11/5/22, 2:13 PM Assignment 1: Recruitment Case study Assignment 1: Recruitment Case study Published Edit Case study title: HRM Case Study: Social Media in Recruitment for General Mills CLO2: Propose solutions to issues pertaining to Human Resource Management in organizational industries. (A5, PLO4) Think about your own circle of influence, your friends, and family. Most, if not all, probably have at least one social media profile, right? Some may have two, three or a dozen. This is the day and age in which we live. People connect with friends, favorite brands, celebrities, and sports heroes through the use of social media. So, it stands to reason, if you're a business wanting to connect with potential employees, social media should be a likely destination. For General Mills, their foray into social media started with the realization that they were having difficulty connecting with millennial jobseekers, those people entering the job market who were born primarily in the 1980s and 1990s. As the company started looking at its e-recruiting, or internet-based recruiting practices, they discovered that this generation not only lives on social media as a whole but expects to be able to interact with brands in terms of employment on channels. With 38,000 employees sprinkled around the world, General Mills is no stranger to recruiting and hiring workers. You may know General Mills as one of the world's biggest food companies, producing brands that might be on your pantry shelves: Betty Crocker, Cheerios, Old El Paso, and Pillsbury. That's when the company decided to fully commit to recruiting through various social media platforms. And, they approached each platform in a unique way, understanding that different types of people use different social media platforms for different purposes. (Adapted from Beth Hendricks (author), General Mills' Social Strategy) Questions 1. Based on the case provided, what is the main recruitment issue faced by General Mills? (2 marks) 2. What are the strategies outlined by General Mills for their recruitment? Is it go with the external recruitment or internal recruitment strategy? Justify 2 reasons. (5 marks) 3. Which are the 2 (TWO) platforms that General Mills can use ideally for their recruitment purpose? Why. (8 marks) Assignment instructions: For any assignment given, the format of the paper should be as follows: 1. A cover page with your details – Name, Student ID, and the name of the lecturer. 2. Font – Font Style: Times New Roman, Font Size: 11, Line Spacing: 1.0 and Paragraph: Justify 3. APA format quotes for both in-text citation and reference list. 4. Include a reference page for every assignment submitted. 5. Please submit using a word file for the grading through the assignment thread in UROX Points Submitting 20 a file upload Due For Available from Until Aug 14 Everyone Aug 8 at 11am Aug 14 at 11:59pm HR July 2022 Asg 1 (1) You've already rated students with this rubric. Any major changes could affect their assessment results. https://urox.instructure.com/courses/7794/assignments/97403 1/2 11/5/22, 2:13 PM Assignment 1: Recruitment Case study Criteria This criterion is linked to the relevant answers for ONE (1) main recruitment issue. This criterion is linked to ONE (1) strategy + its 2 reasons This criterion is linked to the 2 (TWO) platform chosen + 2 reasons provided Formatting aspect Dateline CLO2 - Propose solution to issues pertaining to Human Resource Management in organisational industries . (A5,PLO4) Ratings Pts 3 pts Full Marks 0 pts No Marks Relevant answer Irrelevant answer 3 pts 5 pts Full Marks 3 pts Partially correct 0 pts No Marks Ccorrect strategy + relevant justification Acceptable answer Wrong answer 8 pts Full Marks 4 pts Partially correct 0 pts No Marks Correct strategy chosen + relevant justification Acceptable answer Incorrect answer provided 2 pts Full Marks 0 pts No Marks Follow the format given Wrong format 2 pts Full Marks 0 pts No Marks Met the dateline / early LATE 5 pts Exceeds Expectations 3 pts Meets Expectations 5 pts 8 pts 2 pts 2 pts 0 pts Does Not Meet Expectations Propose solution to issues pertaining to Human Resource Management in organisational industries .(A5,PLO4) threshold: 3.0 pts -- Total Points: 20 https://urox.instructure.com/courses/7794/assignments/97403 2/2
