Touchstone SWOT Analysis Presentation
SWOT Analysis of U.S. Bank
T. Student
Principles of Management
Sophia University
July 7, 2021
Executive Summary
Key Recommendations
- Increase competitive position by purchasing Union Bank
from MUFG and look for additional acquisitions
- Invest aggressively in cyber security tools and strategies
- Pursue an aggressive budget and marketing effort with
regard to online and social media promotions and
advertising
Organizational Background
- History of the Organization
- Major Products and Services Offered
- Markets Being Served
Internal Strengths
- Flexibility and Innovation
- Solid financial resources and reserves
- Broad Product Range
- Strong corporate social responsibility and ethics
Internal Weaknesses
- Regional status and inability to fully compete with
larger banks
- Decreasing revenues from several lines of business
- Security and risk management vulnerabilities
- Limited online advertising and social media success
External Opportunities
- Expand market footprint or enter new markets
- Vertically integrate (upward or downward)
- Serve new customer segments and attract new
customers
- Build more engaging social media content and
connection with brand
External Threats
- Increasing Cybersecurity risks
- Changing buyer needs and tastes
- Uncertain market conditions
- Rising costs
Macroenvironment Analysis: PESTEL
- Political
- Economic
- Social
- Technological
- Environmental
- Legal
Micro Industry Analysis: Porter’s Five Forces
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Rivalry among existing competitors
Generic Strategy Recommendations
- Complete the purchase of Union Bank and look for
additional acquisitions
- Invest aggressively in cyber security tools and
strategies
- Pursue and aggressive budget and marketing effort
with regard to online and social media promotions
and advertising
Organizational Design Recommendations
- Fit between recommended strategy and
structure
- Consolidation of Union Bank operations and
sites
Ethical Considerations
- Renewed focus on equity and inclusion
- The bank’s chief diversity officer
- Sustainability practices
References
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Upper
Saddle River, NJ: Pearson Education Inc.
McCaffrey, O. (2021, September 28). Bank Mergers Are on Track to Hit Highest Level
Since the Financial Crisis. The Wall Street Journal.
McCaffrey, O., Sebastian, D. (2021, September 21). U.S. Bancorp to Buy MUFG Union
Bank for About $8 Billion. The Wall Street Journal.
Open Source (2019), Principles of Management, OpenStax, Houston, TX, Rice
University.
U.S. Bankcorp Annual Report. (2020). United States Security and Exchange
Commission. 2020 USB Annual Report bannerless 02192021_ADA (usbank.com)
U.S. Bankcorp Form 10-K. (2020). United States Security and Exchange Commission.
https://ir.usbank.com/node/44711/html
Questions
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