Good morning Harold,
I have included each of our team's marketing plans for this upcoming week. When you have a
second, will you please review them and let us know what you think?
Search:
On the search team, we are going to be keeping our focus the same but optimizing our
keywords to be more relevant and attempting to lower our Average Cost-Per-Click. Our
budget will stay the same at $3 a day.
Email:
Subject: Skittle Bowling
Dear Student,
Join us in the bowling alley this week for Skittle bowling. Skittle bowling you ask? What in
the world is that? Grab your friends, roommates, date, spouse, or whoever you want to bring,
and head to the bowling alley. Buy a pack of Skittles from the counter. When it is your turn
to bowl, you will draw a skittle from the pack and whatever color you draw will determine
how you will bowl.
●
●
●
●
●
Red – bowl with your non-dominant hand
Purple – Roll the ball from between your legs
Green – Bust a rockin’ dance move and then bowl
Orange – Spin around three times and then bowl
Yellow – Close one eye as you send the ball down the lane
We can’t wait to see you there! We are located on the first floor of the MC, just up the stairs
from the testing center. Our hours of operation are 1:00 p.m. – 10:30 pm, Monday-Saturday.
Current prices:
$2.00/game from 1:00-5:00 pm
$3.00/game from 5:00pm-close
$0.50 shoe rentals
Sincerely,
The Strike Zone
Social:
Organic posts:
⁃
Pumpkin picture
⁃
Skittle Bowling
⁃
POV: Employee working at strike zone
Paid Ads:
⁃
⁃
⁃
Equipment (shoes, bowling ball)
POV: Fhe Mom
FAQ’s about strike zone
Here is also our results from last week's ads that ran.
roseh@byui.edu
mea16003@byui.edu
sta20007@byui.edu
rho23002@byui.edu
alleyl@byui.edu
rit20005@byui.edu
swa18002@byui.edu
nap15001@byui.edu
leb18002@byui.edu
vil22020@byui.edu
boy21004@byui.edu