SEN DO TECHNOLOGY JOINT STOCK COMPANY
1.
Overview of Sen Do Technology Joint Stock Company
From the end of 2011, FPT Online started to participate in the field of e-commerce
with the name Sen Do. As of 2021, Sen Do has a total of nearly 600 human resources
distributed within departments. During the development of Sen Do, due to model
development, Sendo's structure has been divided into two The main models are Customer
to Customer (C2C) and Business to Customer (B2C) to ensure the maintenance of the ecommerce exchange model and expand the online shopping model (Online Grocery) since
the company developed this model during a strong outbreak in Saigon and Hanoi.
2.
Human resource situation of Sen Do
Table 1. Human resource situation at Sen Do according to age
Unit: People
Content
2019
2020
2021
Under 25 years old
13
17
116
From 25 - 40 years old
280
98
475
9
7
18
C2C
142
162
129
Enabling Functions
80
95
85
Enabling Tech
80
140
111
SFS
0
0
102
SFN
0
0
132
Sendo Farm Tech
0
0
50
<1 year
18
100
400
1-3 years
270
190
160
>3 years
14
83
49
Masters
5
30
60
Bachelor
210
279
426
245
249
226
Total number of employees by age
Over 40 years old
Number of personnel by function
Number of employees by seniority
Number of employees by academic level
Number of employees by specialty
Information technology
Economy
47
94
124
Other
10
30
259
Total
302
373
609
(Source: Report of Human Resources Department of Sen Do in 2018 - 2021)
Through year-end summary reports, from 2019 to 2021, the number of employees
resigning increased, specifically at the end of 2019 it was 84 but by the end of 2021 it was
243.
Table 2. Statistics on the number of employees at Sen Do
Unit: People
Year
2019
2020
2021
Official employee
302
373
609
Employee resigns
84
138
243
Amount
Details of the number of employees resigning by functional departments
Trading Department
5
10
30
Operation Department
27
44
61
Technical Department
52
84
152
27%
36%
39%
Turnover rate
(Source: Summary report of the Human Resources Department of Sen Do in 2019 – 2021)
Table 3. Reasons for resigning at Sen Do from 2019 to 2021
Unit: %
No.
Reason
Proportion
1
Employees are not clearly oriented
5%
2
Few opportunities for advancement in professional work
18,5%
3
No training courses on job skills for new employees
5,5%
5
No clear training and development for the job roles
15,2%
4
Employees have not received feedback and advice based on
performance
4,3%
5
Employee performance has not been evaluated based on
specific goals
5%
6
Salary is not competitive in the market
19%
7
Compensation and rewards are not based on work results
5%
8
The recruitment system is not scientific and systematic
9
Departmental leaders and HR do not participate in recruiting
employees together
5%
10
Duties for jobs are not clearly defined
10%
7,5%
100%
Total
(Source: Human Resources Department of Sen Do company)
3.
Human resource management activities at Sen Do
3.1. Recruitment
Table 4. Recruitment process at Sen Do Technology Joint Stock Company
Implementation
step
Content
Executor
Step 1
The unit manager builds a job description
according to the form of the human
resources department for the position to be
recruited
Unit manager
Step 2
HR posts recruitment information on
recruitment channels: internal and external
(paid)
Human resources
department in charge
of the unit
Step 3
Candidates apply or send email directly
Candidate
Step 4
Evaluate application information from
recruitment channels (within 15 days)
HR and unit manager
Step 5
Interview candidates through two methods:
face-to-face and online
Candidates and HR
(Manager participate
in interviews for
some positions)
Step 6
Notify the interview result within 7 days to
the candidate
Personnel in charge
of recruitment
Step 7
Candidates start work
Candidate
(Source: Human Resources Department of Sen Do company)
3.2. Training and development
Table 5. Annual training and development programs at Sen Do
Training program for
employees
Number of
times/year
Number of
participants
Integration training
1
45
Soft skills training
2
38
Leadership training
1
19
Software development process training
1
95
Product operation process training
1
65
Senior management skills training
1
25
Information technology system security training
2
20
Risk management training
1
40
Food safety training
1
85
(Source: Human Resources Department of Sen Do company)
The company makes regulations so that employees can advance to management
positions, but the implementation is quite superficial.
Table 6. Regulations on promotion opportunities
Contents of regulations
The company's
promotion regulations
for the sales department
General requirements
1. Exceeded KPI 150% for 3 consecutive quarters
2. Good professional competence
3. Have a university degree or higher
4. The sales team leader must work at the sales department
for 1 year or more
5. The sales manager must recruit and build a sales team of
8 people
The company's
promotion regulations
for the operation
department
1. Exceeded KPI 120% for 2 consecutive quarters
2. Good professional competence and kind in customer
service
3. Operation team leader must work in the department for 2
years or more
The company's
promotion regulations
for the technical
department
1. Completed 6 corporate-level strategic projects
2. Good professional competence and participated in 8
internal training sharing courses
3. Technical team leaders must work in the department for
1.5 years or more.
3.3. Evaluate job performance
Table 7. Employee evaluation process at Sen Do
Implementation
step
Content
Step 1
Employees self-assess on the performance management system
Step 2
Direct management evaluates employee work results
Step 3
The system returns information and closes the evaluation period
Step 4
HR notifies employees of completion scores in the assessment
cycle (by 6 months)
(Source: Human Resources Department of Sen Do company)
3.4. Salary and bonus
Table 8. Statistics of average monthly income at Sen Do
Year
2019
2020
2021
Highest income
25,5
45,5
38
Average income
18,5
35,2
28,5
Lowest income
10,5
21,2
19,5
(Source: Accounting Department of Sen Do Company)
Table 3.19. Statistics of bonus levels at Sen Do Company from 2019 to 2021
No.
Content
Bonuses
1
Business KPI bonus for individuals
8,000,000 VND
2
Bonuses for units and departments that achieve
business results every month
15,000,000 VND
3
Individual awards for excellence in project-based
achievements
5,000,000 VND
(Source: Accounting Department of Sen Do Company)
Table 3.20. Welfare policy at Sen Do
No.
Content
Expense
1
Funeral
1,000,000 VND
2
Maternity
500,000 VND
3
Team building every year
800,000
VND/person
4
Rewarding excellent academic achievement for
employees' children
4
Corporate birthday
300,000 VND
5
Holidays
500,000 VND
200,000
VND/child
(Source: Accounting Department of Sen Do Company)
Questions:
1-
What is the problem that the company is facing? Identify human resource
management operations that affect the company's situation.
2-
Presenting the theoretical basis of relevant human resource management practices in
the case.
3-
As a consultant on human resource management for the company, from the problem
and human resource management practices identified in question 2, evaluate the
human resource situation as well as the human resource management practices of the
company, thereby proposing solutions.