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Scribd

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Unveiling Scribd's
Poor Strategy: A
Critical Analysis
Introduction
Scribd's strategic decisions have
come under scrutiny. This critical
analysis aims to unveil the
shortcomings in their approach.
Company Background
Scribd, a digital library, faced challenges
due to misaligned strategies. The market
response indicates the need for a strategic
overhaul.
Competitive Landscape
Scribd's positioning in relation to
competitors like Kindle and Audible is
a key factor. Their diļ¬€erentiation
strategy needs reevaluation.
Content Acquisition
Scribd's content acquisition approach
lacked sustainability. The quality vs.
quantity dilemma impacted their
strategic vision.
Monetization Strategy
Scribd's monetization strategy failed to
align with user needs. The balance
between revenue and value creation was
disrupted.
Conclusion
Scribd's strategic missteps have led to
reputational damage and loss of market share. A
strategic realignment is imperative for their
future success.
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