NEW DELHI
Growth
your
CAREER
With
DIGITAL
MARKETING
Table of Content
About Dizitaladda
01
Why Digital Marketing?
02
What is Our Mission?
03
Course Highlights
04
Teaching Methodology
05
Post Graduate Programme
07
Executive Moderate Programme
13
Executive Basic Programme
22
Placements
29
What Our Students Say
30
Student Life at Dizitaladda
32
What Our Co-Worker Says
34
About DizitalAdda
We Are
Delhi's Most Ranked Institute For Computer And IT
Solution.
30k Learner base under extreme latest technology and world class faculty.
we Create Immersive Offline and Online Learning Experience from last 7
Years in this Industry. DizitalAdda in not Only Creating Best Skilled Manpower
for the nation by offering best suitable and most demand courses through its
super LMS Module, Even we are a Leading Marketing agency in Delhi
dedicated to grow many startups and successful enterprises with excellent
review of their satisfation.
Journey is too long We are on the way...
01
Why Digital Marketing?
Currently, there is a high need for digital marketers across all industries;
according to a recent study, around 80% of recruiting managers report
having trouble filling these roles.
As firms learn more about the advantages of investing in digital
marketing, the problem will only worsen. According to Hubspot's 2021
State of Marketing study, more than 70% of businesses are now investing
in content marketing and social media marketing, and more than half are
increasing their spending on search engine optimization.
Digital marketing is one amongst the highest courses. that have huge
career growth. Because everyone must Advertise their merchandise and
services to Digital platforms. In recent years, digital promoting has
exploded onto the promoting scene, and its effects are something
however little. ancient marketers and old-school firms have struggled to
stay up with the dynamic world of web promoting whereas customers,
leads, and shoppers became improved during this new landscape.
02
What Is Our Mission
Our goal is to eliminate the global digital marketing skills gap by offering
cutting-edge digital marketing training to students, recent graduates,
working professionals, and businesses.
Established in 2019, DIZITALADDA has worked with 50 instructors from
the most innovative companies to develop end-to-end digital
education that has empowered more than 500 individuals.
4.5/5
Average Rating
On Facebook
90%
Students
Placed
4.8/5
Average Rating
On Google
03
Course Highlights
Expert Faculty
Super Sessions
Experts with real-world
experience in the field of
digital marketing are the
best people to learn from.
Industry experts share their
knowledge and teach you
some specialized skills.
300+ Hiring
Partners
1-on-1 Mentoring
Sessions
100% placement assistance
in the best digital setups
nationwide.
Private instruction from a
committed professor to clear
out your concerns.
Soft Skills
Live Projects
Get advice on developing your
much-needed presentation,
interview, and portfolio
expertise.
Present to industry professionals
your marketing solutions for
current brand troubles.
04
Teaching
Methodology
Watch
High-quality video
content totaling
more than 50 hours,
produced by
professionals.
Attend
Live online training
sessions to gain
practical
experience.
Get Mentored
Individualized sessions for
answering questions.
05
06
Work on Live Projects
You present answers to real-world brand problems to professionals in
the field. The essential modules you study throughout the course
would all be covered by the marketing solutions.
Search
Marketing
Invest time on the
SEO and SMM plan
of a trustworthy
company.
Social
Media
Final
Projects
Work on a famous
brand's social media
strategy
A complete digital
solution for a physical
brand
Post Graduate
Programme
In Digital
Marketing
Hello, future Digital Marketer!
What Will You Learn ?
Module 1
Introduction to Digital Marketing
Discover the benefits of digital marketing and its
potential in the following ten years.
• Digital Marketing Opportunities.
• Traditional and digital media comparison.
Website Creation
Learn how to use WordPress to easily create attractive websites
and landing pages.
• Create your Wordpress site
• Plan your website.
Search Marketing
Utilize search engine power to your advantage.
• Google Search Engine Optimization (SEO)
• Google Search Engine Marketing (SEM)
• App Store Optimization (ASO)
• Remarketing
08
Module 2
Campaign Planning
Learn how to create profitable web marketing to draw in
potential clients.
• Primary & Secondary Research
• Brand Analysis & Audit
• Consumer Behaviour Analysis
• Defining a Brand Objective
• Ideation Techniques
Content Marketing
Identify how to develop a strong content strategy to use content
to impact your target audience.
• Popular Content Formats
• Content Calendar
• Copywriting
• Design Essentials
• Blogging & AdSens
09
Video Marketing
Define your strategy for creating video content that can increase
brand exposure.
• Scripting
• What makes a Video go Viral
• Facebook, YouTube & INSTAGRAM (Reel)
• YouTube (SEO)
Social Media Marketing & Management
Learn social media marketing strategies, both bought and
organic, to influence consumers on these sites.
• FB, Insta, Twitter, LinkedIn, Pinterest
• Social Media Marketing (Organic)
• Social Media Marketing (Paid)
• Online Reputation Management
• Social Listening
10
11
More Forms of Digital Marketing
Increase your knowledge of current hot topics in digital marketing.
• Email Marketing
• Mobile Marketing (Notification, SMS, QR Code)
• Influencer Marketing
• Ecommerce Management
• Build your Shopify site & Woo Commerce
• Affiliate Marketing
• Podcast Marketing
• Innovations on Digital Platforms
• Customer Relationship Manager (CRM
Marketing Introduced (Full Funnel Marketing)
Learn to lead the customer along the marketing funnel and
measuring results of your efforts.
• KPI Setting
• Media Planning (Self-Served)
• Media Planning (Non Self-Served)
Tools
You'll Master
12
Executive Moderate
Programme
In Digital
Marketing
Hello, future Digital Marketer!
13
What Will You Learn ?
Module 1
Introduction to Digital Marketing
• The Digital Landscape in India
• Elements & Platforms in the Digital Mix
• Doing a Brand Audit basis what you have learnt
• How to define the Target Audience
• Creating Buyer Persona
• Case Studie
Search Engine Optimization (SEO)
What is SEO & How does SEO work?
• Building a simple WordPress website for SEO practice
• Keyword Research & Analysis
• On-page Optimization Techniques (meta tags, header tags,
image tags, URLs, etc.)
• Off-page Optimization Techniques (Quora, Youtube, blogs, Web
directories, etc.)
• Using Search Console for effective SEO
• How to do an SEO Audit for any Website (Uber suggest,
SEOptimer, Yoast
14
Key Performance Marketing Jargons
• Various concepts used in Media Planning (Impressions,
reach, frequency, clicks, etc.)
• Various deal types available (CPM, CPC, CPV, CPL etc.)
Search Engine Marketing
• Why use Google Ads
• Setting up Google Ads Account
• Choosing the Right Campaign Objectives
• Framing Search Ad copies & Ad extensions
• Maintaining High Quality Score
• Remarketing lists for search ads (RLSA)
15
Campaign Planning
• Understanding the brand’s objective
• Recognizing consumer pain points
• Defining campaign goals
• Dividing the campaign in phases
• Hero vs Hub vs Hygiene campaign
E-Commerce Marketing
• Understanding E-commerce
• Various E-commerce portals
• How to make a website using Shopify
• Product Keyword Research
• Uploading Products to Online Marketplace
16
Module 2
Content Strategy
• Understanding the AIDA Model
• Creating Buyers Personas
• Understanding Consumer Journeys across platforms
• Understanding various Content Formats available
• Creating Content Buckets
• Creating Content Calendar
Content Writing
• Writing content for Digital platforms
• Choosing the best hashtags
• Decoding Successful Campaigns
• A.I. based content writing tools
Learn Design with Canva
• How to structure your design
• Specifications for Designing for any Digital Platforms
• Using Canva to build creative designs
• How to Design for Social Media Posts and Stories
17
Social Media
Introduction to Twitter, Facebook, Instagram, Pinterest, LinkedIn.
• Difference between a Page and Account
• Setting up a Social Media Page
• Best Practices to follow on a Page
• Types of Trending Content on each Platform
• Do’s & Don’ts of Posting
• How to Choose the Right Hashtags for your Content
• Case Studies
Brand Reputation Management
• Importance of ORM
• Customer’s Expectations towards receiving Prompt Responses
• How to Deal with a Crisis Situation?
• Creating Holding Statements • Measuring Customer Sentiments
• Converting Unhappy Customers Sentiments to Neutral
• Converting Happy Customers into Brand Advocates
• What is Social Listening
• Tools for Social Listening
18
Influencer Marketing
• What is Infuencer Marketing
• Choosing Infuencers that match your Brand
• Setting Key Deliverables from the Influencers
• Macro v/s Micro Infuencer
• Using Canva to build creative design
• How to Design for Social Media Posts and Stories
Soft Skills
• Resume Making
• Presentation Skills & Pitching Skills
• Career Guidance and Digital Agency Orientation
• Mentoring towards Final Project & Mega Campaigns
19
Module 3
Social Media (Paid)
Advanced modules on FaceBook, Twitter, Instagram, LinkedIn Ads
• How to set-up an Advertising Account
• Choosing the Right Campaign Objectives
• Choosing the Right Targeting
• Various Ad Placement & their Importance
• How to Design Social Media Ads
Web Analytics
A. Google Analytics:
• How does Google Analytics work?
• Setting-up a Google Analytics Account
• Placing the tracking code on your site
• Setting Campaign Budgets & Bids
• Creating properties and views for Accurate Tracking
• Setting-up Conversion Tracking Goals & Events
• Reading GA data
• Taking business decisions basis GA data
B. Social Analytics:
• Reading data through Facebook, Instagram & Twitter insights
• Tracking insights using tools
• Measuring ROI
• Optimization of Techniques to improve ROI
20
Tools
You'll Master
21
Executive Basic
Programme
In Digital
Marketing
Hello, future Digital Marketer!
What Will You Learn ?
Introduction to Digital Marketing
• The Digital Landscape in India
• Elements & Platforms in the Digital Mix
• Doing a Brand Audit basis what you have learnt
• How to define the Target Audience
• Creating Buyer Persona
• Case Studie
Search Engine Optimization (SEO)
What is SEO & How does SEO work?
• Building a simple WordPress website for SEO practice
• Keyword Research & Analysis
• On-page Optimization Techniques (meta tags, header tags,
image tags, URLs, etc.)
• Off-page Optimization Techniques (Quora, Youtube, blogs, Web
directories, etc.)
• Using Search Console for effective SEO
• How to do an SEO Audit for any Website (Uber suggest,
SEOptimer, Yoast
23
Campaign Planning
• Understanding the brand’s objective
• Recognizing consumer pain points
• Defining campaign goals
• Dividing the campaign in phases
• Hero vs Hub vs Hygiene campaign
Content Writing
• Writing content for Digital platforms
• Choosing the best hashtags
• Decoding Successful Campaigns
• A.I. based content writing tools
Learn Design with Canva
• How to structure your design
• Specifications for Designing for any Digital Platforms
• Using Canva to build creative designs
• How to Design for Social Media Posts and Stories
Social Media
Introduction to Twitter, Facebook, Instagram, Pinterest, LinkedIn.
• Difference between a Page and Account
• Setting up a Social Media Page
• Best Practices to follow on a Page
• Types of Trending Content on each Platform
• Do’s & Don’ts of Posting
• How to Choose the Right Hashtags for your Content
24
Tools
You'll Master
25
Course Duration
Post Graduate Programme
1 Year
Executive Moderate Programme
6 months
Executive Basic Programme
4 months
Assignment
Create a blog page in wordpress and do seo.
Create facebook ads traffic campaign
Audit site and make report on seo performance
Create google display ads
Create google search ads
Create and optimize youtube, Linkedin, twitter
Make google analytical reports of websites.
Develop and implement a social media marketing campaign
for a local business.
Create and manage a Google AdWords campaign for a
fictional business.
Design and launch an email marketing campaign for a
fictional product or service.
Develop a content marketing strategy for a local business.
Create and manage a retargeting campaign for a fictional ecommerce business.
26
Learning Outcomes
Understanding of digital marketing channels: Knowledge of
the various digital marketing channels such as search engine
marketing, social media marketing, email marketing, content
marketing, etc. and how they can be used effectively to reach
target audiences.
Marketing Strategy: Understanding of how to create a digital
marketing strategy that aligns with business goals and
objectives, and how to implement and measure the success of
this strategy.
Search Engine Optimization (SEO): Knowledge of how to
optimize website content to improve search engine ranking,
including keyword research, on-page optimization, and link
building.
Social Media Marketing: Understanding of how to leverage
social media platforms to reach target audiences, build brand
awareness, and engage with customers.
Career Opportunity
Digital Marketing Manager
Brand Manager
Social Media Manager
Online Content Developer
Business Analytics Specialist
Search Engine Optimisation Specialist
Web Designer
Professional Blogger
Specialization
Specialization - Creative Marketing
Learn to create content for modern marketing strategies (Reels,Shorts &
Podcasts).
Study the craft of writing scripts and producing video content.
Mentored by professionals in the field.
A three-month internship will provide you practical experience.
Utilize a capstone project to put all that you have learned into practise.
Specialization - Performance Marketing
Discover how programmatic purchasing has revolutionised the media buying
process.
Get first-hand experience with digital media buying and optimization
methods
Learn from professionals in the field
Through a two-month internship, gain practical experience.
Practice all you've learned by working on a capstone project.
27
Managerial
Soft Skills
To Ensure Our Students Are Industry-Ready,
We Focus On All-Round Skills Development
Soft Skills
Learn to present your skills to potential recruiters.
Giving Interviews
Resume Making
Presentation Skills
Agency Skills
Learn to package your digital marketing strategies
and present them to clients.
Client Briefing
Art of Pitching
Introduction to Agencies
Agency Visit
Internship & Mentoring
Do a mandatory 2-month Internship with
mentoring from Industry experts.
28
Placement
100% placement guarantee in top companies across the country. Our students
are
equipped for successful careers in the digital marketing industry. Complemented
by a strong placement team and Dizital adda excellent industry-connect, our
students,
on completion of the program, get placed in top companies.
Our Placement Partners
Job Roles Acquired
By Students
Management
21.3%
Data Science
10.2%
5-9 LPA
Range of Salaries
Bagged By
Students
Marketing
29.1%
IT & Software
21.3%
Design & Animation
18.1%
80% people got
placed even before the
completion of the course
29
What Our
Students Say
Dizitaladda Deals With Both Modes Of Training. You
Can Join Dizitaladda Classroom Or Online Training
Session At Your Convenience. However, He Is
Encourage Classroom Sessions, As They Are More
Interactive.
Top Notch Institute In South Delhi (Saket) For Advanced
Digital Marketing. Expert Faculty And Their Teaching Style
Is Way Different And Simplified Than Other Institutes I
Observed.
30
What Our
Students Say
It's A Great Place To Learn And Develop Your
Skills, Teaching Staff Are Very Good. Google
Partnered Institute With Proper Certification.
Dizitaladda Is Not Just A Digital Marketing Institute It Is
A Treasure Of Practical Learning That Makes You A
Skilled Person To Grab Lot's Of Opportunities In Your
Life.
I Joined Them 3 Months Before And In These 3 Months
They Transformed Me Into A Skilled Digital Marketer.
31
Student Life at
Dizitaladda
Trip with
Dizitaladda
Family
Birthday Party
with Dizitaladda
Family
32
Student Life At
Dizitaladda
Placement
Drive
Graduation
Day
33
What Our
Co-Workers Says
They always use to teach us that "a skilled person
never remains unemployed in life"
That's the power of skill!
They also helped me to get placed.
Thank you DizitalAdda for this mesmerizing
experience.
I would always recommend DizitalAdda when it
comes to learning digital marketing because they
take genuine and honest efforts to help you shape a
career in the industry.
34
SAKET,NEW DELHI
Contact Us
Phone:
+91 8010606010
Mail:
Info@dizitaladda.com
Address:
E-154 , Pahuja Homes , Near Red
Roses Public School , Saket , New
Delhi - 110080