COLOUR THEORY IN RELATIONS TO EMOTIONS AND ASSOCIATIONS Examples of contextual theories “Colour theory is both the science and art of using colour . It explains how humans perceive colour and ; the visual effects of how colour mix, match or contrast with each other. Colour theory also involves the messages colour communicate and in uences; and the methods used to replicate colour” “Light and darkness, brightness and obscurity, or if a more general expression is preferred, light and its absence, one necessary to the production of colour. . . colour itself is a degree of darkness.’’ fl ~Goethe Example of practice