Lesson Plan in Grade 8 English Learning Competency: Analyze intention of words or expressions used in propaganda techniques. EN8V-IIIb-26 I. Objectives At the end of the lesson, the students will be able to: a. Define what is propaganda, b. Identify different propaganda techniques; and c. Appreciate the importance of propaganda techniques in advertisements/ commercials. II. Subject Matter Topic: Propaganda Techniques References: MELC page 139, BOW page Learning Module pp 1-7 https://www.google.com/search?q=necafe&tbm=isch&ved=2ahUKEwjjg8bU yK https://www.google.com/search?q=cornetto+ice+cream&tbm=isch&ved Materials: Laptop Visual Aids Videos/Pictures III. Procedure 1. Preliminary Activities Prayer Greetings Checking of attendance Classroom management 2. Review The teacher asks the previous lesson about on examining biases. 3. Motivation The teacher will show famous tag line from tv advertisements and let the students identify its product. 4. Unlocking of difficulties publicity- advertisement policy- procedure misleading-to give wrong impression deceptive- tending to be false distorted- altered or to twist from true systematically- following a method /arrangement 5. Lesson Proper A. Activity The demonstrator will present the lesson objectives. The teacher will show a video clip on common Filipino tv commercials then proceed to the discussion. Question: 1. What does this video all about? 2. How do these advertisements influence us to buy their products? Propaganda - publicly to promote something: information put out by an organization or government to promote a policy, idea, or cause misleading publicity: deceptive or distorted information that is systematically spread. - It is a form of communication that is aimed at influencing the attitudes, perspectives and emotions of people or communities toward some cause or position by presenting only one side of argument. Basic Propaganda Techniques: 1. Bandwagon - persuading consumers by telling them that others are doing the same thing. 2. Testimonial - when a product is sold by using words from famous peopleor authority figures. 3. Transfer - when a product is sold by the name or picture of a famousperson or thing but no words from the said person or thing. 4. Repetition - when the product‘s name is repeated at least four times inthe ad. 5. Emotional Words - words that will make a consumer feel strongly aboutsomeone or something are used. B. ANALYSIS The teacher will show another video clip from tv commercials. Ask the following questions: Questions: 1. Have you bought the product based on its way of advertising? Why? 2. How do you decide which product to buy or what idea to support? C. ABSTRACTION The students will answer the following questions orally. 1. What did you observe in the presented commercials? 2. Do the commercials affect you in different ways? 3. Which among the three commercials do you like the most? Why? 4. Did the commercials persuade/ encourage you to buy or patronize them product? 5. Which among the 5 characteristics of Commercial No.1 encouraged you tobuy the product? D. APPLICATION The class will be divided into four (9) groups. Each group will watch the Breeze – Good Experiment Commercial and Voice Combo Sandwich, they will answer the checklist about the commercial. Rubric for Grading Criteria Correctness 10 pts Cooperation 5 pts 5 pts Neatness Total 30 pts Commercial No.1: Breeze-Good Experiment Commercial Characteristic Strongly Disagree Agree Disagree Strongly Agree 1.gives us enough information about theproduct 2.maximizes the time 3.teaches about the human values 4. very entertaining 5.suitable to all ages Commercial No.2: Voice combo Characteristic Strongly Disagree 1.gives us enough information about the product 2.maximizes the time 3.teaches about the human values 4. very entertaining 5.suitable to all ages Disagree Agree Strongly Agree IV. Evaluation Direction: Read the following lines, phrases or sentences from the scenes in the Philippine TV Commercials. Tell whether they fall under bandwagon, testimonial, transfer, repetition and emotional words. Write your answer on the space before the number. 1. The ladies sing…Caronia…Caronia…Caronia 2. The father in the commercial of PLDT NDD said to his son “Kungsaan ka masaya,suportahan taka. 3. Manny Pacquiao says “Hindi ako takot umaray,may Alaxan FRnaman”,expert sa body pain, bilis magpagaling. 4. Alden Richards and Maine Mendoza sing Paniwalaan Mo in theendorsement of Mc Donalds. 5. Six women who are washing their clothes using Ariel 7.50endorsed the product. V. Assignment Write your answers on a one (1/2) sheet of paper. Question: How did these words make the ads more effective? Prepared by:
