Essence of the Session Plan 3-4
Understanding Marketing Environment
- Environment as Marketing Decision Influencer
- Elements of Business environment
Mahindra Case & Examples
Readings : Text
9/3/20XX
Presentation Title
1
Holistic Marketing Dimensions
A look at the marketing
environment
The Typical
Strategic-Planning Process
The Indian economy
Substantial increase in buying power
The New
Economy-I
A greater variety of goods and services
A greater amount of information about practically
anything
A greater ease in interacting and placing and
receiving orders
An ability to compare notes on products and services
Ability to access and share information
Companies can collect fuller and richer
information about markets, customers,
prospects and competitors.
The New
Economy-II
Companies can facilitate and speed up
communications among employees.
Companies can have 2-way
communication with customers and
prospects
MARKETS &
MARKETING
Can We Sustain?
technology
Homo Sepians >>> Homo Virtualis ( !!)
The Technological
Environment
Accelerating pace of change
Varying R&D budgets
Increased regulation of technological
change
Political, Economic, & SOCIAL
OBVIOUS????!!!!!!!
Marketing Environment
06
Session Outcome & Milestones