Management Functions
of
Pathao Bangladesh
Bangladesh University of Professionals
FACULTY OF BUSINESS STUDIES
Master of Business Administration (Professional)
Section – C, Batch-34.
TERM PAPER ON
Management Functions of Pathao Bangladesh
Course Name:
Management and Organizational Behaviors (MGT 7301)
Submitted To:
Ashik Abdullah
Lecturer, Bangladesh University of Professionals
Submitted By:
Student ID
Name of Student
23230340015
Shahriar Hasan
Date of Submission: November 20, 2023.
Letter of Transmittal
November 20th, 2023
Lecturer Ashik Abdullah Course
Instructor
Faculty of Business Studies
Bangladesh University of Professionals (BUP)
Subject: Submission of report on “Management Functions of Pathao Bangladesh”. Dear Sir
I hope this letter finds you in good health. I gladly submit my report on the "Management Functions of Pathao
Bangladesh" as a requirement for this course. This comprehensive document has been carefully produced, using
information from websites, reports that have been published, and other library resources.
With certain restrictions, I have really tried to include every relevant topic that falls under the authority of the
report. I hope that these results meet the requirements of the course. I would want to express my appreciation for
providing our Management and Organizational Behavior class with an insightful and entertaining experience.
I respectfully submit this paper for your keen assessment and priceless insights. We look forward to hearing from
you, as it will surely help us improve this.
Sincerely yours,
Shahriar Hasan
ID: 23230341015
MBA, Batch-34(Professional)
Section-C
i
Acknowledgement
I express my deep gratitude to the Almighty and Gracious God for the successful completion of this report. The
process involved visiting the company, conducting thorough research on websites, articles, and relevant
documents. However, pivotal to this endeavor was the guidance of my instructor, Lecturer Ashik Abdullah, who
played a crucial role in providing valuable insights into the report. I am profoundly indebted to him for his
unwavering support and advice, which proved instrumental in the meticulous preparation of this document. His
expertise and encouragement have been invaluable throughout this journey, and I am sincerely appreciative of
the mentorship provided. This report stands as a testament to the collective efforts invested, and I am sincerely
thankful for the guidance received.
iv
Table of Contents
Chapter 1: Introduction……………………………………………………………………………….1
1.1 Introduction………………………………………………………………………………………….1
1.2 Origin of the Report…………………………………………………………………………………2
1.3 About Pathao Bangladesh…………………………………………………………………………...2
Chapter 2: Planning……………………………………………………………………………………3
2.1 Vision and Mission……………………………………………………………………………….…3
2.2 Planning Strategy of Pathao…………………………………………………………………………3
Chapter 3: Organizing…………………………………………………………………………………5
3.1 Organizational Structure of Pathao……………………………………………………………….…5
3.2 Platforms of Pathao…………………………………………………………………………….……6
3.3 Departments of Pathao………………………………………………………………………………7
Chapter 4: Leading…………………………………………………………………………………...11
4.1 Leadership Opportunities at Pathao…………………………………………………………….….12
Chapter 5: Controlling…………………………………………………………………….……….…13
5.1 Controlling…………………………………………………………………………………………13
5.2 Employee KPI Acquisition…………………………………………………………………………14
5.3 Planning and Control……………………………………………………………………………….15
Chapter 6: SWAT…………………………………………………………………………………….16
Chapter 7: Conclusion………………………………………………………………………………..18
v
Summary
In this comprehensive overview, we delve into the conceptual knowledge from the standpoint of Pathao
Bangladesh, a prominent ride-sharing company making significant strides not only in Bangladesh but also within
the broader Asian context. Management, defined as the art of designing and maintaining an environment
conducive to smooth organizational operations and the attainment of targeted goals, is explored in the practical
context of Pathao.
The report meticulously outlines the brief history of Pathao, shedding light on its journey and evolution. Core
management functions—planning, organizing, staffing, leading, and controlling—are discussed both succinctly
and thoroughly within the specific framework of Pathao Bangladesh. Planning involves selecting missions and
objectives, while organizing focuses on the grouping of activities and resources. Staffing pertains to filling
positions in the organizational structure, leading involves influencing individuals towards organizational goals,
and controlling encompasses the alignment of achieved goals with standards, identifying discrepancies, and
revising plans accordingly.
Furthermore, the report highlights Pathao's commitment to social responsibility. The company prides itself on
employing highly professional and experienced managers in areas such as production, marketing, financing, and
purchasing. Pathao's well-structured organization reflects efficiency, contributing positively to society and the
country. The corporate mission and vision of Pathao Bangladesh demonstrate a socially responsible decisionmaking approach, making it a noteworthy player in the ride-sharing industry.
This overview encapsulates the essence of Pathao Bangladesh, emphasizing its managerial principles, historical
trajectory, and commitment to social responsibility in the dynamic landscape of ride-sharing services.
vi
Chapter 1: Introduction
1.1 Introduction
Pathao Bangladesh, a pioneering ride-sharing company, originated in 2015 as a delivery service utilizing
a fleet of motorcycles and bicycles. Initially serving as a delivery partner for prominent E-Commerce
companies in Bangladesh, Pathao swiftly evolved. In 2016, the company diversified its offerings by
introducing bike-sharing services, garnering substantial success with over 100,000 drivers and
approximately 1 million users nationwide by March 2018.
Venturing beyond national borders, Pathao extended its services to Nepal in September 2018, marking
the company as the first Bangladeshi entity to provide On-demand Transport Sharing services abroad.
Notably, Pathao achieved a significant milestone on December 3, 2019, becoming the inaugural major
ride-sharing service provider in Bangladesh to receive an enlistment certificate from authorities.
As Bangladesh's fastest-growing technology startup, Pathao is committed to addressing the nation's
infrastructural challenges. Originating as a delivery service, the company has transitioned into the ridehailing transportation space. With a dynamic fleet of motorbikes, Pathao leverages technology to
redefine transportation in Bangladesh. The company's vision extends beyond profit maximization,
focusing on providing employment opportunities and simplifying logistics and transportation
challenges.
Pathao's organizational structure is rooted in the principles of efficiency, innovation, and social impact.
The brand's journey, from facilitating E-Commerce deliveries to transforming into a comprehensive ridesharing platform, reflects its dynamic and adaptive approach to meeting evolving consumer needs. With
a vision to introduce Pathao Emergency, the company continues to pioneer solutions that contribute to
the well-being and convenience of its users.
Management Functions of Pathao Bangladesh | 1
1.2
Origin of the Report
This report is a post-graduation requirement for the MBA students of Bangladesh University of
Professionals (BUP). This study is a partial requirement of MBA curriculum at the Bangladesh
University of Professionals (BUP). The main purpose of report is to get the student exposed to the
real business world. Being the student, the main challenge was to translate the theoretical concepts
into real life experience. The report and the study have following purposes:
1.3
•
To get and organize detail knowledge on the practical business world.
•
To experience the real business world.
•
To compare the real scenario with the lessons learned in course.
About Pathao Bangladesh
Pathao, Bangladesh's trailblazing ride-sharing company,
holds the distinction of being the first in the nation to receive
an enlistment certificate from authorities. Established in
March 2015 by a trio of visionary leaders—CEO Hussain M.
Elius, Co-founder Fahim Saleh, and Shifat Adnan—Pathao
embarked on its journey by introducing a fleet of motorcycles
and bicycles as a delivery service, initially catering to various
E-Commerce companies in Bangladesh.
Expanding its repertoire, Pathao ventured into bike-sharing services in mid-2016, garnering impressive
traction by enlisting over 100,000 drivers and amassing a user base exceeding 1 million by March 2018
nationwide. Demonstrating its commitment to innovation, Pathao extended its reach beyond national
borders, launching services in Nepal in September 2018, thereby becoming the first Bangladeshi
company to provide on-demand transport-sharing services abroad.
A significant milestone in the company's trajectory occurred on December 3, 2019, when Pathao
achieved yet another first by securing enlistment certificates from Bangladeshi authorities. This marked
a pivotal moment, solidifying Pathao's status as a major ride-sharing service provider in Bangladesh.
Pathao's evolution, underscored by its pioneering spirit, not only revolutionized the local transportation
landscape but also positioned it as a noteworthy player in the global ride-sharing arena.
Management Functions of Pathao Bangladesh | 2
Chapter 2: Planning
2.1 Vision and Mission
Vision: Moving Bangladesh forward and upward by building the platform for entrepreneurs.
Mission: Pathao is creating concrete solutions for solving some of the biggest infrastructure issues
facing the entire country. Since Pathao is mainly an online ride-sharing and logistics service provider,
its primary goal is to address these two major concerns for people all over the nation. The first is to
provide ride-sharing services in order to save time. The other is to deliver their clients' stuff in the
quickest possible time. Nevertheless, it is important to note that Pathao also has the goal of enhancing
technology's ability to transform Bangladesh.
2.2 Planning Strategy of Pathao
Pathao is a rapidly growing technology startup in Bangladesh, focusing on logistics and transportation
solutions. With a unique approach to linking individual performance with organizational goals, the
company addresses the local issue of traffic congestion using a dynamic fleet of motorbikes powered by
technology. The managerial approach involves reporting individual goals and activities up the
organizational structure, emphasizing communication through social messaging apps within clusters.
In terms of marketing, Pathao Rides faces challenges in planning and employs digital marketing, text
messages, and promotional activities like insurance and gifts for riders. While TV commercials are not
a primary focus, the company is considering them in future plans. Pathao believes in strategic planning
to set priorities, focus energy and resources, and align stakeholders toward common goals, emphasizing
the importance of measurable objectives at the tactical, strategic, and objective levels.
For instance, when Pathao entered the food delivery service, they strategically utilized motorbike riders
as freelancers, offering bonuses and flexibility, resulting in becoming the top food delivery service in
Dhaka. However, the company faced initial risks, including gaining trust, poor infrastructure, legal
issues, low female engagement, and safety concerns. They continually address these challenges to ensure
successful operations.
Management Functions of Pathao Bangladesh | 3
The operational plan, a crucial tool for day-to-day activities, requires effective communication from top
management to all staff. Strategies include staff meetings, breaking down the plan into subsets for clarity,
developing measurement and reporting systems, providing training, and incorporating plan aspects into
position descriptions.
Overall, Pathao navigates challenges, adapts strategies, and remains committed to its mission of
providing efficient transportation solutions while staying attuned to the dynamic environment in
Bangladesh.
Management Functions of Pathao Bangladesh | 4
Chapter 3: Organizing
3.1 Organizational Structure of Pathao
Pathao's organizational hierarchy is meticulously structured, led by the Chief Executive Officer
(CEO) at the helm, steering the organization's business strategies. Complementing the CEO is the
Chief Technology Officer (CTO), responsible for overseeing the technical aspects of the
company. Under the CTO's purview, the Information Technology (IT) department thrives,
ensuring technological excellence. Concurrently, the CEO manages a multifaceted portfolio,
overseeing vital functions like Finance, Human Resources, Marketing, and other departments
crucial for the company's overall success. This distinct division of responsibilities ensures a
harmonious synergy between the technical and business facets, facilitating Pathao's continued
growth and success in the dynamic landscape of technology and transportation.
Image: Organization Hierarchy of Pathao
Management Functions of Pathao Bangladesh | 5
3.2 Platforms of Pathao
Pathao, a prominent technology-driven platform, has emerged as a beacon of innovation in Bangladesh's
rapidly evolving digital landscape. The company, founded in 2015, initially made waves with its delivery
and ride-sharing services but has since expanded its reach into various sectors, catering to the diverse
needs of its users. Pathao's success is rooted in its effective operation and management strategies,
seamlessly integrating technology into everyday services.
1. Pathao Bike: Revolutionizing Transportation
At the core of Pathao's operation is its Bike service. This platform revolutionized urban transportation,
offering a convenient and affordable solution for commuting through the bustling streets of Bangladesh.
With a fleet of motorcycles, Pathao Bike has become synonymous with quick and efficient travel,
addressing the challenges of congestion and time constraints.
2. Pathao Car: Comfort and Convenience
Pathao Car extends the company's commitment to convenience, providing users with a comfortable and
reliable option for their daily commute. The Car service caters to those seeking a more spacious and
private travel experience, ensuring a smooth journey from point A to B.
3. Pathao Food: Culinary Delights at Your Doorstep
Pathao's foray into the food delivery sector with Pathao Food has transformed the way people experience
dining. This platform connects users with their favorite local restaurants, allowing them to savor a wide
range of culinary delights delivered right to their doorstep.
4. Pathao Shop: A Marketplace at Your Fingertips
Pathao Shop brings the convenience of online shopping to users through a diverse marketplace. From
electronics to fashion, users can explore and purchase a variety of products, expanding the platform's
offerings beyond transportation and food.
5. Pathao Parcel and Courier: Efficient Logistics Solutions
Pathao Parcel and Courier cater to the logistics needs of businesses and individuals alike. With a reliable
delivery network, these platforms ensure swift and secure transportation of parcels and courier services,
Management Functions of Pathao Bangladesh | 6
contributing to the seamless flow of goods across the country.
6. Pathao Health: Prioritizing Well-being
Pathao Health demonstrates the company's commitment to the well-being of its users. This platform
connects individuals with healthcare services, offering a range of health-related solutions, including
consultations, diagnostics, and medicine delivery.
Pathao's success lies not only in its diverse service offerings but also in its robust management and
operational strategies. The company has effectively decentralized its operations while maintaining
centralized control for critical decisions. Communication channels like G-suite, Workplace by
Facebook, and WhatsApp facilitate efficient collaboration among teams.
In a nutshell, Pathao's journey from a ride-sharing startup to a multi-service platform exemplifies its
adaptability and commitment to addressing the evolving needs of the Bangladeshi populace. With a usercentric approach and continuous innovation, Pathao is undoubtedly shaping the future of digital services
in the country.
Pathao operates seamlessly through specialized departments, each dedicated to distinct facets of its
services. These departments play a pivotal role in achieving Pathao's mission, vision, and goals. With a
collective commitment to excellence, they contribute synergistically, ensuring the organization's success
in delivering innovative solutions and services in the dynamic realm of technology and transportation.
3.3 Departments of Pathao
Pathao operates seamlessly through specialized departments, each dedicated to distinct facets of its
services. These departments play a pivotal role in achieving Pathao's mission, vision, and goals. With a
collective commitment to excellence, they contribute synergistically, ensuring the organization's success
in delivering innovative solutions and services in the dynamic realm of technology and transportation.
•
•
•
•
•
•
•
•
•
•
Finance Department
Sales and Marketing Department
Information Technology Department
Software Development Department
Technical Department
Human Resources Department
Customer Support Department
Internal Audit Department
Corporate Strategy and affair Department
Supply Chain Management Department
•
•
Credit Department
Legal Department
Management Functions of Pathao Bangladesh | 7
Finance Department:
The Finance Department is the financial backbone of Pathao, responsible for budgeting, financial
analysis, and compliance. It supports proposals, business partnerships, and new product development,
managing financial accounting, salary sheets, and corporate finance. By ensuring financial stability and
strategic decision-making, the Finance Department aligns with Pathao's mission and vision for
sustainable growth.
Sales and Marketing Department:
Focused on achieving sales targets and enhancing brand presence, the Sales and Marketing Department
develops communication strategies, drives corporate and business product sales, and contributes to
pricing strategies. Its efforts directly support Pathao's mission to revolutionize services and vision to
become a market leader through strategic sales and marketing initiatives.
Information Technology Department:
The Information Technology Department provides comprehensive IT support, managing regional IT
operations, BTS installations, and central network monitoring. It ensures technology compliance,
supports employees with hardware and software needs, and controls Pathao's website. By maintaining
robust IT infrastructure, this department facilitates Pathao's mission and vision of efficient and reliable
services through technology.
Software Development Department:
Instrumental in creating and enhancing software solutions, the Software Development Department
focuses on innovation and user experience. Committed to continuous improvement, it aligns with
Pathao's mission and vision by providing cutting-edge, user-friendly solutions that drive technological
innovation.
Technical Department:
The Technical Department oversees the maintenance of technical infrastructure, including BTS
installations and network monitoring. Ensuring reliability and efficiency, it supports Pathao's mission
and vision by guaranteeing smooth technical operations, contributing to a seamless user experience.
Management Functions of Pathao Bangladesh | 8
Human Resources Department:
Responsible for recruitment, training, and employee development, the Human Resources Department
maintains positive employee relations. Aligned with Pathao's mission, it fosters a positive work
environment, nurtures talent, and contributes to employee well-being and development in line with the
company's vision.
Customer Support Department:
Dedicated to providing excellent service, the Customer Support Department handles user queries and
resolves issues, prioritizing customer satisfaction. This department directly contributes to Pathao's
mission of delivering outstanding services and building lasting relationships with users.
Internal Audit Department:
The Internal Audit Department ensures adherence to policies, identifies areas for improvement, and
enhances internal controls through thorough examinations. By promoting transparency and efficiency,
it supports Pathao's mission of being a reliable and trustworthy service provider.
Corporate Strategy and Affair Department:
Involved in formulating and implementing strategic initiatives, the Corporate Strategy and Affair
Department manages corporate affairs and communications. It contributes to Pathao's mission and vision
by shaping strategic directions, fostering partnerships, and effectively communicating the company's
objectives and values.
Supply Chain Management Department:
Overseeing the efficient flow of goods and services, the Supply Chain Management Department
manages logistics, procurement, and distribution. By optimizing supply chain processes, it supports
Pathao's mission and vision of delivering services in a timely and efficient manner, contributing to
overall customer satisfaction.
Credit Department:
Managing credit-related functions and financial transactions, the Credit Department ensures compliance
and contributes to financial risk management. Aligned with Pathao's mission, it supports financial
stability by managing credit risks and safeguarding the company's overall financial health.
Management Functions of Pathao Bangladesh | 9
Legal Department:
Handling legal matters, compliance, and contractual issues, the Legal Department provides legal
guidance to safeguard Pathao's interests. By managing legal aspects, it ensures adherence to laws and
regulations, aligning with Pathao's mission and vision.
Management Functions of Pathao Bangladesh | 10
Chapter 4: Leading
Pathao's leadership is a testament to its dynamic approach, seamlessly integrating the four fundamental
functions of management: planning, organizing, leading, and controlling. At the core of Pathao's
leadership philosophy is a commitment to driving innovation, fostering a collaborative work
environment, and maintaining a strong grip on operational efficiency.
In the planning phase, Pathao's leadership sets strategic goals and objectives to navigate the everevolving landscape of the ride-sharing industry. The emphasis is on anticipating market trends,
identifying opportunities for expansion, and developing comprehensive plans to achieve sustainable
growth. This strategic foresight guides Pathao in positioning itself as a market leader.
Organizing is a key function of Pathao's leadership, ensuring that the company's resources, both human
and technological, are optimally aligned. Pathao's organizational structure is designed to facilitate
seamless operations, from the ground level to the executive suite. This meticulous organization enables
efficient service delivery and a rapid response to market demands.
Pathao's leadership shines in the realm of leading, where a culture of collaboration, innovation, and
ownership is instilled among its diverse workforce. The leadership team at Pathao understands the
significance of empowering employees, fostering a sense of belongingness, and recognizing individual
contributions. This people-centric approach not only enhances morale but also propels the company
toward achieving its overarching mission. Controlling is where Pathao's leadership ensures that the
company stays on course and adapts to changes effectively. Continuous monitoring of performance
metrics, customer feedback, and market dynamics allows Pathao to make data-driven decisions. The
leadership's proactive approach to controlling ensures that the organization remains agile and responsive
in a competitive industry.
In summary, Pathao's leadership seamlessly integrates the four functions of management to drive the
company's success. With a strategic vision, efficient organization, people-centric leadership, and
proactive control mechanisms, Pathao's leadership exemplifies a forward-thinking and adaptive
approach in the ride-sharing landscape.
Management Functions of Pathao Bangladesh | 11
4.1 Leadership Opportunities at Pathao
The Pathao Campus Elevation Program extends a distinguished leadership opportunity for university
students, providing a pathway to significant personal and professional development. Prospective
participants are encouraged to apply for this transformative experience, which stands as a testament to
Pathao's commitment to nurturing future leaders.
This program is designed to furnish participants with extensive networking opportunities, fostering
connections with both professionals and peers for potential collaborations. Emphasis is placed on skill
development, encompassing the refinement of communication, leadership, and marketing skills beyond
conventional academic realms. Exclusive events and workshops further enhance knowledge, while
participants receive due recognition for their contributions to elevating Pathao's presence on campuses.
The leadership experience involves spearheading campaigns, gaining insights into real-world business
operations, and unlocking potential internship or job opportunities within Pathao. Participants also
receive exclusive merchandise, certificates of achievement, and access to additional benefits within
Pathao's diverse services. The Pathao Campus Elevation Program is an enriching venture poised to
positively impact participants' personal growth, networking endeavors, and contributions to their
university community. Apply today to embark on this rewarding journey with Pathao.
Management Functions of Pathao Bangladesh | 12
Chapter 5: Controlling
5.1 Controlling
Pathao, as a ride-sharing company operating in the app-based transportation industry, employs several
management control processes to ensure operational efficiency and achieve key performance indicators
(KPIs) for its employees. Here's an overview of how Pathao implements these control processes:
1. Establishing Standards:
Pathao sets standards across various facets of its operations, including driver performance, customer
service, and overall system reliability. Standards are defined in terms of response time, ride completion
rates, customer ratings, and adherence to safety protocols. These benchmarks provide a clear framework
for evaluating the performance of both drivers and the overall system.
2.Measuring Performance:
The Pathao platform is equipped with robust tracking and analytics tools that continuously monitor and
measure various performance metrics. Data is collected in real-time, providing insights into ride
completion times, driver ratings, customer feedback, and other relevant KPIs. This constant flow of
information enables quick assessment of the company's operational health.
Management Functions of Pathao Bangladesh | 13
3.Comparing Performance Against Standards:
Pathao's management regularly compares the actual performance data with the established standards.
This involves analyzing key metrics to identify any deviations or areas where performance falls short of
expectations. For example, if there is an increase in customer complaints or a decline in driver ratings,
it triggers a closer examination to understand the root causes of these issues.
4.Taking Corrective Action:
When deviations are identified, Pathao takes prompt corrective action to address the issues and improve
performance. This may involve implementing new training programs for drivers, optimizing app features
for better user experience, or refining safety protocols. The company's agility in responding to challenges
contributes to its ability to adapt to the dynamic nature of the ride-sharing industry.
5.2 Employee KPI Acquisition
Pathao uses a data-driven approach to evaluate the performance of its employees, particularly drivers.
Key performance indicators for drivers may include:
Ride Completion Rates: Ensuring that drivers complete a high percentage of the rides they accept.
Customer Ratings: Monitoring driver ratings to ensure a positive experience for passengers.
Response Time: Assessing how quickly drivers respond to ride requests, contributing to overall service
efficiency.
Adherence to Safety Protocols: Ensuring that drivers comply with safety guidelines and regulations.
Pathao's driver app provides a transparent overview of individual performance metrics, allowing drivers
to track their own KPIs. Regular feedback and performance reviews further contribute to continuous
improvement.
In summary, Pathao's management control processes involve setting standards, measuring performance,
comparing results against benchmarks, and taking corrective action. This ensures the company's ability
to adapt to market dynamics and maintain high levels of service quality in the competitive ride-sharing
industry.
Management Functions of Pathao Bangladesh | 14
5.3 Planning and Control
The implementation of the Operational Plan requires management to regularly monitor
achievement and exert control to reduce any variance from the plan.
This control by managers will involve:
• Investigating on a regular basis of what has been achieved, and what has not
• Implementing corrective action where tasks are not achieved, or achieve on time
• Checking that resources will be available when needed
• Supervising, supporting and motivating the people of the organization to ensure tasks are
undertaken
• Adjusting the operational plan if there is a need
• Reporting problems to superiors e.g. directors, committee personnel, the Board Members
of the organization.
Management Functions of Pathao Bangladesh | 15
Chapter 6: SWAT
Strength:
•
Their application is very easy to use. It provides a tutorial by which the customers can find all
the services provided through the app.
•
Another strength is Pathao has huge number of drivers nowadays, so they can provide service on
time.
•
The strength of Pathao Parcel or food delivery is they provide on-demand delivery.
•
Pathao Parcel delivers the goods approximately within 3hours, anywhere within the Dhaka city.
•
Second strength of Pathao Parcel is that they have become an established brand in Bangladesh.
•
Pathao Parcel is that they track the parcels via G.P.S. User can see the whereabout of their item,
while on delivery through the app. also one of its biggest strengths.
Weakness:
•
Pathao has very limited service providers or freelance bikers. This is due to the cultural
perceptions of those individuals, perceiving this work as of low standards.
•
There a limitation for the parcels like- it should weigh no more than 2 kgs, the riders are not
Management Functions of Pathao Bangladesh | 16
allowed to carry passport, bank cheques or any vital legal documentation.
•
As Pathao, don’t use any sticker or logo on their bikes, sometimes it difficult for the customers
to notice the bike especially for those who lack technological know-how about using the app.
•
And lastly Pathao still has some small bugs in its application because it cannot take the load of
many users which needs to be addressed as soon as possible in order to avoid disgruntled
customer.
Opportunities:
•
Pathao might expand to outside of Dhaka as there is a demand for their services which can be
an opportunity for them.
•
They can also introduce female freelancer bikers to attract the female segment.
Threats:
•
The greatest threat that Pathao perceives is from the existing competitors like UBER, SOHOZ
OBHAI. If the competitors start to offer on-demand delivery like Pathao, it will negatively
affect the organization’s market share.
•
In Bangladesh, especially Dhaka always faces political turmoil. So, this is a major threat for
any service providers like Pathao.
•
Due to strike, rallies and collusion between political parties, Pathao is unable to deliver their
service properly.
•
Another threat can be government regulation that maybe an issue in the near future
Management Functions of Pathao Bangladesh | 17
Chapter 7: Conclusion
Pathao is a start-up that is constantly evolving and the team believes in embracing dynamism which
is etched into their business philosophy. The company is thinking to expand overall Bangladesh to
ensure that everyone reap the benefit they are providing. However aggressive local and global
competitor, over demanding customer, environmental issues etc. pushing is business into a really
hard challenges, but no business is out of challenges as proper marketing strategy and continuous
improvement of the service could save this business for the future and ensure business
sustainability. E-commerce is the future of the economy, and Pathao will play an integral part in
its technological advancement only if they follow consistent improvement through research and
development about the market opportunities and threat and keep offering state of the art technology
to its customer.
Management Functions of Pathao Bangladesh | 18
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▪
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▪
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▪
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▪
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▪
Pathao. (n.d.). dbpedia. https://dbpedia.org/page/Pathao
▪
Business Communication Course Code: Bus251. (n.d.). In Academia (No. 38060783).
▪
Pathao. (n.d.). Linkedin. https://www.linkedin.com/company/pathao/
▪
Pathao, Bangladeshi champion, that is beating Silicon Valley at its own game. (n.d.).
Dhakatribune. Retrieved October 9, 2023, from
https://www.dhakatribune.com/bangladesh/bangladesh-others/327495/pathao-bangladeshiunicorn-that-is-beating