AIDA Model
“Old Model”
NEPQ
Neuro emotional persuasion questioning
Product focused
Sales Pressure
VS.
Skepticism
Closed
Objections
Solving a need focused
Diffuses Sale Pressure
Trust
Openness
Commitment
Solution Focused
Price Focused
Problem/Solution focused
Feature / benefit
focused
30% Closing
85% Engagement & Building trust
50% Presentation
10% Presentation
10% Identify Needs
5% Commitment
10% Build Rapport/Trust
Learn more about the stages of NEPQ and how to apply them in your sales process