Paper / Subject Code: 46007 / Marketing: E-Commerce & Digital Marketing
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Time: 2 /.Hours
lnstructions:
All Questions are compulsory.
Figures to the right indicates maximum marks
Ql,
A
1
Choose the correct
2
High Levels of inflation affects E-Commerce business that deals with
Essential
ltems
ltems
b) Luxurious
Flipkart is an example of
c) Both a &
b
d )None
category of E-commerce.
b) B2C
a) 82B
4
(Answer any Eight)
E-lnfrastructure and E-markets are the basic components of
a) B2B b) B2C c) B2G d) None
a)
3
alternative:
d) c2c
c) C2B
includes
a) Electronic b) physical
delivery of good & rendering of services.
E-delivery
c)
shipment
d) manual
Business model used both online & offline presences.
6
a) Bricks &
Mortar
EFT means
the Electronic
b) online
store
c) offline
store d) Bricks & clicks
Fund_.
b) f-r:avel
c) Transport d) Transfer
Disintermediationmeansthereisaneliminationofthe-.
a) Transmission
a)
Traders
b)
Customers
c)
Supplier
d) Middleman
M-governance is not replacement but
a)
9
Complement
for E-governance.
b) Supplement
C).Botha
-
Electronic payment system offers
a) Convenience b) Reduced Risk
Q.1.
d) Nohe
c)Botha&b
a) Personalized.leaining'b):Gamific-tibn
10
&b,
E-commerce in education had lead to
c) both A &
B
d)None
d) None
(Answer Any Seven)
B. State True or False
1 Amazon.com is an example of B2C business Model.
2 E-commerce includes business to business transaction only
3 The electronic payment mode is compulsorily required in E-commerce
4 There is no grace period in case of debit card
5 RTGS system was introduced in March 2004 in lndia.
6 Hacklng means an unauthorized access
7 Viral marketing includes right message to the right person in right environment
8 Digital mar:keting helps to build or repair public opinion on a given issue
9 A good website is one which is scalable
Q.2.
A
What is E-Commerce? How is
E
Commerce superior to Traditional Commerce in today's
business scenarlo?
B
Discuss the recent trends in E-Commerce in Education & Banking Sector.
(oR)
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Paper / Subject Code: 460071Marketing: E-Commerce & Digital
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C
Explain the following categories of E Commerce with relevant examples:
D
Explain M-Commerce and its
A
Write
i.
a
ii. c2c
B2C
benefits
short notes on benefits of
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g
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B
-
C
Explain the steps involved in launching an
D
Explain the advantages & Disadvantages of Payment
..:,
.:
E-Business
g
Gateway.
-
7
Q.4
Explain Privacy & Security lssues and discuss the issues related to
them.
g
BExplain:SmartCard,CreditCard&.E.Cheques.
C
)':
Explain CRM & SCM.
(oR)
A
:-'
(oR)
Explain the Digital Marketing on various social media
platforms.
D
g
7
q.s A.
15
attracted more than 290,000 new Facebook fans.
5
5
jQ:3 Exptain,hoWgompan can improve customers' interaction with its Facebook page
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