JA
MARKETPLACE
PHILIPPINES
Community
development
always
remains
to
be
the
ground
for
innovative
entrepreneurial activity for all sorts of business sizes and various missions. As a critical
constituent, innovations provide consumers an incentive to choose you over the other
competitors. It also enables a business to enter a market more quickly and successfully.
Entrepreneurship, especially in the time of pandemic, has always been an essential
instrument in breaking the digital divide and building a flourishing economy in the digital
landscape. Technology aids in the improvement of the system, product, and service
efficiency. It aids in the tracking and streamlining of operations, the maintenance of data
flow, and the management of contacts and staff records. It has the power to create new,
inventive ideas, more successful marketing and promotion, more efficient stock
management and ordering systems, and better, more efficient manufacturing techniques
which bring rise to the development of E-commerce platforms.
MSME and Marketplaces continue to boom and flourish with different sustainability
goals, giving birth to the existence of JA Marketplace Philippines. JA Marketplace PH
by
Junior
Achievement
Philippines,
in
support
of
JAPI’s
existing
youth
entrepreneurship programs, showcases the unique products designed by high
school and college students under the Business Skills Pass (BSP) and
Mini-Company Programs. Essentially, it is an E-commerce platform that is centered
on magnifying and supporting business cooperatives by Entrepreneurs, JA Students
and Alumni with the tool of technological advancement. Small and medium-sized
businesses are a source of entrepreneurship, innovation, and employment
development. In the current economy, we need to educate entrepreneurs so that
they may gain a better knowledge of how businesses are run and how to operate
their own businesses profitably.
JA Marketplace PH’s Mission
and Vision
OUR MISSION
OUR VISION
To provide an e-commerce platform
To be the first e-commerce platform in
focused on helping budding
the Philippines that provides
cooperatives, SMEs, student-led
student-led businesses and budding
businesses, and indigent
cooperatives, SMEs, and indigent
communities build and grow their
communities a business environment
businesses in the online space by
driven by collaboration, partnership,
promoting products that are
and inclusive growth.
created by the Filipinos, for the
Filipino.
THE CHALLENGE
Construct an Adaptable and Realistic Marketing Plan that would be able to enrich
and
heighten
the
profit
between
business-to-consumer
(B2C)
and
business-to-business (B2B) for JAMP and your selected product with a marketing
budget of Php 5,000.
Make sure to indicate 3 strategies in your Marketing Plan while encompassing the
following objectives:
OBJECTIVES
To build a strong foothold & website traffic with a number of 1,000 visitors
weekly with at least 1 e-commerce analytical tool to be strategized
To generate an incremental sales of at least Php 10,000 monthly
To digitally boost the presence of JAMP website with a budget of Php 5,000 and
be recognized as one of the Top 10 Most Popular Sustainable Marketplace
To capture 5 partnerships and at least 1 investment in your product by 6 months
To implement social impact and CSR activities while increasing monthly profit by
80%
REMINDERS
• Position your strategies alongside with the competitive advantage and
unique value proposition of your product within the 6 months to 1 year
timeline.
• Be wise as the decision maker of the Mini Companies.
• Ensure that your strategies would create a call to action to motivate
purchase of consumers and partnerships for business investments.
PROJECT TITLE
Mini Company:
Company background
Selected product
About the product
Competitors
Target Audience
THE CHALLENGE
• Marketing Objectives & Plan (max of 1000 words, include the 4Ps):
• Project Scope & Deliverables:
• Budget Breakdown:
• E-commerce Analytical Tool & Action Plan:
• Strategies:
• Prospect Partners & Investors:
CRITERIA FOR JUDGING
JA
MARKETPLACE
PHILIPPINES