External Factors Affecting Business An explanation of how businesses are affected by “other” factors – outside of their control. Political Briefly explain how the widening of EU membership has affected UK businesses. The Economy Briefly explain how changes in the level of demand for labour can affect the sales of luxury products. Socio-Cultural Changes Briefly explain how a growing interest in healthy eating may affect the product range of fast food outlets. New Technology Briefly explain how the development of internet shopping has affected high street retailers. The Law Briefly explain how you think changes in smoking laws have affected the profits of pubs and nightclubs. Environmental Briefly explain how a business that manufactures sun cream may respond to increasing Ozone Layer deterioration.