SCS 100 Module One Activity Template
Replace the bracketed text below with your responses. Support your responses with specific details and
examples. You do not need to conduct outside research, but if you use sources, cite them using APA
style.
Select four advertisements for analysis:
 Google: Body Type
 Promote Iceland: Let It Out
 Dove: Sky Witness: Empowering Women
 Olay: #MakeSpaceforWomen
Explain why you selected your four advertisements to analyze.
1. I chose the Google: Body Type advertisement because I have always had body image issues. I
grew up being uncomfortable in the way my body looked, and seeing an advertisement with
young girls up to older women showing off all their body types really made me feel good about
myself.
2. I chose the Promote Iceland: Let It Out advertisement because I have anger issues; that mixed
with a very stressful and busy schedule every day and no way to let off steam, sometimes I could
just scream. I like this commercial because I genuinely connected to how the people in the
advertisement felt right before and after letting out their screams.
3. I chose the Dove: Sky Witness: Empowering Idents advertisement because I currently work in a
job that oftentimes requires heavy lifting or pulling/pushing. Normally we have a material
handler that helps us, but when he is busy and I can’t wait around for him, I will do things
myself. I have been told to my face at this job that I shouldn’t do these heavy parts of the job
myself because I’m a woman and will get hurt, that I need to let a man do it. Let’s just say they
got an earful from me that day. This advertisement grabbed my attention with the way it spoke
about how it shouldn’t matter what gender, body type, style, race, etc., you are; we are all
equal.
4. I chose the Olay: #MakeSpaceforWomen advertisement because, growing up, I went to public
schools that discouraged girls who wanted to take STEM classes and pursue STEM careers. This
advertisement grabbed my attention by using real women who are astronauts because it is
uncommon to see women in STEM, especially going to space.
Explain how your advertisements relate to current events or to modern society.
 The Google: Body Type advertisement relates to the current body positivity movement that
started around 2019/2020. This movement encourages women to accept themselves and others
for what they are, not what society expects them to be. This relates to older trends and values
of how society expects women to be skinny with perfect skin, hair, nails, teeth etc. In recent
years it has become more widely accepted to not be a size 4 or smaller or have perfect straight
hair.
 The Promote Iceland: Let It Out advertisement relates to modern society in the sense that the
stigmas around anger issues and other mental issues are being broken and conquered. Past
values, and what we still hear a lot from older generations, is that you should have a lid on your
anger, especially for women. You are supposed to have control over your anger because most
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things were “your own fault.” This advertisement breaks that barrier and shows that it is normal
to let out your anger and annoyance sometimes, especially if you need to scream.
The Dove: Sky Witness: Empowering Women advertisement relates to the contemporary issue
that has plagued our society for years; you have to look a certain way to succeed. For most of
us, throughout school, we were told we needed to be dressed perfectly, have a perfect resume,
no tattoos or piercings, etc., to succeed and get the job we wanted. This advertisement proves
that these are old values and trends; in our modern society, you don’t need to look a specific
way to be successful if you put in the hard work and passion.
The Olay: #MakeSpaceforWomen advertisement relates to modern society by encouraging
young girls and women to pursue STEM careers because they are no longer just for men.
Throughout history, women have been told to stay away from STEM careers because they are
not as strong or smart as men, and this advertisement addresses the ongoing movement to
break these old stereotypes and encourages our future generations of women to follow what
they want to do.
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