What are the
words associated
with
CULTURE?
Culture is…
…the complex whole which encompasses
beliefs, practices, values, attitudes, laws,
norms, artifacts, symbols, knowledge and
roles that a person learns and shares as a
member of the society.
- Sir Edward Burnett Tylor,
English Anthropologist
Culture is a system of ideas, feelings and
survival strategies shared in a particular
group.
- Richley Crapo, 2001
American Anthropologist
CULTURE IS THE
TOTALITY OF A
PEOPLE'S WAY OF
LIFE.
WHAT MAKES YOU
PROUD TO BE
FILIPINO NOW?
MATERIAL AND
NONMATERIAL CULTURE
MATERIAL (tangible) CULTURE
Human’s material
inventions and
innovations such as
tools, weapons,
instruments, etc.
NONMATERIAL (intangible) CULTURE
Refers to ideas that form
within a society including
beliefs, perceptions, and
traditions.
FILIPINO TRAITS AND
CHARACTERISTICS
Hospitality
Strong Family Ties
Religiosity
Generosity and Helpfulness
Strong Work ethic
“Hiya”
Humor and Positivity
SUBCULTURE AND
COUNTERCULTURE
SUBCULTURE
Groups with in a culture
that have their own
distinctive characteristics
that distinguish them from
the larger culture. These
groups are compatible
with the dominant culture.
ALTERNATIVE ROCK,
CHRISTIAN ROCK,
HEAVY METAL
ROCK
MUSIC
POP
MUSIC
MUSIC
CULTURE
SUBCULTURE
OF MUSIC
COUNTERCULTURE
A group whose values, The spread of values such as Love
and the propagation
beliefs and related andofRespect
equal rights to everyone…
behavior place its
Then there’s White Supremacy,
members in
Anti-Catholicism, antifeminism,
Anti-Islam and Anti-LGBT groups…
opposition to the
ISLAMOPHOBIA
broader culture.
CHARACTERISTICS OF
CULTURE
CHARACTERISTICS OF CULTURE
Culture is SHARED
Culture is LEARNED
Culture is BASED ON SYMBOLS
Culture is INTEGRATED
Culture is DYNAMIC
CULTURE IS SHARED
• Culture cannot exist without
society.
• A particular belief, value, or
practice must be shared by a
significant portion of society.
• Culture is often viewed as group
customs that link together
members of society.
CULTURE IS LEARNED
•We learn culture from
people, institution, and
media in which much
of it are learned
unconsciously.
CULTURE IS BASED ON SYMBOLS
• Symbolic culture
enables human
communication and
must be taught.
CULTURE IS DYNAMIC
• Culture is fluid rather than static,
which means that culture changes all
the time, every day, in subtle and
tangible ways.
• All culture changes or else there will
be problems in dealing with
adaptation to the environment.
ELEMENTS OF CULTURE
ELEMENTS OF CULTURE: NORMS
NORMS
• It is a society’s standards of
acceptable behavior.
• It is essential in a society
because majority of the
people pattern their way of
living after them.
EXAMPLES:
Common norms inside the
classroom.
• I will not make noise.
• I will bring notebooks,
books, paper and pen.
• I will raise my hand if I
want to say something.
ELEMENTS OF CULTURE: NORMS
THREE TYPES OF NORMS
•FOLKWAYS – Everyday norms
•MORES - Values
•LAWS – Enforced by the government.
TYPES OF NORMS
▪
Folkways – norms that
are known to be the
proper way of dealing
with their everyday living
and social interaction.
Examples:
- Shake hands when you are
introduced to someone.
- Do not push people when
waiting in line.
- Do not pick your nose in
public.
- Don’t talk to yourself loudly in
public.
TYPES OF NORMS
Mores – these are
customs or folkways that
needs to be followed by
the society strictly.
▪ Mores are not laws;
therefore, violation is not
legally punishable.
▪
Examples:
- Respecting elders
- Wearing modest clothes
in religious places
- Loving one’s country
TYPES OF NORMS
Examples:
▪
Laws –
formalized
mores that are
legislated,
approved and
implemented
in a society.
- Respecting elders
REPUBLIC ACT NO. 9994
AN ACT GRANTING ADDITIONAL BENEFITS AND PRIVILEGES TO SENIOR
CITIZENS
- Wearing modest clothes in religious places
PRESIDENTIAL DECREE No. 960 …the obligation of the State to
safeguard the morality of society, particularly the youth, against the
eroding influence of immoral doctrines, obscene publications and
exhibitions and indecent shows;
- Loving one’s country
REPUBLIC ACT NO. 8491
AN ACT PRESCRIBING THE CODE OF THE NATIONAL FLAG, ANTHEM, MOTTO,
COAT-OF-ARMS AND OTHER HERALDIC ITEMS AND DEVICES OF THE
PHILIPPINES.
ELEMENTS OF CULTURE: BELIEFS
BELIEFS
• This are the means of the
people on explaining the
sense of their experiences or
ideas that they hold to be
true, factual and real.
EXAMPLES:
Usog
Sukob
Kulam
Bati
Barang
Aswang
Maligno
ELEMENTS OF CULTURE: SYMBOLS
SYMBOLS
• These are representations or
illustrations to represent a
particular belief or meaning of
something.
• People who share or practice the
same belief or culture attach a
specific meaning to an object,
gesture and image.
ELEMENTS OF CULTURE: LANGUAGE
LANGUAGE
• It is the system of symbols that
individuals utilize to
communicate, interact, and
share their views or beliefs,
thus making an understanding
amongst individuals.
ELEMENTS OF CULTURE: VALUES
VALUES
• Defined as desirable goals
that vary in importance and
serve as guiding principles in
people’s lives.
• Values help shape a society
by suggesting what is good
and bad, sought and avoided.
ORIENTATIONS IN
VIEWING OTHER
CULTURES
CULTURAL UNIVERSALS
•Cultural universals are
elements, patterns,
traits, or institutions
that are common to all
human cultures
worldwide.
EXAMPLES:
Language
Religion
Education
Arts and Sciences
Music
Economics
ETHNOCENTRISM
▪
An attitude or
belief that one’s
own culture is
superior to those
other people.
Example:
- In most Western culture, it is
normal for a child to call his
parents by their first names.
However in the Philippines this
is rude.
XENOCENTRISM
The belief that one’s
culture is inferior to
another.
▪ It usually has a high regard
for other culture thus
disdains his own or is
embarrassed by it.
▪
CULTURAL RELATIVISM
▪
The idea that a person's
beliefs, values, and
practices should be
understood based on that
person's own culture,
rather than be judged
against the criteria of
another.
EXAMPLES:
• Tourists trying balut.
• Filipino tourists abroad.
This is what cultural relativism is
all about. To immerse oneself in
another culture in order to
appreciate it fully.
QUESTIONS
1.Do you think culture is important? Why?
2.Have you ever visited another country or region? What
country or province, how was the culture different there?
3.If someone visited your country from another country,
what are the things you would you like to tell them about
our culture?
POSTER SLOGAN(ISLOHIT)
Create a POSTER-SLOGAN about your own culture
and how you are proud of it. Your slogan must have
at least 15–25 words, and for your poster, you may
use traditional or any application to illustrate your
work.
Criteria:
Creativity:
Content of Slogan:
Organization:
Over-all impact:
Total:
10pts
10pts
10pts
10pts
40pts.
BEST CULTURE IN THE PHILIPPINES
Produce a video presentation that is both imaginative and
informative. This story will be created by the group
according to their choice of culture in the country. Please
be specific about the culture of sharing. To expand
knowledge in concept and content development, it is
recommended to conduct research or interviews.
This can be done online by combining videos as needed
and editing them afterwards.