THE NO BS TRADIE
MARKETING GUIDE
• IDENTIFY YOUR KEY MARKETING NUMBERS
• USING MARKETING TOOLS TO WORK SMARTER
• HOW TO CHOOSE THE RIGHT MARKETING TEAM
IF YOU’RE AN AMBITIOUS AUSSIE TRADIE
WANTING TO GROW YOUR BUSINESS
THEN THIS IS A MUST READ!
TRADIEUP.COM.AU
INTRODUCTION TO
TRADIE UP.
TRADIEUP.COM.AU
WHO AND WHY WE DO WHAT WE DO.
WE ARE NOT TRADIES! BUT WE UNDERSTAND YOUR NEEDS AND ARE HERE TO HELP YOU!
We are Tradie Up (Australia) AKA Lance and Tim, and our goal is to simply support ambitious Aussie tradies
like you to grow your business, so that you can impact others.
That might be your family, staff, customers or local community...
We have spent years supporting hundreds of tradies across Australia that either want to grow their
business, get off the tools or retire with something to show for a lifetime of effort.
Together with our team, throughout our combined fifty years as trusted advisors to Aussie business owners
we have seen thousands Aussie businesses that have either missed opportunities due poor marketing or
that have been ‘burned’ by snake oil salesmen. We don’t want that for you!
WE ARE HERE TO CHANGE YOUR EXPERIENCE OF DIGITAL MARKETING.
We do things a little differently that most digital marketers you may have experienced.
We understand that is a big statement. And you may not even believe it. But its true.
Most digital marketers are trying to push their solution on you. We would like you to think about your
current situation and then consider some ideas that we put forward. If you like the idea just reach out.
If you have made it this far thank you for downloading this document and we hope you get value from it.
Please take a few minutes to read the following pages. We promise you’ll learn something that will either
make you money, save you money and give you some time back, such that it has a positive impact.
Does that sound fair?
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WHO ARE YOU AND WHAT’S IMPORTANT TO YOU?
INSTEAD OF PUSHING OUR SOLUTION AT YOU, WE WOULD LIKE YOU CONSIDER A FEW THINGS.
We’d like you to have a think about the questions below. There are no right or wrong answers.
This isn’t a test. Just a few questions to consider before potentially considering your next steps.
• How did you get into your industry?
• What is the favourite part of your business?
• What is your biggest current challenge?
• What keeps you motivated each day?
• How is technology affecting you industry?
• What does future success look like?
• If you had a week off what would you do?
OUR PURPOSE IS TO BUILD LONG-TERM PARTNERSHIPS THAT SUPPORT A SELECTED NUMBER OF
AMBITIOUS BUSINESSES TO GROW MAKE A GREATER IMPACT.
We can of course support you with the marketing and technology that typically takes away time and causes
stress for the average Aussie tradie.
So if your still reading this we challenge you to think big and complete the next section. It all starts with
knowing your marketing numbers.
Once you know your numbers well show you what tools to consider to make that a reality. Is that okay?
Beyond the money that what do you really what to accomplish?
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IDENTIFY YOUR KEY
MARKETING NUMBERS.
TRADIEUP.COM.AU
YOUR CURRENT KEY MARKETING NUMBERS.
TRADIES OFTEN SAY ‘MEASURE TWICE AND CUT ONCE...’ WE CONTINUALLY MEASURE.
Whatever your goals are, getting clear on your marketing numbers will make a huge difference when forecasting your
future revenue growth.
Here are a few important questions to ask yourself:
How do you rate your current website/online performance on a scale of 1 to 10?
Answer:
Do you appear in a Google Search for what you do and where you do it?
Answer:
Do you know how many potential customers find you online each month?
Answer:
On average how many organic leads/enquiries do you generate each month?
Answer:
How many of those leads/enquiries convert into customers?
Answer:
What is the average spend of a new customers?
Answer:
What is the average lifetime value of a customer? (Recurring/Return work)
Answer:
What is the present cost to generate a new customer?
Answer:
How much spare capacity to you have for more work?
Answer:
How do you track and measure these metrics?
Answer:
If you are not clear on your current marketing numbers we suggest investing some time and revisiting this page
to repeat this exercise. All will be come clear on the next page.
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MARKETING ACTIVITIES TO INCREASE REVENUE.
IMPLEMENTING SOME KEY METRICS CAN EXPONENTIALLY INCREASE YOUR REVENUE:
By uplifting your marketing activities for Attraction, Nurture, Conversion and Positioning you can make a significant
difference to your revenue. Crunch the numbers and see for yourself what could be possible for your business.
ATTRACTION
NURTURE
CONVERSION
POSITIONING
Get more traffic
Educate and add value
Increase leads to customers
Increased pricing
Activity
Measurement
Before
After
Increase
Current
Future
Go Big
ATTRACTION
Increase traffic
1,000 2,000 100%
?
?
?
NURTURE Leads/Enquiries
10
30
300%
?
?
?
CONVERSION
New Customers
3
12
400%
?
?
?
POSITIONING
Average Sale
$1,000
$1,100
10%
?
?
?
TOTAL REVENUE
Once off Sale
$3,000
$13,200
340%???
Can you imagine how this would increase with recurring customers and referrals?
So you can see with some changes to your marketing activities it is possible to increase your revenue.
*This figures are indicative only and vary from depending on many factors, and are not a guarantee of future income.
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YOUR FUTURE KEY MARKETING NUMBERS.
USING THE RIGHT MARKETING TOOLS IT IS POSSIBLE TO INCREASE REVENUE.
Let’s look at each aspect of the marketing activities to move the numbers in the right direction.
Activity Action Marketing ToolOutcome
ATTRACTION
Increase traffic
Website
Increased authority and exposure
Search Engine Optimisation
Be found in search engine rankings
Google Business Profile
Be found locally by people on the go
Google AdsPaid ads are at the top of Google results
Paid Social MediaBuild brand awareness
NURTURE
Educate & add value
Email Marketing
Stay top of mind with customers
Video ContentPosition yourself as the expert
Organic Social MediaBuild a community
CONVERSION
Increase conversions
Optimising Offers
Sell more of your products/services
POSITIONING
Increased pricing Pricing & Messaging
Increased reviews and referrals
Here are a few important questions to ask yourself:
What tool can you increase your traffic?
Answer:
How do you deliver value to potential clients?
Answer:
How can you convert more leads into customers?
Answer:
What can you do to increase prices?
Answer:
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USING MARKETING TOOLS
TO WORK SMARTER.
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USING MARKETING TOOLS TO WORK SMARTER.
WHEN YOU START A JOB IT’S GOOD TO KNOW IF YOU NEED A HAMMER OR A NAIL GUN!
So, if you have completed the exercise on ‘Knowing your marketing numbers’ we will assume that you are
now interested in what tools you need and how to use them to get that result? Would that be correct?
So, basically you can do nothing, try and do this yourself or have a professional marketing team do if for you.
Let’s take a look at each option.
DO NOTHING
Keep doing what you’re doing and over time you will become less relevant and your competition that invest
in themselves will dominate your industry in that area.
WORD OF MOUTH
For centuries people have been referring and making recommendations based on their experience with
tradesman via ‘word of mouth’. However, in this modern digital world when people need something they
just pull out their phone and ‘Google it!’. Google processes 3.7 billion searches per day!
So unless your friends and neigbours are talking you up at the footy or your cousin’s promoting you at his
best mate’s wedding you’re gonna need something more to get a better result.
So, if you don’t have a professional online presence you are missing out!
How would it impact you if you had a marketing system to get you found and generate leads?
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BEING ON THE MARKETING TOOLS.
ARE YOU STILL DOING IT THE SLOW AND INEFFICIENT WAY OR GETTING THE MISSUS TO DO IT?
DO IT YOURSELF
After spending years traveling around Australia we have seen hundreds of trade-based businesses where
the wife (or the missus) is responsible for the business administration, including the invoicing, and the
dreaded marketing.
Often this can put stress on the relationship and cause tension in the business. (Sound familiar?)
When we ask them why the hate marketing here are the most common responses:
• Don’t have enough time
• Don’t know if they are doing right
• Don’t understand the technology
• Don’t know how to update our website
• Don’t understand what we are paying for
Does this sound like your past or current experience?
Do you have a website that you are locked out of? Did your web guy go overseas?
Have you got multiple Google Business profiles? Did the your previous business partner set it up?
Did you pay a ‘social media guru’ to teach you how to ‘do’ Instagram or Facebook (now Meta) and you
posted hundreds or times, received a few likes but no business came from it?
Can you imagine having plenty of enquiries and you and the missus not having to do the marketing?
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HAVING A TEAM ON THE MARKETING TOOLS.
PARTNERING WITH A PROFESSIONAL MARKETING TEAM CAN ASSIST YOU TO KICK GOALS!
The best way to get consistent results, that save you time, make you money and reduce your stress levels is
to partner with a professional marketing team. Notice we said team, not person. You see marketing is very
complicated and you need different skill sets working in harmony to get a great result.
Think about building a house. There is a architect, builder and many trades with unique skills and
qualifications to make the house a reality. Marketing works in a very similar way.
To have a website that ranks on Google and generates leads for your business you need the following:
• Marketing Strategist - to oversee the direction
• Website Designer - to make the website look great and increase conversions
• Website Developer - to make the website function to optimum performance
• Copywriter - to write copy that engaging your audience
• SEO Strategist - to keep your website optimise meets Google’s algorithms
And in addition to that there are specialists for Google Ads, Google Business Profile, Social Media, Video, etc.
We can support you by understanding where you have come from, where you are now and where you want
to be in the future. Then together we can look at your options so you can make an informed decision about
the next steps.
What would you do in your business if you didn’t have the stress of generating work for your crew?
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ESSENTIAL MARKETING TOOLS.
THE MUST HAVE TOOLS IN YOUR TOOL BELT TO GET YOU FOUND ONLINE BY POTENTIAL CUSTOMERS.
BRAND STRATEGY
AND VISUAL IDENTITY
WEBSITE DESIGN
AND MAINTENANCE
SEARCH ENGINE
OPTIMISATION
GOOGLE BUSINESS
PROFILE
(or get your partner to do
it when she’s done with
the invoices)
(or get your partner to do
it when she’s done with
the invoices)
(or get your partner to do
it when she’s done with
the invoices)
(or get your partner to do
it when she’s done with
the invoices)
After spending years
traveling around Australia
we have seen hundreds
of trade-based businesses
where the wife (or the mis
After spending years
traveling around Australia
we have seen hundreds
of trade-based businesses
where the wife (or the mis
After spending years
traveling around Australia
we have seen hundreds
of trade-based businesses
where the wife (or the mis
After spending years
traveling around Australia
we have seen hundreds
of trade-based businesses
where the wife (or the mis
GET CLEAR O
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HIGH PERFORMANCE MARKETING TOOLS.
TAKE THINGS TO THE NEXT LEVEL, AND GET AHEAD OF YOUR COMPETITION.
GOOGLE ADS AND
PROGRAMMATIC ADS
SOCIAL MEDIA
MARKETING
EMAIL
MARKETING
CONTENT
CREATION
(or get your partner to do
it when she’s done with
the invoices)
(or get your partner to do
it when she’s done with
the invoices)
(or get your partner to do
it when she’s done with
the invoices)
(or get your partner to do
it when she’s done with
the invoices)
After spending years
traveling around Australia
we have seen hundreds
of trade-based businesses
where the wife (or the mis
After spending years
traveling around Australia
we have seen hundreds
of trade-based businesses
where the wife (or the mis
After spending years
traveling around Australia
we have seen hundreds
of trade-based businesses
where the wife (or the mis
After spending years
traveling around Australia
we have seen hundreds
of trade-based businesses
where the wife (or the mis
© Tradie Up (Australia)
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CHOOSING THE RIGHT
MARKETING TEAM.
TRADIEUP.COM.AU
HOW TO CHOOSE THE RIGHT MARKETING TEAM?
WHEN YOUR READY TO START THE PROJECT YOU NEED A TRUSTED TEAM THAT’S GOT YOUR BACK.
So, you have decided you need some help marketing your trade-based business. Which is totally understandable
because marketing can be confusing at the best of times and when you think you got a handle on something it
changes or something new comes along.
SO HOW DO YOU CHOOSE THE RIGHT MARKETING TEAM TO PARTNER WITH?
There are over 9,000 marketing businesses registered in Australian alone! Not to mention the ones from overseas that
keep bombarding you with trustless emails and abrupt phone calls promising you the world for only peanuts.
SO WHERE TO FROM HERE?
Firstly use Google to find a reputable professional firm. If they don’t rank on Google, or don’t have a website that raises
more red flags than a Chinese battleship! Many digital marketers have confusing offers, are not always clear what your
get for your hard earned dollars. And some of them simply don’t get results.
Remember if they can’t deliver for their own business the probably can’t do it for your business.
Here are a few important questions to ask:
• What trade businesses have you had success with?
• What questions do you have for me?
• How do you measure and report the results?
• What strategy do you recommend and why?
• What marketing tools will you use and why?
• How long is the engagement period?
• How will you communicate with me and how often?
• How quickly can I expect to see results?
• What is the required investment?
• What is your strategy with Google and AI?
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YEAH BUT, WHAT IF, HOWABOUT.
WE HAVE ANSWERED SOME COMMON QUESTIONS HERE. CALL US FOR MORE INFORMATION.
WHAT TRADES TO YOU HELP?
We can help most trade businesses including, Plumber, Electrician, Locksmith, Air Con, Roof Repairs, Glaziers,
Plasterer, Tiler, Painter, Renderer, Bricklayer, Demolition, Landscaper, Concreter, Excavator, Fencer, Skip Bin Hire,
Mechanic, Handyman, Pest Control, Cleaner, Carpet Cleaner If you think we missed a trade please let us know.
WHAT PARTS OF AUSTRALIA CAN YOU SERVICE?
We work with Australian trade businesses throughout Australia including Queensland, New South Wales, Victoria,
Tasmania, South Australia, Northern Territory and Western Australia. We haven’t forgotten our regional tradies either,
you don’t have to be in the big city to get top quality marketing support.
DO YOU DO GRAPHIC DESIGN?
Yes we do! We have over twenty-five years of designs brands and visual identities for Australian businesses. Just reach
out to us and we can have a chat about your requirements.
WHAT IS PLATFORM AD SPEND?
If you run performance based marketing such as Google Ads or paid Facebook Ads there are two factors, ad
management and ad spend. We have included our fixed management fee into our package which covers the set-up
and ongoing optimisation and reporting. The Platform ad spend is to pay for your ‘clicks’ with either the Google or
Meta platform. This is our client’s responsibility and is paid by linking a credit card to the platform.
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YEAH BUT, WHAT IF, HOW-ABOUT.
WE HAVE ANSWERED SOME COMMON QUESTIONS HERE. CALL US FOR MORE INFORMATION.
HOW MUCH DOES IT COST?
We have three packages depending upon your circumstances and the outcomes you want to achieve. They are listed
on our website - www.tradieup.com.au. If you would like to understand which package will work best you please reach
out to us via the website live chat, email or give us a call.
HOW LONG DOES IT TAKE?
Once you are on boarded our team will start immediately to build out your marketing. Depending on the package you
choose it can take for two to fours weeks to go live. If they are delays for any reason we will be in communication with
you ASAP. Then it can take time for Google to index you before your rankings increase, which is beyond our control.
DOES IT WORK?
In our experience marketing works, the degree that it works is the variable. Although nobody can absolutely
guarantee marketing results you are free to leave at anytime as we don’t have any lock-in contracts. We do ask
however that you at least give it a chance. Nothing of worth happens instantly.
WHAT HAPPENS IF I WANT CANCEL?
We have a minium term of 6 months. This because it takes time to set up and build your marketing collateral and then
time for it to be indexed on Google and to get some measurable data. If however you feel that this is no longer a fit for
you simply give us 30 days notice. We can still be friends.
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PARTNERING WITH TRADIE UP.
IF YOU ARE CONSIDERING PARTNERING WITH US HERE ARE THE NEXT STEPS.
1. Book a consultation with us, where we will learn more about your business and your required outcomes.
2. Based on your shared information together we can decide if we are a good fit to partner together.
3. Then sign our client agreement and make your first payment via direct debit.
4. Our team will then create your marketing collateral as per our agreement.
5. Upon your review and approval we will ‘go live’ with your marketing collateral.
CLICK HERE TO BOOK A CONSULTATION
Email: gday@tradieup.com.au
Call: 0449 562 421
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THANK YOU FOR
YOUR ATTENTION
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