A. Craft a marketing strategy that aligns with the company’s overall approach to the host country. Consider aspects like product positioning, pricing strategy, distribution channels and promotional activities. B. Address how the marketing strategy will resonate with the local culture, preferences, and consumer behaviour. Through the requisite company network, we will distribute. Potential buyers are the urban population, which is 72.2% (approximately 1.7 million people). In the urban areas, there is electricity access, which is crucial for our product. According to The World Bank (2020), 90.7 % had access to electricity in urban areas. (In the rural areas, 26.4%.) Botswana is an upper-middle-income country (e.g., China, Brazil, South Africa, or Namibia is in this group); there is a middle class in the society which would like value for money, and that is what Electrolux means. Focus on families in the age group of 20-50. (average life expectancy is 62) Highlight the brand known for high-quality, reliable, and durable appliances. More than 90% of sales were offline, so we should focus on offline sales. Our aim is to raise brand awareness and drive foot traffic to retail locations. Actions to achieve it: collaborate with retail partners to co-promote Electrolux products. This could involve joint marketing efforts, in-store displays, and advertising. In alignment with the company purpose,’ Shape living for the better.’, engage in community service or outreach programs to demonstrate commitment to the local communities while demonstrating the products. We should also focus on educating customers by creating content that explains the benefits of various Electrolux appliances, helping customers make informed choices. Distribution channels: through the network of the merged company Sources: https://www.statista.com/outlook/dmo/ecommerce/electronics/household-appliances/botswana https://www.statista.com/statistics/407978/urbanization-in-botswana/ https://www.statsbots.org.bw/sites/default/files/Population%20of%20Cities%20Towns%20and%20Vi llages%20%202022.pdf http://kth.diva-portal.org/smash/get/diva2:1776501/FULLTEXT01.pdf https://data.who.int/countries/072
