🧠
Product Kick-off template
💡
Designers and PMs use this template to document all the details and
resources necessary for engineers.
🙏 Status: TO BE STARTED
💪 Lead product:
👀 Product reviewer:
Designer:
💌 Marketing:
📣 Slack channel:
⚙ Env:
👫 Teammates in charge: XX (BE), XX (FE), XX (Mobile), QA team
Epic: Linear Link
🗓 Tech estimation (1 person, in day/week unity):
BE: X week
FE: X week
QA: X week
Problem understanding
What is the problem?
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How we found out (customer/prospect verbatim), it can be a legal text update…
Anything that can help to understand the why?
Why do we want to solve this problem?
Context
Data
Research
the stake here is to make well understand the famous "WHY" and to put forward the
business side with figures (MRR, ARPU) or conversion rates for example => it must be
meaningful for everyone. We will also add our research on the subject (record, etc)
Success: What are the factors of success?
It can be a deadline date, an increase of X points in your conversion rates, or NPS
score. This is a key place for post-release and to be able to track your feature
Is there any risk/impact in solving this problem?
Overview
List all the elements to understand what we need to do & why we do it.
Product strategy
In order to continue to support one of our values, the business strategy taken is to
XX.
xx
xx
xx
Internal process
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If A new process is introduced
🎨 Design Discovery
HR Admin
FIGMA LINK
APP
FIGMA LINK
🥅 Scope
1. Requirements
List of the requirements HR
Job to be done
User flow
Related edges cases
Untitled
Importance
Must have
List of the requirements APP
Job to be done
User flow
Related edges cases
Untitled
Importance
Must have
2. Other to consider
List of edge cases
Edge case
Untitled
List of the different edge cases
Importance
Link to design
Must have
Untitled
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Tech documentation
@DEV Link here all needed Notion tech documentation pages or needed Slack threads.
Q&A
List here all relevant questions raised during the kick-off (or that @DEV can prepare for
the kick-off):
Q&A
Who?
Question
Answer
Untitled
How will we measure the success of this product?
What are the implications for other teams?
Steps
Example
Prototype is defined
Tech feasibility
The wording is updated in Figma
Kick-off is performed with all teammates involved
Go to market is defined
BE work is done, deployed on staging and documented
FE work is done, deployed on staging and documented
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APP work is done on a staging
The wording is reviewed by the marketing team
BE work is deployed on prod
FE work is deployed on prod
APP work is released on the store
Go to market is applied
Create the release note
Create FAQ if it’s needed
🎉Launch plan
1. Go-to-market
2. Release Checklist
3. Post-mortem
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