Subject: Media and Information Technology
Grade Level: Grade 11
Objective: Cite an example of an issue showing the power of media and
information to affect change
Learning Across Curriculum:
1) English Language Arts - Analyzing persuasive techniques in media messages
2) Social Studies - Investigating the role of media in shaping public opinion
3) Science - Studying the impact of media on public health awareness campaigns
ELICIT:
Teaching Strategy: Brainstorming
Instructional Materials: Whiteboard, markers
Anecdote 1: Share a story about how social media played a significant role in
spreading awareness about a recent disaster in the Philippines and mobilizing relief
efforts.
Anecdote 2: Discuss how a viral video campaign on body positivity influenced
people's perception of beauty in the Filipino culture.
ENGAGE:
Teaching Strategy: Interactive Quizzes
Instructional Materials: Online quiz platform
1) Idea: Conduct a quiz on famous instances where media and information led to
positive change, such as the Arab Spring or the #MeToo movement.
2) Idea: Play a game of "fact or fiction" where students have to determine if media
stories are true or false, emphasizing the power of accurate information
dissemination.
EXPLORE:
Activity 1: Media Campaign Analysis
Teaching Strategy: Cooperative Learning
Materials: Printouts of various media campaigns
Significance: Students will analyze different media campaigns and identify how they
effectively convey messages to affect change.
Instructions:
1) Divide students into small groups.
2) Provide each group with a media campaign to analyze.
3) In their groups, students should discuss and identify the persuasive techniques
and strategies used in the campaign.
4) Students will present their analysis to the class.
Rubric:
Criteria: Analysis of persuasive techniques and strategies
5 pts - Excellent analysis and identification of persuasive techniques
Assessment Questions:
1) What persuasive techniques were used in your assigned media campaign?
2) How did the media campaign aim to affect change?
Activity 2: Media Influence on Public Opinion
Teaching Strategy: Inquiry-Based Learning
Materials: News articles, videos, online research sources
Significance: Students will investigate how media shapes public opinion and its
impact on society.
Instructions:
1) Students will research and gather news articles, videos, and other sources on a
specific topic.
2) They will analyze how different media outlets present the information and the
effect it has on public opinion.
3) Students will present their findings in a class discussion.
Rubric:
Criteria: Analysis of media influence on public opinion
5 pts - Thorough analysis and presentation of findings
Assessment Questions:
1) How does media shape public opinion on the chosen topic?
2) What strategies do media outlets use to influence public opinion?
Activity 3: Media and Public Health Awareness
Teaching Strategy: Project-Based Learning
Materials: Presentation software, internet access
Significance: Students will explore the power of media in promoting public health
awareness campaigns.
Instructions:
1) Students will select a public health issue of interest.
2) They will create a multimedia presentation (e.g., slides, videos) to raise
awareness about the chosen issue.
3) Presentations should include compelling visuals, accurate information, and a call
to action.
Rubric:
Criteria: Effectiveness of the presentation in raising awareness
5 pts - Engaging visuals, accurate information, and clear call to action
Assessment Questions:
1) How did media contribute to the effectiveness of your public health awareness
campaign?
2) What strategies did you use to engage and inform your audience?
EXPLAIN:
Teaching Strategy: Discussion
The teacher will facilitate a class discussion on the power of media and information
to affect change, providing examples and encouraging students to share their
insights and experiences.
ELABORATE:
Teaching Strategy: Project-Based Learning
Task 1: Students will create a social media campaign advocating for a cause they
are passionate about, using persuasive techniques and media strategies discussed
in class.
Task 2: Students will design a website or blog that critically analyzes media bias and
misinformation, highlighting the importance of media literacy.
EVALUATE:
Teaching Strategy: Direct Instruction
Instructional Materials: Assessment sheets
Question 1: How has media and information affected change in society? Provide
specific examples.
Question 2: What are the ethical responsibilities of media organizations in
disseminating information?
Question 3: How can individuals become critical consumers of media?
EXTEND:
Teaching Strategy: Case Studies
Instructional Materials: Case studies related to media and information affecting
change
Students will analyze case studies that demonstrate the power of media and
information to affect change, identifying key strategies and lessons learned. They will
then apply these concepts to new situations and propose their own strategies for
creating positive change through media.
Assignment:
1) Guiding Overview: Write a persuasive essay discussing the impact of media and
information on a specific social issue. Include examples from real-life situations to
support your arguments.
Assessment Question: How does media and information influence public
perception and action regarding the chosen social issue?
2) Guiding Overview: Create a video or podcast episode discussing the role of media
in promoting awareness about a global environmental problem. Use storytelling
techniques to engage your audience.
Assessment Question: How can media effectively communicate complex
environmental issues to inspire action?
Remember to adhere to the formatting provided and customize the activities,
strategies, and materials based on the resources available and the specific needs of
the students.