[DOCUMENT TITLE]
[Document subtitle]
[DATE]
[COMPANY NAME]
[Company address]
Planning Process
Contents
1.
Context and Opening ............................................................................ 2
1.1
Industry Performance.......................................................................... 2
1.2
Opportunities ................................................................................... 2
2.
Company Description ............................................................................ 3
2.1
History ........................................................................................... 3
2.2
Leadership....................................................................................... 3
2.3
Market Impact .................................................................................. 3
3.
Products & Service Description................................................................ 3
3.1
Wool .............................................................................................. 3
3.2
Lamb Meat ...................................................................................... 4
3.3
Sheep Breeding ................................................................................. 4
4.
Value Proposition ................................................................................ 4
4.1
Product Quality and Freshness ............................................................... 4
4.2
Flexible Delivery Options ..................................................................... 4
4.3
Recipe Recommendations and Advice for Customers ..................................... 4
5.
Market Analysis ................................................................................... 5
5.1
Marketing Strategy............................................................................. 5
5.2
Marketing Plan.................................................................................. 5
5.3
Networking and Education .................................................................... 5
6.
Risks & Opportunities Analysis ................................................................ 5
6.1
Risks .............................................................................................. 5
6.2
Opportunities ................................................................................... 5
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Planning Process
1. Context and Opening
Sheep farming can be a rewarding and profitable venture for individuals interested
in livestock agriculture. However, before embarking on this endeavour, it is important to
understand the key aspects of sheep farming to ensure success and effectively manage your flock.
There are various sheep breeds available, each with distinct characteristics and
purposes. Some breeds are known for their meat production, while others excel in wool
production or are suitable for dairy purposes. Research and choose a breed that aligns
with your farming goals and the market demand in your area.
1.1 Industry Performance
Sheep farming is an important contributor to the country’s economy with the
industry generating significant revenue through the production and export of wool
and lamb products.
Detailed below is the sheep farming revenue performance in the farming industry
from 2020/21 to 2023/24:
Industry Revenue Performance (Rm)
500000000
450000000
400000000
350000000
300000000
250000000
200000000
150000000
100000000
50000000
0
2020
2021
Cattle
2022
Sheep
2023
Goats
1.2 Opportunities
Sheep farming is a popular agricultural activity that involves raising sheep for their
wool, milk, and meat.
Drought-resistant; Sheep are well-suited to arid regions and can survive on poorquality forage and sheep requires relatively low costs for food compared to other
types of farming
Sheep farming provides multiple revenue streams from wool, milk, and meat
production and is a sustainable agricultural practice that can help to preserve natural
resources and promote biodiversity.
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Planning Process
2. Company Description
2.1 History
Rabele Inc. was founded in 2017 by two family brothers who were passionate about
sheep farming. The company started with just ten (10) sheep and has since grown to
become one of the largest sheep farming companies with over two hundred sheep
flock. Over the years, Rabele Inc. has built a reputation for producing high-quality
lamb, wool, and milk products both locally and internationally.
2.2 Leadership
Rabele Inc. is led by a team of experienced professionals who had a sheep farming
background from a very young age and who are dedicated to the success of the
company. The CEO of the company is Maruoa Rabele, who has been with the company
since its inception. Under his leadership, Rabele Inc. has grown significantly and has
become a major player in the sheep farming industry.
2.3 Market Impact
Rabele Inc. has a significant impact on the Country’s economy. The company
provides employment opportunities for many people throughout the country and
generates significant revenue through exports of wool and meat products. In addition
to providing meat and wool products for domestic consumption, Rabele Inc. is also a
major exporter of these products to other countries around the world.
3. Products & Service Description
3.1 Wool
Wool is a versatile product that is obtained from sheep. It is used for a variety of
purposes, including clothing, carpets, insulation, and soundproofing. The different
grades of wool mean it has many uses, from the very soft fibres that can be worn
against the skin to the coarse fibres with uses like insulation and stuffing. Around
80% of wool is used to make garment products such as sweaters, clothes, coats, and
hats, blankets, and carpets. The wool market can be divided into three broad
product segments based on mean fibre diameter:
Fine wools (<19.5µ) are used in luxury products such as cashmere.
Medium wools are usually in the 20-25µ category and are used essentially in the
classical menswear, womenswear, and knitwear product sectors.
Strong (coarse) wools (>26µ) are mainly used for interior textiles such as furnishings,
carpets, and bedding products.
3|Page
Planning Process
The graph below shows the demand between the three wool segments:
Wool Volumes (Kgs)
250000
200000
150000
100000
50000
0
2020
2021
Fine
2022
Medium
2023
Strong
3.2 Lamb Meat
Lamb is the meat from a sheep that is less than one year old. It is a popular meat
consumed worldwide and is a rich source of protein and vitamins that are essential
for healthy living. The average weight of a lamb carcass is between 5.5 and 30 kg,
and it yields approximately 46 to 49 pounds of edible lean retail lamb cuts, semiboneless.
Lamb meat can be used to prepare a variety of dishes such as lamb chops, lamb
shanks, lamb stew, and more. The flavour of lamb meat is often described as rich
and savoury, with a slightly gamey taste.
3.3 Sheep Breeding
Learn about oestrus cycles, gestation periods, and proper breeding techniques.
Decide whether natural breeding or artificial insemination is more suitable for your
farming operation.
4. Value Proposition
4.1 Product Quality and Freshness
Delivering high-quality and sustainably-raised lamb meat products. take great care
in raising our sheep to ensure that they are healthy and well-fed.
4.2 Flexible Delivery Options
Offering flexible services delivery options to accommodate customer preferences.
4.3 Recipe Recommendations and Advice for Customers
Personalised recipe recommendations and advice for customers upon the receipt of
our products.
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Planning Process
5. Market Analysis
5.1 Marketing Strategy
Before starting sheep farming, consider the market demand for sheep products in
your area.
5.2 Marketing Plan
Research potential buyers and establish connections with local markets, restaurants,
and direct consumers. Explore avenues such as selling live animals, meat, wool, or
breeding stock to maximize your farm’s profitability.
5.3 Networking and Education
Join local farming associations, attend workshops, and connect with experienced
sheep farmers to expand your knowledge and network. Learn from their experiences
and seek advice when needed. Stay updated on industry trends and advancements
to enhance your farming practices.
6. Risks & Opportunities Analysis
6.1 Risks
Sheep can be susceptible to various diseases and parasites. Develop a comprehensive
health management program that includes vaccination schedules, deworming, and
regular health check-ups. Familiarize yourself with common sheep diseases in your
region and establish a working relationship with a local veterinarian.
Sheep are vulnerable to predation by wolves, coyotes, dogs, and other animals.
Therefore, sheep require keen observation by the shepherd to monitor their health
and behaviour and management is also needed to head off flock problems such as
parasites, diseases, nutrition, etc.
6.2 Opportunities
Sheep farming can be a profitable and sustainable agricultural activity that provides
multiple revenue streams from wool, milk, and meat production. Also job
opportunities are available in the sheep farming industry, including farm managers,
shepherds, and livestock handlers
Provide investment opportunities through investing in sheep farming by purchasing
livestock or partnering with existing sheep farmers.
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