Goal
Find a replacement SEO monitoring and analysis tool for tracking PST websites' search engine
rankings.
Criteria: Essential tools/features
● Rank Tracking
To track the rankings of my website and specific keywords on search engine result pages
(SERPs) over time. To help understand their organic search visibility and the
effectiveness of their SEO efforts.
● Alerts and Notifications
To set up alerts and notifications for changes in search engine rankings, which helps to
stay updated and react promptly to changes in the SEO landscape.
● Historical Data
A service that provides historical data on search rankings, allowing us to track and
analyze trends over time.
Alternatives
1.
2.
3.
4.
5.
https://www.ranktracker.com/
https://seranking.com/
https://www.semrush.com/
https://moz.com/
https://ahrefs.com/
Comparison
Feature
Rank tracker
SE Ranking
Semrush
Moz
Ahrefs
Rank Tracking
Yes
Yes
Yes
Yes
Yes
Alerts and Notifications
Yes
Yes
Yes
Yes
Yes
Historical Data
Yes
Yes
Yes
Yes
Yes
Conclusion
Overall, all the listed tools are good SEO monitoring and analysis options. However, based on
the essential criteria, here is the ranking in order of priority:
●
●
●
●
●
Semrush
Ahrefs
Moz
SE Ranking
Ranktracker
Semrush and Ahrefs are comprehensive SEO tools offering a wide range of features, including
rank tracking, alerts and notifications, and historical data. They are both popular among SEO
professionals and are used by many large companies.
Moz is another good option but less comprehensive than Semrush or Ahrefs. It does, however,
offer various useful SEO tools, including keyword research, rank tracking, and backlink analysis.
SE Ranking and Ranktracker are both good options for businesses on a budget. They offer a
more limited set of features than Semrush, Ahrefs, and Moz, but they are still effective SEO
monitoring and analysis tools.
Pricing - lowest service cost
● Semrush: Starting $129.95 monthly or $1,299.96 /yr (discounted)
Pricing page: https://www.semrush.com/pricing/
● Ahrefs: Starting $99 monthly or $990 /yr ​(discounted)
Pricing page: https://ahrefs.com/pricing
● Moz: Starting $99 monthly or $950 /yr (discounted)
Pricing page: https://moz.com/products/pro/pricing
● SE Ranking: Starting $55 monthly or $528 /yr (discounted)
Pricing page: https://seranking.com/subscription.html
● Ranktracker: Starting $24 monthly or $230.40 /yr (discounted)
Pricing page: https://www.ranktracker.com/pricing/
SERPWoo: We currently pay $49.95 monthly, which totals $599.4 /yr
Pricing page: https://www.serpwoo.com/sign-up/
Here are some additional SEO monitoring and analysis tools that we may want to consider if the
initial ones don’t fit in:
1. SpyFu: Starting $39 monthly or $432 /yr (discounted)
Pricing page: https://www.spyfu.com/mainpurchase/?page=alt23
2. Majestic: Starting $49.99 monthly or $500.04 /yr (discounted)
Pricing page: https://majestic.com/plans-pricing
3. Serpstat: Starting $59 monthly or $600 /yr (discounted)
Pricing page: https://serpstat.com/pay/