Example MPC questions Exam 1ZV60
Question 1
Hilton Hotels intents to investigate the determinants of the loyalty of guests registered as
Hilton Honors Club Members (HHC members). The organization estimates that 10% of the
2,500,000 HHC members are loyal to the Hilton brand while the other HHC members also
choose other hotels.
The population in this research consists of:
A.
B.
C.
D.
The 90% HHC members who are not brand loyal.
Travelers who want to stay in a hotel.
Guests registered as HHC members
All guests of Hilton Hotels.
Question 2
Secondary data analysis can be best described as:
A. Seeking ideas about important issues or aspects of subjects and their corresponding
knowledge.
B. Using interview schemes or online surveys for more than one time.
C. Changing existing interview or survey data into case study or focus group data.
D. Using information that has already been collected and recorded by someone else for
other purposes.
Question 3
A researcher asks people of engineering teams at a big Swiss company how much time they
spend on creating a new product. The researcher hypothesizes that the amount of time
spent on product creation will negatively influence the work motivation of the engineer.
What is the unit of analysis in this scenario?
A. The researcher.
B. Individual engineers at this company.
C. All engineering teams at this company.
D. The Swiss company.
Question 4
What is the correct sequence of steps in the problem solving cycle?
A. Define problem, diagnose, test, evaluate, design
B. Define problem, diagnose, design, intervene, evaluate
C. Observe, diagnose, design, implement, evaluate
D. Observe, diagnose, try out, evaluate, design
Answers:
1 – C, 2 – D, 3 – B, 4 – B.