Ad Intelligence Indonesia
Copyright © 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
Indonesia’s top 20 advertisers & industry spenders for the first half of 2022
Nielsen Ad Intel captures in-depth information for all industries active in advertising to maximise your ad strategy. We combine local and international knowledge along with many years of data
classification and harmonisation to give you an accurate read of the market and its industries, both locally and internationally.
With Ad Intel, you can set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, radio, print, and out-of-home.
Rank
Top 20 advertisers/group
Rank
Top 20 industries
Estimated spend $M USD
1
Unilever
1
M office eqp’t, computer, communications
1,963.08
2
Valorant
2
F toiletries & cosmetics
1,697.61
3
Mayora
3
B beverages
1,525.07
4
Procter & Gamble
4
A food
1,304.03
5
Wings Food
5
E medicines / pharmaceuticals
699.77
6
Indofood Indonesia
6
H household products/supplies
522.98
7
Nestlé
7
W non-commercial advertisement
461.81
8
Wings
8
V services - corporate & public serv adv
432.46
9
Lazada Indonesia
9
C smoking & accessories
292.81
10
Garena
10
S services - media & promotion
287.01
11
Go Jek
11
N services - financial
159.13
12
Santos Jaya Abadi
12
K automotive & accessories
107.46
13
Gudang Garam
13
D baby & maternity products
107.13
14
Aqua Golden Mississippi
14
U services - retail
81.65
15
Blibli.com
15
L industrial products
71.31
16
Tokopedia
16
P services - trans’t, travel, recreation
57.20
17
PT Hanjaya Mandala Sampoerna Tbk
17
J household equipment & appliances
41.78
18
Walt Disney
18
T services - education
36.90
19
Tempo Scan Pacific
19
G apparel/personal accessories
23.48
20
Ultra Sakti
20
Q services - property
16.06
Copyright © 2022 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Source: Nielsen Ad Intel January - June 2022