ANGELES UNIVERSITY FOUNDATION
Angeles City
COLLEGE OF BUSINESS AND ACCOUNTANCY
ESMARK – Essentials of Marketing
1st Semester AY 2023-2024
ANSWER SHEET - MIDTERM Quiz No. 1
Name: Francis Ian S. Carreon
Year and Section: LM-1
Instructions:
⦁ Download this file. This will serve as your answer sheet.
⦁ Once you are done answering, please save this document as a PDF file.
⦁ Ensure that the filename follows this format: "LastName_Course/Year/Section."
⦁ Send the PDF file to: triciadelapena@auf.edu.ph
TEST I: Multiple Choice - Answers only (10points)
1.D
2.B
3.D
4.B
5.D
6.B
7.A
8.A
9.B
10.B
TEST II. TRUE or FALSE. Write TRUE if the statement is true otherwise, write
FALSE. (1 point each – total of 10 points)
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1.TRUE
2.FALSE
3.FALSE
4.TRUE
5.FALSE
6.TRUE
7.TRUE
8.TRUE
9.YES
10.Tracey
TEST III: ESSAY (5points)
Discuss the concept of customer value and its significance in today's competitive business
environment. Provide example of company or business that excels in delivering customer
value and explain how this contributes to their success.
Customer value can vary depending on the customers' expectations, if they are met then they
are satisfied, if expectations are exceeded they are delighted, and if epectations are not meant,
it means they are not satisfied. Companies such as Samsung excels in delivering customer value
because it has different products that caters towards different types of people. People who
belong in the "mass" population or the working class, as well as high end products that cater
towards the upper class. Having products that cater only to one type of customer may reduce
value and even hinder sales and performance in the long run. Samsung has decided to open its
market to serve not just one class of society, but various classes which in turn contributed
largely to their success.
Note: Late submissions will result in a deduction of points. If you are experiencing
internet connectivity problems, please provide a screenshot or any proof indicating that
you are experiencing a poor connection.
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