsoap, Los Angeles
TSL, Hong Kong
America Chung Nam,
Los Angeles
Apple Germany, Munich
Aqualitec, Santa Monica
Aruspex, Inc., San Francisco
ETA/Environmental Testing,
Los Angeles
Hitachi America, Ltd., XBRL
Solutions Group, Santa Clara/CA
IdeAttack, Los Angeles/Singapore
Jacobus Consulting,
Rancho Santa Margarita
Leolo IT & Media, Glonn/Germany
Mocana, San Francisco
Nexus Partners, Menlo Park
Pentacode, Munich
Rockley Publishing, Ontario/
Canada
Savvion, Santa Clara, CA
Softlab AG, Munich
Standard Tel Networks,
Long Beach
The ContentWrangler,
San Francisco
Tebis AG, Munich
Tier Logic, Menlo Park/CA
“Marc, to see our vision come to life and in such an elegant, professional way takes my
breath away. We more than love them, they are a lifetime of work put to creative art. Thank
you could never convey the gratitude we feel but I will say anyway, thank you, thank you.”
Sandra Jacobs, C.E.O. Jacobus Consulting, Inc
Comments
“Marc has an incredible design vision that flexes to meet the unique needs of each of his
clients. I have never seen him meet a challenge where he doesn’t meet -- and exceed
-- expectations. I always trust that I can get great design work done on time and with as
little fuss as possible.” Stuart McFaul, C.E.O. Spiralgroup
“The website for our new product was finished ten days after the initial briefing and our sales increased by
350% within the first six months after its launch, with the first online contact literally within 24 hours after
publishing the site. I found the cooperation with Marc Posch Design to be extremely constructive, absolutely
issue orientated and outstandingly fast in the execution of the set goals.” Lorenz Strasser, Pentacode, Munich
“Marc’s intuition and forward-looking design have given us the progressive CI we can identify with. It
provides the professional approach and support in our communication with clients. Many clients have
expressed their appreciation for Leolo’s outstanding print and online presentation. “ Henri Cujass,
CTO Leolo IT, Munich, Summer 2015
Thank you.
548 S. Spring Street #PH10
Los Angeles, CA 90013 U.S.A.
213.341.1642 office
213.446.7986 mobile
Peter Scheer/A,S,M,
Rauchstraße 7
81679 Muenchen/Germany
089.41 760 516‬
info@marcposchdesign.com
www.marcposchdesign.com
medium.com/marc-posch-design
@marcposchdesign
OPUS Brand Consult Partner
© Marc Posch Design Group