Email Warmup and why it's important.....POST
Headline: Save your Ecom Profits from Loss with this Latest Trick in
Email Marketing
Well, I woudn't say it's the latest but it is sure a quickest and simple trick.
Let's define it in a single word - "Email Deliverability"
You might wonder sometimes that you have implemented everything that
you needed to in your klaviyo setup ....
The copies are fabulous ..
Designs are attractive...
You are sure that your subject lines will get huge Open Rates...
but why isn't it converting??? Did the klaviyo glitched?? Well not exactly...
It all comes down to one term - Again - "Email Deliverability"..
Have you heard of the term... SPF, DKIM, DMARC??
If you have then you know what I am talking about but if you haven't I'm
sure this sounds like a disaster and you just want to skip this post from this
point.
but hold on....✋✋
This will be the most beautiful explanation that anyone has ever done.
These terms simply mean:
SPF: Sender Policy Framework
This is a record in your DNS(domain name system) that authorizes only
chosen servers to send emails on behalf of your domain.
SPF indicates to the ESP (Email Service Provider) of the recipient, that
your messages are controlled by you and not some person with malicious
intent.
And you get the benefit of getting high profit as...
this reduces the chance of email being marked as spam
You get better open and click rates which means good engagement rates
overall.
Bear with me...next ones are gonna blow your mind
DKIM: Domain Keys Identified Mail
This is a digital signature for your domain that secures your messages from
altering or manipulating when traveling from your email account to the
recepients box.
DKIM helps build a reputation as a trusted sender and it allows tracking of
email open/clicks back to your domain for better attribution and analytics.
I told you, see?? Bear with me...There is only PROFIT PROFIT PROFIT
now.
DMARC: Domain based Message Authentication, Reporting &
Conformance
This is a security record that requires both SPF and DKIM authentication
from your domain before it allows you to deliver your emails. This helps
you to prevent abuse of your domain by somebody else from the outside.
All of these 3 methods can significantly improve the security of your email
account as well as improve the reputation and trustworthiness of your
domain.