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Summary: book "operations and supply chain management
the core," f robert jacobs, richard b chase, with notes of the
lecture (s)
Global Supply Chain Management (Rijksuniversiteit Groningen)
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Summary logistics
Week 1 (chapter 1 &2)
Supply chain: purchasing/procurement (inbound logistics) production physical distribution
(outbound logistics)
Transformation process transforms raw materials, data and customers into products, data and
served customers (by using facilities, machines, staff, energy and information)
Operations and supply chain processes
- Planning: anticipate demand
- Sourcing: selection of suppliers
- Making: production
- Delivering: move products to warehouses and customers, coordinate and schedule
movement of goods and information through the supply network
- Returning: receiving worn-out, defective and excess products back from customers
Differences between products and services
Goods
Tangible
Produced separate from customer
Goods can be produced with without variability
Can be stored
Goods-service continuum
Pure goods
Core goods
Low margin
Service component as
commodity businesses part of businesses (e.g.
offering maintenance
for a sold car)
Services
Intangible
Requires interaction with customer
Vary from day to day, unpredictable outcomes
Perishable and time dependent
Core services
Integrate tangible
goods (e.g. cable
companies need an
actual cable to provide
the service of TV)
Pure services
Need little facilitating
goods, but what they
use is critical to their
performance
Product-service bundling: when a firm builds service activities into its product to create additional
value for the customer
Measures of performance/process management
Effective = do the right job (right products, customers, time and quality) does it contribute to
wellbeing of the larger system? (sustainability of the organization, shareholder/stakeholder interests)
Efficient = do the job right (at minimal/reasonable costs) environmental costs, human wellbeing
etc.
Efficacy = intended output produced? Meets requirements?
Triple bottom line: evaluating the firm against social, economic and environmental criteria
Boundary decisions
What are considered inputs & changed inputs (output), which costs taken into account
Appreciation = quality / price
Dimensions of ‘quality’:
- Traditional SCM issues
dependability
product & service, speed of delivery, flexibility of product/service,
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New SCM issues
good
sustainability (environmental, sociological dimensions), branding, feel-
Functional silo’s (different departments in the organization), for example: marketing department
(price), operations department (cost) and finance (cash-flow)
Organizational strategy:
- What does the organization produce? (product/service characteristics)
- How does production compare to alternatives? (product/service characteristics, price)
- What are the costs involved in producing the product/service? (what should the at least price
be)
- Are the activities viable? (do they contribute to the survival or demise of the organization)
Business processes - process management (efficacy, efficiency, effectiveness)
Essential process = primary process
- Production process: norms of rationality
- Process that maintains the organization
Other business processes:
- Product development
- Order handling
- Complaint handling
- Budgeting
- Decision making
Growing interest in SC operations
Adam smith: specialization of labour leads to improved performance at each stage
- Core competence: outsourcing, global sourcing
- Supply chains get longer, more complex, more international
- Processes need to be managed across firms: SCM
Optimal decision making at each stage does not lead to optimal supply chain decisions
- Traditional solution; centralized decision making vertical integration
- Complexity is too large; coordination of decisions is needed
Supply chain strategies
Thompson: domain consensus:
- Organizational domain; claim range of products, population served, services rendered
- Organizational claim accepted by environment?
Complication
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Strategy according to Urwick
Strategy according to Habermas
Why is strategy needed?
- Create consistent pattern in strategic decisions (sales emphasizes freshness of products,
operations tries to cut costs by maximizing utilization)
- Create sense of direction
- Priorities: where to put money/efforts, how to make trade-offs (innovative company should
not use dedicated equipment like robots, have a highly skilled and flexible workforce)
Issues in strategy:
- corporate strategy (what business to be in, what to acquire/divest, how to allocate cash)
- Business strategy (what are strategic objectives, how to compete)
- Operations strategy (how to contribute to strategic objectives, how to manage resources)
5 key performance measures/ 7 competitive dimensions:
Cost
Quality
Speed
Dependability
Flexibility
Coping with change in demand
“Support it”
utilization = used time / available time
productivity = items produced / labour usage
inventory turns = items sold / average inventory
% defective produced
nr of complaints
order lead time
time-to-market of new product
time to volume
fill rate = % customers that is satisfied/ can be satisfied with the inventory at hand
lost sales
% deliveries in time
absorb significant fluctuations in demand, change-over times
nr SKU’s (level of customization)
adaptability to new technologies
Responding to in/decrease of demand is essential to profitability
Technical support, meeting launch date, after sale support, environmental impact, other
dimensions
Natural trade-off curve
Regardless of the operations strategy, operations management is always striving for operational
excellence, but operational excellence itself is not a strategy
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Decisions and their impact:
- Decentralized vs. centralized production; fast delivery, high costs (no economies of scale),
high flexibility (customization)
- Keeping inventories of end-items vs. zero-inventories; fast delivery, high cost
- Stable production vs. following demand; low cost due to high utilization, high (standard)
quality, low volume flexibility
Importance of the each of the 5 key performance measures determined by:
- What do customers want
- Stage in product/service life-cycle
- Actions of competitors
- Capabilities in the company
Week 2 (chapter3)
Throughput time = total time a job spends in system (arrival to departure)
Theoretical throughput time = sum of processing & transportation times
Actual throughput time = theoretical + wait time
Throughput efficiency = theoretical / actual throughput
Design capacity = theoretical max number of jobs that can be handled in given time
Effective capacity = design capacity – ‘cushion’ (allowances for planned down-time)
Realized capacity = effective minus unplanned downtime (quality problems, machine breakdown)
Utilization = actual output / design capacity = time used / time available
Efficiency = actual output / effective capacity
Set-up time = the action of converting equipment by adjusting the equipment to correspond to the
next product
Demand
Inter Arrival Time (IAT) = time gap between two jobs entering the system
Arrival rate = average nr of jobs arriving at system within given time
Bottleneck = activity in the system with lowest capacity
Work In Progress (WIP) = nr of jobs in the system at any given time = nr of units in a stage x
productive utilization in a stage
Little’s law: L = arrival rate x throughput time long term avg nr of customers in system
Queuing theory = mathematical analysis of waiting lines
Trade-off between service level and cost
Productivity = output/input (units/costs)
Week 3 (chapter 4)
Services = activities that typically produce an intangible product
Radio-Frequency Identification (RFID): tracking and tracing products and consumers, used locally
and in supply chains
- Optimization of store layouts
- Actual consumer behaviour (deeper understanding of search strategies, decision processes
and goals)
- More efficient and effective use of resources
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Performance analysis
Alternatives to find an estimate for a certain performance measure
- Educated guess
- Experimentation with the real system
- Experiment with physical models
- Experimentation (or calculating) with analytical models
- Experimentation with simulation models
Simulation is a numeral technique of experimentation, attempts to duplicate a system
1) Imitate real world situation mathematically
2) Study its properties and operating characteristics
3) Draw conclusions and make action recommendations based on results of simulation
Most important question in simulation: ‘Is the model close enough to reality to draw accurate
conclusions?’
Advantages
Can be used for complex situations
Easy to compare alternatives
Perform experiments without investments
Perform experiments without disturbances
Examine system during long time period
Possible to incorporate uncertainty in system
Gain insight in system by using animation
Possibility to find integrated solutions
Disadvantages
Optimization not possible
Difficult to interpret/analyse results
Results are incorrect if input is incorrect (validate)
Difficult to make simulation models
Computation times are high
Education, time and money required
Easy to overestimate results
Poisson distribution = nr events that occur in an interval of time:
- Where λ = mean and P = probability on x events
Comparing methods:
- Deterministic performance estimation (widely applicable, easy and fast, rough estimate)
- Analytical modelling (applicability is limited, complex calculation, limited nr of performance
criteria, exact results)
- Simulation (widely applicable, complex model, results for almost any performance criterion,
no exact results)
Queuing
Queue = waiting line
Arrival = person, machine, part etc that arrives and demands service
Queue discipline = rules for determining order arrivals receive service
Channel = nr of servers
Phase = nr of steps in service
Queuing models:
1) Simple (M/M/1)
M = Poisson distributed, M = negative
exponential, 1 = nr of channels
2) Constant service (M/D/1) M = Poisson distributed, D = deterministic (constant) 1 = nr of
channels
3) Multi-channel (M/M/S)
4) Poisson distribution mean nr of arrivals per time period = λ , mean service rate = µ
5) Wq = avg queue time, Lq = avg queue length, Ws = avg time in system, Ls = avg nr in system,
P0 = probability of idle service facility, ƿ = utilization (λ/µ), Pn > k = probability of more than k
customers in system
Flow diagram = schematic drawing of movement of products/people with time on horizontal axis.
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Week 4 (chapter 6)
Process type represents the way products are approached in an organization
Product perspective:
- Is the product unique? (specialty)
- Is the product one amongst many? (commodity)
- Anything in between
Volume and variety are two distinguishing factors in determining how products should be handled
There is no causal relationship between volume and variety on the one hand and process type on the
other.
Norms of rationality for (customized) specialties are often ‘other than price’ customers are willing
to pay a premium for customization, special deliveries etc.
The process-matrix
Organization of the production process
- Project: unique product equipment and resources
- Jobbing: unique, but similar products, similar equipment or functions are grouped together
- Batch: production in small series, less variation (bakery, brewer)
- Line: same products in large amounts, work processes are arranged according to the
progressive steps by which the product is made (mass production)
- Continuous process: like a line only the flow is continuous such as with fluids (one product
cannot be distinguished from the next)
English manufacturing system
- Skilled craftsmen (parts made to a design or example)
- One person (master craftsman) producing product
- Master craftsman responsible for the quality
- Parts seldom identical, but considered of high quality
American manufacturing system
- Semi-skilled labour
- Jigs, patterns
- Machine tools
- Instructions
- Testing to specification
Layout can be defined as the physical arrangement or grouping of production resources
- Placement of departments
- Workgroups within departments
- Workstations, machines and stock-holding points within a facility
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Layout is the physical manifestation of the process type, and there is often some overlap between
process types and layouts that they could use. Process and layout types are different concepts not
expressed clearly in the book. Layout may refer to the organization or to one or more departments
Basic layout types
- Fixed position layout = product remains on one position and production means are brought
to the product (manufacturing of a large ship)
- Functional layout – work center/job-shop = production means are grouped according to
function/specialization
- Cellular layout – manufacturing cell = production means are grouped to optimize movement
of materials (group parts into ‘families’ that follow a common sequence of steps)
- Product layout = production means are grouped following the steps of the production
process (mass production)
Layouts depend on demand characteristics and resources
Throughput efficiency = theoretical throughput time / actual throughput time = value time / elapsed
time
Customer order decoupling point (CODP): separates order-driven activities from forecast-driven
activities.
Upstream of CODP operations/supply chain ‘push’, downstream of CODP customer pull.
CODP
- Make to stock: serve customers from finished goods inventory
- Assemble to order: preassembled modules to meet customers’ specification (dell
computers)
- Make to order: make customers’ product from raw materials, parts and components
- Purchase to order: work with the customer and start buying parts after order is placed
- Engineer to order: work with the customer to first design and then make the product (large
machines, airplanes)
Keep in mind that a CODP too far downstream increases inventory costs and too far upstream
increases delivery time/requirements
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Week 5 (chapter 10 &12)
Lean philosophy, Toyota production system, lean manufacturing, JIT, Stockless production, Japanese
management, Lean six-sigma
Lean approach removes ‘waste’
all things that do not add value
7 sources of waste (TIMWOOD):
- Transportation
- Inventory: work in process inventory waste
- Motion: unnecessary motion of producer, worker or equipment
- Wait: waiting time for jobs and resources
- Over-processing: doing more work than what is required by customer
- Over-production: producing too much too early
- Defect: rework, rescheduling, repair
Lean objective
- Produce quality that is needed
- Exactly how much is needed
- At the right moment
- Where it is needed
- At lowest possible cost
Lean philosophy
- Confront problems rather than accommodate them
- Be pragmatic: inventories and defects do exist, but the long term goal is to remove them
- Labour is concerned with quality and management with productivity
- Integration: functions should work together as one organization
- Do not rely on automation: simplicity is the key
Lean leadership
Responsibility
Manage the process
Boss asks questions
Gemba learning
Experiments
Improvement initiated by staff
Go see, ask why, show respect
Horizontal management
Traditional leadership
Authority
Manage the objectives
Boss knows best
Formal education
Plans
Improvements initiated by managers
Remote decisions from analyzing data
Vertical management
Employee involvement
- Everybody is part of the company
- Empowered employees (management coaches employees)
- Responsibilities on the work floor
- Team approach (job rotation, minimize boredom)
- Bottom-up suggestions for improvement (appraisal systems)
- Extensive training (cross functional, problem solving)
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Tools of Lean manufacturing:
- Value mapping
- 5S: sorts, stabilize, sustain, shine, standardize
- 5 why’s (ask ‘why’ several times in order to really find the source of the problem)
- Visual control (Jidoka)
- One piece flow (continuous production in small quantities JIT, levelled scheduling etc.)
- Pull (Kanban)
- Continuous improvement (Kaizen)
- Fool-proofing (Poka-Yoke)
Process batch (one large batch) vs. Transfer batch (several smaller batches
Levelled scheduling (Heijunka): instead of producing one product after another, produce in several
series where every series contains a few of every product
Pull production (Kanban) – produce only when there is demand
1) At the assembly line parts are needed and a new container is taken from inventory
2) Parts are taken from inventory withdrawal kanban is removed from the container
3) Withdrawal kanban is taken to production centre
4) Withdrawal kanban replaces the production kanban of a container with finished parts at the
production center
5) Production kanban is placed on a rack at the production center
6) Container with the withdrawal kanban can be taken to the assembly area
7) Production kanban is taken from the rack and a new container of parts will be produced
Visual control (Jidoka)
- Immediate problem detection by visual control (U-shaped assembly lines in cells, Andon
pulls/Andon board, use photo’s to show the way to put things together)
- Allows finding the cause and solving the problem immediately after it occurs
- Making problems visible rather than covering them up
Kaizen: ongoing improvement
- Incremental improvement rather than radical
- What is possible today is the standard for tomorrow
- There is no ‘finish line’
Lean in services
- Uncertainty in task times
- Uncertainty in demand
- Customer is part of process
- Achievable in high repetition environments
Quality of design: inherent value of the product in the marketplace
Quality of conformance: degree to which the product/service design specifications are met
Definitions of quality
- Transcendent: quality is neither mind nor matter, but a third entity independent of the two
- Product based: differences in quality amount in differences in the quantity of some desired
ingredient or attribute
- User based: quality is fitness for use
- Manufacturing based: quality means conformance to requirements
- Value based: quality means best for certain customer conditions
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Quality dimensions:
- Performance – primary product/service characteristics
- Features – added touches, secondary characteristics
- Reliability – consistency of performance over time
- Durability – useful life
- Serviceability – resolution of problems and complaints
- Esthetics – sensory characteristics (sound, feel, looks etc.)
- Reputation – past performance and other intangibles
Importance of quality
- Externally: satisfy customers, reputation of company, product liability
- Internally: decrease costs (less scrap, less rework), improved planning, reduce ‘fire-fighting’,
better motivated personnel
Costs associated with quality:
- Prevention costs (process/product design, training, vendor relations, supplier development)
non-avoidable
- Appraisal costs (quality audits, statistical quality control) non-avoidable
- Internal failure costs (yield losses, rework charges, replanning) avoidable
- External failure costs (returns/recalls, warranty repairs, lost business)
Statistic Process Control (SPC) can be used to detect whether or not a process is ‘in control’
Process capability
- Measure of ability to meet specifications (as determined by customer)
- Process limits based on normal variation in the process
- Specific limits: variation as designed and which is acceptable for customers
- Specifications: USL = upper specification limit, LSL = lower specification limit
- CP > 1 = good, CP < 1 = bad
http://www.youtube.com/watch?v=fo1CT0DZAsE ongelooflijk handig youtube filmpje over
process capability)
SPC charts do not give the reason why the process is out of control, these techniques do:
- Cause and effect diagrams (left)
- Pareto charts (right)
Six sigma: quality improvement program with a focus on minimizing ‘span’
reliability/dependability
increased
DMAIC cycle used in six sigma:
- define (identify problem, define requirements and set goal)
- measure (gather data, refine problem and measure inputs and outputs)
- analyse (develop problem hypotheses
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identify ‘root causes’ and validate hypothesis)
improve (develop improvement ideas, test, establish solution and measure results)
Quality assurance systems: describes standards for a quality system, audited by an external
authorization organisation, certificate is obtained (but only for a limited amount of time)
Total Quality Management (TQM)
1) everything is focused on the consumer (strategy, service, system)
2) empowerment (everybody has responsibilities, has the power to make decisions, teamwork)
3) quality at the source (prevention, quality control by ‘process-owner’, supplier-customer
partnership cost of finding defective component increase with stage in production
process)
4) ongoing improvement – Kaizen (strive for excellence, there is no finish line, tool: Deming
wheel (picture below))
5) management based on facts (measure performance)
Week 6 (chapter 13)
Recent developments;
- focus on ‘core’ activities
- specialization of organisations
- more customized products
- focus on shorter response times, less costs, increased flexibility
- competition between supply chain instead of firms
- no more gains within the manufacturing process (lean, TQM)
- huge savings through eliminating unnecessary inventory between organizations in a chain
- outsourcing does not decrease need for coordination
Triple bottom line:
- social (pertains to fair and beneficial business practises toward labour, the community and
region in which a firm conducts business)
- economic (the firm’s obligation to compensate shareholders who provide capital via
competitive returns on investment
- environmental (firms’ impact on the environment and society at large)
Outsourcing: the act of moving a firms’ internal activities and decision responsibility to external
providers
Reasons to integrate:
- reduction of uncertainty
- reduction of dependency
- increase flexibility
- opportunities to take over a supplier at a bargain price
- lower costs because excess capacity is available
- variable costs become fixed costs
- improve quality and productivity
- acquire or retain expertise, skills and technologies that are otherwise not available to the
organisation
- improve image by being associated with being able to do everything ‘in house’
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Reasons to outsource:
- focus on core capability
- increase flexibility
- selling assets, specifically low-return assets
- access to new markets by locally producing
- lower costs
- fixed costs become variable costs
- improve quality and productivity
- obtain expertise, skills and technologies that are otherwise not obtainable
- improve image by being associated with reputed suppliers
Factors of evaluation (strategic or core)
1) (strategic) control
2) Coordination effort
3) Intellectual property
Vertical integration
1) Specific investments, high risk of loss of reputation, knowledge, brand
2) Mutual dependency, high degree of information, task interdependence
3) Interrelated technology, hard to protect
Outsource
1) Low specific investment, many alternatives
2) Standardized tasks, codified information
3) Clear protection, hard to imitate
Strategic sourcing: development and management of supplier relationships to acquire goods and
services in a way that aids in achieving the immediate needs of the business. Used to be ‘make or
buy’ (sourcing meant buying)
Choice between market relationship vs. Partnership:
1) Specificity of product (how common the item is
and how many substitutes might be available)
2) Transaction costs (costs associated with
making a purchase: ordering, selecting, billing
etc)
3) Duration of the contract (length of
relationship)
Types of relationships (sourcing):
Strategic alliance = close relationship
Spot purchase = no relationship, market based
Request for proposal = requirements are formulated and potential vendors prepare a detailed
proposal how they intend to meet requirements, including a price
Reverse auction = sellers compete to obtain business, and prices typically decrease over time, buyer
specifies the item
Request for bid = specification of item is given and price is the main or only factor in selecting
Vendor managed inventory = the supplier manages an item or group of items for a customer
Electronic catalog = online purchasing
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Bullwhip effect: demand variability increases as you move up the supply chain from customers
towards supply
Consequences of the Bullwhip effect:
- Inefficient production or excessive inventory
- Low utilization of the distribution channel
- Necessity to have capacity far exceeding average demand
- High transportation costs
- Poor customer service due to stock outs
Causes of the Bullwhip effect:
- Wrong forecast
- Late deliveries
- Wrong deliveries
- Erroneous feedback
- Time lags/delays
- Order synchronisation (customers order on the same order cycle)
- Order batching (retailers may be required to order integer multiples of some batch size)
- Trade promotions and forward buying (supplier gives retailer a temporary discount, called a
trade promotion; retailer purchases enough to satisfy demand until next trade promotion)
- Reactive and over-reactive ordering (each location forecasts demand to determine shifts in
the demand process, overreaction to ‘high’ demand observation
- Shortage gaming (if supplier production is less than orders, orders are rationed, to secure
better allocation, retailers inflate their orders order more than they need
Functional products: long product life cycle, low margin, little product variations, stable demand
Innovative products: newness (unpredictable demand), short life cycle
Four types of supply chain strategies
1) Efficient supply chains: utilize strategies aimed at creating the highest cost efficiency
2) Risk-hedging supply chains: utilize strategies aimed at pooling and sharing resources in a
supply chain to share risk, e.g. shared inventories
3) Responsive supply chains: utilize strategies aimed at being responsive and flexible by mass
customization and make-to-order
4) Agile supply chains: utilize strategies aimed at being responsive and flexible to customer
needs, using pooled capacities and inventory
Green sourcing: reduce waste in packaging, transport and production; collecting waste/obsolete
products and develop new businesses around it (remanufacturing)
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Total Cost of Ownership (TCO): estimate of the costs of an item that includes all the costs related to
the procurement and use of an item, including any related costs in disposing of the item. Can be
applied to internal costs or more broadly to costs throughout the supply chain
- Acquisition costs (purchase planning costs, quality costs, taxes, purchase price, financing
costs)
- Ownership costs (energy costs, maintenance/repair, financing, supply chain/supply network
costs)
- Post-ownership costs (disposal, environmental costs, warranty costs, product liability costs,
customer dissatisfaction costs)
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