Academic English Assignment Word count: 344 Political marketing strategy is a political organization’s plan through which they want to achieve their goal. According to Nielsen’s article, political marketing strategy can be divided into three aspects that are based on the political party’s economy, history and socialpsychology. These three faces are design, emergent and interpretative. The design face is the most widely used strategy by political organizations. It is an outlined game plan that is constructed before the marketing plan reaches the targeted audience. This face is shaped by managers that are at the top of the political organizations management (Nielsen, 2014). WWF is an example of a global organisation which has set goals and a strategic plan to achieve its purpose. The organisation focuses on protecting the environment together with local and global institutions (WFF Global, 2017). Moreover, the emergent face is a strategy that is carried out while the political organization’s operation goes along. Instead of being based on a clear and concise structure, it is influenced by the political organizations conditions (Nielsen, 2014). For example, NyQuil produced a medicine for the common cold and marketed their product as a cold medicine. But then they realized that the medicine put the patients to sleep. They managed to solve their problem by changing their marketing plan by selling it as a nighttime medicine and marketed the medicine as a sleeping drug (Kellogg, 2010). Lastly, the interpretative face is based on how the marketer reads the environment. It is formed by the idea that reality is a construction and the world is something which can be influenced, formed and framed. Therefore, the interpretative face focuses on presenting a reality that corresponds to the political organizations points of view (Nielsen, 2014). Donald Trump gained people's trust by manipulation and creating an alternative reality. He portrayed a picture of a problem which clearly didn’t exist, such as immigration (The Editorial Board, 2016). The type of face used in political marketing strategy depends on what the figure’s political purpose is. Each face have their own characteristics and are therefore useful in different circumstances. Bibliography The Editorial Board. (2016). ‘Donald Trump’s Campaign of Fear’, The New York Times. Nielsen, S.W. (2014). ‘Three faces of political marketing’, Journal of Public Affairs, 12(4), pp. 293-302. Kellogg, D. (2010). ‘More Emergent Strategies: Groupon, Greendot’, Kellblog. WWF Global. (2017). ‘What does WWF do?, WWF.
