PRINCIPLES OF MARKETING Credits nga pala sa mga nag contribute ng answers mga lodii haahha. Nag compile lang ako hahaha. Good luck. Pawer mga ABM. PS. May mga wrong answers dyan. Search nalang kayo sa Google o kaya sa module. Ty. Short Quiz 10 ACROSS 3. A classification that involves values, beliefs, interests and the like Answer Lifestyle 5. A type of market segmentation that relies on the notion that groups of consumers in a particular geographic area may have specific product or service needs Answer Geographic 6. This type of market segmentation divides the population because of their behavior, usage and decision making pattern Answer Behavioral 7. A type of market segmentation that is usually the most important criteria for identifying target markets making knowledge of demographic information crucial for many businesses Answer Demographic 8. Typically used with reference to social and cultural differences rather than biological ones Answer Gender 9. Refers to the consumer’s perception of a product or service in relation to its competitors Answer Positioning 10. A type of market segmentation that divides the target market based on socio-economic class, personality, or lifestyle preferences Answer Psychographic DOWN 1. An element, feature, or factor that is liable to vary or change Answer Variable 2. Means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth Answer segmentation 4. The money received, especially on a regular basis, for work or through investments Answer income LA 14 The process of dividing an entire market up into different customer segments. Select one: a. Psychographic Segmentation b. Market Segmentation c. Market Positioning d. Target Marketing Question 2 Complete Mark 1.00 out of 1.00 Flag question Question text The three ways to classify what the customer wants. Select one: a. Market Segment b. Customer demographics c. Needs, wants and demands d. Trout and Ries Question 3 Complete Mark 1.00 out of 1.00 Flag question Question text Target Marketing provides a focus to this. Select one: a. Trout and Ries b. Market Segment c. Customer demographics d. Marketing activities Question 4 Complete Mark 1.00 out of 1.00 Flag question Question text They have sophisticated options to allow businesses to target users based on market segments. Select one: a. Trout and Ries b. Market Segment c. Social Media Platforms d. Customer demographics Question 5 Complete Mark 1.00 out of 1.00 Flag question Question text They suggested a six-step question framework for successful positioning. Select one: a. Needs, wants and demands b. Customer demographics c. Market Segment d. Trout and Ries SQ 11 ACROSS 3. A marketing strategy that can create an emotional attachment to your product in the mind of the consumer Answer 5. A distribution strategy that gives a specific retailer, or authorized dealer, the sole right to sell a product in a particular geographical area Answer 8. A way of presenting your business to your customers Answer 9. A distribution strategy that allows a product to be sold at a moderate number of sales outlets, but not everywhere, in a geographical area Answer 10. The process you use to make potential customers aware of your product or service and to influence them to buy it Answer DOWN 1. Person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers Answer 2. A distribution strategy that seeks to make a product available at as many sales outlets as possible Answer 4. What a product does and how it appears to the senses Answer 6. A small alteration or movement made to achieve a desired fit, appearance, or result Answer 7. The reasons customers choose to buy a product Answer LA 15 This method sets a product's price based on what it costs your business to provide it. Select one: a. Market Share b. Cost-based pricing c. Demand-Based Pricing d. Marketing Mix Question 2 Complete Mark 1.00 out of 1.00 Flag question Question text This method focuses on consumer demand-how much customers are willing to pay for a product. Select one: a. Market Share b. Marketing goals c. Demand-Based Pricing d. Marketing Mix Question 3 Complete Mark 1.00 out of 1.00 Flag question Question text This method focuses on what the competition charges. Select one: a. Marketing Mix b. Demand-Based Pricing c. Market Share d. Competition-Based Pricing Question 4 Complete Mark 1.00 out of 1.00 Flag question Question text The percentage of a given market population that is buying a product or service from a particular business. Select one: a. Marketing Mix b. Marketing goals c. Demand-Based Pricing d. Market Share Question 5 Complete Mark 1.00 out of 1.00 Flag question Question text Set when a retailer wants to reduce the price of a product. Select one: a. Markup Price b. Direct Channel c. Markdown Price d. Indirect Channel LQ 3 Question 1 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these is a type of a distribution strategy? Select one: a. Selective b. All of these c. Intensive d. Exclusive Question 2 Complete Mark 1.00 out of 1.00 Flag question Question text Which of this is a measurable statistic in demographic segmentation? Select one: a. All of these b. Race c. Gender d. Age Question 3 Complete Mark 1.00 out of 1.00 Flag question Question text Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Select one: a. Market Positioning b. Market Segmentation c. Target Marketing d. None of these Question 4 Complete Mark 1.00 out of 1.00 Flag question Question text Every marketing plan is unique because each business has these. Select one: a. Demand-Based Pricing b. Marketing Mix c. Marketing goals d. Market Share Question 5 Complete Mark 1.00 out of 1.00 Flag question Question text It can include gender, age, income, household size, geographic area and even various ethnic groups. Select one: a. Customer demographics b. Trout and Ries c. Market Segment d. Needs, wants and demands Question 6 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these belong to the 4Ps of Marketing? Select one: a. Production b. All of these c. Promotion d. People Question 7 Complete Mark 1.00 out of 1.00 Flag question Question text Involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. Select one: a. Market Segmentation b. Target Marketing c. Market Positioning d. Psychographic Segmentation Question 8 Complete Mark 1.00 out of 1.00 Flag question Question text The process of creating a strong image in the mind of the consumer. Select one: a. Promotion b. Brand c. Logo d. Product positioning Question 9 Complete Mark 1.00 out of 1.00 Flag question Question text Helps you define the marketing elements for successfully positioning your market offer. Select one: a. Demand-Based Pricing b. Marketing goals c. Market Share d. Marketing Mix Question 10 Complete Mark 1.00 out of 1.00 Flag question Question text It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand. Select one: a. Marketing strategy b. The 4Ps of marketing c. The Marketing mix d. Marketing Question 11 Complete Mark 1.00 out of 1.00 Flag question Question text What is the mathematical formula for the Markup Amount? Select one: a. Retail Price - Markdown Amount b. Retail Price * Markdown Percentage/100 c. Wholesale Cost * Markup Percentage/100 d. Wholesale Cost + Markup Amount Question 12 Complete Mark 1.00 out of 1.00 Flag question Question text A pathway in which the product goes from the producer to one or more intermediaries before it reaches the consumer. Select one: a. Markup Price b. Markdown Price c. Indirect Channel d. Direct Channel Question 13 Complete Mark 1.00 out of 1.00 Flag question Question text What are the basic market-segmentation strategies? Select one: a. Lifestyle, income, gender b. Gender, age, race c. Behavioral,Demographic,Psychographic, andGeographical d. Race, education, ethnicity Question 14 Complete Mark 1.00 out of 1.00 Flag question Question text What do gaps symbolize in a positioning map? Select one: a. Possible areas for new products b. Both of these c. None of these d. Possible areas for existing products Question 15 Complete Mark 1.00 out of 1.00 Flag question Question text A pathway in which a product goes from the producer straight to the consumer. Select one: a. Direct Channel b. Markup Price c. Markdown Price d. Indirect Channel Question 16 Complete Mark 1.00 out of 1.00 Flag question Question text What is the mathematical formula for the Markdown Price? Select one: a. Wholesale Cost * Markup Percentage/100 b. Retail Price * Markdown Percentage/100 c. Retail Price - Markdown Amount d. Wholesale Cost + Markup Amount Question 17 Complete Mark 1.00 out of 1.00 Flag question Question text Set when a retail store buys a product from a wholesaler, they add an additional amount to the wholesale cost to make a profit. Select one: a. Indirect Channel b. Markdown Price c. Markup Price d. Direct Channel Question 18 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these is a basic factor that affects market segmentation? Select one: a. Measurability of its effective size, b. All of these c. Clear identification of the segment, d. Its accessibility through promotional efforts, and Question 19 Complete Mark 1.00 out of 1.00 Flag question Question text What are the things you should base your product on? Select one: a. None of these b. Both Target markets and Potential profits c. Target markets d. Potential profits Question 20 Complete Mark 1.00 out of 1.00 Flag question Question text After segmenting a market and then targeting a consumer, you would proceed to position a product within that market. Select one: a. Psychographic Segmentation b. Market Positioning c. Target Marketing d. Market Segmentation Question 21 Complete Mark 1.00 out of 1.00 Flag question Question text What is the first question in the six-step question framework for successful positioning? Select one: a. Do you have the resources to do it? b. Are your tactics supporting the positioning objective you set? c. Whom you have to defeat to own the position you want. d. What position do you currently own? Question 22 Complete Mark 1.00 out of 1.00 Flag question Question text What is the mathematical formula for the Markup Price? Select one: a. Retail Price - Markdown Amount b. Retail Price * Markdown Percentage/100 c. Wholesale Cost + Markup Amount d. Wholesale Cost * Markup Percentage/100 Question 23 Complete Mark 1.00 out of 1.00 Flag question Question text What are the segments according to monthly earnings? Select one: a. None of these b. High, mid, low c. Mid, low d. High, low Question 24 Complete Mark 1.00 out of 1.00 Flag question Question text The various ways that a product can reach the consumer. Select one: a. Marketing Mix b. Distribution Channels c. Product Positioning d. Marketing Strategy Question 25 Complete Mark 1.00 out of 1.00 Flag question Question text It is based on the theory that the choices that people make when purchasing goods or services are reflections of their lifestyle preferences or socio-economic class. Select one: a. Market Segmentation b. Target Marketing c. Market Positioning d. Psychographic Segmentation Question 26 Complete Mark 1.00 out of 1.00 Flag question Question text Why is market segmentation and targeting necessary? Select one: a. To identify and target certain demographic groups b. To find customers c. To identify certain demographic groups d. To target certain demographic groups Question 27 Complete Mark 1.00 out of 1.00 Flag question Question text What is the last step in the six-step question framework for successful positioning? Select one: a. Whom you have to defeat to own the position you want. b. What position do you currently own? c. Are your tactics supporting the positioning objective you set? d. Do you have the resources to do it? Question 28 Complete Mark 1.00 out of 1.00 Flag question Question text A good place to start when you are thinking through your plans for a product or service, and it helps you to avoid these kinds of mistakes. Select one: a. Marketing strategy b. The 4Ps of marketing c. Marketing d. The Marketing mix Question 29 Complete Mark 1.00 out of 1.00 Flag question Question text A small unit within a large market comprising of like-minded individuals. Select one: a. Market Segment b. Needs, wants and demands c. Customer demographics d. Trout and Ries Question 30 Complete Mark 1.00 out of 1.00 Flag question Question text Why is it not feasible to go after all customers? Select one: a. Customers have different wants b. Customers have different needs c. Customers have different tastes d. All of these SQ 12 Question 1 Complete Mark 1.00 out of 1.00 Flag question Question text Most common pricing mistake. Select one: a. Pricing based on customer value b. Pricing based on costs c. Increasing prices too quickly d. Reducing prices gradually to get sales Question 2 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these is a general pricing approach? Select one: a. All of these b. Competition-based pricing c. Target profit pricing d. Cost-plus pricing Question 3 Complete Mark 1.00 out of 1.00 Flag question Question text The prices a company sets influences the way consumers view the company and the quality of its products. Select one: a. Product Positioning b. Costs c. Consumer Demand d. Competing Products Question 4 Complete Mark 1.00 out of 1.00 Flag question Question text Businesses have to sell more than they spend to make profit and stay in business. Select one: a. Product Positioning b. Costs c. Consumer Demand d. Competing Products Question 5 Complete Mark 1.00 out of 1.00 Flag question Question text What's the mathematical formula for Markup Price? Select one: a. Variable Cost - Fixed Costs/Unit Sales b. Variable Cost + Fixed Costs/Unit Sales c. Unit Cost/ (1 - Desired Return on Sales) d. Unit Cost/ (1 + Desired Return on Sales) Question 6 Complete Mark 1.00 out of 1.00 Flag question Question text The prices that competitors set for their products are an important consideration for small businesses that are introducing new products. Select one: a. Competing Products b. Product Positioning c. Consumer Demand d. Costs Question 7 Complete Mark 1.00 out of 1.00 Flag question Question text Dynamic pricing allows sellers to: Select one: a. Monitor customer behavior and tailor offers. b. Change prices on the fly to adjust for changes in demand or costs. c. All of these d. Aid consumers with price comparisons. Question 8 Complete Mark 1.00 out of 1.00 Flag question Question text Small businesses often focus on innovate products that meet the needs of specific niche markets within larger markets. Select one: a. Consumer Demand b. Costs c. Product Positioning d. Competing Products Question 9 Complete Mark 1.00 out of 1.00 Flag question Question text Companies wishing to make a profit must exceed Select one: a. None of these b. Both of these c. The break-even unit volume. d. The break-even point Question 10 Complete Mark 0.00 out of 1.00 Flag question Question text What's the mathematical formula for Unit Cost? Select one: a. Variable Cost + Fixed Costs/Unit Sales b. Unit Cost/ (1 - Desired Return on Sales) c. Variable Cost - Fixed Costs/Unit Sales d. Unit Cost/ (1 + Desired Return on Sales) LA 16 Question 1 Complete Mark 1.00 out of 1.00 Flag question Question text Show total cost and total revenues at different levels of unit volume. Select one: a. Price b. Cost-based pricing c. Product Positioning d. Break-even charts Question 2 Complete Mark 1.00 out of 1.00 Flag question Question text The only element that produces revenues. It is flexible and can be changed quickly. Select one: a. Break-even charts b. Price c. Cost-based pricing d. Product Positioning Question 3 Complete Mark 1.00 out of 1.00 Flag question Question text Uses buyers' perceptions of value rather than seller's costs to set price. Select one: a. Competition-based pricing b. Break-even point c. Divisional or product line managers d. Value-Based Pricing Question 4 Complete Mark 1.00 out of 1.00 Flag question Question text The intersection of the total revenue and total cost curves. Select one: a. Competition-based pricing b. Break-even point c. Divisional or product line managers d. Value-Based Pricing Question 5 Complete Mark 1.00 out of 1.00 Flag question Question text The process of creating a strong image in the mind of the consumer. Select one: a. Product Positioning b. Price c. Cost-based pricing d. Break-even charts SQ 13 Question 1 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these is a category of sea carriers? Select one: a. Overseas b. None of these c. Domestic d. Both of these Question 2 Complete Mark 1.00 out of 1.00 Flag question Question text A major component of the total cost of logistics management of an enterprise. Select one: a. Supply Chain Management b. Transportation Cost c. Risk Management d. Pipelines for transport Question 3 Complete Mark 1.00 out of 1.00 Flag question Question text The most decisive issue affecting the choice of the best of transportation means is Select one: a. None of these b. Trade-off between customer service and cost c. Logistics d. Profit Question 4 Complete Mark 1.00 out of 1.00 Flag question Question text Its purpose is to deliver goods/services to the consumers. Select one: a. None of these b. Planning c. Physical distribution d. Transportation Question 5 Complete Mark 1.00 out of 1.00 Flag question Question text What is the principle that Activity based costing is based on? Select one: a. The fact that the products or the customers, namely the objects or causes of cost, create demand for activities and their implementation completes the distribution process b. Both of these c. None of these d. Precisely depict the activities that generate costs in the framework of implementing the distributional functions throughout the supply chain Question 6 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these is an objective of efficient transport systems? Select one: a. None of these b. Reduction of the cost of the total cost of the transportation system c. Reduction of costs associated with the maintenance of high or low levels of inventory associated with opportunity cost of invested capital in stock and relative assets, or low customer service level. d. Both of these Question 7 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these are mainly transported via air? Select one: a. All of these b. Medical pharmaceutical material c. Electric equipment d. Clothing and footwear Question 8 Complete Mark 1.00 out of 1.00 Flag question Question text The logistics activities involved in SCM can be divided in Select one: a. Key activities b. Support activities c. All of these d. Physical activities Question 9 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these is characteristic of the philosophy of logistics management? Select one: a. All of these b. Risk management c. Reducing cost d. Quality Question 10 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these is an objective of customer service in terms of logistics? Select one: a. The ability to develop quality control procedures of the supplied goods, within the framework of the delivery b. Improving the distribution time in regards of the processing of the orders. c. Maintaining and retaining satisfied customers in the direction of strengthening the occupied market share of the company. d. All of these LA 17 Question 1 Complete Mark 1.00 out of 1.00 Flag question Question text The management of multiple relationships across the supply chain. Select one: a. Products/services distribution channel b. Material Supplies Channel c. Supply Chain d. Supply Chain Management Question 2 Complete Mark 1.00 out of 1.00 Flag question Question text They represent the most popular form of transportation. Select one: a. Distribution Channel b. Road Transportations c. Customer Service d. Rail transportations Question 3 Complete Mark 1.00 out of 1.00 Flag question Question text They have the ability to transfer large amounts of product across long distances, by keeping the cost low. Select one: a. Rail transportations b. Road Transportations c. Customer Service d. Distribution Channel Question 4 Complete Mark 1.00 out of 1.00 Flag question Question text Provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction through high levels of customer service. Select one: a. Supply Chain Management b. Supply Chain c. Products/services distribution channel d. Material Supplies Channel Question 5 Complete Mark 1.00 out of 1.00 Flag question Question text This way of transporting liquid and gas cargo appears in our country through our own factory facilities or companies that refine and exploit the products that are in liquid form. Select one: a. Distribution Channel b. Road Transportations c. Pipelines for transport d. Customer Service SQ 14 LQ 18 Question 1 Complete Mark 1.00 out of 1.00 Flag question Question text The final selection of these needs to consider target audience, budget, competitive response and each tool's purpose. Select one: a. Consumer promotional tools b. Sales Promotion c. Direct Marketing d. Consumer incentives Question 2 Complete Mark 1.00 out of 1.00 Flag question Question text Usually targeted at the fence sitters and brand switchers. Select one: a. Consumer promotional tools b. Consumer incentives c. Sales Promotion d. Direct Marketing Question 3 Complete Mark 1.00 out of 1.00 Flag question Question text What are the 4Ps of Marketing? Select one: a. People, Promotion, Price, Product b. People, Place, Promotion, Product c. Politics, People, Place, Promotion d. Product, Price, Place and Promotion Question 4 Complete Mark 1.00 out of 1.00 Flag question Question text The major function of this office is to handle press releases, support product publicity, create and maintain the corporate image, handle matters with lawmakers, guide management with respect to public issues. Select one: a. Sales Effect Research b. Marketing Public Relation c. Public Relations d. Communication Effect Research Question 5 Complete Mark 1.00 out of 1.00 Flag question Question text To support corporate and product branding activities is the direct responsibility of this. Select one: a. Marketing Public Relation b. Communication Effect Research c. Public Relations d. Sales Effect Research SQ 15 Question 1 Complete Mark 0.00 out of 1.00 Flag question Question text The findings of a SWOT analysis depend on Select one: a. Both of these b. Either of these c. Factors including economic variances and competitor activities d. The person or group completing the analysis Question 2 Complete Mark 0.00 out of 1.00 Flag question Question text They generally relate to external factors Select one: a. All of these b. Strengths and weaknesses c. Opportunities and threats d. Strengths, weaknesses, opportunities and threats Question 3 Complete Mark 1.00 out of 1.00 Flag question Question text They are often internal to your organization. Select one: a. Strengths and weaknesses b. All of these c. Opportunities and threats d. Strengths, weaknesses, opportunities and threats Question 4 Complete Mark 1.00 out of 1.00 Flag question Question text What activity can help a company improve and maintain internal factors? Select one: a. Both Training and Performance evaluations b. Performance evaluations c. Training d. None of these Question 5 Complete Mark 1.00 out of 1.00 Flag question Question text Company weakness may include which of the following? Select one: a. All of these b. Poor customer service c. Lack of product knowledge d. Bad reputation Question 6 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these is an aspect that cannot be controlled? Select one: a. Competition b. International markets c. Quality procedures d. Business reputation Question 7 Complete Mark 1.00 out of 1.00 Flag question Question text What does SWOT stand for? Select one: a. Both of these b. Strengths, weaknesses, opportunities and threats c. Smart, wise, outperform, time d. None of these Question 8 Complete Mark 1.00 out of 1.00 Flag question Question text To develop a strong marketing strategy, businesses need to understand Select one: a. Their customer b. Their industry c. Demands of their industry and customer d. All of these Question 9 Complete Mark 0.00 out of 1.00 Flag question Question text Which of these is an aspect that cannot be controlled? Select one: a. Competition b. Business reputation c. International markets d. Quality procedures Question 10 Complete Mark 1.00 out of 1.00 Flag question Question text Which of these aspects can be considered as external factors in SWOT Analysis? Select one: a. Economic deviations b. Competing businesses c. All of these d. Governmental changes LA 19 Question 1 Complete Mark 1.00 out of 1.00 Flag question Question text SWOT Analysis can be used to kick-off this. Select one: a. Internal-External Analysis b. Business' marketing strategies c. Strategy Formulation d. Strengths and Weaknesses Question 2 Complete Mark 1.00 out of 1.00 Flag question Question text What does SWOT stand for? Select one: a. Strengths, Weaknesses, Orders and Tips b. Store Weaknesses, Opportunities and Threats c. Social Welfare Opportunities and Threats d. Strengths, Weaknesses, Opportunities and Threats Question 3 Complete Mark 1.00 out of 1.00 Flag question Question text To improve your business overall standings, these must be clearly generated. Select one: a. Internal-External Analysis b. Business' marketing strategies c. Strengths and Weaknesses d. Strategy Formulation Question 4 Complete Mark 1.00 out of 1.00 Flag question Question text The foundation of a marketing plan. Select one: a. Market Analysis b. Opportunities and Threats c. Marketing Strategy d. SWOT Analysis Question 5 Complete Mark 0.00 out of 1.00 Flag question Question text What are the things you need to ensure when carrying out your analysis? Select one: a. Strategy Formulation b. Rigorous and realistic c. Internal-External Analysis d. Business' marketing strategies LONG QUIZ 4 :) 30/30 External factors that cannot be controlled. The correct answer is: Opportunities and Threats Another term for SWOT Analysis. The correct answer is: Internal-External Analysis It is a marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. The correct answer is: Sales effect research Includes all the businesses/organizations that provide materials to its processing /manufacturing plans. The correct answer is: Material Supplies Channel This provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction through high levels of customer service. The correct answer is: Products/services distribution channel Internal factors of the marketing SWOT analysis. The correct answer is: Strengths and Weaknesses Sets the price for small companies. The correct answer is: Chief Executive Officer of CEO Could be convention, trade shows, competition among sales people. The correct answer is: Sales force incentive An organization's strategy combines all of its marketing goals into one comprehensive plan. The correct answer is: Marketing Strategy It is defined as the transportation of the product from the point of production or transshipment to the point or points where demand has been recorded, in order to satisfy the expectations of the production enterprise and the consumer. The correct answer is: Distribution Also called going-rate pricing. The correct answer is: Competition-based pricing A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. The correct answer is: Stakeholders. In this field of transportation, more passengers are transferred, than loads. The correct answer is: Air Carriers Sets the price for large companies. The correct answer is: Divisional or product line managers The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service. The correct answer is: Price It simplifies the pricing process; price competition may be minimized and is perceived as more fair to both buyers and sellers. The correct answer is: Cost-based pricing A simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that you face. The correct answer is: SWOT Analysis An assessment which allows you to determine how suitable a particular market is for your industry. The correct answer is: Market Analysis Seeks to determine whether an ad is communicating effectively. The correct answer is: Communication Effect Research A marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. The correct answer is: Sales Effect Research It is the shifting of a load from a production site to where demand occurs. The correct answer is: Transportation Includes all business activities involved with the flow and transformation of goods and information of goods from raw materials to the consumer. The correct answer is: Supply Chain Could be samples, coupons, free trial and demonstration. The correct answer is: Consumer incentives The communication establishes through a direct channel without using any intermediaries. The correct answer is: Direct Marketing It includes all business activities involved with the flow and transformation of goods and information of goods from raw materials to the consumer. ~Stakeholders. The correct answer is: Supply Chain Can help business managers gauge the level of demand for new products and the amount that the average consumer is willing to pay for a new product. The correct answer is: Marketing Research Defined as the transportation of the product from the point of production or transshipment to the point or points where demand has been recorded, in order to satisfy the expectations of the production enterprise and the consumer. The correct answer is: Distribution Channel Involves all sub-processes of the distribution, which add value to the product from the customer's perspective and reflect the speed and accuracy with which the order of a customer is delivered to him. The correct answer is: Customer Service It is an assessment that allows you to determine how suitable a particular market is for your industry. The correct answer is: Market Analysis This seeks to determine whether an ad is communicating effectively. Called copy testing, it can be done before an ad is put into media and after it is printed or broadcast The correct answer is: Communication effect research. SQ 16 Strategic marketing planning is The correct answer is: Ongoing process Often retains the barrier between strategists and implementers The correct answer is: Consensus Approach It is an advantage of Command Approach. The correct answer is: It makes decision easier Created a surge in need for products and services that range drastically The correct answer is: Baby Boomers generation Which aspect contributes to strategic marketing planning? The correct answer is: All of these Which of these is a phase in the strategic marketing process? The correct answer is: All of these Which of these is a common mistake in the implementation phase? The correct answer is: Both of these The goal of top managers using this approach is to shape the organization's culture in such a way that all employees-top managers to janitors participate in making decisions that help the organization reach its objectives. The correct answer is: Cultural Approach It focuses explicitly on implementation. The correct answer is: Change Approach What is the primary benefit of strategic marketing plan? The correct answer is: It puts a written guide in place for a business to follow to reach its goals and objectives LA 20 :) 5/5 Marketing strategies are evaluated and selected at the top of the organization and forced downward to lower levels where frontline managers and employees are expected to implement them. The correct answer is: Command Approach The basic premise here is to modify the organization in ways that will ensure the successful implementation of the chosen marketing strategy. The correct answer is: Change Approach Once you identify a target customer base, you can determine the potential success of a new product or service, the marketing methods needed to promote and sell it and the financial impact of a planned marketing strategy through prerelease group testing. The correct answer is: Testing Research To perform this, look at the current costs involved with all aspects of your business including inventory, distribution and the current costs of your marketing strategies. The correct answer is: Cost Analysis Involves gathering data about your customers during or after check out and then tabulating this information in a spreadsheet for comparison. The correct answer is: Customer Analysis Short Quiz 17 10/10 A marketing perspective that emphasizes pushing the product answer: Sales-oriented philosophy When it comes to your customers you need to keep in mind the importance of this. answer: Target marketing The process of getting the product to the consumer answer: Distribution section Doing this your target market can help you set prices for your products and services, serve as guidance when you create promotional efforts to advertise your brand and help you decide how to distribute your products. answer: Outlining To understand your customers' needs and develop a plan that surrounds those needs. answer: Essence of marketing Should describe the approach to creating customer awareness of product or service answer: Promotion section Should include the most likely, best case, and worst case scenarios answer: Actual sales forecast By selecting particular verticals to present your offerings, it is important to consider your answer: Virtual segmentation Which of these can help increase organic growth? answer:All of these The most effective way to grow and expand your business is by focusing on this answer: Organic growth Learning Activity 21 5/5 Original intellectual creations, including inventions, literary creations, and works of art, that are protected by patents or copyrights. answer: Intellectual Property The basic physical product and/or service that delivers those benefits. answer:Actual product or service The fundamental benefit or solution sought by customers. answer: Core product or service The process of locating and describing potential customers. answer: Marketing Analysis The basic product and/or service plus any extra or unsolicited benefits to the consumer that may prompt a purchase. answer: Augmented product or service To cause someone to believe something especially after a sustained effort. ans: PERSUADE The amount of money that a company actually receives during a specific period, including discounts and deductions for returned merchandise. ans: REVENUE In this section, customers will be motivated to buy. ans: PROMOTION The process of separating something into its constituent elements. ans: ANALYSIS You develop a break-even computation in this section. ans: PRICING SHORT QUIZ 18. 8/10 lang po ako, yung may *** yan po ang sagot. Kayo na bahala sa dalawang maling sagot. Thank you! Question 1 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Which of these is a key step in estimating market potential? Select one: a. Define your target market and market segments. b. Determine the average household income for the area and state. c. Derive average expenditures for the category. d. All of these *** Question 2 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The entire size of the market for a product at a specific time. It represents the upper limits of the market for a product. Select one: a. Marketing Plan b. Marketing Research c. Market Segmentation d. Market Potential *** Question 3 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text What is a Sales Forecast? Select one: a. Essential component of business plan because is critical to assessing the feasibility of a new venture b. Prediction of how much of a product or service will be purchased within a givenmarket during a specified time period c. None of these d. Both of these *** Question 4 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text A type of forecasting where sales is the estimated variable. Select one: a. Indirect b. Starting Point c. Predicting Variable d. Direct *** Question 5 Complete Mark 0.00 out of 1.00 Not flaggedFlag question Question text All potential buyers in a target market's submarkets areidentified and then the estimated demand is added up. Select one: a. None of these b. Buildup process c. Chain-ratio method d. Breakdown process (wrong) Question 6 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text What is the formula for Market Potential? Select one: a. MP= N – P – Q b. MP = N + P + Q c. MP= N – P – Q d. MP = N x P x Q *** Question 7 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text What is the final step in the marketing research process? Select one: a. Visualize your data b. Analyze your data c. Collect your Data d. Communicate results *** Question 8 Complete Mark 0.00 out of 1.00 Not flaggedFlag question Question text A qualitative form of research. Select one: a. Marketing (wrong b. Exploratory c. Descriptive d. Causal Question 9 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Which of these is a limitation of forecasting? Select one: a. All of these *** b. Used less frequently by small businesses c. Forecasting process unfamiliar to management team d. Business manager may be unfamiliar with methods of quantitative analysis Question 10 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The specific characteristics that distinguish market segments according to the benefits sought by customers. Select one: a. Demographic variables b. Benefit variables *** c. Segmentation variables d. None of these LEARNING ACTIVITY 22 5/5 :) The most important step in the market research process. Select one: a. Descriptive Research b. Exploratory Research c. Marketing Research d. Defining the goals of the project *** The specific characteristics that describe customers and their purchasing power. Select one: a. Demographic variables *** b. Segmentation variables c. Causal Research d. Design and prepare your research instrument The most specific type of research is causal research, which usually comes in the form of a field test or experiment. Select one: a. Causal Research *** b. Demographic variables c. Design and prepare your research instrument d. Segmentation variables The parameters used to distinguish one form of market behavior from another. Select one: a. Design and prepare your research instrument b. Segmentation variables *** c. Demographic variables d. Causal Research This form of research is used when the topic is not well defined or understood, your hypothesis is not well defined, and your knowledge of a topic is vague. Select one: a. Descriptive Research b. Defining the goals of the project c. Exploratory Research *** d. Marketing Research PRIM 121 LONG QUIZ 5 mga lodi nahirapan ako dyn kac nag babago ang tanong pati rin ung 2nd quarter exam :( :( Started on Friday, 27 October 2017, 8:59 AM State Finished Completed on Friday, 27 October 2017, 9:09 AM Time taken 10 mins 1 sec Grade 25.00 out of 30.00 (83%) Question 1 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text A service offered by companies that focuses on the internal and external needs of a business's customers. answer Consumer Orientation Question 2 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Carries the participative style of the consensus approach to the lower levels of the organization. answer Cultural Approach Question 3 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text This is the process of locating and describing potential customers. answer Market Analysis Question 4 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It describes business activities involved in accomplishing specific marketing objectives within a set period. answer Marketing Plan Question 5 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text A strategy that recognizes the existence of several distinct market segments but focuses on only the most profitable segment. answer Single-segment strategy Question 6 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is the process of thinking about and organizing the activities required to achieve a desired goal. It involves the creation and maintenance of a plan, such as psychological aspects that require conceptual skills. answer Planning Question 7 Complete Mark 0.00 out of 1.00 Not flaggedFlag question Question text Here, top managers and lower-level managers work together to evaluate and develop marketing strategies. answer Change Approach Question 8 Complete Mark 0.00 out of 1.00 Not flaggedFlag question Question text Business activities that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted user. answer Intellectual Property Question 9 Complete Mark 0.00 out of 1.00 Not flaggedFlag question Question text Involves checking out the new products or services offered by your competitors, examining their marketing strategies and determining whether they are succeeding or failing with their businesses. answer Customer Feedback Question 10 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each. answer Multi-segment strategy Question 11 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Involves the gathering of information about a particular market, followed by analysis of that information and estimation of projected costs and compare costs with benefits. answer Marketing Research Question 12 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set period. answer Marketing Plan Question 13 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text A description of potential customers in a target market. answer Customer Profile Question 14 Complete Mark 0.00 out of 1.00 Not flaggedFlag question Question text This is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. answer Marketing Plan Question 15 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text A marketing control technique similar to testing research, but instead of gaining insight into future products and services, you evaluate customers' opinions of existing products or services and the marketing methods you currently use. answer Customer Feedback Question 16 Complete Mark 0.00 out of 1.00 Not flaggedFlag question Question text Emphasizes the product as the single most important part of the business. answer Actual product or service Question 17 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text In this step of the market research process, it is time to design your research tool. answer Design and prepare your research instrument Question 18 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Involves combining customer experiences with the overall direction the company wants and needs to take in order to succeed. answer Strategic Marketing Planning Question 19 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text A description of potential customers in a target market. answer Customer Profile Question 20 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It involves the gathering of information about a particular market, followed by analysis of that information and estimation of projected costs and compare costs with benefits. answer Marketing Research SQ 19 Something that can be used as a way to judge the quality or level of other, similar things – Benchmark Should be stated as goals the company would like to reach during the plan’s term. – Objectives, The organization where sales and marketing people are assigned to specific countries, regions, or districts. – Geographic, A marketing control that involves looking at whether the company’s basic strategies are well matched to its opportunities – Strategic, The sum of all activities involved in the chain of moving products from the producer to end-user. – Marketing, A meeting at which a group of people engages in intensive discussion and activity on a particular subject or project. – Workshop, This last section of the Marketing Plan outlines the control measures that will be used to monitor progress. – Controls, A series of actions or steps taken in order to achieve a particular end. – Process, The organization where a functional specialist heads different marketing activities – Functional, A marketing control that involves checking ongoing performance against the annual plan and taking corrective action when necessary. – Operating LA 23 5/5 The process of dividing the total market. Select one: a. Market Segmentation b. Target customers c. Market Positioning d. Marketing Process Question 2 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text They stand at the center of the marketing process. Select one: a. Market Positioning b. Marketing Process c. Market Segmentation d. Target customers Question 3 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The process of designing strategies for profitably serving chosen segments better than the competition. Select one: a. Market Positioning b. Marketing Process c. Target customers d. Market Segmentation Question 4 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The set of controllable marketing variables that the firm blends to produce the response it wants in the target market. Select one: a. Market Positioning b. Target customers c. Marketing Mix d. Market Segmentation Question 5 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The total amount of resources that a firm puts into the Marketing Mix in order to stimulate demand for its ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ goods and services. Select one: a. Marketing Research b. Marketing Effort c. Marketing Plan d. Marketing Strategy ✔ ✔ ✔ SHORT QUIZ 20 10/10 Public Relations has great _______ because others write it – Credibility, The issue with sales collateral – Consistency, A fundamental and complex part of a company’s marketing efforts – MarCom, A large outdoor advertising structure – Billboard, The primary method of generating leads, closing sales and servicing accounts. – Sales, It is a unified, organized group of programs and promotional messages that have one theme or central idea. – Campaign, The creation and placement of paid messages to inform potential customers and solicit sales of your product. – Advertising, A quantitative expression of a financial plan for a defined period. – Budget, A marketing program implements this. – Tactics, It supplements Face-to-face selling – Telemarketing LA 24 The objective externally is to motivate customers to buy now. Internally, it motivates sales force to sell. Select one: a. Direct Marketing b. Public Relations c. Marketing Program d. Sales Promotion Question 2 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Should be designed to expose your product to the largest possible segment of your target market in the most effective, efficient way. Select one: a. Sales Collateral b. Marketing Budget c. Media Plan d. Trades shows, events and conferences Question 3 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. Select one: a. Media Plan b. Marketing Budget c. Trades shows, events and conferences d. North American Industry Classification System/NAICS ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Question 4 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Some of the reasons for participation are to connect with key media players and editors, evaluate competition, talk with customers and prospects and sell products. Select one: a. Media Plan b. Trades shows, events and conferences c. Sales Collateral d. Marketing Budget Question 5 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text They need to be selected based on whom you are trying to reach, what you are trying to accomplish and how much you have to do it with. Select one: a. Trades shows, events and conferences b. Media Mix components c. Media Plan d. Marketing Budget ✔ ✔ ✔ ✔ ✔ ✔ LONG QUIZ 6 30/30 What are the marketing management functions? Select one: a. Plan, research, segmentation b. None of these c. Segmentation, targeting, positioning d. Analysis, planning, implementation, control Question 2 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The process of analyzing market opportunities, selecting targetmarkets, developing the marketing mix, and managing the marketing effort. Select one: a. Market Positioning b. Target customers c. Market Segmentation d. Marketing Process Question 3 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Which of these are components of promotional mix? Select one: a. All of these b. Advertising c. Direct Marketing d. Public Relations ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Question 4 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Allows the company to gather information about their customers, competitors andany environmental changes to determine the market opportunities. Select one: a. Marketing research b. Marketing plan c. Marketing audit d. Marketing control Question 5 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Which of these is a key issue of sales force? Select one: a. Automation b. Training c. Both Training and Automation d. None of these Question 6 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The opening section of the marketing plan that presents a short summary of the main goals andrecommendations to be presented in the plan. Select one: a. Action Programs b. Marketing Strategy c. Executive Summary d. Threats and Opportunity Analysis Question 7 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text What is the first step in the Advertising Decision Process? Select one: a. Select the specific media vehicles b. Determine media calendar c. Set specific advertising goals d. Establish budget Question 8 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text By definition, it is a subset of sales promotion Select one: a. Public Relations b. Sales collateral c. Trade shows, events and conferences ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ d. Direct Marketing Question 9 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text What is the last step in the marketing control process? Select one: a. Measure performance b. Take corrective action c. Set goals d. Evaluate performance Question 10 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is an activity with well-defined responsibilities, deadlines and measurable results. Select one: a. Sales Promotion b. Public Relations c. Marketing Program d. Direct Marketing Question 11 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text A primary tool of B-to-B marketing. Select one: a. All of these b. Trades shows c. Exhibitions d. Sales Promotion Question 12 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text What does a marketing plan do? Select one: a. Checks environmental opportunities and threats. b. Focuses on strategic target markets and their underlying needs. c. Evaluates firm mission and vision for relevance/currency. d. All of these Question 13 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text An estimated projection of costs required to promote a business' products or services. Select one: a. Media Plan b. Marketing Budget c. Sales Collateral d. Trades shows, events and conferences ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Question 14 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Please select which of these is a type of advertising. Select one: a. All of these b. Billboards, Kiosks, and Transit c. Telemarketing d. Coupon Packs and Card Decks Question 15 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Its purpose is to find out who wants or needs your product and under what conditions will they buy it. Select one: a. Marketing Research b. Marketing Plan c. Marketing Strategy d. Marketing Effort Question 16 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text What is the final step in building a budget? Select one: a. Calculating transaction values and transactions b. Calculating lead requirements c. Determine lead generation tactics d. Determine programs Question 17 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text A written material represents and explains your product to potential customers. Select one: a. Trades shows, events and conferences b. Media Plan c. Sales Collateral d. Marketing Budget Question 18 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text When creating a media plan, which of these questions do you need to answer? Select one: a. Are you spending enough in total and for each medium to be effective? b. Who do you want to reach? c. None of these d. Both of these ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Question 19 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Can be formulated to meet the needs of the target market. Select one: a. Marketing Research b. Marketing Effort c. Marketing Plan d. Marketing Strategy Question 20 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more. Select one: a. Marketing Budget b. Market Analysis c. Marketing Program d. Marketing Communication Question 21 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Provides a stable base from which your company can enter the competitive marketplace. Select one: a. Marketing Research b. Marketing Plan c. Marketing Effort d. Marketing Strategy Question 22 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Begins with actually differentiating the company's marketing offer so that it gives consumers more value than they are offered by the competition. Select one: a. Market Segmentation b. Target customers c. Market Positioning d. Effective Positioning Question 23 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is where a product manager develops a complete strategy for a product or brand. Select one: a. Customer Management Organization b. Functional Organization c. Product Management Organization ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ d. Geographic Organization Question 24 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The major tool for accomplishing strategic control. Select one: a. Marketing plan b. Marketing audit c. Marketing research d. Marketing control Question 25 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is where a specific market plan is developed for each specific market or customer. Select one: a. Customer Management Organization b. Functional Organization c. Geographic Organization d. Product Management Organization Question 26 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text What is the first step of the marketing process? Select one: a. Developing the marketing mix b. Selecting the target markets c. Analyzing market opportunities d. Managing the marketing effort Question 27 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It involves planting commercially significant news in the media. Select one: a. Sales Promotion b. Public Relations c. Marketing Program d. Direct Marketing Question 28 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Which of these is an element to focus on when selecting media? Select one: a. Advertising objectives b. Timing c. Media cost and budget d. All of these ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Question 29 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It uses marketing databases to track responses and results at a customer level. Select one: a. Sales Promotion b. Marketing Program c. Public Relations d. Direct Marketing Question 30 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Most companies enter a new market by serving Select one: a. Multiple segments b. Two segments c. A single segment d. None of these ✔ ✔ ✔ ✔ ✔ ✔ SECOND QUARTER EXAM 50/50 hirap po neto nag iiba ang tanong A fundamental and complex part of a company's marketing efforts Select one: a. Market Segmentation b. Marketing Communications c. Marketing Budget d. The 4Ps of Marketing Question 2 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Relationship Marketing concentrates on selected customer. Select one: True False Question 3 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is an activity with well-defined responsibilities, deadlines and measurable results Select one: a. Material Supplies Channel b. Marketing Program c. Distribution d. Products/services distribution channel Question 4 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The process of measuring and evaluating the results of marketing strategies and plans, and 😰 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ 😭 😣 taking corrective action to ensure that marketing objectives are attained Select one: a. Marketing Control b. Marketing Mix c. Marketing Plan d. Market Analysis Question 5 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Purchase Decision would mean choosing buying alternative which includes product, package, store, method of purchase. Select one: True False Question 6 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Relationship Marketing is more popularly known as Social Marketing when a firm takes care of its responsibility. Select one: True False Question 7 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text This is the entire size of the market for a product at a specific time. It represents the upper limits of the market for a product Select one: a. Advertising b. Market Potential c. Marketing Research d. Marketing Implementation Question 8 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The establishment of a Market Economy wrought marked changes in the social and economic structure. Select one: True False Question 9 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment Select one: ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ a. Marketing Budget b. Marketing Communications c. The 4Ps of Marketing d. Market Segmentation Question 10 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The four P's of Marketing : Product, Price, Promotion and Place Select one: True False Relationship with customers cannot change from time to time because it evolved under distinguished situations. Select one: True False Question 12 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Companies must first look at demographic and historical data about their customers to understand who they are. Select one: True False Question 13 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment. Select one: True False Question 14 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Enhance Customer Relationships Select one: Yes No Question 15 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text There is no need to establish criteria for evaluation features the buyer wants or does not want. Select one: True False ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Question 16 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text This is the process of locating and describing potential customers Select one: a. Marketing Plan b. Marketing Control c. Marketing Mix d. Market Analysis Question 17 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The focus of Marketing Concept, "The customer is king" It determines what the consumer wants, then produce the same and sell the same. Avoid having a dissatisfied customer. Select one: True False Question 18 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Marketing Environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers. Select one: True False Question 19 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It includes all business activities involved with the flow and transformation of goods and information of goods from raw materials to the consumer Select one: a. Supply Chain b. Market Planning Process c. Marketing Strategy d. Transportation Question 20 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Smaller companies typically invest the most in carrying out sophisticated relationship marketing campaigns. Select one: True False Smaller companies typically invest the most in carrying out sophisticated relationship marketing campaigns. ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Select one: True False Question 22 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set period Select one: a. Market Analysis b. Marketing Control c. Marketing Plan d. Marketing Mix Question 23 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text One of the main purposes of developing a marketing plan is to set the company on a specific path in marketing. Select one: True False Question 24 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The mission of the customer service department is to retain and to encourage increased business from customers by efficiently satisfying the needs of the customers. Select one: True False Question 25 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text This is a model for enhancing the components of your 'marketing mix' - the way in which you take a new product or service to market Select one: a. Market Segmentation b. The 4Ps of Marketing c. Marketing Communications d. Marketing Budget Question 26 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text This is the combination of product, pricing, promotion, and distribution activities Select one: a. Market Analysis ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ b. Marketing Plan c. Marketing Control d. Marketing Mix Question 27 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It involves the gathering of information about a particular market, followed by analysis of that information and estimation of projected costs and compare costs with benefits Select one: a. Advertising b. Marketing Implementation c. Market Potential d. Marketing Research Question 28 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives Select one: a. Marketing Implementation b. Marketing Research c. Advertising d. Market Potential Question 29 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is defined as the transportation of the product from the point of production or transshipment to the point or points where demand has been recorded, in order to satisfy the expectations of the production enterprise and the consumer Select one: a. Material Supplies Channel b. Products/services distribution channel c. Marketing Program d. Distribution Question 30 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text An organization's strategy combines all of its marketing goals into one comprehensive plan Select one: a. Transportation b. Marketing Strategy c. Market Planning Process d. Supply Chain Maslow hierarchy of needs covers the following needs: Physiological, Safety, Love and Belonging, Esteem, Self Actualization Select one: True False ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Question 32 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Your client relies on you for the products and services that you supply regularly, and she may start to come to you for items that seem associated with the product line but you do not sell. Select one: True False Question 33 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Relationship Marketing is a facet of Customer Relationship Management (CRM) that focuses on Customer Loyalty and Long Term Customer Engagement. Select one: True False Question 34 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Market Segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having seminal needs, wants or demand characteristics. Select one: True False Question 35 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Primary information is the data that the company has collected directly or that has been collected by a person or business hired to conduct the research. Select one: True False Question 36 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Customer Service is the support you offer your customers. Select one: True False Question 37 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Includes all the businesses/organizations who provide materials to its processing /manufacturing plans ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Select one: a. Distribution b. Products/services distribution channel c. Material Supplies Channel d. Marketing Program Question 38 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Select one: a. Marketing Plan b. Financial Data c. Sales and Distribution Data d. Information about the TARGET MARKET Question 39 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The classical economist has assumed markets to be foreign wherein demanders and suppliers knew of each other presence. Select one: True False Question 40 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Strong Buyer Personality Select one: Yes No It is important to build effective customer relationships. Select one: True False Question 42 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Business Market Research is the process of collecting data to determine whether a particular product / service will satisfy the needs of your customers. Select one: True False Question 43 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is the creation and placement of paid messages to inform potential customers and solicit sales ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ of your product Select one: a. Marketing Implementation b. Advertising c. Marketing Research d. Market Potential Question 44 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text The process of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort Select one: a. Supply Chain b. Market Planning Process c. Marketing Strategy d. Transportation Question 45 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Branding is the final component of relationship marketing. A company can form a long term relationship with a client if that client feels like the brand they purchase reflects who they are or who they want to be. Select one: True False Question 46 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text An estimated projection of costs required to promote a business' products or services Select one: a. Market Segmentation b. Marketing Budget c. Marketing Communications d. The 4Ps of Marketing Question 47 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Telemarketing is one of the most effective way of convincing clients. Select one: True False Question 48 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text This provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction through high levels of customer service ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Select one: a. Marketing Program b. Distribution c. Material Supplies Channel d. Products/services distribution channel Question 49 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text Interacting directly with customers, would mean putting on special events, calling a customer to let her know that the style she's looking for is now in stock or simply spending time chatting wih customers about topics that aren't necessarily related to business. Select one: True False Question 50 Complete Mark 1.00 out of 1.00 Not flaggedFlag question Question text It is the shifting of a load from a production site to where demand occurs Select one: a. Market Planning Process b. Transportation c. Marketing Strategy d. Supply Chain ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ~JRB
