Student CDE
Speech 100: 1703
INFORMATIVE PRESENTATION OUTLINE
SPECIFIC PURPOSE:
To inform my speech class about the increase of junk food’s influence on developing countries.
CENTRAL IDEA:
While wealthy countries are eating less processed foods, western food companies are
aggressively expanding overseas to countries like Brazil; causing a rise of obese and
undernourished civilians.
INTRODUCTION:
I.
Imagine you lived in a country where foods like Lean Cuisine, Hot Pockets, and
Digiorno Pizza didn’t exist. Could you live without Haagen Daz ice cream, a Kit
Kat candy bar, or even hot chocolate?
II.
It would be extremely hard for me to give up those treats and if you are anything
like me, you probably would agree. However, in several developing countries
those food brands are suddenly starting to sell at their local supermarkets and
street markets.
III.
I have traveled to several countries around the world and I’ve seen firsthand
food brands that are in the U.S. also in these countries. Africa, for example, sells
Lay’s Potato Chips, Breyer’s Ice Cream, and Hershey’s Chocolate Bars. Who
would’ve thought you’d find that in Africa?
IV.
Today, I will discuss how the expansion of Western food companies overseas has
influenced developing countries.
Link: Before we discuss their influences, however, let us first examine the reasons why Western
food companies saw the need to expand.
BODY:
I.
Processed food sales are decreasing in the wealthiest countries.
A. Each year, more and more citizens in wealthier countries, such as the U.S., are
eating healthier, cleaner, and nutritious foods (Matt Richtel. The New York
Times, 16 Sept. 2017)
1. Many avoid processed foods and sugary drinks because of
awareness of the long-term effects they cause.
2. Organic produce is in high demand as many cooks use those
products for fresher meals.
B. More people spend more time in the kitchen.
1. According to a survey conducted by Peapod and ORC
International, 72% of Americans cook from home four nights or
more per week. Consequently, fewer people order take-out or
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buy ready-made meals. (“Survey: Millennials Cooking at Home
More in 2017.” Specialty Food Association)
2. Big families mean big meals. A family of four would spend more
money at a restaurant than for groceries to make a meal at home.
Thus, many families prefer the most cost-effective option which is
dinner at home.
Link: These were just two reasons why Western companies decided to expand overseas. Their
growth slowed tremendously because of individuals choosing a healthier route and the only
option to stay in business was to expand to new consumers. Let’s consider how food companies
exploited their products to draw fast revenue.
II.
Multinational food companies have aggressively expanded their presence in
developing nations (Richtel, 16 Sept. 2017)
A. Companies like Nestlé, PepsiCo, and General Mills unleashed a barrage of
processed foods that ruined traditional diets from Brazil to Ghana to India.
1. In Fortaleza, Brazil, food such as pudding, cookies, candy, and
cakes are prevalent in stores, supermarkets, and on the street.
B. Rising obesity rates are largely associated with excessive advertisements.
1. Advertisements of soda, sugar, and other packaged snacks are
omnipresent.
Link: These companies did not gradually introduce their products but instead overwhelmed
consumers as a selling tactic. Stores and supermarkets were flooded with new brands and
packaging, catching the attention of shoppers. Consequently, the health of civilians was
compromised. Lastly, let us discuss the health impact food companies make in developing
countries.
III.
Obesity has spread across the world.
A. Over the last 35 years, obesity has grown the fastest in countries throughout
Latin America, Africa, and Asia.
1. For example, 18% of the population in Brazil are obese since 2015.
27% in the U.S. and 11% in Mali (Audrey Carlsen, Institute for
Health Metrics and Evaluation )
2. A study published in The New England Journal of Medicine found
that nearly 604 million adults and 108 million children are obese.
B. Across the world, more people are now obese than underweight.
1. Scientists say the growing availability of high-calorie, nutrientpoor foods is generating a new type of malnutrition.
2. Anthony Winson, a professor at the University of Guelph, said this
about obesity, “Cheap food, widely available. If you don’t think
about it too hard, it makes sense. To put it in stark terms: This diet
is killing us.” (Matt Richtel The New York Times, 12 June 2017)
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Link: As you can see, obesity is not an isolated case. It exists in many countries and affects many
people.
CONCLUSION:
Summary Statement: As multinational companies push deeper into the developing world, they
are transforming local agriculture and society. The government has tried to reduce the impact,
however, there is only so much they can do.
Audience Response Statement: Although this problem may seem far off, the fact is you can be
affected too. Obesity is not biased, and it does not discriminate. I think it is important for all of
us to have a healthy and nutritious diet.
WOW statement: But let’s be real! The bottom line is everyone loves junk food! It tastes good,
it’s cheap, and it’s everywhere. However, moderation is key! In this speech, we talked about
food companies and how they’ve mutilated people to buy their food and countries to sell lots
of it. Don’t be a statistic! Make the right food choices, your health will thank you for it.
WORKS CITED
Richtel Matt. How Big Business Got Brazil Hooked on Junk Food, The New York Times, The
New York Times, 16 Sept. 2017, www.nytimes.com/interactive/2017/09/16/health/brazilobesity-nestle.html.
Richtel, Matt. “More Than 10 Percent of World’s Population Is Obese, Study Finds.” The New
York Times, The New York Times, 12 June 2017, www.nytimes.com/2017/06/12/health/obesitystudy-10-percent-globally.html?mcubz=0.
“Survey: Millennials Cooking at Home More in 2017.” Specialty Food
Association, www.specialtyfood.com/news/article/survey-millennials-cooking-home-more2017/.
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