120
Ultimate Guide for
Amazon Private Label Sellers
FROM THE PRODUCT RESEARCH
EXPERTS AT
120
HOT
PRODUCTS
120
Ultimate Guide for
Amazon Private Label Sellers
PRESENTED BY
ZonGuru
© ZonGuru 2022
AMAZON SELLER SUCCESS STARTS
WITH ACCESS TO ACCURATE,
TIMELY, AND INSIGHTFUL DATA.
01. Introduction
06
03. Research Basics
12
02. Where to Begin?
04. The Niche Finder
05. The Niche Rater
06. Hot Products
10
16
22
30
07. Easy Source
272
08. About Us
276
Section 01
6
Introduction
There are as many reasons to sell on
Amazon as there are products.
INTRODUCTION
Let’s start with the fact that your customer base begins with over 112 million
dedicated consumers paying for Prime memberships in the US alone (1). Or the fact
that, in 2017, Amazon shipped over 5 billion items worldwide using its efficient,
cost-effective logistics that you get to leverage (2). And last but certainly not least,
the fact that Amazon has dedicated itself to expanding its marketplaces worldwide
- like Amazon Australia, which increased its revenue by a massive 1500% in its most
recent fiscal year (3).
Skeptical the wave is still swelling? Well, in 2019, sellers on the Amazon marketplace
sold $200 billion worth of products. US marketplace sellers alone sold more
than 2.1 billion items (more than 4,000 units per minute). In fact, the Amazon
marketplace is so large it would rank as the 50th largest economy in the world if it
were its own country. (4)
But, doesn’t Amazon sell most of its products under their own brand names? No,
actually. 3rd party sellers are reaping massive benefits. The number of sellers who
sold more than $100,000 in a year eclipsed 280,000 in 2019. (4)
7
Jeff Bezos said it best himself in the annual Amazon shareholder letter released in
April, 2019: “Third-party sellers are kicking our first party butt. Badly.” In the last
decade, third-party sales have grown from 30% of total sales on Amazon to 60%.
The sky continues to be the limit on Amazon as demand continues to swell, and the
surf couldn’t be sweeter for 3rd party sellers like us. Join us as we show you how
to ride this wave.
1. U.S. Amazon Prime Subscribers 2018 Statistic. - Statista
2. Amazon Prime 2017 Users Ship Five Billion - The Verge
3. Amazon Australia Revenue - Smart Comany
SECTION 01
4. Marketplaces Year in Review 2019 - Marketplace Pulse
INTRODUCTION
8
SECTION 01
INTRODUCTION
Master
Your Own
Destiny
9
Give yourself the freedom to quit your 9-5 job
to spend more time with your partner or kids.
Work where you want, when you want. Have
more creative agency over your livelihood.
Diversify your income to retire earlier and
travel sooner. Like we said, there are more than
2.1 billion reasons to sell on Amazon. The only
important one is yours.
Are you ready to find a winning product and
realize your potential?
SECTION 01
To start your journey, all you need is an open
mind. We’ll provide you with proven methods
and tools necessary to identify which products
are good to sell on Amazon - and which ones
aren’t. You’ll also receive advice from our
expert, vetted team of sellers and marketplace
researchers.
Section 02
10
Where to Begin?
Selling products on Amazon is a truly
rewarding experience.
WHERE TO BEGIN?
Successful Amazon Sellers include nationally recognizable brand names, individual
sellers sourcing and selling thousands of units from around the world straight from
their living rooms, and everything in between. Your success on Amazon comes
down to how you choose to leverage the marketplace and tools at your disposal.
Regardless of your size and resources, every new Amazon seller can get started
with the same five pieces of information. We’ll break that down in just a moment.
First, let’s get you the tools to take the guesswork out of the decision making
process.
11
To start your journey you’ll want to download the ZonGuru Chrome Extension and
Niche Rater tool. This industry-leading product validating tool will provide you
with the exact information necessary to make a data-driven decision, so you can
confidently answer the question: is this a smart investment? We developed the
Niche Rater with all the nuances of product research in mind, all within an easy to
read UI so you don’t feel overwhelmed.
Download the extension for free in the Chrome Store to instantly crunch the
numbers and validate product opportunities.
SECTION 02
Section 03
12
Research Basics
What is effective product research? What
does a good product look like?
RESEARCH BASICS
In this section, our goal is to answer the two questions on the left. On a high level,
you’re looking for products that show high demand, healthy competition, and a
good price point that won’t “break the bank” when it’s time to launch.
You also want a product you can differentiate in a way that gives a clear answer to
this question: Why will customers choose my product over the competition?
13
This might seem like a tall order, but you’re about to find that the methods we use
- alongside tools like the Niche Rater and our *brand new* Niche Finder - couldn’t
make things easier.
SECTION 03
SECTION 03
The Private
Label Potential
Does a professional athlete ever play a sport without
warming up? No way!
14
Let’s do a quick exercise. Take a moment and look
around. There are lots of physical products all around
you. Do you see any that catch your eye? Are there any
products you recently purchased that you really enjoy?
It could be anything: a picture frame, a coffee mug, a
piece of clothing, a baby accessory, a dog toy. Jot down
two or three items you see around you.
The key here is not to get hung up on whether the
product is worth selling. It probably isn’t (and that’s
okay!). Your goal with this exercise is to produce a spark
that will ignite a fire as you venture down the “product
research rabbit hole.”
RESEARCH BASICS
Again, this is just an exercise to get the juices flowing
(some things to think about as you look for your spark):
-How big and how heavy is it?
-What is the estimated retail price?
-Is there one thing I could do to improve it?
-Who is the type of person who would buy this product?
-Is this seasonal?
Now that you’re warmed up - let’s see what makes a
“winning product”.
RESEARCH BASICS
15
SECTION 03
Section 04
16
The Niche Finder
It is the best product idea generator in the world.
THE NICHE FINDER
OK, you have the tools and the enthusiasm to find a product on Amazon, but where do
you start? With close to 120,000,000 products on Amazon.com (alone), indecision can set
in quickly. Some sellers feel stuck before they even begin.
If this sounds familiar, then pay attention because ZonGuru developed a tool and methodology specifically designed to get you “unstuck”!
17
Say hello to the ZonGuru Niche Finder, the best product research database tool designed
to reveal winning products! With Niche Finder, you gain access to ZonGuru’s massive database of historical product data and the ability to filter that data to only show exactly what
you’re looking for. Now you can easily generate product ideas and uncover niches you may
not have been able to think of otherwise.
Let’s see how it works.
SECTION 04
THE NICHE FINDER
18
SECTION 04
THE NICHE FINDER
2 Ways
to Use the
Niche Finder
1) Easy Mode, and 2) Advanced Mode.
Let’s break down the difference by starting
with Advanced Mode.
Advanced Mode lets you set a wide array of
custom filters so that ZonGuru only shows you
the product niches that meet your specific
criteria. For example, you can search for products within a specific range of Search Volume,
Average Reviews, Price, and Niche Score, just
to name a few.
thresholds for things like risk, profit potential,
competition, ability to differentiate, and others. Take a moment to play with the filters that
feel the most important to you.
Kim
19
Awesome! With just a couple keystrokes and 3 clicks I was able to set a
handful of filters and isolated 10 categories that I’m interested in learning more about. Here are the filters that I used in this simple exercise:
Niche Score = 60 - 100
Minimum Search Volume = 2,000+
Avg. Reviews = 0 - 300
Av. Price = $25 - $60
All Categories Selected
These are the 10 interesting categories I found (in just 3 minutes of research!) that I ‘Favorited’ to analyze on a deeper level later:
Golf Club Grips, Tactical Duffle Bag, Softball Pants for Women, Maternity
Robe, Utility Tote, Plate Carrier Vest, Sea Moss Gel, Rope Ladder, Red Carpet
Runner, Trifold Poster Board.
SECTION 04
Every seller has a different hierarchy of importance when looking for “winning products.”
The filters you use should match your personal
Note from
SECTION 04
Check out the numbers for the top 3 in this list:
1
20
THE NICHE FINDER
2
As you can see, Niche Finder gives you a unique superpower to cut
straight through to winning products on Amazon without having to
spend hours, days, or weeks aimlessly searching.
Business Builder is for sellers with long-term vision. The initial
investment might be higher than an Easy Starter, but the chance
of a higher ROI over time also has better odds.
It couldn’t be easier, right?
Big Hitter is the type of product that seasoned Amazon sellers with
a lot of capital might be more interested in. The upfront cost is usually very high for these products, but so is the likelihood of quick,
massive returns.
Well, we asked this question ourselves and decided even more
could be done to simplify product research. That’s why we created
Easy Mode. Easy Mode lets ZonGuru take the wheel by preselecting filters for you and showing the products that best fit within
three distinct categories: Easy Starter, Business Builder, and Big Hitter. With Easy Mode, all you need to do is let us know which categories you want us to scan and the type of business you’re looking to
start. We do the rest.
Easy Starter will only show niches that seem simple to launch, with
less initial overhead. The return might be lower, but so is the initial
investment and level of competition.
21
Our mission statement has always been to bring our customers relevant and timely data. As you can see, we also made ease of use
a top priority with the Niche Finder. This is hands down the most
powerful research tool on the market, regardless of whether you’re
looking for your first or 500th product to sell.
Now that you have a tool to easily generate product ideas, let’s
check out how to validate those ideas so we make sure the data
backs up our decision making.
SECTION 04
So, what’s the difference between these three types of businesses?
THE NICHE FINDER
3
Section 05
22
The Niche Rater
Validate a product quickly and easily
with Niche Rater.
THE NICHE RATER
Learn how easy it is to be profitable on Amazon when you have an inside look at product
sales, revenue, exact keyword search volume, reviews, ratings, Listing Scores, and more
for any listing. Our Chrome Extension helps make product research a more intuitive process, and gives you the tools to feel confident when deciding whether or not to invest in
a new product.
23
SECTION 05
THE NICHE RATER
24
SECTION 05
So, what exactly is the Niche Rater Method? The Niche Rater Method uses
four components that ultimately determine how much potential a product niche has. Using this methodology alongside the ZonGuru Chrome
Extension will not just find you a product to sell on Amazon, but specifically a product designed for continual growth and long term profit.
78%
NICHE SCORE
Buyer Demand: 72%
Investment Sweetspot: 88%
Competition Opportunity: 83%
Revenue Potential: 71%
Let’s break things down a bit further by looking at the four key components
of the Niche Rater Method - and the one soft skill aspect we like to call Differentiation:
Next, you want to judge the seller’s experience level. To judge how experienced the sellers are, make sure to pay attention to the Niche Rater Competition rating and Listing Strength Indicator inside the Chrome Extension. These
show how well-optimized the listings are by analyzing the strength of the listing copy, product photos, keyword optimization, and whether the seller has
EBC or runs ads.
25
Budget: Can you afford to invest in this product niche? Your launch budget
is critical to ensure you’re making a financially responsible investment. We
recommend finding a category that’s around $12k-$15k to launch. The suggested launch budget takes into account the amount it would cost to purchase three months of inventory and stay in stock for 3 months on page one.
It’s absolutely critical to stay in stock on Amazon - especially during your first
few months live!
Potential: Will you be able to price the product to make significant profit without having to sell a massive amount of volume? Some people like to play the
margins game. We prefer a more sustainable long term business model that
doesn’t rely on pennies on the dollar. A product that retails for between $25$35 is perfect because it means that you’d be making between $8-$11 per
sale at a 30% net margin! 500 sales on a $35 product puts $5,250 in your
pocket. And that’s just a single product. Not too shabby.
SECTION 05
Demand: How often is the product searched for, and how many sales does
the product make per month? Specifically, you’re looking for products that are
searched for at least 2,000 times per month (exact match phrases). You also
want to see products that generate 300-500 sales - or $10,000-$20,000 gross
revenue - per month. If the average seller is making more than that, great! But
that may mean the product category is going to be more competitive.
Competition: Are the sellers established on Amazon, and how experienced
are they? To answer how established the competition is, you want to look at
the number of reviews the sellers have on page 1. If you see a handful of sellers with 300-500 reviews, this is usually a good sign the category has healthy
competition - and tells you there is demand for the product. What you really
want is the majority of page 1 listings to have less than 100 reviews. What you
don’t want is more than 5-10 sellers on page 1 with 500+ reviews, as this may
be a sign the competition is too fierce. You want to compete against as many
sellers as possible with 100 reviews or less. Remember, though: there is no
one-size fits all. Every category has different levels of competition, and every
seller has a different threshold for risk.
THE NICHE RATER
The
Niche Rater
Method
SECTION 05
Product
Differentiation
The final aspect of a “winning” product is your ability to
Product Photography: Taking great photos is key to making sure your
differentiate. Differentiation is simply answering this question:
listing stands out. The goal of your hero image is to stop potential
why would customers choose my product over the competition?
customers from scrolling through the listings on page 1 and click on
yours. Make sure you take engaging and professional photos, utilize
As you can imagine, this is not always easy to answer. Differentiation
lifestyle photography, and integrate video into your listing.
is a soft skill some people naturally have an eye for. Others begin
to see as they adjust their lens towards how they view brands and
consumer products.
Throughout the rest of this guide we will show plenty of
differentiated products. For more examples, follow us on
Instagram (@zonguru) for a never ending stream of differentiated
26
products and tips for optimizing your listings. Our feed is designed
to showcase the very best of product ideas and inspiration on
Amazon. It’s a fantastic resource!
There are plenty of ways to differentiate a product. Some of the
most common ways are:
Functionality: Does your product do what it’s designed to do in a
novel way? Is the product smaller, more efficient, quieter, softer?
There are a million ways to improve existing products if you put
your thinking cap on and find the right supplier.
Design: Does your product look different? Visual design is
THE NICHE RATER
absolutely key towards standing out from your competition.
Packaging: Does your product arrive in a brown box? Or does it
arrive carefully packaged in a way that makes your customer feel
as though they just received a gift? Your packaging is your first
impression - so make it a good one. And don’t forget an insert!
Inserts are a great way to tell your customer a story, provide bonus
materials, and ask for an honest review.
THE NICHE RATER
A great niche looks less
like a fad, and more like
a foundation.
Brand Identity: Private Label doesn’t just mean slapping a logo on
something and calling it a successful day. You want to create a brand
identity through your storytelling, packaging, social media accounts,
photos, tone of voice in emails and listing copy, and advertisements.
This all starts by understanding your customer.
Bundling: Bundling means that you give your customers a little
something extra with each order. Bundling can be a carrying bag,
an accessory, educational/promotional materials, and more. As you
can see, Product Differentiation can take many different shapes and
27
sizes. There is no right or wrong way to differentiate, other than not
differentiating at all. The key is to get creative and really enjoy the
experience of creating your unique product and brand.
If you’ve read this far and thought to yourself, “I don’t understand!
Where are the fidget spinners and hoverboards that will instantly
make me millions of dollars?”, You’re in the wrong place. This is not a
get rich quick scheme. The goal is to create a brand through a single
product which you can expand into a larger and larger business. The
focus is on sustainable and long term profitability. Not to create a
business out of a house of cards.
A great niche looks less like a fad, and more like a foundation.
$10,000 or more per month in gross revenue in a niche that is not
too competitive. At a 30% margin that single product will put over
$36k of sustainable money in your pocket each year!
SECTION 05
What you’re looking for is a differentiated product generating
SECTION 05
Hot vs. Not
Monthly Sales:
3,075
Monthly Sales:
1,200
HOT
NOT
vs
THE NICHE RATER
28
$ 21.99
$ 13.65
ASIN: B07LG9RJT7
ASIN: B005QIYVMY
Clear photo of the product showing scale
Scale not shown in the photo
Product with multiple features
Product with less features
Well designed, looks fun to play with
Very simple and boring
Brand identity present
Unbranded product
Bonus ball functionality
Single function product
Monthly Sales:
459
Monthly Sales:
THE NICHE RATER
Hot vs. Not
0
HOT
NOT
vs
29
$ 6.50
ASIN: B07MNJ49VC
ASIN: B07RSBB2YJ
Clear photo of the product with Nice Angle
Bad hero photo of the product
Product with a lot of features
Product with less features
Well designed, looks comfortable to hold
Very simple and common
Brand Identity is present
Unbranded product
Bonus light functionality
Single function product
SECTION 05
$ 8.99
Section 06
30
Hot Products
Discover the most hottest products that are
crushing it on Amazon right now.
HOT PRODUCTS
Okay, so now you know exactly what to look for on Amazon. Are you ready to see the
best examples of winning products?
Luckily for you, ZonGuru’s product research team doesn’t sleep. They live to find the
perfect products to sell on Amazon and deliver them to you! That’s just how they roll.
Use these listings as inspiration while you fall down the rabbit hole. Or, take a deeper
look. One of these could be your next best seller. We hope you enjoy checking out these
products as much as we enjoyed finding them for you!
31
Happy hunting!
SECTION 06
MARKETPLACE
01
Camping Fire Pit
Main Keyword: Camping Fire Pit Portable
Category: Outdoor Recreation
ASIN: B082KGJ356
Price: £33.99
683
£
23,215
LONG TITLE
Odoland Collapsible Campfire Grill Camping Fire Pit, 304 Stainless Steel
Grill Gate, Heavy Duty Portable Camping Grill with Carrying Bag
WHY IS THIS HOT?
With international travel out of the question for most Brits, camping has
never been more popular. This seller has designed a sleek campfire grill
that folds down into a compact carry case. No detail has been overlooked
with exceptional design features and multipurpose abilities. Other sellers
just can’t compete!
72%
NICHE SCORE
Buyer Demand: 69%
Investment Sweetspot: 92%
Competition Opportunity: 38%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
La Hacienda 58106 Camping Firebowl with
Grill, Folding Legs and Carry Bag
2
zhuolang Portable Fire Pit Outdoor Fireplace
Carrying Bag Rollable Steel Charcoal Mesh
3
Odoland Camping Stove with Grill Gate and
Storage Bag, Portable Foldable Stainless Steel
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
33
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Camping fire pit
4,265
£51,175
Portable Outdoor Camping
Fire Pit
Folding fire pit
2,455
£36,560
Bad Photography
Portable fire pit
5,961
£72,541
Portable fire pit for camping
2,181
£23,206
Foldable fire pit
1,207
£21,591
Out of Stock
Monthly Sales: 27
SECTION 06
MARKETPLACE
02 Beverage Dispenser
Main Keyword: Beverage Dispenser
Category: Cooking & Dining
ASIN: B07ZS1S4MM
Price: £24.99
656
£
16,393
LONG TITLE
Large Glass Beverage Dispenser with Stainless Steel Tap 3.7L - 100% Leak
Proof Drinks Dispenser with Ice Core, Easy Filling Wide Mouth - Cocktail
Jug, Yorkshire Mason Jar Dispenser with Metal Lid
WHY IS THIS HOT?
Anyone for a cold drink? This seller knows exactly what people like and
have included an ice core within their beverage dispenser. No more warm
drinks, pain point solved! Add a stainless steel sturdy tap and wide mouth
for easy filling and you have an instant five-star product.
55%
NICHE SCORE
Buyer Demand: 52%
Investment Sweetspot: 64%
Competition Opportunity: 31%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
Buddeez Party Top New Beverage Dispenser,
1.75 gallon
2
Buddeez Unbreakable 3-1/2-Gallon Beverage
Dispenser with Removable Ice-Cone
3
Drinks Dispenser Mason JAR Home Outdoor
Picnic BBQ Parties with TAP
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
35
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
drinks dispenser with tap
2,371
£23,259
Pebble Ceramic, Multi Use
Indoor Planter Pot
drink dispenser with tap
1,815
£20,801
Overpriced at $26
drinks dispenser
5,889
£60,643
drink dispenser
7,349
£64,373
glass drinks dispenser with tap
1,434
£17,240
Photos do not show scale
Monthly Sales: 5
SECTION 06
MARKETPLACE
03 Candy Jar
Main Keyword: Candy Jar with Lids
Category: Home & Kitchen
ASIN: B087LW63K2
Price: $36.99
1,353
50,057
$
LONG TITLE
Diamond Star Set of 3 Clear Glass Apothecary Jars Elegant Storage Jar,
Decorative Wedding Candy Organizer Canisters Home Decor Centerpieces (H: 9”, 12.5”, 14”)
WHY IS THIS HOT?
You’ve seen one glass jar, you’ve seen them all, right? Wrong! This seller
has created a set of glass jars that wouldn’t look out of place at a wedding
or major event. They are beautiful, functional and pop off the Amazon
page thanks to clever photography empashizing color and fun.
70%
NICHE SCORE
Buyer Demand: 77%
Investment Sweetspot: 88%
Competition Opportunity: 42%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
KKC HOME ACCENTS Clear Borosilicate Glass
Storage Jars with Airtight Locking Clamp Lids
2
14 pc Glass Jars with Bamboo Lids (6oz) +
Rewritable Label Set
3
3pc Glass Canisters Set for Kitchen Counter
with Airtight Lids - Retro Design
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
37
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
candy jars
11,512
$132,307
Suwimut 4 Pack Glass Food
Storage Jar, 34 oz
candy jars with lids
8,423
$94,143
Not as Modern
glass candy jars with lids
5,701
$85,946
glass candy jar
4,430
$49,120
candy jar
26,890
$198,932
Too Generic
Monthly Sales: 63
SECTION 06
MARKETPLACE
04 Buggy Board
Main Keyword: Buggy Board with Seat
Category: Pushchairs, Prams & Accessories
ASIN: B07Z4KWJJX
Price: £31.49
355
£
11,711
LONG TITLE
Queiting Buggy Board with Seat Standing Board Baby Jogger Travel Pram
Pushchair Buggy Board Seat Connectors Seat Removable and Assembling
Blue
WHY IS THIS HOT?
What do you do when you find yourself with two small children in tow
and don’t want to purchase the dreaded double stroller. Solution...Buggy
Board! This product solves a real pain point experienced by most growing families. This seller provides an add-on to existing strollers for small
children who can’t yet walk long distances. A much more cost effective
solution than upgrading a pram resulting in increased clicks and sales.
69%
NICHE SCORE
Buyer Demand: 86%
Investment Sweetspot: 84%
Competition Opportunity: 37%
Revenue Potential: 67%
OTHER SELLERS IN THE CATEGORY
1
biziza Go Carts for Adults for 6.5”/8”/10”
Hoverboards
2
UPPAbaby VISTA PiggyBack Ride-Along Board
3
Hover-1 Buggy Attachment for Transforming
Hoverboard Scooter into Go-Kart
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
39
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
buggy board universal
2,067
£48,956
Buggy Board, Buggy Board
with Seat
universal buggy board
2,969
£39,782
More Expensive
897
£19,286
buggy board
5,072
£114,181
buggy board with seat
4,919
£99,100
buggy board with seat universal
Photos do not show use
Monthly Sales: 5
SECTION 06
MARKETPLACE
05 Headlamp
Main Keyword: Headlamp
Category: Home Improvement
ASIN: B07PF5VCMH
Price: A$29.99
1,000
29,990
A$
LONG TITLE
Everbeam H6 Pro LED Rechargeable Headlamp, Motion Sensor Control,
650 Lumen Bright 30 Hours Runtime 1200mAh Battery USB Headlight
Flashlight, Camping Hiking Fishing Work Waterproof Torch
WHY IS THIS HOT?
Is there anything more annoying than having to continually replace batteries? Not only is it bad for the environment but an extra post purchase
cost. This seller provides a rechargeable headlanp complete with a compact carry case, just amazing!
58%
NICHE SCORE
Buyer Demand: 66%
Investment Sweetspot: 82%
Competition Opportunity: 34%
Revenue Potential: 52%
OTHER SELLERS IN THE CATEGORY
1
OMERIL LED Head Torch, Lightweight COB
Headlamp with 3 Modes
2
Everbeam H6 Pro LED Head Torch Headlamp
3
Victoper Wesho Rechargeable Headlight with 3
Lights 4 Modes
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
41
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
head torch
548
A$7,870
Energizer High-Powered LED
Headlamp Flashlights
headlamp
456
A$7,449
Photos do not show size
head lamp
169
A$2,862
headlamps
29
A$480
camping headlamp
29
A$485
Monthly Sales: 13
SECTION 06
MARKETPLACE
06 Drinks Trolley
Main Keyword: Drinks Trolley
Category: Home
ASIN: 1909558672
Price: A$600
12
7,200
A$
LONG TITLE
Da Vinci Blue Dust Made in Italy Bar Globe with Certificate of Authenticity (Blue Dust)
WHY IS THIS HOT?
Talk about a conversation starter! This drinks trolley is literaly out of this
world. The high price point is also proof that buyers are willing to pay a
premium for high quality products that are out of the ordinary.
59%
NICHE SCORE
Buyer Demand: 64%
Investment Sweetspot: 57%
Competition Opportunity: 42%
Revenue Potential: 76%
OTHER SELLERS IN THE CATEGORY
1
E2B Gold Drinks Trolley Glass Shelves Serving
Bar Cart With Wheels Perfect for Home
2
E2B KB Inspired Silver Drinks Trolley Glass
Shelves Serving Bar Cart
3
SoBuy® FKW56-N, Industrial Vintage Style
Wood Metal
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
43
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
bar drinks trolley
19
A$5,071
Tidyard 2-Tier Kitchen Trolley
107x55x90 cm
bar cart drink trolley
19
A$3,982
Not modern - generic
drink trolley
26
A$4,278
drinks trolley
232
A$16,595
gold drinks trolley
14
A$2,143
Bad photography
Monthly Sales: 5
SECTION 06
MARKETPLACE
07 Wooden Shower Mat
Main Keyword: Wooden Shower Mat
Category: Medical Supplies & Equipment
ASIN: B01DTEXFH8
Price: $29.99
1,721
51,613
$
LONG TITLE
Premium Bamboo Bathroom Floor Mat - Foldable Non-Slip Shower Floor
Mat and Doormat - Folds for Easy Storage (18 x 24 Inches)
WHY IS THIS HOT?
Perfect for buyers wanting to spruce up their bathroom space without
breaking the bank. The unusal bath mat material of Bamboo adds a touch
of nature to home spaces and this seller has gone the extra mile making
their product foldable for easy storage.
58%
NICHE SCORE
Buyer Demand: 70%
Investment Sweetspot: 64%
Competition Opportunity: 19%
Revenue Potential: 76%
OTHER SELLERS IN THE CATEGORY
1
Bath Mat for Luxury Shower - Non-Slip Bamboo
Sturdy Water Proof Bathroom Carpet
2
Mind Reader Brown Bath Mat
3
Natural Bamboo Wood Bath Mat - Bathroom
and Kitchen Rugs
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
45
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
wood bath mat
7,272
$152,362
The House of Teak Shower
Mat
bamboo shower mat
9,655
$146,177
Low quality pictures
outdoor shower mat
8,478
$210,632
bamboo floor mat
13,512
$196,127
bamboo bath mat
13,512
$196,127
Cheap Looking
Monthly Sales: 32
SECTION 06
MARKETPLACE
08 Lint Bin
Main Keyword: Lint Bin
Category: Home & Kitchen
ASIN: B08B4Z2THZ
Price: $28.49
1,129
32,166
$
LONG TITLE
Calindiana Modern Farmhouse Metal Magnetic Lint Bin for Laundry
Room Decor and Accessories with Lid and Laundry Room Organization
and Storage Wall Mount Space Saving Washer and Dryer Trash Can,
White
WHY IS THIS HOT?
This product is proof that no matter how bland a niche is it’s possible to
create a superior product that solves buyers needs. Not only is this little
lint bin stylish and would fit most decors but it is magnetic so you can
easliy stick it to the side of your washer or dryer.
61%
NICHE SCORE
Buyer Demand: 78%
Investment Sweetspot: 70%
Competition Opportunity: 23%
Revenue Potential: 75%
OTHER SELLERS IN THE CATEGORY
1
Magnetic Lint Bin Laundry Room Trash Can
2
Lint Holder Bin for Laundry Room by A.J.A. &
More
3
Calindiana Modern Farmhouse Metal Magnetic
Lint Bin for Laundry Room
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
47
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
lint bin for laundry room
6,479
$88,827
Atezch Hanging Trash Can
with Lid, Small Garbage Can
lint bin
12,883
$126,691
Photos do not show scale
magnetic bin
4,538
$42,772
magnetic lint bin
4,222
$34,555
laundry room trash can
3,038
$41,973
Plastic Product
Monthly Sales: 5
SECTION 06
MARKETPLACE
09 Fry Cutter
Main Keyword: Fry Cutter
Category: Home & Kitchen
ASIN: B00DVXLML4
Price: $79.97
1,975
111,709
$
LONG TITLE
New Star Food Service 42313 Commercial Restaurant French Fry Cutter
with Suction Feet, 1/2-Inch
WHY IS THIS HOT?
Kitchen gagdets are a dime a dozen so it takes an eye catching design
and thoughful user benefits to stop a shopper in their tracks. This fry cutter delivers the goods. It’s made with sturdy materials, has an ergonomic
handel and anti slip sucction cups to keep the gadget in place.
66%
NICHE SCORE
Buyer Demand: 69%
Investment Sweetspot: 72%
Competition Opportunity: 41%
Revenue Potential: 78%
OTHER SELLERS IN THE CATEGORY
1
French Fry Cutter, Sopito Professional Potato
Cutter Stainless Steel
2
POP AirFry Mate, Stainless Steel French Fry
Cutter, Commercial Grade
3
French Fry Cutter, Geedel Professional Potato
Cutter for French Fries
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
49
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
french fry cutter
7,330
$172,789
French Fry Cutter Stainless
Steel French Fries Cutter
potato cutter for french fries
6,374
$139,851
Looks Cheaper
french fry cutter
30,997
$486,123
potato cutter
12,532
$209,515
french fry cutter stainless steel
8,669
$192,486
Too Generic
Monthly Sales: 32
SECTION 06
MARKETPLACE
10 Swinging Chair
Main Keyword: Swinging Chair Outdoor
Category: Garden Furniture & Accessories
ASIN: B08V5644Z8
Price: £319.99
62
19,839
£
LONG TITLE
Outsunny Wooden Porch Swing Chair A-Frame Wood Log Swing Bench
Chair With Canopy and Cushion for Patio Garden Yard
WHY IS THIS HOT?
Asthetics matter. If you’re going to place an item of furtniture in your
home or garden you want it to look beautiful and add to the decor. This
seller understands shoppers are willing to pay a premium for beautiful
designed furniture.
56%
NICHE SCORE
Buyer Demand: 71%
Investment Sweetspot: 72%
Competition Opportunity: 20%
Revenue Potential: 59%
OTHER SELLERS IN THE CATEGORY
1
VonHaus Striped Hanging Chair – Swing Chair
for Outdoor, Indoor, Patio, Garden, Home
2
Bargainsgalore 3 Seater Garden Swing Chair
Seat
3
Project One Caribbean Double Hanging
Hammock Chair with Soft-Spun Polyester Rope
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
51
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
swinging chair
1,782
£85,110
Gradina Replacement Swing
Seat
swing chair
7,063
£207,330
Looks Cheap
chair swing
589
£16,762
2,411
£37,501
343
£15,316
hammock swing chair
swing chair garden
Not as Trendy
Monthly Sales: 61
SECTION 06
MARKETPLACE
11
Baby Earmuffs
Main Keyword: Baby Earmuffs
Category: Baby Products
ASIN: B072HCP5PL
Price: $29.99
10,496
314,775
$
LONG TITLE
Alpine Muffy Baby Ear Protection for Newborn and Babies 3 - 36 Months
– Noise Reduction Earmuffs for Toddlers and Children – Comfortable Infant Ear Muffs Prevent Hearing Damage & Improve Sleep, Pink
WHY IS THIS HOT?
Wow, this seller knows their customer! Every single aspect of this product
has been well planned and executed to deliver a superior baby product.
Complete with handy carry bag and interchangable straps this seller has
the market sewn up.
71%
NICHE SCORE
Buyer Demand: 59%
Investment Sweetspot: 86%
Competition Opportunity: 65%
Revenue Potential: 75%
OTHER SELLERS IN THE CATEGORY
1
Alpine Muffy Baby Ear Protection for Newborn
and Babies 3 - 36 Months
2
Fridaybaby Baby Ear Protection (0-2+ Years)
3
Edz Kidz Ear Defenders. Ear Protection for
Toddlers Through Teens
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
53
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
baby ear protection
11,608
$114,384
Baby Ear Muffs, Champs Baby
Earmuff
baby ear muffs noise protection infant
6,497
$52,726
Only green color
infant ear muffs
2,666
$25,448
infant ear protection
5,721
$43,910
baby hearing protection
2,612
$33,725
Bad Photoshop
Monthly Sales: 5
SECTION 06
MARKETPLACE
12 Aerobic Step
Main Keyword: Aerobic Step
Category: Fitness
ASIN: B01KUX4KWK
Price: £175.99
72
18,831
£
LONG TITLE
Reebok Deck - Black
WHY IS THIS HOT?
This is the perfect example of surprising and delighting the customer.
Why have a traditional exercise step when you can have one that doubles
as a weights bench as well? This two for one product allows the seller to
charge a premium and stand out from the competition in a valuable way.
69%
NICHE SCORE
Buyer Demand: 69%
Investment Sweetspot: 92%
Competition Opportunity: 38%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
Respire Fitness Step Aerobics Platform with
Non-Slip Stepping Surface
2
Denny Shop 2 Level Adjustable Aerobic Fitness
Yoga Step With Gym Exercise Training Guide
3
KAYMAN Exercise Steps – Fitness Stepper for
Home & Gym
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
55
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
exercise step
4,977
£45,154
Ultrasport Step Board,
Aerobic Board
fitness step
2,222
£19,010
Looks breakable
step platforms
1,940
£31,203
906
£20,910
1,396
£14,436
step up box for exercise
aerobic step platform
Monthly Sales: 5
SECTION 06
MARKETPLACE
13 Baby Travel Blackout Blind
Main Keyword: Baby Travel Blackout Blind
Category: Baby
ASIN: B08FWFQP6B
Price: A$47.95
814
39,031
A$
LONG TITLE
Tommee Tippee Sleeptime Portable Baby Travel Blackout Blind, Black,
Large
WHY IS THIS HOT?
This one is for the sleep deprived parents out there. This seller knows a
nice dark room is a necessity for coaxing babies to sleep. Solving the universal pain point of darkening a room whilst traveling or visiting friends is
a sure fire way to drive sales and create raving fans.
51%
NICHE SCORE
Buyer Demand: 78%
Investment Sweetspot: 50%
Competition Opportunity: 23%
Revenue Potential: 75%
OTHER SELLERS IN THE CATEGORY
1
Milliard Blackout Blind for Travel Cots, , Baby
Shade Canopy with Safety Vents
2
Daydreamer Blinds - Blackout Blinds, Cut to
Size, VELCRO Brand Fasteners
3
The Gro Company Ollie The Owl Gro Anywhere
Portable Blackout Blind with Suction Cups
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
57
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
travel blackout
29
A$889
Blackout Curtain with Suction
Cups
blackout blinds
27
A$786
Classic Design
blackout baby
30
A$785
window Blackout
30
A$718
blind blackout
24
A$565
Less Stylish
Monthly Sales: 7
SECTION 06
MARKETPLACE
14 Garden Gnome
Main Keyword: Garden Gnome
Category: Patio, Lawn & Garden
ASIN: B08BK97DZC
Price: $34.95
556
19,432
$
LONG TITLE
Garden Gnome Statue on Flamingo, Polyresin Garden Sculpture Outdoor/Indoor Decor, Funny Lawn Figurine, Colorful Outside Art Decorations for Yard, Balcony, Porch, Patio, Home, and More
WHY IS THIS HOT?
So you think garden gnomes are boring? Well, this seller is proving there
are great ways to make the old new again. This seller takes a funky twist
on the tradional garden gnome and delivers a fun, summery gnome that
is sure to leave smiles on peoples faces.
73%
NICHE SCORE
Buyer Demand: 77%
Investment Sweetspot: 81%
Competition Opportunity: 66%
Revenue Potential: 77%
OTHER SELLERS IN THE CATEGORY
1
Garden Gnome Statue - Resin Gnome Figurine
Carrying Magic Orb with Solar LED Lights
2
SOWSUN Garden Gnome Statues Outdoor
Decor, Dinosaur Eating Gnomes
3
Garden Gnome Holding Bird
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
59
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
garden gnomes outdoor
10,347
$124,341
Welcome Gnome Solar
Powered
garden gnomes
48,727
$514,718
Too Generic
garden gnome
24,614
$289,559
garden gnomes outdoor clearance
19,551
$264,940
garden gnomes outdoor large
3,953
$52,188
Does not show scale
Monthly Sales: 32
SECTION 06
MARKETPLACE
15 Wood Crates
Main Keyword: Wood Crates
Category: Home & Kitchen
ASIN: B01KKSJUP2
Price: $30.52
1,557
26,472
$
LONG TITLE
Large Wooden Crate for Storage - Decorative Wood Storage Boxes for
Home Books Clothes Toys, This Wood Crate Box/Basket/Bin Organizer is
Lined with Machine Washable Soft Linen Fabric - Grey, Large
WHY IS THIS HOT?
So you think garden gnomes are boring? Well, this seller is proving there
are great ways to make the old new again. This seller takes a funky twist
on the tradional garden gnome and delivers a fun, summery gnome that
is sure to leave smiles on peoples faces.
65%
NICHE SCORE
Buyer Demand: 52%
Investment Sweetspot: 97%
Competition Opportunity: 49%
Revenue Potential: 63%
OTHER SELLERS IN THE CATEGORY
1
Multicraft Imports WS920 Wood Craft Crate
Caddy Set (3/ Pack)
2
12.0” D x 9.50” H x 18.0” Large Unfinished
Storage Wood Crates with Handles
3
KMwares Set of 5 Vintage Rustic White Grey
Wood Decorative
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
61
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
wood crate
16,640
$284,794
Admired By Nature Natural
Wood
wooden crates
13,972
$176,915
Photos Look Distorted
wooden crate
22,865
$277,537
wood crates unfinished
11,763
$125,635
wood crates
9,174
$158,715
Do Not Show Scale
Monthly Sales: 5
SECTION 06
MARKETPLACE
16 Picnic Basket
Main Keyword: Picnic Basket
Category: Garden
ASIN: B07JBM62MN
Price: A$79.99
363
29,036
A$
LONG TITLE
Picnic Basket Willow for 4 Persons, Large Wicker Hamper Set with Big
Insulated Cooler Compartment, Free Fleece Blanket with Waterproof
Backing and Cutlery Service Kit- Fashionable White Washed Color
WHY IS THIS HOT?
This is the product that just keeps on giving. Absoluetly everything you
need to take a picnic instyle except the food! This seller has truely taken
away the guess work providing an insulated cooler, cutlerly, plates, cups,
bottle opener and even a rug! It’s the little extras that make buyers click
‘add to cart’.
62%
NICHE SCORE
Buyer Demand: 73%
Investment Sweetspot: 74%
Competition Opportunity: 28%
Revenue Potential: 71%
OTHER SELLERS IN THE CATEGORY
1
YMhoart Picnic Basket for 2 Picniking Heart
Shaped
2
Picnic Basket Natural Woven Woodchip with
Double Folding Handles
3
Hap Tim Picnic Basket Set for 2 Persons with
Roomy Insulated Cooler Bag/Compartment
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
63
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
picnic set
196
A$3,635
Picnic Time Country Picnic
Basket with Liner
picnic basket
848
A$19,942
More Expensive
picnic
99
A$1,793
picnic hamper cooler
20
A$1,018
picnic 4
30
A$1,045
Not as Stylish
Monthly Sales: 6
SECTION 06
MARKETPLACE
17 Dish Rack
Main Keyword: Dish Rack
Category: Kitchen & Dining
ASIN: B08PTZ8DWM
Price: A$89.90
683
A$
23,215
LONG TITLE
Dish Drying Rack, Premium 304-Grade Stainless Steel Utensil Holder Cutting Board Holder, Rustproof Dish Drainer with Removable Drain Board
for Kitchen Counter-top (3-Tier Silver)
WHY IS THIS HOT?
This is a dish rack on steriods. Three levels of functional design, each
with seperate drip trays and handy side hooks for the countless kitchness
utensils and cutlery you might have drying. The hero shot showcases just
how much can fit on the rack without causing clutter making it a super
popular addition to Aussie kitchens.
58%
NICHE SCORE
Buyer Demand: 69%
Investment Sweetspot: 59%
Competition Opportunity: 35%
Revenue Potential: 77%
OTHER SELLERS IN THE CATEGORY
1
KitchenAid Full Size Dish Rack, Light Grey
2
Joseph Joseph Extend Steel Expandable Dish
Rack With Draining Spout
3
Surpahs Over The Sink Multipurpose Roll-Up
Dish Drying Rack
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
65
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
dish drying rack
1,312
A$35,355
Sterilite 2281410 Sink Set- 2
Piece, Large, White
dish rack
1,179
A$17,893
Plastic Product
dish drainer
104
A$1448
kitchen drying
30
A$766
stainless dish rack
20
A$636
Too Generic
Monthly Sales: 6
SECTION 06
MARKETPLACE
18 Tent
Main Keyword: Tent
Category: Sports, Fitness & Outdoors
ASIN: B07BR6TCN7
Price: A$209.00
179
35,084
A$
LONG TITLE
Naturehike Upgraded Cloud-Up 2 Person Backpacking Camping Tent
Lightweight Outdoor Tents for 2 Person Camping
WHY IS THIS HOT?
What do you do when there are hundreds of tent options already available? You niche down. This seller specializes in hiking tents and it’s clear
from their benefits and crisp imagery they know what they are doing. This
super lightweight hiking tent is hugely popular and expertly captures the
essence of their customer avator in clever lifestyle images.
71%
NICHE SCORE
Buyer Demand: 54%
Investment Sweetspot: 98%
Competition Opportunity: 53%
Revenue Potential: 67%
OTHER SELLERS IN THE CATEGORY
1
Coleman Sundome Tent
2
Toogh 3-4 Person Camping Tent 60 Seconds
Set Up Tent Waterproof Pop Up Hexagon
3
HUI LINGYANG Easy Pop Up Tent-Automatic
Setup- Instant Family Tents
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
67
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
camping tent
417
A$21,659
River Country Products Trekker Tent 2.2
camping tents
114
A$4,896
Not as Trendy
tents for camping
191
A$10,783
hiking tent
629
A$22,916
tent
25
A$43,304
Not Showing Scale
Monthly Sales: 5
SECTION 06
MARKETPLACE
19 Windbreak
Main Keyword: Windbreak
Category: Outdoor Recreation
ASIN: B07HCL8VBN
Price: £379.99
151
57,387
£
LONG TITLE
Kampa Air Break 5 Inflatable Windbreak 2019
WHY IS THIS HOT?
Only in the UK would you need a windbreaker when camping or venturing to the beach. But this niche pays big! Forget the traditional fabric and
wooden peg designs, this seller makes a stylish and unobtrusive wind
block that offers the protection buyers need without the eyesore!
71%
NICHE SCORE
Buyer Demand: 59%
Investment Sweetspot: 86%
Competition Opportunity: 65%
Revenue Potential: 75%
OTHER SELLERS IN THE CATEGORY
1
Vermont Windbreaks & Privacy Screens - [2
Sizes]
2
Rock House Lightweight Candy Stripe
Windbreak in Carry Bag
3
13 ft Beach Windscreen Privacy Windblocker +
Free Bag
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
69
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
wind breakers camping
10,837
£130,371
4’ High 4 Pole WindbreakBeach Wind Shelter
wind breakers
2,393
£31,023
Awful Colors
windbreak
15,600
£119,296
win breakers beach
4,843
£62,254
beach windbreaker
4,550
£58,457
Only 1 photo
Monthly Sales: 5
SECTION 06
MARKETPLACE
20 Dog Bath
Main Keyword: Dog Bath
Category: Dogs
ASIN: B07DQJM2BS
Price: £42.77
1,300
30,538
£
LONG TITLE
Foldable Pet Bath Tub for Large Or Medium Sized Dogs Outdoor PVC
Swimming Bathing Tub Kiddie Pool for Dogs and Cats，and Kids…
(80cm(Dia) x 30cm(H))
WHY IS THIS HOT?
I don’t know about you, but pop a cute animal in a hero shot and you’ve
got my attention. This seller adds a touch of humor adding a rubber duck
and soap suds to their pampered pooch to steal the click. The seller
doesn’t end there making sure the quality and function of their product
lives up to buyer expectations.
70%
NICHE SCORE
Buyer Demand: 77%
Investment Sweetspot: 88%
Competition Opportunity: 42%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
Cost Wise Large Dog Bath with Drain Plug
2
Foldable Pet Bath Tub for Large Or Medium
Sized Dogs Outdoor PVC
3
PLANT !T Dog Bath Cleaning Pet Large Outdoor
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
71
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
3,904
£85,354
Decco Red Gorilla Tubtru
Flexible
241
£18,432
1 Product Image
2,394
£3,066
dog baths
530
£4,797
dog baths for large dogs
335
£6,440
dog bath
dog grooming bath tub
large dog bath
Not Showing Dogs
Monthly Sales: 62
SECTION 06
MARKETPLACE
21 Floating Plant Pot
Main Keyword: Floating Plant Pot
Category: Patio, Lawn & Garden
ASIN: B088CSLLPT
Price: $76.00
1,066
$
61,900
LONG TITLE
Levitating Air Bonsai Pot, Rotation Flower Pot Planters, Magnetic Levitation Suspension Floating Pot, Potted Plant Home Desk Decor in Flower
Pots & Planters from Home & Garden on (Light Color)
WHY IS THIS HOT?
Take your normal houseplant. Now ask yourself, “how can this be more
zen?” By making it float, of course! This creative touch on a normally
“bland” household item evokes curiosity that opens a customer’s third
eye AND their wallet.
57%
NICHE SCORE
Buyer Demand: 51%
Investment Sweetspot: 45%
Competition Opportunity: 75%
Revenue Potential: 84%
OTHER SELLERS IN THE CATEGORY
1
Levitating Air Bonsai Pot, Rotation Flower Pot
Planters
2
Levitating Air Bonsai Pot - Magnetic Levitation
Suspension flower and air bonsai pot
3
TSY Levitating Air Bonsai Pot for Air Plants
Rotation Flower Pot Planters Magnetic
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
73
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
air plants
19,900
$142,546
Pebble Ceramic, Multi Use
Indoor Planter Pot
plant hangers indoor
18,916
$183,567
Overpriced at $26
levitating plant
9,363
$166,212
air plant
6,550
$53,825
air plants holders
5,973
$36,985
Photos do not show scale
Monthly Sales: 5
SECTION 06
MARKETPLACE
22 Inflatable Couch
Main Keyword: Inflatable Couch
Category: Sports & Outdoors
ASIN: B08DND22HD
Price: $42.89
3,221
$
138,149
LONG TITLE
Chillbo Shwaggins Inflatable Couch – Cool Inflatable Chair. Upgrade Your
Camping Accessories. Easy Setup is Perfect for Hiking Gear, Beach Chair
and Music Festivals.
WHY IS THIS HOT?
Who knew that an inflatable couch could be so versatile? Sure, there are
a lot of listings for them out there, but most don’t display all the different
situations you can use them in with their product photography. Pair this
up with multiple eye-catching designs and you have a hot-seller!
65%
NICHE SCORE
Buyer Demand: 62%
Investment Sweetspot: 80%
Competition Opportunity: 46%
Revenue Potential: 57%
OTHER SELLERS IN THE CATEGORY
1
Intex Inflatable Furniture Series
2
Wekapo Inflatable Lounger Air Sofa HammockPortable,Water Proof& Anti-Air Leaking Design
3
LUDTOM Inflatable Lounger Air Sofa Hammock,
Portable Waterproof Couch Air Chair
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
75
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
inflatable mattress
11,918
$211,500
Grassman Inflatable Lounger,
Waterproof Sofa Hammock
inflatable chair
9,853
$109,747
Not as Comfortable
air bed
8,629
$144,387
blow up couch
5,429
$122,270
inflatable lounger
5,404
$63,627
Less Exciting Colors
Not Showing Scale
Monthly Sales: 5
SECTION 06
MARKETPLACE
23 Fishing Vest
Main Keyword: Fishing Vest
Category: Sports & Outdoors
ASIN: B08BZR55L1
Price: $69.99
1,185
$
49,915
LONG TITLE
Bassdash Strap Fishing Vest Adjustable for Men and Women, for Fly Bass
Fishing and Outdoor Activities
WHY IS THIS HOT?
Take a look at fishing vests. Most of them look flimsy and don’t have a lot
of pockets. So, what did this seller do? They added more pockets! It might
seem like a no-brainer, but you’d be shocked at how many sellers take the
easy route. Going the extra mile to address your customer’s pain points
can end in a big payday.
55%
NICHE SCORE
Buyer Demand: 39%
Investment Sweetspot: 91%
Competition Opportunity: 55%
Revenue Potential: 37%
OTHER SELLERS IN THE CATEGORY
1
Flygo Mens Summer Outdoor Work Safari
Fishing Travel Photo Vest with Pockets
2
Bassdash Strap Fishing Vest Adjustable for
Men and Women, Outdoor Activities
3
H2H Men’s Active Wear Outdoor Vests Work
Safari Fishing Travel Utility Summer Vest
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
77
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
fishing gear
55,022
$492,800
Allen Gallatin Ultra Light Fishing Vest & fly fishing vest
ice fishing gear
18,900
$403,143
Needs better listing copy
fly fishing
16,265
$240,306
fly fishing accessories
6,100
$64,500
fishing gear and equipment
5,434
$90,707
Less Pockets
No lifestyle photos
Monthly Sales: 5
SECTION 06
MARKETPLACE
24 Camping Shower
Main Keyword: Camping Shower
Category: Sports & Outdoors
ASIN: B07STJH3RH
Price: $188.00
6,645
$
23,145
LONG TITLE
OYOOQO 5 Gallons Portable Outdoor Camping Shower, Electric Pressure Shower and Rinse Kits for Surfing,Diving,Fishing,Road Trip,Caravan
Trip,Pet Shower,12V Car Wash Outdoor Shower
WHY IS THIS HOT?
Sure, a camping shower would be a nice thing to have when you’re roughing it. But it takes up a lot of space. So, what did this seller do? They
turned that con into a pro by advertising their camping shower as a multiuse tool capable of acting as a storage bucket as well. This seller clearly
answered the question “what would my customers object to?”, and addressed it up front.
62%
NICHE SCORE
Buyer Demand: 73%
Investment Sweetspot: 74%
Competition Opportunity: 28%
Revenue Potential: 71%
OTHER SELLERS IN THE CATEGORY
1
KIPIDA Solar Shower Bag,5 gallons/20L Solar
Heating Camping Shower Bag
2
RISEPRO 10 gallons/40L Solar Shower Bag
Solar Heating Camping Shower Bag
3
Ivation Portable Outdoor Shower, Battery
Powered - Compact Handheld
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
79
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
portable shower
10,782
$269,999
FLYFISH Portable Camping
Shower
camp shower
5,433
$78,016
Bad Hero Image
outdoor shower
5,463
$190,112
portable water heater
5,421
$216,996
portable shower for camping
2,350
$39,620
Bad Photoshop
Looks Cheap
Monthly Sales: 5
SECTION 06
MARKETPLACE
25 Bathtub Massage Mat
Main Keyword: Bathtub Massage Mat
Category: Beauty & Personal Care
ASIN: B07RV9BTD8
Price: $35.99
440
$
15,836
LONG TITLE
Bath Pillow Full Body, SurSoul Quick-drying Spa Pillow for Tub, Bathtub
Pillow with Soft PVC, Bath Bed with Suction Cups
WHY IS THIS HOT?
Why go to a spa when you can bring the spa to you? This luxurious bath
mat goes the extra mile by adding in a headrest, plastic rollouts, and a few
massaging spikes all with one goal in mind: pampering you. Treat yourself
all the way to the bank!
65%
NICHE SCORE
Buyer Demand: 52%
Investment Sweetspot: 97%
Competition Opportunity: 49%
Revenue Potential: 63%
OTHER SELLERS IN THE CATEGORY
1
Electric Bathtub Bubble Massage Mat Waterproof Tub Massaging Spa, Full Body
2
Rraycom Full Body Bath Pillow Mat Non-Slip
Luxury Spa Cushion Bath Pillows for Tub
3
MOLFUJ 32”X16” Foot Scrubber Shower Mat
with Pumice Feet Scrub Stone
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
81
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
bath mat
64,237
$370,527
Nonslip Long Blue Bath Tub
Mat Shower Massage Mat
bath pillow
35,380
$310,456
Does not show scale
bathtub pillow
18,531
$174,606
bathtub massage mat
18,456
$164,606
bathtub accessories
7,930
$105,678
Needs better listing copy
No Benefit Overlay
Monthly Sales: 27
SECTION 06
MARKETPLACE
26 Flamingo Rocker
Main Keyword: Kids Rocking Chair
Category: Toys & Games
ASIN: B00UN0W3E8
Price: $85.64
1,327
$
112,000
LONG TITLE
Animal Adventure Soft Landing | Joyrides | Flamingo | Character Rocker
WHY IS THIS HOT?
While it may seem simple at first sight, this product demonstrates a lot
of savvy. Think about it: parents need to rock their children to sleep,
and kids like fuzzy animals. So, why not make a child-sized, fuzzy animalshaped rocking chair? This smart design stands out from the crowd while
still addressing an important pain point. Everybody wins!
63%
NICHE SCORE
Buyer Demand: 85%
Investment Sweetspot: 76%
Competition Opportunity: 18%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
Woodlawn&Home, 881338, Classic Child’s
Porch Rocker, Natural Oak
2
Gift Mark Colonial Rocking Chair, White
3
B&Z KD-23W Child’s Wooden Rocking Chair
Porch Rocker - Indoor/Outdoor Ages 6-10
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
83
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
kids chair
49,300
$774,321
toddler chair
47,300
$1,123,456
baby chair
19,700
$310,100
rocking chair for nursery
16,361
$717,880
toddler chairs for boys
14,030
$263,400
Coaster Furnishings Slat Back
Black Youth Rocking Chair
Boring design
Does not look comfortable
Only black color
Monthly Sales: 5
SECTION 06
MARKETPLACE
27 Disposable Gloves
Main Keyword: Gloves Disposable
Category: Safety & Security
ASIN: B086981L4P
Price: $26.99
7,106
$
189,600
LONG TITLE
Wostar Nitrile Disposable Gloves 2.5 Mil Pack of 100, Latex Free Safety
Working Gloves for Food Handle or Industrial Use
WHY IS THIS HOT?
Sometimes, you don’t need to reinvent anything to make a killing. All you
have to do is throw in a touch of your own creativity to make customers
flock to your listing! In this case, adding in a dash of punk rock to a traditionally “boring” item rakes in a whopping $180k/month!
67%
NICHE SCORE
Buyer Demand: 60%
Investment Sweetspot: 88%
Competition Opportunity: 59%
Revenue Potential: 65%
OTHER SELLERS IN THE CATEGORY
1
Medpride Medical Vinyl Examination Gloves |
Latex and Powder Free | Disposable Gloves
2
Powder Free Disposable Gloves Large - 100
Pack - Nitrex Material - Extra Strong
3
GLOVEPLUS Industrial Clear VinylGloves, Box
of 100, 4 mil, Size Medium
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
85
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
nitrile gloves
83,600
$1,489,627
disposable gloves
67,900
$789,733
latex gloves
51,000
$533,839
rubber gloves
39,200
$299,652
cleaning gloves
14,300
$81,956
Powder Free, Ambidextrous,
Medium Sizes, Pack of 100
Only Medium Size
Color Says White but looks Yellow
Title Missing Keywords
Monthly Sales: 27
SECTION 06
MARKETPLACE
28 Vintage Heater
Main Keyword: Retro Heater
Category: Home & Kitchen
ASIN: B078J6FXMN
Price: $151.56
847
$
128,000
LONG TITLE
Vornado VHEAT Vintage Metal Heater, Green
WHY IS THIS HOT?
Who would’ve thought that a heater from the 80’s would pull $120k/
month in sales? Don’t let its seasonality fool you: nostalgia sells!
54%
NICHE SCORE
Buyer Demand: 52%
Investment Sweetspot: 64%
Competition Opportunity: 31%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
Amazon Basics 500-Watt Ceramic Small Space
Personal Mini Heater
2
Personal Small Space Heater, Fast Heating
Ceramic Heater
3
Vornado Flippi V6 Personal Air Circulator Fan,
Midnight
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
87
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
space heater
234,569
$2,682,456
Space Heater, 900W Small
Portable Ceramic Desk Heater
heater
206,745
$1,145,657
Made of Plastic
portable heater
64,356
$1,219,212
heater for bedroom
56,076
$992,674
heaters indoor portable electric
49,516
$848,564
Bad Photo Angle
Monthly Sales: 26
SECTION 06
MARKETPLACE
29 Wall Sconces
Main Keyword: Wall Sconces
Category: Tools & Home Improvement
ASIN: B07DFXN8QN
Price: $22.99
4,784
$
105,000
LONG TITLE
Rustic Wall Sconces - Mason Jars Sconce, Rustic Home Decor,Wrought
Iron Hooks, Silk Hydrangea and LED Strip Lights Design 6 Hour Timer
Home Decoration (Set of 2)
WHY IS THIS HOT?
You can differentiate any product if you put in the work. Take a look at this
rustic, Instagram-worthy wall sconce. Its soft, flowery design stands out
from its boring competition and is the perfect complement to any wedding or special occasion (and brings in the conversions!).
56%
NICHE SCORE
Buyer Demand: 70%
Investment Sweetspot: 64%
Competition Opportunity: 19%
Revenue Potential: 76%
OTHER SELLERS IN THE CATEGORY
1
Rustic Wall Sconces - Mason Jars Sconce,
Rustic Home Decor,Wrought Iron Hooks
2
Lightess Modern LED Wall Sconce Dimmable
Up Down Wall Black Bedroom Wall Scones
3
Swing Arm Wall Lamp, Set of 2 Plug in Wall
Light Fixture with Dimmable Switch
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
89
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
wall sconce
19,947
$352,679
Ravenna Home Classic Wall
Sconce Light
wall sconces set of two
13,314
$312,557
Not as Trendy
sconces wall lighting
10,448
$205,538
wall light
11,125
$112,981
plug in wall sconce
9,369
$144,165
Requires Pro Installation
Monthly Sales: 5
SECTION 06
MARKETPLACE
30 Reflective Vest
Main Keyword: Reflective Running Gear
Category: Sports & Outdoors
ASIN: B00GI993YG
Price: $59.95
3,725
$
224,476
LONG TITLE
noxgear Tracer360 - Multicolor Illuminated, Reflective Vest for Running
or Cycling (Weatherproof)
WHY IS THIS HOT?
Sure, there’s a lot of running vests out there. But do they all sport a
unique, neon LED-soaked, futuristic design? This fun look immediately
turns heads thanks to effective product photography that clearly illuminates its design. The result? A best-seller badge!
64%
NICHE SCORE
Buyer Demand: 51%
Investment Sweetspot: 45%
Competition Opportunity: 75%
Revenue Potential: 84%
OTHER SELLERS IN THE CATEGORY
1
Chiwo Reflective Vest Running Gear 2Pack,
High Visibility Adjustable Safety Vest
2
Neiko 53941A High Visibility Safety Vest,
Large, Neon Yellow
3
MuiSci Reflective Gear, Safety Vest with 360°
High Visibility, Reflective Running Vest
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
91
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
reflective vest
19,699
$151,045
Reflective Vest Running Gear
with Large Pocket
running lights for runners
9,995
$11,194
Not as stylish
running gear
6,111
$54,167
running vest
6,045
$76,243
running light
5,568
$58,139
Monthly Sales: 149
SECTION 06
MARKETPLACE
31 Kneeling Chair
Main Keyword: kneeling chair
Category: Furniture
ASIN: B074VXZQXT
Price: $129.95
493
$
172,057
LONG TITLE
Varier Variable Balans Original Kneeling Chair Designed by Peter Opsvik
(Turquoise Revive Fabric with Natural Ash Base)
WHY IS THIS HOT?
Nowadays, mastering a niche isn’t enough. You have to dig deeper and
find a niche within a niche. Take a look at this ergonomic chair. It solves
a common problem (no one likes a sore back!) with an uncommon solution: a kneeling chair without a back. Its unique design and stylish colors
attracts attention and brings in conversions.
66%
NICHE SCORE
Buyer Demand: 69%
Investment Sweetspot: 72%
Competition Opportunity: 41%
Revenue Potential: 78%
OTHER SELLERS IN THE CATEGORY
1
DRAGONN by VIVO Ergonomic Kneeling Chair,
Adjustable Stool for Home and Office
2
Ergonomic Kneeling Chair, Adjustable Stool for
Home and Office
3
Varier Variable Balans Original Kneeling Chair
Designed by Peter Opsvik
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
93
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
office chair
364,297
$10,183,456
desk chair
258,367
$595,517
ergonomic office chair
95,608
$3,789,344
ergonomic chair
23,967
$1,273,456
desk chairs
20,416
$323,456
FringeKitt Upright Kneeling
Chair
Moving Parts
Limited Leg Room
Heavy
Monthly Sales: 27
SECTION 06
MARKETPLACE
32 Whiskey Stones
Main Keyword: Whiskey Stones
Category: Home & Kitchen
ASIN: B08BZR55L1
Price: $27.98
787
$
22,020
LONG TITLE
WHISKEY STONES EXTRA LARGE 6 PCS. STAINLESS STEEL SILVER BULLETS
with Revolver Barrel Base Laser Engraved Ice Cubes Chillers Reusable
Chilling Rocks Stone Gift Set for Men Father’s Day Military Man.
WHY IS THIS HOT?
This seller has a 100%, crystal clear vision of their ideal customer. What
more can be said about this product beyond that they nailed it?
62%
NICHE SCORE
Buyer Demand: 53%
Investment Sweetspot: 96%
Competition Opportunity: 40%
Revenue Potential: 59%
OTHER SELLERS IN THE CATEGORY
1
Set of 9 Grey Beverage Chilling Stones [Chill
Rocks] Whiskey Stones for Whiskey
2
Gift Set of 8 Whiskey Chilling Stones [Chill
Rocks] - in Premium Wooden Gift Box
3
Whiskey Stones Gift Set Pack of 9 Whiskey
Rocks in Engraved Wooden Gift Box
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
95
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
whiskey glasses
65,048
$678,125
Whiskey Stones Gift Set
Hockey Pucks Chiller Set of 3
bourbon gifts for men
19,171
$263,476
Does not look like a puck
whiskey gifts for men
16,543
$243,576
ice molds for whiskey
5,439
$30,841
whiskey rocks
4,642
$54,675
Bad Hero Image
Monthly Sales: 32
SECTION 06
MARKETPLACE
33 Footrest Under Desk
Main Keyword: foot rest for under desk at work
Category: Office Products
ASIN: B07LG52H5N
Price: $39.99
830
$
33,192
LONG TITLE
HUANUO Footrest Under Desk - Adjustable Foot Rest with Massage Texture and Roller, Ergonomic Foot Rest with 3 Height Position, 30 Degree
Tilt Angle Adjustment for Home, Office
WHY IS THIS HOT?
Everyone loves a nice footrest. How about a footrest that massages your
feet, too? Even better, how about a compact one designed to slip under
your desk? This product packs a ton of value into a small package.
62%
NICHE SCORE
Buyer Demand: 78%
Investment Sweetspot: 70%
Competition Opportunity: 23%
Revenue Potential: 75%
OTHER SELLERS IN THE CATEGORY
1
Everlasting Comfort Office Foot Rest Under
Desk - Pure Memory Foam
2
ErgoFoam Adjustable Foot Rest Under Desk for
Added Height | Large Premium
3
Mind Reader Comfy Rest, Ergonomic Foot,
Pressure Relief for Comfort
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
97
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
foot stool
26,342
$244,164
foot rest
20,084
$211,054
desk foot rest
8,083
$79,634
under desk footrest
7,353
$72,126
foot rest for under desk
5,582
$69,083
Foot Rest for Under Desk at
Work, Non-Slip
Monthly Sales: 35
SECTION 06
MARKETPLACE
34 Camping Table
Main Keyword: Camping Table
Category: Sports & Outdoors
ASIN: B004QCNUDW
Price: $69.99
372
$
16,736
LONG TITLE
ALPS Mountaineering Eclipse Table
WHY IS THIS HOT?
Table space is worth its weight in gold when you’re camping. So, why not
add a second layer to a camping table and fill it with cupholders and footrests? This table cleverly adds a ton of value and grabs your attention with
its unique decision.
62%
NICHE SCORE
Buyer Demand: 45%
Investment Sweetspot: 68%
Competition Opportunity: 40%
Revenue Potential: 63%
OTHER SELLERS IN THE CATEGORY
1
Varbucamp 24’’x16’’ Folding Camping Table,
Aluminum Ultralight Table
2
Coleman Camping Table | Compact Roll Top
Aluminum Table
3
REDCAMP Folding Camping Table Portable
Adjustable Height Aluminum Folding Table
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
99
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
folding table
82,328
$1,702,456
foldable table
19,570
$297,334
portable table
7,782
$175,673
camp table
5,462
$89,266
fold up table
3,533
$64,140
Camp Solutions Aluminum
Folding Camping Table
Heavier to Carry
Still Large when folded
Monthly Sales: 5
SECTION 06
MARKETPLACE
35 Underbed Storage
Main Keyword: Underbed Storage
Category: Home & Kitchen
ASIN: B08978JK5J
Price: $54.99
241
$
13,253
LONG TITLE
Under Bed Storage with Wheels, Open-Top Underbed Storage Solution
for Shoes and Household Items, 28x24x6.3in, Pack of 2
WHY IS THIS HOT?
Nobody likes dragging out a heavy storage box from underneath a bed.
So, why not just add some wheels to it? That’s exactly what this seller
did, and the people have spoken by showering them in conversions! The
moral of the story: addressing practical pain points results in big paydays.
65%
NICHE SCORE
Buyer Demand: 52%
Investment Sweetspot: 74%
Competition Opportunity: 62%
Revenue Potential: 71%
OTHER SELLERS IN THE CATEGORY
1
storageLAB Underbed Storage Containers,
Under Bed Storage for Clothes
2
Underbed Storage Bag Organizer (2 Pack)
Large Capacity Storage Box
3
Whitmor Rolling White Wire Underbed Cart
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
101
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
under bed storage
36,781
$409,071
clothes storage
17,391
$167,836
bedroom storage
17,972
$167,349
under the bed storage
9,059
$153,617
under bed shoe storage
5,627
$52,837
Foldable Underbed Bags Pack of 2, Transparent Zip Lid
No Wheels
Monthly Sales: 160
SECTION 06
MARKETPLACE
36 Fishing Rod Storage Rack
Main Keyword: Fishing Rod Holder
Category: Sports & Outdoors
ASIN: B01E0883C4
Price: $29.59
3,779
$
103,129
LONG TITLE
Rush Creek Creations Round 16 Fishing Rod Storage Rack
WHY IS THIS HOT?
Who wants to clutter up their wall with old fishing poles? This product
saves a ton of space with a clever carousel design that lets customers
store a ton of poles without sacrificing access. Throw in a rustic, classy,
eye-catching design, and you have a product that sells.
55%
NICHE SCORE
Buyer Demand: 52%
Investment Sweetspot: 64%
Competition Opportunity: 31%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
KastKing Patented V15 Vertical Fishing Rod
Holder – Wall Mounted Fishing Rod Rack
2
Berkley Fishing Rod Racks & Rod Holders (All
Models)
3
Rush Creek Creations Round 16 Fishing Rod
Storage Rack
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
103
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
fishing pole holder
7,373
$97,105
Horizontal Fishing Rod Storage Rack Holder
flag pole holder
7,216
$58,356
Fixed in place
fly fishing accessories
6,151
$60,764
rod holder
5,420
$54,002
fishing rod rack
5,338
$102,552
Drilling Walls to Install
Monthly Sales: 292
SECTION 06
MARKETPLACE
37 Pet Heating Pad
Main Keyword: Heat Pad for Animals
Category: Pet Supplies
ASIN: B0811CQPNJ
Price: $30.74
3,642
$
111,956
LONG TITLE
RIOGOO Pet Heating Pad, Electric Heating Pad for Dogs and Cats Indoor
Warming Mat with Auto Power Off
WHY IS THIS HOT?
This niche has great potential for interesting visual differentiation. Take
a look at the listings: they’re just plain old heat pads with a dog sitting
on them. All this seller did to spice things up was put a rose in the dog’s
mouth! The result? $111k/month. That’s a lot of roses.
54%
NICHE SCORE
Buyer Demand: 75%
Investment Sweetspot: 78%
Competition Opportunity: 24%
Revenue Potential: 45%
OTHER SELLERS IN THE CATEGORY
1
RIOGOO Pet Heating Pad, Electric Heating Pad
for Dogs and Cats Indoor Warming Mat
2
K&H PET PRODUCTS Original Lectro-Kennel
Outdoor Heated Pad with Free Cover
3
Outdoor Pet Heating Pads for Dog,Soft Electric
Blanket Auto Temperature Control
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
105
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
heating pad
216,458
$2,537,894
weighed heating pad
19,624
$221,924
heated cat bed
18,467
$244,987
heated dog bed
10,997
$202,950
heated cat house
10,918
$225,118
Heating Pad for Back Pain
and Cramps Relief
Not Showing Scale
No Cute Dog
Monthly Sales: 294
SECTION 06
MARKETPLACE
38 Swing Chair
Main Keyword: Hanging Chair
Category: Patio, Lawn & Garden
ASIN: B08BR4L11Y
Price: $90.45
457
$
41,336
LONG TITLE
NOOKSTA Swing Chair with Included Cushion, Lights and Hanging Set for
Hanging Chair, or Hammock Chair Swing Indoor Outdoor (BlueZigzag)
WHY IS THIS HOT?
Before listing a product, you need to know who you’re selling to. This item
demonstrates a clear understanding of the seller’s customer avatar, with
product design and photography that evokes a very specific feeling.
57%
NICHE SCORE
Buyer Demand: 69%
Investment Sweetspot: 59%
Competition Opportunity: 35%
Revenue Potential: 77%
OTHER SELLERS IN THE CATEGORY
1
Christopher Knight Home 312592 Cayuse
Indoor/Outdoor Chair
2
Y- STOP Hammock Chair Hanging Rope Swing,
Max 330 Lbs, Large Macrame Hanging Chair
3
Highwild Hanging Rope Hammock Chair Swing
Seat for Any Indoor or Outdoor
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
107
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
hammock chair
30,443
$417,392
Hanging Caribbean XL
Hammock Chair
swing chair
19,033
$444,481
Less Comfortable
hanging chairs for bedrooms
16,227
$314,576
indoor swing
12,241
$297,456
hammock chair swing
10,507
$178,391
Less Stylish
Monthly Sales: 5
SECTION 06
MARKETPLACE
39 Badminton Set
Main Keyword: Cat Water Drinker
Category: Pet Supplies
ASIN: B07SMPC3MD
Price: $28.39
2,432
$
65,640
LONG TITLE
Comsmart Cat Water Fountain, 81oz/2.4L LED Pet Fountain Stainless
Steel Automatic Drinking Water Dispenser for Cats, Dogs, Other Pets
WHY IS THIS HOT?
How’s this for some innovation? Thanks to some clever design, this cat
water fountain can’t spill! Throw in some cool bonuses like an LED light,
extra filters, and a cleaning tool (displayed in the hero shot), and BAM!
$65k a month in revenue. Just goes to show you: innovation + added
value = winning formula.
51%
NICHE SCORE
Buyer Demand: 78%
Investment Sweetspot: 50%
Competition Opportunity: 23%
Revenue Potential: 75%
OTHER SELLERS IN THE CATEGORY
1
Cat Water Fountain Stainless Steel, 81oz/2.4L,
Intelligent Pump with LED Indicator
2
Veken Pet Fountain, 84oz/2.5L Automatic Cat
Water Fountain Dog Water Dispenser
3
NPET WF050 Cat Water Fountain, Dog Water
Dispenser, 1.5L Super Quiet
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
109
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
cat water fountain
49,634
$403,176
Petmate Deluxe Fresh
Flow
cat fountain
19,720
$271,008
Cant See Water Level
cat bowls
19,347
$167,143
pet water fountain
17,956
$266,619
dog water bowl
17,917
$162,976
Awful Color Option
Monthly Sales: 475
SECTION 06
MARKETPLACE
40 Dog Steps
Main Keyword: Dog Ramp
Category: Sports & Outdoors
ASIN: B08BZR55L1
Price: $104.99
318
$
33,387
LONG TITLE
Portable Badminton Net Set with Storage Base, Folding Volleyball
Badminton Net with 2 Badminton Rackets 2 Shuttlecocks 10x5 ft Net,
Easy Setup for Beach Backyard Combo Set Sport Games.
WHY IS THIS HOT?
The best products are ones that add value your customers didn’t even
know they needed. This set of stairs for your pooch does just that by
making them easily foldable. They also add a hook that easily attaches
to your car! These little additions demonstrate a clear understanding of
customer pain points.
54%
NICHE SCORE
Buyer Demand: 48%
Investment Sweetspot: 70%
Competition Opportunity: 23%
Revenue Potential: 75%
OTHER SELLERS IN THE CATEGORY
1
PetSafe CozyUp Bed Ramp for Dogs and Cats Durable Frame Supports up to 120lb
2
PetSafe Happy Ride Deluxe Telescoping Pet
Ramp - Standard, Portable, Lightweight
3
USA Made Adjustable Pet Ramp for All Dogs
and Cats - for Couch or Bed
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
111
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
dog stairs
23,145
$264,876
Best Companions Upgraded
Durable Wood Ramps
pet stairs
19,843
$239,765
Bad Hero Image
dog steps
16,148
$242,567
car ramps
12,173
$345,673
pet steps
8,876
$113,498
Bad Photoshop
Not Showing a great use
Monthly Sales: 53
SECTION 06
MARKETPLACE
41 Badminton Set
Main Keyword: Badminton Set
Category: Sports & Outdoors
ASIN: B08BZR55L1
Price: $69.99
233
$
16,075
LONG TITLE
Portable Badminton Net Set with Storage Base, Folding Volleyball Badminton Net with 2 Badminton Rackets 2 Shuttlecocks 10x5 ft Net, Easy
Setup for Beach Backyard Combo Set Sport Games.
WHY IS THIS HOT?
A perfect example of product bundling, this seller combines absolutely
everything you could possibly need to start playing badminton and delivers it in a neat carry case. Not only is it portable but the net dosen’t
require stakes making it the perfect picnic/beach accessory. Clear product
photography shows exactly what to expect and makes the bundle feel like
exceptional value for money.
61%
NICHE SCORE
Buyer Demand: 78%
Investment Sweetspot: 70%
Competition Opportunity: 23%
Revenue Potential: 75%
OTHER SELLERS IN THE CATEGORY
1
Senston Badminton Rackets 4 Pack, Set
Including 2 Bag/4 Rackets/4 Nylon Badminton
2
Franklin Sports Badminton Set - Includes 4
Badminton Racquets - Recreational
3
Baden Champions Volleyball Badminton
Combo Set
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
113
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Badminton Set
63,196
$620,484
Portable Outdoor Badminton
Combo Set
Volleyball Net
47,148
$595,517
Net Disassembled in Photo
Yard Games
41,125
$481,779
Beach Games
25,344
$266,619
Badminton Racket
18,653
$277,053
Bad English on Feature Overlays
Missing Net Measurement Info
Monthly Sales: 26
SECTION 06
MARKETPLACE
42 Paella Pan with Burner
Main Keyword: Paella Pan
Category: Kitchen & Dining
ASIN: B00CPPXRKI
Price: $134.99
179
$
24,163
LONG TITLE
Garcima Tabarca Paella Pan Set with Burner, 20 Inch Carbon Steel Outdoor Pan and Reinforced Legs Imported from Spain (14 Servings)
WHY IS THIS HOT?
Who doesn’t love a tasty Paella, my mouth waters just thinking of the
flavour combinations! But what also comes to mind is the ritual of making the dish and sharing it with loved ones. This clever seller has really
thought about the whole experience and offers a product that captures
the social element of the dish. Designed for outdoors with tripod and
burner it instantly becomes an event as everyone gathers around the pan
to help and watch the dish come to life.
51%
NICHE SCORE
Buyer Demand: 44%
Investment Sweetspot: 66%
Competition Opportunity: 49%
Revenue Potential: 47%
OTHER SELLERS IN THE CATEGORY
1
Garcima 15-Inch Carbon Steel Paella Pan,
38cm, Medium, Silver
2
La Paella 18” Pata Negra Restaurant Grade
Paella Pan, Large, Silver
3
Garcima 18-Inch Carbon Steel Paella Pan,
46cm
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
115
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Cast Iron Skillet
74,095
$1,019,132
Lodge Cast Iron Skillet
27,544
$580,931
Electric Skillet
23,395
$405,828
Lodge Cast Iron
22,817
$348,945
Paella Pan
10,068
$188,578
Vaello Campos La Valenciana
34cm Polished Steel Pan
Bad Product Photography
Minimal Listing Copy
Monthly Sales: 5
SECTION 06
MARKETPLACE
43 Chicken Waterer
Main Keyword: Chicken Waterer
Category: Patio, Lawn & Garden
ASIN: B083L6B8LG
Price: $69.99
187
$
13,088
LONG TITLE
OverEZ Chicken Waterer, 12 Gallon, No Spill, Outside/Inside Use,
Automatic
WHY IS THIS HOT?
Anyone who has chickens knows the maintenance and time it takes to
makes sure they are well looked after and have clean drinking water. This
chicken waterer provides up to a months worth of clean water! Not only
that it doesn’t need to be hung on a fence, it sits comfortably on the
ground making ideal for both indoor/outdoor spaces. This seller has gone
one step further and even created optional accessories, such as de-icers
and circulation pumps.
44%
NICHE SCORE
Buyer Demand: 34%
Investment Sweetspot: 26%
Competition Opportunity: 88%
Revenue Potential: 29%
OTHER SELLERS IN THE CATEGORY
1
2 Gallon Chicken Waterer - Horizontal Nipple
Setup (4 Nipple)
2
RentACoop 1L(32oz) Automatic Fill Chick Cup
Drinker Waterer
3
Farm Tuff P5G04 64021 Top Fill Poultry
Fountains, 5-Gallon
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
117
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Chicken Waterer
37,969
$360,831
Poultry Waterer 2.5gal.
(Unheated) Blue
Poultry Waterer
5,451
$44,035
Only 1 photo
Chicken Water
1,333
$12,347
Poultry Fountains & Waterers
620
$9,406
Chicken Waterer 5 Gallon
653
$9,615
Limited lising copy
Monthly Sales: 5
SECTION 06
MARKETPLACE
44 Desktop Phone
Main Keyword: Desktop Phone
Category: Telephones & Accessories
ASIN: B0797JGC34
Price: $44.99
45
$
20,425
LONG TITLE
Future Call FC-0613 Picture Care Desktop Phone Memory Dialer with
40db + Phone Number Storage Protection - New Feature - 2018 Model
WHY IS THIS HOT?
With an ageing population there are many traditional household items
that can be cleverly transformed into functional products for the elderly.
Not only that but it can be more difficult for the elderly or infirm to visit
local shopping centres making them a perfect customer who enjoys the
ease of shopping online and fast home delivery. This phone revolutionises
the traditional handset by using large buttons that are easy to program
with common use numbers and ability to add photo inserts.
65%
NICHE SCORE
Buyer Demand: 45%
Investment Sweetspot: 67%
Competition Opportunity: 74%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
AT&T CD4930 Corded Phone with Digital
Answering System and Caller ID
2
AT&T ML17929 2-Line Corded Telephone,
Black
3
Desktop Corded Telephone, Hands-Free Calling,
LCD Display, DTMF/FSK Dual System
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
119
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Phone
150,167
$2,821,938
Telephone
30,339
$554,812
Landline Phones for Home
18,688
$346,416
House Phone
9,279
$134,197
Telephone Numbder
8,816
$134,448
Clarity JV35W Amplified
Telephone
1 Product Image
Double the Price
More Buttons
Monthly Sales: 137
SECTION 06
MARKETPLACE
45 Tall Body Flower Vase
Main Keyword: Vase
Category: Home & Kitchen
ASIN: B0869K45C9
Price: $24.99
1,134
$
26,071
LONG TITLE
BASE ROOTS Tall Body Flower Vase, Modern Boho Chic Home Decor, Cute
Butt Vases, Female Form Accent Piece for Living Room, Indoor, Shelf,
Desk, Dorm, or Table
WHY IS THIS HOT?
The decorative vase market is crowded, so when a cheeky (no pun intended) product pops up it really stands out. And, of course, that means
more sales for you.
This little vase is super cute and balances boho design with a quirky edge.
The sellers have gone the extra mile and included beautifully curated
photos and copy. Even more clever the seller has created a matching bust
version and hilarious taglines that have created a die-hard customer base.
56%
NICHE SCORE
Buyer Demand: 71%
Investment Sweetspot: 72%
Competition Opportunity: 20%
Revenue Potential: 59%
OTHER SELLERS IN THE CATEGORY
1
Sullivans Small White Vase Set (Ceramic),
Rustic Home Decor, Set of 3
2
SZX White Ceramic Vases Minimalist Style
Decoration for Home Office
3
MoonLa Glass Vases Clear Flower Bud Vase in
Differing Unique Shapes Creative Rope Design
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
121
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Vase
70,206
$401,971
Glass Cylinder Vases,Table
Flower Vase
Decor
57,158
$359,410
Too Generic
Vases
21,036
$176,900
Shelf Decor
19,146
$135,383
Flower Vase
18,852
$139,203
Photos Show Multiple Sets
Monthly Sales: 65
SECTION 06
MARKETPLACE
46 End Table
Main Keyword: C Shaped End Table
Category: Home & Kitchen
ASIN: B07B3WMJ8K
Price: $97.69
389
$
15,556
LONG TITLE
Lavish Home 80-ACRYL-DSK End Table
WHY IS THIS HOT?
With more and more people working from home clever workspace solutions have never been so important. The traditional ‘C’ shaped end table
is popular for people who lack space or prefer to work from their couch
or bedside however this seller uses a totally different material, choosing
clear perspex instead of the traditional wood and iron frame making it
stand out from the competition. In addition to the visual differentiation
this product can be fliped and used as a lap desk or display stand. The
material is super strong and the sleek design would appeal to a different
demographic than its competitors.
57%
NICHE SCORE
Buyer Demand: 70%
Investment Sweetspot: 64%
Competition Opportunity: 19%
Revenue Potential: 76%
OTHER SELLERS IN THE CATEGORY
1
WE Furniture Modern Side End Accent C Table
Living Room
2
micoe Sofa Side Table with Wheels Couch
Table That Slide Under with Storage Shelves
3
KingSo Side Table C Table Sofa End Tables for
Living Room Vintage Accent Snack Table
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
123
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
End Table
102,026
$1,245,125
C Shaped Couch Laptop End
Side Table
Side Table
72,932
$1,166,467
Less Common Style
Side Tables
47,508
$851,343
Side Tables Living Room
31,333
$549,424
TV Tray
26,132
$515,430
Cant Use Horizontally
Less Reliable (Many Parts)
Monthly Sales: 170
SECTION 06
MARKETPLACE
47 Root Slayer Shovel
Main Keyword: Shovel
Category: Patio, Lawn & Garden
ASIN: B01M1CCIWH
Price: $69.99
924
$
54,798
LONG TITLE
Radius Garden 22011 Root Slayer Shovel, (Red)
WHY IS THIS HOT?
The design of this is what really sets it apart from all the other shovels,
with serrated edging and an ergonomic handle this shovel looks like it
would well and truly live up to the name ‘Root Slayer’. Not your average
garden shovel! Great photography and clear display of measurements,
the seller knows what they are getting and will be ready to tackle any
gardening project with ease.
59%
NICHE SCORE
Buyer Demand: 65%
Investment Sweetspot: 85%
Competition Opportunity: 19%
Revenue Potential: 67%
OTHER SELLERS IN THE CATEGORY
1
Bond LH015 Mini D Handle Shovel
2
Nupla RP2L-E #2 Ergo Power Round Point
Shovel, Hollow Back Blade, Ergo Grip
3
Rhino USA Folding Survival Shovel w/Pick Heavy Duty Carbon Steel
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
125
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Garden Tools
20,345
$180,603
Grey Polypropylene Industrial
Hygienic Shovel
Gardening Hand Tools
19,722
$247,835
Less Features
Shovel
16,704
$142,609
Garden Tools for Gardening
6,186
$88,327
Gardening Tool Set
5,667
$102,468
Less Stylish
Monthly Sales: 5
SECTION 06
MARKETPLACE
48 Kids Chair
Main Keyword: Kids Camping Chair
Category: Kids’ Furniture
ASIN: B01M8QX73S
Price: $67.99
2,215
$
141,244
LONG TITLE
Baby Delight Go with Me Chair | Indoor/Outdoor Chair with Sun Canopy
| Gray | Portable Chair converts to 3 Child Growth Stages: Sitting,
Standing and Big Kid | 3 Months to 75 lbs | Weather Resistant
WHY IS THIS HOT?
Kids camping chairs are always popular but this trendy design ticks all
the boxes and then some. With everything from a cup holder, sun shade,
carry bag and sturdy tray table this product appeals to any parent looking
for an all in one solution for day trips, camping or sporting events.
The product photography is exceptional and shows the evolution of the
product as it can be customised to growing bodies and changing needs.
What an amazing product!
64%
NICHE SCORE
Buyer Demand: 85%
Investment Sweetspot: 42%
Competition Opportunity: 49%
Revenue Potential: 82%
OTHER SELLERS IN THE CATEGORY
1
Melissa & Doug Cutie Pie Butterfly Camp
Chair, Pink
2
Melissa & Doug Giddy Buggy Lawn & Camping
Chair, Multi
3
Coleman Kids Quad Chair
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
127
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Camping Chair
72,133
$1,454,461
Camping Chairs
61,522
$648,934
Folding Chair
34,859
$472,475
Camp Chair
33,418
$691,469
Kids Camping Chair
18,559
$216,561
Outdoor Camping Folding
Portable Chair
Generic
Flimsy
Less Features
Monthly Sales: 186
SECTION 06
MARKETPLACE
49 Bike Basket
Main Keyword: Bicycle Front Basket
Category: Sports & Outdoors
ASIN: B07KPDKTNR
Price: $38.49
527
$
20,285
LONG TITLE
COFIT Collapsible Bike Basket, Multi-Purpose Detachable Bicycle Front
Basket for Pet, Shopping, Commuter, Camping and Outdoor
WHY IS THIS HOT?
A masterclass in product differentiation...take a competitive category like
bicycle baskets and put a creative spin on it and voila, a winning product
idea. This bicycle basket is unisex and easily detaches for use off the bike.
It is made with premium materials and stores flat when not in use, worlds
apart from the traditional wicker baskets on offer.
But what really makes this product stand out is the picture, the seller has
very cleverly put a cute puppy in the basket...boom sales through the
roof! A cute dog is always enough to make buyers stop scrolling and take
notice.
60%
NICHE SCORE
Buyer Demand: 42%
Investment Sweetspot: 84%
Competition Opportunity: 48%
Revenue Potential: 66%
OTHER SELLERS IN THE CATEGORY
1
Retrospec Detachable Steel Apollo-Lite Lift-Off
Front Bike Basket with Handles
2
Bell Tote Series Bicycle Baskets
3
Sunlite Wire Lift-Off Front Basket
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
129
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Bike Basket
47,784
$419,735
Front Handlebar Bike Basket,
Hand-Woven
Bike Bag
27,978
$258,282
Less Appeal to Masses
Bike Baskets for Women
20,588
$229,836
Bike Baskets
15,617
$188,760
Bicycle Basket
9,358
$99,000
Takes More Space
Cant Carry, Stays Fixed
Monthly Sales: 26
SECTION 06
MARKETPLACE
50 Cigar Wiskey Glass
Main Keyword: Cigar Accessories
Category: Home & Kitchen
ASIN: B07KX64VT8
Price: $23.95
904
$
21,651
LONG TITLE
Godinger Cigar Whiskey Glass - Old Fashioned Whiskey Glass With Indented Cigar Rest
WHY IS THIS HOT?
The perfect gift for the person who has everything and likes a tipple and
cigar...what a visually striking product! Not only does this product perfectly combine two complementary items it creates a talking piece that is
sure to get people asking ‘Where did you get that?’ Also, don’t underestimate the power of ‘gift’ products...especially elegant, premium looking
products that fit multiple occasions. I can only imagine the spike in sales
this little glass would see during events like Fathers Day and Christmas.
68%
NICHE SCORE
Buyer Demand: 69%
Investment Sweetspot: 92%
Competition Opportunity: 38%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
H&H The Compact Ash Tray with Cutter and
Punch
2
XIFEI Cigar Lighter, Cigar Puncher, Cigar Draw
Enhancer, Cigar Stand
3
Godinger Cigar Whiskey Glass - Old Fashioned
Whiskey Glass With Indented Cigar Rest
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
131
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Cigar Cutter
37,157
$329,553
Cigar Holder. Bronze. The Clip
On Cigar Accessory
Cigar Humidor
28,589
$457,881
Copy Says it Replaces Ash Tray
Cigars
20,305
$159,967
Cigar
19,992
$183,473
Wiskey Glass
19,833
$207,533
Bad Product Photography
Monthly Sales: 81
SECTION 06
MARKETPLACE
51 Fish Tank
Main Keyword: Self Cleaning Fish Tank
Category: Pet Supplies
ASIN: B01LZMHWF6
Price: $99.98
387
$
19,226
LONG TITLE
Back to the Roots Water Garden, Self-Cleaning Fish Tank That Grows
Food, Mini Aquaponic Ecosystem (Great Gardening Gift & Family Project)
WHY IS THIS HOT?
A self-cleaning fish tank that grows organic microgreens on top! This tank
is a scaled-down hydroponics system, the fish waste fertilizes the plants
& the plants clean the water. Something very different to the usual boring fish tank and saves on cleaning and filter costs. A smart present idea
for both children and adults and carefully packaged to be the perfect gift
idea. This product boasts being made in the USA which can also attract
buyers and bright clear pictures add to the buying experience.
65%
NICHE SCORE
Buyer Demand: 52%
Investment Sweetspot: 74%
Competition Opportunity: 62%
Revenue Potential: 71%
OTHER SELLERS IN THE CATEGORY
1
Back to the Roots Water Garden, Self-Cleaning
Fish Tank That Grows Food
2
MarineLand 5 Gallon Portrait Glass LED
Aquarium Kit
3
My Fun Fish Kid’s Self Cleaning Beta Aquarium
Bowl Tank
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
133
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Fish Tank
74,988
$819,589
Ecosphere
44,250
$463,975
Aquarium
41,472
$569,062
Betta Fish Tank
20,125
$218,642
Fish Tanks
15,052
$182,566
My Fun Fish Tank
Less Features
Irregular Shape
No Fish in the Photo
Monthly Sales: 188
SECTION 06
MARKETPLACE
52 Hard Hat
Main Keyword: Hard Hat
Category: Tools & Home Improvement
ASIN: B07TMHXCM1
Price: $49.99
1,565
$
78,234
LONG TITLE
Klein Tools Hard Hat, Vented, Full Brim with Headlamp
WHY IS THIS HOT?
The ‘ducks nuts’ of hard hats, this protective hard hat has an interior suspension sytem, sweat bands and comfort padding. Not only that but air
vents that open and close, size adjustable and a removable torch. Just
when you think that could be everything they add a pivot adjustment at
the back for pony tails or bandanas... this seller really knows what their
customers are looking for and totaly overdelivers leaving raving fans and
happy customers in its wake.
62%
NICHE SCORE
Buyer Demand: 73%
Investment Sweetspot: 74%
Competition Opportunity: 28%
Revenue Potential: 71%
OTHER SELLERS IN THE CATEGORY
1
Pyramex Ridgeline Full Brim Hard Hat, 4-Point
Ratchet Suspension
2
MSA 475407 Natural Tan Skullgard Hard Hat
with Fas-Trac Suspension
3
Klein Tools Hard Hat, Vented, Full Brim with
Headlamp
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
135
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Hard Hat
35,972
$292,406
Noa Store HDPE Blue Full
Brim Hard Hat
Hard Hats
16,033
$191,626
Less Features
Hard Hat Accessories
8,366
$57,750
Cascos de Construction
8,070
$154,630
Hard Hat Sun Shade
7,916
$47,942
Looks like a toy
Bad Color Options
Monthly Sales: 56
SECTION 06
MARKETPLACE
53 Wooden Tray
Main Keyword: Wooden Tray
Category: Home & Kitchen
ASIN: B07H9BFLVJ
Price: $29.98
506
$
15,170
LONG TITLE
Set of 2 Acacia Wooden Octagon Square Trays Serving Bread Plates for
Fruit Salad Platter Vegetable Food Dish
WHY IS THIS HOT?
In a sea of rectangle wooden trays this octagon design visually jumps off
the page. Not on that but it comes in a two pack. A very bland category
that has high search volume and high competition needs differentiation, it is a super simple point of difference but this is proof a small visual
change can really drive sales.
67%
NICHE SCORE
Buyer Demand: 67%
Investment Sweetspot: 95%
Competition Opportunity: 40%
Revenue Potential: 68%
OTHER SELLERS IN THE CATEGORY
1
Multicraft Imports WS410 5-Piece Paintable
Wooden Trays with Handles
2
Walnut Hollow Unfinished Wood Serving Tray
for Weddings, Home Decor
3
Set of 2 Acacia Wooden Octagon Square Trays
Serving Bread Plates
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
137
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Tray
41,174
$367,301
Handmade Classic Wooden
Tray Medium Size
Serving Tray
27,336
$362,672
Appeals to Less People
Bed Tray
20,386
$230,225
Decorative Tray
17,749
$240,385
Serving Trays for Eating
15,961
$150,295
Generic Design
Only 1 Tray for the Same Price
Monthly Sales: 93
SECTION 06
MARKETPLACE
54 Milk Crates
Main Keyword: Milk Crate
Category: Office Supplies
ASIN: B07HKRHRJK
Price: $56.99
512
$
28,155
LONG TITLE
CleverMade Milk Crates, 25L Plastic Stackable Storage Bins CleverCrates
Utility Folding Baskets, Pack of 3, Blue
WHY IS THIS HOT?
Milk crates are a pretty bland category however people will always need
storage solutions. This seller lives up to the brand name ‘CleverMade’
and does just that, making clever collapsible Milk Crates that are strong
and sturdy. What a fantastic idea, as a consumer I would purchase this
option over the competition every day of the week. When not in use the
crates pack down for simple storage and even come in a bright blue colour which makes this product pop off the page in a sea of gray and black.
57%
NICHE SCORE
Buyer Demand: 61%
Investment Sweetspot: 60%
Competition Opportunity: 68%
Revenue Potential: 40%
OTHER SELLERS IN THE CATEGORY
1
Muscle Rack MK131311-B2PK 11” x 13” x 13”
Black Milk Crate (Pack of 2)
2
24 Quart 3 Pack Black Heavy Duty Rectangular
Stackable Dairy Milk Crates
3
Jezero Multi-Purpose Milk Crate, Rectangle
13-Inch x 11-Inch x 19-Inch, Black
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
139
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Milk Crate
19,557
$230,049
Wooden Crate
15,147
$152,827
Crate
14,556
$257,205
Stackable Storage Bins
8,642
$117,090
Crates
5,680
$53,478
16qt 3 Pack Gray color
Bad Listing Copy
Generic
Bad Photos
Monthly Sales: 5
SECTION 06
MARKETPLACE
55 Rain Barrel
Main Keyword: Rain Barrel
Category: Patio, Lawn & Garden
ASIN: B00HPTR9MQ
Price: $310.00
46
$
11,454
LONG TITLE
Good Ideas Imp-L50-Lig Impressions Palm Rain Barrel, 50 Gallon, Light
Granite
WHY IS THIS HOT?
Why have a boring rain tank when you can have a multi purpose rain tank
and garden bed all in one? This product turns a very functional garden
product into a feature item. The seller has combined a 50 gallon capacity rain tank with a self draining planter top that looks more like a fancy
planter statement piece than a functional garden tool. It is physically attractive and practical all at one, great differentiation!
55%
NICHE SCORE
Buyer Demand: 39%
Investment Sweetspot: 91%
Competition Opportunity: 55%
Revenue Potential: 37%
OTHER SELLERS IN THE CATEGORY
1
Good Ideas RW50-OAK Rain Wizard Rain
Barrel 50 Gallon, Oak
2
Home Accents 50-Gallon ECO Rain Water
Collection Barrel, 100% Recycled Plastic
3
RTS Home Accents 50-Gallon Rain Water
Collection Barrel with Brass Spigot, Brown
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
141
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Rain Barrel
26,517
$486,709
Augason Farms Water Storage
Barrel 55-Gallon Drum
Water Tank
12,591
$204,196
Less Decorative
Rain Barrels
12,400
$168,345
Rain Barrels 50 Gallon
5,537
$329,135
Barrel
5,487
$71,059
Less Features
Identical to the Competition
Monthly Sales: 112
SECTION 06
MARKETPLACE
56 Hanging Planter
Main Keyword: Hanging Baskets for Plants
Category: Patio, Lawn & Garden
ASIN: B07PWS1MQS
Price: $34.98
963
$
33,365
LONG TITLE
RISEON Boho Black Metal Plant Hanger,Metal Wall and Ceiling Hanging
Planter, Modern Planter, Mid Century Flower Pot Plant Holder, Minimalist Planter for Indoor Outdoor Home Decor (Style A)
WHY IS THIS HOT?
Having indoor plants has become super trendy with influencers and designers constantly featuring beautiful hanging greenery in their homes.
This seller has tapped into this movement by releasing a boho geometric
design that catches the eye. Very different to the traditional asthetic, this
relatively simple design appeals to a more high end consumer who is willing to pay a premium.
60%
NICHE SCORE
Buyer Demand: 68%
Investment Sweetspot: 76%
Competition Opportunity: 28%
Revenue Potential: 67%
OTHER SELLERS IN THE CATEGORY
1
Tosnail 3 Pack Metal Hanging Flower Pots
Hanging Planters
2
U-House Hanging Basket Rattan Plastic Flower
Pot Round Resin Garden Hanging Planter
3
Indoor Hanging Planter Basket with Wood
Beads Decorative Flower Pot
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
143
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Baskets
57,447
$474,282
Plastic Hanging Planter Self
Watering Basket
Wall Planter
34,437
$360,142
Plastic
Hanging Planter
20,583
$235,651
Plant Hanger
19,915
$111,269
Hanging Plant
19,561
$165,627
Less Trendy
Cheap Looking
Monthly Sales: 92
SECTION 06
MARKETPLACE
57 Golf Cart Phone Mount
Main Keyword: Golf Cart Accessories
Category: Sports & Outdoors
ASIN: B07TLYQMYM
Price: $36.95
568
$
20,988
LONG TITLE
Caddie Buddy Golf Cart Steering Wheel Phone Mount/Scorecard Pro
WHY IS THIS HOT?
One for the golfing enthusists, more than a simple phone holder this
design combines all the essentials for easy game score keeping. A niche
within a niche, not just for golf nuts but golf nuts who use golf carts. It’s
a simple design that ticks the boxes and would make a great fathers day /
mothers day/ birthday gift for the golfer in your life who has everything.
69%
NICHE SCORE
Buyer Demand: 74%
Investment Sweetspot: 92%
Competition Opportunity: 39%
Revenue Potential: 70%
OTHER SELLERS IN THE CATEGORY
1
Botepon 6Pcs Led Rock Lights, Strip Lights,
Wheel Well Lights
2
10L0L Golf Cart Rear Seat Kit Arm Rest Set
with Cup Holder for Club Car EzGo Yamaha
3
4pc Standard Million Color LED Golf Cart
Underglow Accent Neon Lighting Kit
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
145
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Golf Cart Accessories
26,972
$280,544
Skycaddie SX400 Golf Cart
Mount/Holder
Golf Cart
25,451
$567,659
Less Convenient Positioning
Ezgo Golf Cart Accessories
6,253
$54,759
Club Car Golf Cart Accessories
5,402
$70,901
Club Car Precedent Accessories
2,438
$24,250
Bad Photography
Needs to Show a Mounted iPhone
Monthly Sales: 26
SECTION 06
MARKETPLACE
58 Laundry Basket
Main Keyword: Laundry Basket Plastic
Category: Home & Kitchen
ASIN: B001RCUN6G
Price: $44.99
1,937
$
85,209
LONG TITLE
STERILITE 12228003 Ultra Wheeled Hamper, White Lid & Base w/Plastic
Handle & Wheels
WHY IS THIS HOT?
A cleverly bundled product that changes the way dirty clothes are kept in
the home. The seller has taken the humble plastic laundry basket, turned
it vertically and added wheels. Sold in a pack of three it is designed to act
as a laundry hamper and then easily wheeled to the laundry for washing.
Fantastic for elderly users or anyone with back issues.
55%
NICHE SCORE
Buyer Demand: 52%
Investment Sweetspot: 64%
Competition Opportunity: 31%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
SAMMART Set of 2 Collapsible 3 Handled
Plastic Laundry Basket
2
Superio Slim Laundry Hamper White 40 Liter
(2 Pack) Durable Plastic Hamper
3
Mind Reader HHAMP40-IVO, Laundry, Storage,
Bathroom, Bedroom, Home
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
147
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Laundry Baskets
220,039
$2,806,157
Laundry Hamper
82,328
$800,557
Laundry Basket
71,616
$710,588
Hamper
59,222
$474,913
Laundry Hamper with Lid
26,289
$442,286
White 12178006 Laundry
Basket
Small for Most People
No Lid, Wheels
Photo Does Not Show Scale
Monthly Sales: 146
SECTION 06
MARKETPLACE
59 Cooling Pint Glasses
Main Keyword: Beer Glasses
Category: Home & Kitchen
ASIN: B00OJI35GA
Price: $23.22
1,126
$
28,692
LONG TITLE
Host Freeze Beer Freezer Gel Chiller Double Wall Plastic Frozen Pint
Glass, Set of 2, 16 oz, Grey 2-Pack
WHY IS THIS HOT?
Icy cold beer anyone? Everyone knows how satisfying a super cold glass
is on a hot day however this design includes a silicone band for comfort
and easy sipping! Advertised as an insultated pint with non slip comfort
grip I could see this being a super popular gift idea for the craft beer lover
in your life.
61%
NICHE SCORE
Buyer Demand: 64%
Investment Sweetspot: 76%
Competition Opportunity: 41%
Revenue Potential: 65%
OTHER SELLERS IN THE CATEGORY
1
Pint Glasses,20 OZ British Beer Glass,Classics
Craft Beer Glasses
2
Nucleated Pilsner Craft Beer Glasses Set,
Brimley 16oz Beer Drinking Set of 4
3
Libbey Craft Brews Assorted Beer Glasses, Set
of 6
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
149
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Glasses
77,957
$551,709
Pint Glass, British Style
Imperial Beer Glasses
Beer
65,744
$431,149
Generic
Drinking Glasses
47,007
$608,670
Glass Cup
19,765
$148,647
Beer Glasses
11,966
$94,699
No Cooling Gel
Monthly Sales: 102
SECTION 06
MARKETPLACE
60 Meditation Seat
Main Keyword: Meditation Cushion
Category: Sports & Outdoors
ASIN: B06ZXWLMMJ
Price: $380.56
62
$
23,595
LONG TITLE
Alexia Meditation Seat Ergonomically Correct for The Human Physiology
Zen Yoga Chair (Latte, Genuine Leather)
WHY IS THIS HOT?
It is estimated that by 2022, the value of the US meditation market will
be a touch over $2 billion. Yes you read that right! Not everyone on the
mindfulness bandwagon is nimble and can spend hours in the lotus position with ease. This seller has developed an ergonomic cushion to ease
back tension and keep the lower spine in alignment. Multiple colour and
fabric options are available, including vegan leather this seller knows their
market and charges a premium as a result.
62%
NICHE SCORE
Buyer Demand: 69%
Investment Sweetspot: 100%
Competition Opportunity: 7%
Revenue Potential: 70%
OTHER SELLERS IN THE CATEGORY
1
Florensi Meditation Cushion (16”x16”x5”),
Large Velvet Meditation Pillow
2
HIGOGOGO Boho Cushion, Large Pouf Cushion
Mandala Floor Pillow
3
REEHUT Zafu Yoga Meditation Cushion, Round
Meditation Pillow
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
151
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Floor Pillow
23,969
$236,733
Round Velvet Meditation
Pillow, Yoga Bolster
Meditation
20,578
$108,312
Bad Photoshop in Photos
Floor Chair
19,803
$216,059
Meditation Pillow for Sitting on Floor
18,209
$340,683
Cushion
17,034
$166,390
Photo Shows Bad Scale
Does Not Look Comfortable
Monthly Sales: 114
SECTION 06
MARKETPLACE
61 Cat Litter Box
Main Keyword: Cat Litter Box
Category: Pet Supplies
ASIN: B082XDCY6B
Price: $109.99
98
$
10,779
LONG TITLE
Cat Litter Box for Easier Handling of Cat Litter, Enclosed Design, Easy to
Clean, Prevent Sand Leakage, Easy Assembly and Large Space, with Cat
Litter Scoop
WHY IS THIS HOT?
The MS Modern Cat Litter Box is a sleek stunner that comes with a magnetic suction cover to keep kitty messes cleverly hidden. The cosy, hut-like
design features a round entrance for cats to enter and exit through, and
opens out effortlessly for easy cleaning. Designed to blend in with the rest
of your furniture without disrupting the overall tone of your home, the
MS Modern Cat Litter Box combines the cosy comforts of the litter box
with an inner ‘cabinet’ and complimentary scoop for the ultimate all-inone storage solution. The stylish cat litter box comes with one removable
litter tray for hassle-free cleaning. With a non-stick surface that uses advanced plastic technology for effective odor-blocking, the lightweight tray
provides all-day comfort to our kitties while ensuring easy clean-ups for
their humans. Simply slide out, dump, and replace.
53%
NICHE SCORE
Buyer Demand: 94%
Investment Sweetspot: 32%
Competition Opportunity: 9%
Revenue Potential: 77%
OTHER SELLERS IN THE CATEGORY
1
Catit Jumbo Hooded Cat Litter Pan - Warm
Gray
2
AmazonBasics No-Mess Hooded Cat Litter Box
(Various Sizes)
3
Nature’s Miracle High-Sided Litter Box, Eay
Clean Spout
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
153
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Cat Litter Box
10,045
$168,922
Arm & Hammer Cat
Pan/Litter Box
Hooded Litter Box
1,358
$15,817
No Style
Litter Box
68,609
$773,910
Cat Box
9,612
$115,523
Cat Litter Box with Lid
9,593
$126,411
Basic
Not Worth $8
Monthly Sales: 65
SECTION 06
MARKETPLACE
62 Portable Cereal Cup
Main Keyword: Cereal Cups to go
Category: Home & Kitchen
ASIN: B07Q4XVV48
Price: $19.95
3,820
$
76,209
LONG TITLE
The CrunchCup - A Portable Cereal Cup - No Spoon. No Bowl. It’s Cereal
On The Go (Yellow)
WHY IS THIS HOT?
The perfect companion for any student, parent, or business professional
who wants to take their cereal to-go. Easy to assemble. The CrunchCup is
comprised of two cups; one for the cereal and the other for the milk. Each
cup has its own hole so that the cereal and milk don’t meet until they
hit your mouth. Made of extremely durable, FDA-approved, dishwashersafe, BPA-free plastic. It will not crack if you drop it. Drink your cereal with
one hand on-the-go without having to use a spoon. Control the flow of
milk by putting your finger on the air hole or by partially covering milk
spout with lower lip.
61%
NICHE SCORE
Buyer Demand: 55%
Investment Sweetspot: 94%
Competition Opportunity: 46%
Revenue Potential: 49%
OTHER SELLERS IN THE CATEGORY
1
The CrunchCup - A Portable Cereal Cup - No
Spoon. No Bowl. It’s Cereal On The Go. (Pink)
2
Cereal On the Go Cups Breakfast Drink Cups
Portable Yogurt and Cereal
3
Cereal On the Go Cups Travel-To-Go-FoodContainers Storage with Spoon
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
155
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Crunch Cup Portable Cereal Cup
766
$5,284
Cereal On The Go, Container
Breakfast Drink Milk Cups
Cereal On The Go
672
$6,158
Too Many Parts
Portable Cereal Cup
314
$2,269
Cereal And Milk Container On The Go
308
$2,489
Cereal Cup To Go
672
$6,158
Milk Does not Stay with Cereal
Bad Design
Monthly Sales: 33
SECTION 06
MARKETPLACE
63 Foam Roller Water Bottle
Main Keyword: Foam Roller Water Bottle
Category: Sports & Outdoors
ASIN: B07KZ9Y8ZT
Price: $49.99
80
$
4,500
LONG TITLE
MOBOT Official – Grace 27oz – Foam Roller Water Bottle - High Performance Stainless Steel – Built for Travel
WHY IS THIS HOT?
Patented 2-in-1 foam roller water bottle – mobot’s industrial strength and
unique designs will make you want to drink more water. Hydration on-thego - grace has everything you need to roll out your entire body. Sustainably
made – built to last – made from 100% recycled stainless steel, bpa free
and non-toxic, high density eva foam. Tested up to 350lbs – you can roll on
your mobot full or empty, and it can hold up to 350lb! Mind, body, planet –
designed to feel good and do good. Calmer you, karma planet
59%
NICHE SCORE
Buyer Demand: 64%
Investment Sweetspot: 57%
Competition Opportunity: 42%
Revenue Potential: 76%
OTHER SELLERS IN THE CATEGORY
1
MOBOT Official – Grace 27oz – Foam Roller Water
Bottle - High Performance Stainless Steel
2
MOBOT Official – Big Bertha 40oz – Foam Roller
Water Bottle - High Performance Stainless Steel
3
MOBOT Official – Firecracker 18oz – Foam Roller
Water Bottle - High Performance Stainless Steel
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
157
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Foam Roller For Physical Therapy
18,120
$212,720
Deep Recovery Travel Size
Foam Roller
Foam Rollers
5,505
$58,232
Less Functional
Rumble Roller
2,912
$32,769
Foam Rollers For Deep Tissue
20,432
$261,223
701
$11,133
Deep Tissue Foam Roller
Less Durable
Flat Surface Because Foam
Monthly Sales: 21
SECTION 06
MARKETPLACE
64 Dual Chamber Bottle
Main Keyword: Dual Chamber Water Bottle
Category: Sports & Outdoors
ASIN: B07MVSPJQC
Price: $34.99
630
$
22,403
LONG TITLE
FLPSDE Dual Chamber Water Bottle | Drink+Snack | Vacuum Insulated
Stainless Steel | Made for Adventure
WHY IS THIS HOT?
Made for adventure: flpsde dual chamber water bottles are so much
more than just a water bottle! The inner chamber can hold your favorite snacks, keys, cash, pet food or other personal essentials while
the outer chamber keeps your liquids ready when you are. What combos can you come up with? Capacity: 20oz outer/7oz inner (27oz total
capacity). Cleaning: the removable inner chamber delivers exceptional
access for simple and efficient cleaning which means no need for special brushes, etc. Yay! Hot/cold: heavy-duty stainless steel vacuum
insulated outer chamber keeps items hot/cold for hours, safe, and
tasting how they should. Easy and fun to use: the low profile caps on
each end provide a stable base no matter which end is up. Each cap is
designed with an extended lip for upright carrying in addition to a rubber grip across the center for when the adventures get intense. Wide
mouth openings on both ends for easy loading. Get flippin’!
56%
NICHE SCORE
Buyer Demand: 51%
Investment Sweetspot: 86%
Competition Opportunity: 55%
Revenue Potential: 34%
OTHER SELLERS IN THE CATEGORY
1
Hydra Cup - 30oz Dual Threat Shaker Bottle,
Shaker Cup + Water Bottle, 2 in 1
2
Bindle Bottle 24oz Coral Pink | Stainless Steel
Double Walled & Vacuum Insulated Water Bottle
3
Wonder Creature Dog Food and Water Bottle 2
in 1 Dual Chambers Portable Bottle
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
159
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Drink Dispenser
12,786
$152,404
Rubbermaid Refill, Reuse
20-ounce Chug Bottle
Beverage Dispenser
17,683
$201,533
Boring Design
Dual Chamber Water Bottle
3,871
$6,004
Infusion Water Bottle
8,718
$63,905
Water Bottle Insulated
5,435
$39,385
Bad Materials
Less Features
Monthly Sales: 139
SECTION 06
MARKETPLACE
65 Travel Child Carrier
Main Keyword: Ride On Luggage
Category: Baby
ASIN: B01DD0V4QC
Price: $44.99
63
$
4,989
LONG TITLE
Lugabug Travel Seat, Child Carrier for Carry-On Luggage - Family Travel at
Airport Made Easy (Black/Grey)
WHY IS THIS HOT?
Fun for kids – convert your roller suitcase into a fun travel seat for kids.
Makes child transport through the airport convenient and easygoing, sans
stroller; an ideal accessory for the minimalist traveler. Easy to use – attaches in seconds. Adjustable straps ensure a tight fit on suitcase; with
handle held firmly and child seated safely, tilt suitcase back and off you
go. Lightweight and compact – weighs 19 ounces. Stores easily, folds into
pocket or stand-alone seat. Comfortable and durable – hammock-like fit,
equipped with secure lap strap. Sewn with strong nylon fabric and webbing. For children 2 years and up – weight limit 50 lbs. Fits most standard,
soft-sided, carry-on wheeled luggage.
62%
NICHE SCORE
Buyer Demand: 28%
Investment Sweetspot: 97%
Competition Opportunity: 65%
Revenue Potential: 60%
OTHER SELLERS IN THE CATEGORY
1
The New latest model kids suitcase for 4-12
years old boys and girls
2
ZincFlyte Kid’s Luggage Scooter 18” - Polly the
Panda
3
IQ Toys Ride N Roll Suitcase, Travel Luggage &
Storage Bag Pink
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
161
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Ride On Suitcase
888
$9,563
Kids Car Seat Luggage Strap
Toddler Car Seat Traveling
Ride On Luggage For Kids
506
$7,388
Heavy
Kids Suitcase
10,506
$185,343
Kids Luggage With Wheels
5,503
$109,818
Toddler Suitcase
2,276
$26,993
Bulky
Takes Too Much Space
Monthly Sales: 5
SECTION 06
MARKETPLACE
66 Silicone Bread Maker
Main Keyword: Loaf Nest
Category: Home & Kitchen
ASIN: B007F6EN96
Price: $19.93
158
$
4,286
LONG TITLE
Lekue Silicone Bread Maker, Brown
WHY IS THIS HOT?
Its versatile design makes it possible to bake real homemade bread in
one single container. Shaped as a partially closed bowl, the bread maker
allows steam to circulate inside, making the dough moist and preventing
the bread from drying out. The side openings allow hot air to circulate
inside the Bread Maker giving bread a crusty, golden texture. Includes
easy recipes to enjoy the taste and smell of traditional homemade bread.
Suitable for microwave and dishwasher safe; made of 100% platinum silicone to withstand high temperatures of up to 428ºF (220ºC)
63%
NICHE SCORE
Buyer Demand: 47%
Investment Sweetspot: 64%
Competition Opportunity: 72%
Revenue Potential: 70%
OTHER SELLERS IN THE CATEGORY
1
Lekue Silicone Bread Maker, Model #
0200600M10M017, Brown
2
USA Pan Bakeware Aluminized Steel Hearth
Bread Pan
3
Emile Henry Made In France Bread Cloche, 13.2
x 11.2””, Burgundy
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
163
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
686
$18,267
Stoneware Rectangle Bread
Baking Cloche
Loaf Pan
12,776
$66,180
Plain and Bulky
Bread Pan
11,107
$66,180
Proofing Basket
7,339
$55,269
Bread Container
3,003
$33,056
Bread Cloche
No Air Holes
Multiple Pieces
Monthly Sales: 5
SECTION 06
MARKETPLACE
67 Puzzle Toy for Dogs
Main Keyword: Puzzle Toy For Dog
Category: Pet Supplies
ASIN: B0719Q89XH
Price: $19.99
4,178
$
83,518
LONG TITLE
Outward Hound Nina Ottosson Puzzle Toy for Dogs - Stimulating Interactive Dog Game for Dispensing Treats
WHY IS THIS HOT?
Challenging dog puzzle: the interactive hide n slide dog puzzle toy is an
entertaining and engaging dog treat dispenser toy that will exercise your
dog’s mind and strengthen the dog/owner bond. Real wood appeal:
made to look like real wood, the dog treat puzzle toy is a unique composite material, making the durable dog toy tough and easy to clean – a must
for any dog toy box. No removable parts: built so play pieces don’t come
out when your dog plays. This puzzle feeder dog toy stays intact, making
it your new go-to dog enrichment toy. How to play: place dog treats in the
dog activity toy’s blocks and compartments. Swivel flippers to cover the
food puzzle’s tracks and lock the spinning top. Let the dog games begin!
Interactive fun: nina ottosson dog puzzle games are smart, stimulating,
and challenging for your dog’s brain. Place the dog board game on the
floor and encourage your pet to seek treats.
62%
NICHE SCORE
Buyer Demand: 59%
Investment Sweetspot: 70%
Competition Opportunity: 50%
Revenue Potential: 68%
OTHER SELLERS IN THE CATEGORY
1
Outward Hound Ottosson Puzzle Brick Dog Toy
2
KONG - Classic Dog Toy - Durable Natural
Rubber - Fun to Chew, Chase and Fetch
3
Hyper Pet Doggie Tail Interactive Plush Dog
Toys
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
165
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Dog Toy
60,499
$284,043
Tarvos Interactive Dog and
Cat Treat Puzzle Toy
Dog Puzzle Toys
17,146
$151,262
Treat Size Limited
Snuffle Mat
7,494
$62,770
Dog Gifts For Christmas
5,531
$67,560
Dog Toys For Boredom
2,976
$17,380
Multiple Parts
Makes a Mess
Monthly Sales: 138
SECTION 06
MARKETPLACE
68 Fruit Infuser
Main Keyword: Fruit Infusion Water Bottle
Category: Sports & Outdoors
ASIN: B07F5XW861
Price: $19.99
1,241
$
24,808
LONG TITLE
asobu Flavor U See a Stainless Steel Fruit Infuser Slim and Classy Water
Bottle 16 Ounce Bpa Free
WHY IS THIS HOT?
Innovative and fashionalbe asobu flavour u see is the new upgraded,
modern infuser, metallic looking bottle for those that care about fashion
and health. Durable, insulated and portable at 16 ounce this infusion water bottle is constructed of double wall insulated stainless steel and bpa
free tritan to give you a long lasting bottle that will keep you beverage
cold for 12 hours. Healthy drinking option the clear tritan bpa free seethrough center section suspends the fruit, mint or other contents in your
chilled water between two filters preventing any bulk pulp from entering
the drinking section but giving you a great tasting water. Endless options
drinking water boring? Think fruits, veggies, herbs, tea, still or sparkling
water and the sky’s the limit (just no hot water) and your run, gym workout or day at the office just got a bit more interesting. Great gift option
available in 5 stunning colors great gift option for dad, mom, teacher and
friend for christmas, holiday, year end or just to say thank you.
47%
NICHE SCORE
Buyer Demand: 46%
Investment Sweetspot: 69%
Competition Opportunity: 17%
Revenue Potential: 55%
OTHER SELLERS IN THE CATEGORY
1
Cactaki 32oz Water Bottle with Time Marker,
BPA Free Water Bottle
2
Hydracy Water Bottle with Time Marker - Large
BPA Free Water Bottle
3
Hydracy Fruit Infuser Water Bottle - 32 oz
Sports Bottle - Time Marker
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
167
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
824,561
$5,458,264
Tea Infuser Bottle
9,626
$91,286
Infuser Water Bottle
8,718
$69,439
Cute Water Bottle
8,616
$80,426
Water Bottle With Fruit Infuser
2,115
$15,047
Water Bottle
Fruit Infuser Water Bottle 32
oz: Water & Tea Infusion
Cheaper Material
Plain Design
Bad Photos
Monthly Sales: 5
SECTION 06
MARKETPLACE
69 Painting Rocks
Main Keyword: Rocks For Painting
Category: Patio, Lawn & Garden
ASIN: B07RX4TX3R
Price: $15.99
954
$
15,254
LONG TITLE
BigOtters Painting Rocks, 12 Rocks 2-3 inches Painting Kindness Rocks
Mandala Painting Favors, About 3.7 pounds
WHY IS THIS HOT?
Package included - 2”-3” painting rock ×12, package weighs about 3.7
Pounds and each rock weighs about 5 ounces. These painting rocks were
all selected by professional artisans, well polished and finished, comfortable to grip, easy for painting, yet hard to abrade your hands. Lightweight & portable - our painting rocks have moderate weight and size,
with smooth surfaces, no sharp edges, easy to carry. You just need to put
these painting rocks into your pockets to hide the surprise before you
give them to your loved one. Safety & quality - every piece of our rocks
has been tested and approved to be sold as the painting rock, meets the
astm d-4236 standard, non-toxic and eco-friendly. All of these painting
rocks were picked out by professionals, solid and durable, ideal carriers
for your creations.
61%
NICHE SCORE
Buyer Demand: 62%
Investment Sweetspot: 77%
Competition Opportunity: 41%
Revenue Potential: 65%
OTHER SELLERS IN THE CATEGORY
1
Beach Treasures Capcouriers Painting Rocks Rocks for Painting Kindness Rocks
2
4 Pounds 2-3 inch Natural Rocks for Painting
Kindness rocks
3
Rock Canvas Painting Rocks - 4.4lbs of Smooth
Rocks for Painting
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
169
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Rocks For Painting
5,575
$43,514
Capcouriers Flat Rocks for
Painting
River Rocks
5,473
$50,859
Broken Material
Painting Rocks
1,216
$8,759
Rocks To Paint
711
$5,875
Flat Rocks For Painting
425
$4,315
Size too Small
Bad Keywords
Monthly Sales: 70
SECTION 06
MARKETPLACE
70 Fantasy Fort Kit
Main Keyword: Fort Building Kit For Kids
Category: Toys & Games
ASIN: B01NAAU0WX
Price: $34.99
459
$
16,059
LONG TITLE
Fantasy fort kit, pretend play construction building set, indoor playhouse,
heavy duty faux wood panels, each panel 22 x 22 inches, 32 pieces
WHY IS THIS HOT?
Stimulate your child’s imagination and building skills with our versatile
32 Piece Fantasy Fort Construction Set. Strong, durable faux wood 22’’ x
22’’ connectable panels allow your child to build and rebuild structures
in different shapes and sizes, providing hours of amusement and play.
Kit Includes innovative double-sided Velcro connectors that attach to all
four sides of each panel, and additional carton building clips that provide
support for two-story structures. Create a storage cube using 6 panels for
easy storage and organization to keep all pieces contained in one place
Ideal building toy for open-ended and active play that fosters creativity,
develops spatial reasoning, and promotes STEM learning.
71%
NICHE SCORE
Buyer Demand: 59%
Investment Sweetspot: 86%
Competition Opportunity: 65%
Revenue Potential: 75%
OTHER SELLERS IN THE CATEGORY
1
Crazy Forts,Purple, 69 pieces
2
Fort Building Kits for Kids - Fun Forts STEM
Building Toys
3
Win SPORTS 77 Pieces Flexible Construction
Fort Set
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
171
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Fort Building Kits For Kids
3,291
$80,287
Crazy Forts
2,947
$38,708
Fort Building Kit
1,469
$22,042
Forts For Kids
734
$14,665
Forts
720
$10,881
Fort Building Set for Kids
Cheap Material
Boring Design
Not Durable
Monthly Sales: 5
SECTION 06
MARKETPLACE
71 Indoor Herb Garden
Main Keyword: Indoor Herb Kit
Category: Patio, Lawn & Garden
ASIN: B07JD8JKHC
Price: $26.97
717
$
19,337
LONG TITLE
Indoor Herb Garden Seed Starter Kit - Organic Herbal Tea Growing Kits,
Grow Medicinal Herbs Indoors, Lavender Chamomile Lemon Balm Mint
Seeds, Soil, Plant Markers, Planting Pots, Infuser, Planter Box
WHY IS THIS HOT?
Herbal tea starter kit - indoor plant growing kit to easily grow your own
organic herbal tea garden conveniently in your kitchen window, windowsill, balcony or patio. Herb garden starter kit includes: heirloom, non gmo
certified organic herb seeds for growing organic tea plants and making
your own chamomile tea, mint tea, lavender herbal tea & lemon herbal
tea. 4 Attractive burlap grow bags / plant pots, peat potting soil discs,
pruning shears, stainless steel tea infuser, bamboo plant markers, wooden gift box, printed instructions & instructional videos. Medicinal herb
seeds for planting indoors / outdoors: mint / peppermint seeds - mentha
piperita, chamomile seeds - matricaria chamaemelum, lemon balm seeds
- melissa officinalis & lavender seeds for planting lavandula angustifolia.
Unique gift ideas - perfect tea gifts for tea lovers, garden gifts for gardeners, gardening gifts for women & men, vegan gifts, unique gifts for couples, kitchen gifts & housewarming, DIY grow kit for kids.
64%
NICHE SCORE
Buyer Demand: 73%
Investment Sweetspot: 63%
Competition Opportunity: 45%
Revenue Potential: 77%
OTHER SELLERS IN THE CATEGORY
1
9 Herb Window Garden - Indoor Organic Herb
Growing Kit
2
Indoor Herb Garden Starter Kit - Certified
100% USDA Organic Non GMO
3
AeroGarden Black Harvest, 2019 Model
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
173
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Indoor Garden Kit
5,611
$167,640
Lantern Herb Jars with Hanging Rope 2 Pack
Indoor Herb Garden
10,652
$186,862
Set of 2
Herb Garden
18,993
$328,256
Indoor Garden
7,788
$195,781
Herb Garden Starter Kit Indoor
8,498
$139,703
Bad Product Image
Outdated Design
Monthly Sales: 27
SECTION 06
MARKETPLACE
72 Insulated Cocktail Glass
Main Keyword: Margarita Glasses
Category: Home & Kitchen
ASIN: B07CGGKG6L
Price: $21.75
646
$
12,210
LONG TITLE
Snowfox Insulated Stainless Steel Margarita and Martini Cocktail Glass,
Set of 2
WHY IS THIS HOT?
A great example of thinking outside of the box. Who would of thought
of a stainless steel stemless margarita glass? Well these guys did, and
they’re doing 50k/month because of it! Don’t be scared to go all out and
innovate something thats always been the same.
61%
NICHE SCORE
Buyer Demand: 62%
Investment Sweetspot: 80%
Competition Opportunity: 46%
Revenue Potential: 57%
OTHER SELLERS IN THE CATEGORY
1
Libbey Cactus Margarita Glasses, Set of 4
2
HOST Freeze Stemless Margarita, Plastic Glass
Insulated Gel Chiller
3
Libbey Stemless Margarita Glasses, Set of 6
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
175
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Margarita Glass
8,236
$8,173
Home Essentials Basic 10
Ounces Margarita Set of 4
Margarita Glasses Set of 4
5,428
$9,721
Hero Image is the Box
737
$10,462
Plastic Margarita Glasses
5,459
$9,887
Margarita Glasses Plastic
2,791
$9,393
Margarita Cups
Photos show no scale
Bad Listing Copy
Monthly Sales: 32
SECTION 06
MARKETPLACE
73 Wooden Fishing Game
Main Keyword: Fishing Game
Category: Toys & Games
ASIN: B07XDPJDBN
Price: $23.99
1,830
$
43,902
LONG TITLE
Coogam Wooden Magnetic Fishing Game, Fine Motor Skill Toy ABC Alphabet Color Sorting Puzzle, Montessori Letters Cognition Preschool Gift
for 2 3 4 Years Old Toddler Kid Early Learning with 2 Pole
WHY IS THIS HOT?
Magnetic fishing game: this simple and adorable fishing game offers
hours of fun for children ages 3 and up 3 years old. It comes with 2 wooden magnetic fishing poles, 1 wooden sorting box, 26 pcs wooden fish. It is
not only a fun activity for your little kids, but also is a great toy for learning the alphabet, color recognition! Safe wooden toy: this toddler fishing
magnetic toy is made of high quality, natural solid wood and is coated
with environmentally friendly water-based paint. It is completely nontoxic and safe for kids to play without the risk of harm as all edges have
been made smooth with no rough surfaces. Creative way to learn: the
magnetic wooden fishing game is a great teaching tool to develop your
kids hand and eye-coordination as well as their motor skills. Alphabet fish
games challenging enough to keep kids entertained, yet easy enough to
promote confidence.
58%
NICHE SCORE
Buyer Demand: 66%
Investment Sweetspot: 82%
Competition Opportunity: 34%
Revenue Potential: 52%
OTHER SELLERS IN THE CATEGORY
1
Pressman Amazon Exclusive Bonus Edition Let’s
Go Fishin’
2
Haktoys Fishing Game Toy Set with SingleLayer Rotating Board
3
CozyBomB Magnetic Fishing Pool Toys Game for
Kids - Water Table Bath-tub Kiddie Party Toy
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
177
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Baby Shark Toys
27,816
$207,118
1 Set Handmade Tibetan Bell
Metal Singing Bowl
Kids Games
20,715
$92,339
Bad Product Title
Kids Fishing Pole
5,541
$71,027
Fishing Game
5,348
$38,449
Kids Game 6 And Up
1,673
$13,675
Bad Package Design
Poor Description
Monthly Sales: 72
SECTION 06
MARKETPLACE
74 Junior Cooking Set
Main Keyword: Kid Cooking Set
Category: Toys & Games
ASIN: B0184LNSV4
Price: $39.99
283
$
11,317
LONG TITLE
MasterChef Junior Cooking Essentials Set - 9 Pc. Kit Includes Real Cookware for Kids, Recipes and Apron
WHY IS THIS HOT?
Officially licensed MasterChef Junior Cooking Essentials Set. Kids
cooking kit comes with an apron, cutting board, mixing bowl, measuring cups, measuring spoon, spatula, spoon and tongs. Set also features
3 unique recipe cards for all levels of experience, plus 1 blank recipe
card to write your own recipe! Includes real cooking tools with kidsafe, non-slip silicone grips / Ages 6 and up / Food not included. Makes
a great gift for little chefs in training! / Collect all 5 sets and become
the ultimate MasterChef Junior!
62%
NICHE SCORE
Buyer Demand: 56%
Investment Sweetspot: 99%
Competition Opportunity: 27%
Revenue Potential: 67%
OTHER SELLERS IN THE CATEGORY
1
MasterChef Junior Cooking Essentials Set - 9
Pc. Kit Includes Real Cookware for Kids
2
Juboury Kitchen Pretend Play Toys with
Stainless Steel Cookware Pots and Pans Set
3
Curious Chef TCC50197 Children’s 30-Piece
Chef Caddy Collection
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
179
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Play Kitchen
32,165
$689,042
Kids Kitchen Set
8,325
$31,153
Toy Kitchen
6,687
$154,245
Play Kitchen Accessories
5,556
$55,301
Kitchen Toys
5,435
$83,872
Kids Cooking Toys Set
Cluttered Product Image
Cheap Quality
Bad Keywords
Monthly Sales: 5
SECTION 06
MARKETPLACE
75 Insulated Food Jar
Main Keyword: Insulated Lunch Container
Category: Home & Kitchen
ASIN: B07YYT9TBQ
Price: $34.99
1,569
$
53,330
LONG TITLE
2 Pack Vacuum Insulated Food Jar Hot Food Containers for Lunch School Soup
Thermos For Kids,Travel Food Flask Hot Cold (24oz,17oz) (A-Grey-new)
WHY IS THIS HOT?
2 Thermos food jar set with updated seal lids] box includes 2 insulated
thermos food jar (17oz, 24oz), 1 foldable soup spoon and 1 foldable fork,1
user manual. Leak-proof - confidently pack our sweat-proof and leakproof food jars in your lunch bag. No need to worry about leak mess.Air
pressure release design makes it easy to open. Vacuum insulation - keep
hot or cold food fresh up to 24 hours count on maxso vacuum insulation
technology.Take your homemade food everywhere you go! Food grade
material - FDA approved stainless steel interior and exterior, silicone and
plastic bpa free, ensure our customers could enjoy our healthy food storage container without worry. Lifetime warranty] - Maxso is proud to offer
a lifetime warranty on our thermos food jars.
60%
NICHE SCORE
Buyer Demand: 65%
Investment Sweetspot: 89%
Competition Opportunity: 15%
Revenue Potential: 71%
OTHER SELLERS IN THE CATEGORY
1
WORTHBUY Stainless Steel Lunch Container, 2
Section Design
2
DaCool Insulated Lunch Container Hot Food Jar
16 oz Stainless Steel Vacuum Bento Lunch Box
3
Lille Home 22oz Stainless Steel Leakproof
Lunch Box, Bento Box/Food Container
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
181
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Bento Box
80,441
$566,964
Double Wall Stainless Steel
Reusable Food Storage Jar
Insulated Lunch Bag
43,573
$177,009
Less Decorative
Thermos Food Jar
25,228
$229,444
Thermos Kids
19,079
$118,683
Bento Lunch Boxes For Adults
13,705
$176,959
Boring Color
Looks Smaller in Scale
Monthly Sales: 132
SECTION 06
MARKETPLACE
76 SUV Air Mattress
Main Keyword: Car Mattress
Category: Sports & Outdoors
ASIN: B07LCHTVSM
Price: $79.90
141
$
11,226
LONG TITLE
RikkiTikki SUV Air Mattress - Inflatable Car Mattress with Pump and Suitcase - Car Mattress SUV, Minivan, Hatchback, Camping Tent
WHY IS THIS HOT?
Comfortable and easy to use: air mattress for car turns the back of your
car into a bed. It has 8 independent air chambers using which you can
adjust car mattress backseat for different car cargo areas of suv, hatchback, minivan or truck. Soft and cozy: flocking suv mattress made with
high-quality pvc - soft, pleasant to touch material, cold-resistant. Fast inflation and deflation: suv air mattress package includes reliable two-way
electric air pump with 3 nozzles for airbed valves. The pump comes with
two power plugs for a car and home outlets. Portable, lightweight and
universal: car bed back seat inflatable air mattress comes with portable
suitcase where you can fold your inflatable car bed and pump with power
adapters. The car inflatable mattress also can be a great camping mattress or home air bed.
68%
NICHE SCORE
Buyer Demand: 54%
Investment Sweetspot: 94%
Competition Opportunity: 53%
Revenue Potential: 72%
OTHER SELLERS IN THE CATEGORY
1
OLIVIA & AIDEN Inflatable Car Air Mattress
with Pump
2
FBSPORT Bed Car Mattress Camping Mattress
for Car Sleeping Bed Travel Inflatable Mattress
3
HAITRAL Portable Travel Camping Inflatable
Air Mattress with Pillow Fits Most Car Models
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
183
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Camping Mattress
13,305
$206,983
Car Bed
8,617
$435,541
Truck Bed Tent
5,621
$416,784
Car Mattress
5,529
$92,887
Air Mattress Camping
4,210
$111,471
Car Travel Inflatable Mattress
Bad Product Image
Looks Smaller in Scale
Hard to Use
Monthly Sales: 79
SECTION 06
MARKETPLACE
77 Bird Travel Bag
Main Keyword: Bird Cage
Category: Pet Supplies
ASIN: B081YL1RF7
Price: $49.99
318
$
15,897
LONG TITLE
X-ZONE PET Bird Travel Bag Portable Pet Bird Parrot Carrier Transparent
Breathable Travel Cage,Lightweight Bird Carrier,Bird Travel Cage.
WHY IS THIS HOT?
Lightweight & Portable: Lightweight design makes it easy to carry,it can
carry it by handle or hang it on your shoulders. Suitable for traveling out.
Shading design: unique shading design to protect your pet from the sun.
Transparent on two sides, dffers wider field of vision, reducing the pet
bird’s stress level and giving you a good view to check on your pet’s wellbeing. Anti-grab mesh design and vents ensure adequate airflow for a
non-stuffy outing. Easy to Clean: Double zipper design, quick assembly/
disassembly, with solid wood perch and bottom tray, easy to clean or fold
when not in use.
55%
NICHE SCORE
Buyer Demand: 39%
Investment Sweetspot: 89%
Competition Opportunity: 27%
Revenue Potential: 65%
OTHER SELLERS IN THE CATEGORY
1
Prevue Hendryx Pet Products Wrought Iron
Flight Cage
2
SUPER DEAL PRO 61’’/ 68’’ 2in1 Large Bird Cage
with Rolling Stand Parrot Chinchilla Finch Cage
3
ZENY 59.3’’ Bird Cage with Rolling Stand
Wrought Iron Pet Bird Cage
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
185
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Bird Cases For Parakeets
5,587
$114,368
Bird Cage
38,137
$1,157,916
Parakeet Cage
6,273
$70,869
Parrot Cage
3,741
$174,838
Cockatiel Cage
2,730
$79,859
Bird Seed Guards & Catchers
Cheap Material
Bad Product Image
Outdated Design
Monthly Sales: 27
SECTION 06
MARKETPLACE
78 Cat Window Bed
Main Keyword: Cat Window Bed
Category: Pet Supplies
ASIN: B07KNWZQ14
Price: $29.95
499
$
14,945
LONG TITLE
Cat Window Bed - Free Fleece Blanket and Toy – Extra Large and Sturdy
– Holds Two Large Cats – Easy to Assemble
WHY IS THIS HOT?
The average window cat perch isn’t sturdy enough to hold your cat for
long, with suction cups and velcro strips that come loose from the window and send your furry friend tumbling to the ground. Selify’s cat window perch suctions securely to windows with specially engineered 3½inch suction cups that can hold up to 60 lbs. Comes with a fun feather cat
toy that will keep your cat occupied for hours! Unlike other cat shelves
made of flimsy materials that flex, rip, and break in a matter of days, our
cat window hammock is constructed of heavy-duty 1-inch abs tubing, securely supported by robust steel spring clips and ss304 stainless steel cables coated with soft rubber for your cat’s protection. Perfect for a standard-sized window! Luxurious comfort for your furry friend – with a view!
68%
NICHE SCORE
Buyer Demand: 60%
Investment Sweetspot: 88%
Competition Opportunity: 59%
Revenue Potential: 65%
OTHER SELLERS IN THE CATEGORY
1
Floating Shelves Wall Mounted, Rustic Wood
Wall Shelves Set of 3
2
All Around 360° Sunbath and Lower Support
Safety Iron Cat Window Perch
3
HumaneGoods 19” Deluxe Cat Wall Shelf Wall-Mounted, Floating Perch
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
187
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Cat Perch
8,556
$138,674
Cat Window Perch
9,286
$119,650
Cat Window Seat
7,440
$74,094
Cat Hammock Window
5,364
$53,091
Cat Window Bed
7,933
$94,691
Cat Window Seat
Boring Color
Poor Material
Boring Design
Monthly Sales: 21
SECTION 06
MARKETPLACE
79 Hanging Wall Shelf
Main Keyword: Hanging Wall Shelf
Category: Home & Kitchen
ASIN: B07YDHRTBZ
Price:$23.99
715
$
16,438
LONG TITLE
BAMFOX Hanging Wall Shelves,Swing Rope Floating Shelf,3 Tier Bamboo Hanging Storage Shelves for Living Room/Bedroom/Bathroom and
Kitchen
WHY IS THIS HOT?
Functional shelves for wall: this hanging shelves can be used as a storage shelves to decorate your living room, office, bathroom and kitchen.
Perfect for storing and displaying, it will bring a bit of country rustic style
and sensible organization to your home with this beautiful wall shelf.
High quality and practical: crafted from chinese bamboo with a natural
bamboo look, this shelving unit set presents a rustic and antique beauty
that fits into any décor with ease. The boards are varnished so that they
last longer without sacrificing on their looks. The ropes are thick, adding
strength and durability to the structure. Decorate your space as you like:
this hanging plant shelf can make good use of the space by the window. It
is a good partner for organizing plants-let you experience the fun of planting plants in the garden or porch environment!
60%
NICHE SCORE
Buyer Demand: 69%
Investment Sweetspot: 59%
Competition Opportunity: 35%
Revenue Potential: 77%
OTHER SELLERS IN THE CATEGORY
1
Mkono Boho Wall Hanging Shelf, Set of 2 Wood
Floating Shelves
2
ASLINY - Hanging Shelf Wall - Floating Swing
Storage Shelves
3
J JACKCUBE DESIGN Entryway Key Holder
Rustic Wood Hanging Shelf
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
189
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Hanging Shelves
17,393
$138,692
1 Set Handmade Tibetan Bell
Metal Singing Bowl
Hanging Shelf
13,489
$106,736
Bad Photoshop
Hanging Shelves For Wall
5,613
$95,084
Wall Shelves For Bedrooms
18,488
$226,297
Floating Shelves
240,578
$3,412,358
3D Renders as Photos
Comes in a set
Monthly Sales: 52
SECTION 06
MARKETPLACE
80 Mouth Guard
Main Keyword: Football Mouthpiece
Category: Sports & Outdoors
ASIN: B07HNJWRM8
Price: $18.99
1,335
$
5,233
LONG TITLE
Nxtrnd Rush Mouth Guard Sports – 2 Pack of Professional Mouthguards
for Boxing, Football, MMA, Wrestling, Lacrosse, and Other Sports, Fits
Adults and Youth 11+, Mouth Guard Case Included
WHY IS THIS HOT?
Professional mouthguards – from division 1 players to championship
fighters, the rush mouth guard has made its way into most every top athletes locker for a reason. We have brought innovation, technology, and
style into the impact sports space and have re-defined the word “mouthguard”. Protective – our dual density frame and high impact outer shell
go above industry standards to protect your lips, teeth, and jaw. The black
and white rush guard is perfect for football, boxing, wrestling, kickboxing, lacrosse, brazilian jiu-jitsu (bjj), karate, muay thai, taekwondo, judo,
flag football along with all other forms of martial arts and contact sports.
Comfortable – after molding the mouthpieces, the entirely shock resistant body should lightly snap into place around your teeth and gums. This
snug fit will allow ease of speech and unpaired comfort.
64%
NICHE SCORE
Buyer Demand: 51%
Investment Sweetspot: 45%
Competition Opportunity: 75%
Revenue Potential: 84%
OTHER SELLERS IN THE CATEGORY
1
Loudmouth Football Mouth Guard | 3D Chrome
Grillz Adult & Youth Mouth Guard
2
Shock Doctor Max Airflow Lip Guard, Football
Mouth Guard w/ Detachable Helmet Strap
3
SISU Mouth Guards Aero 1.6mm Custom Fit Sports
Mouthguard for Youth/Adults
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
191
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
Mouth Guard Sports
15,767
$69,052
Damage Control Mouthguards
Lip Guard
Youth Football Gear
8,299
$87,159
Bad Product Image
Shock Mouthguard
5,383
$38,565
Youth Mouth Guard
5,337
$28,724
Football Mouth Guard
2,979
$23,260
Poor Description
Bad Design
Monthly Sales: 5
SECTION 06
MARKETPLACE
81 Tibetan Singing Bowl
Main Keyword: Singing Bowl
Category: Musical Instruments
ASIN: B06XHN7VRG
Price: $35.97
1,076
$
38,709
LONG TITLE
Silent Mind - Tibetan Singing Bowl Set - Bronze Mantra Design - With
Dual Surface Mallet and Silk Cushion - Promotes Peace, Chakra Healing,
and Mindfulness - Exquisite Gift.
WHY IS THIS HOT?
Simple, low COGS, little chance of defects… and a target demographic
that typically does not overreact (leaving you less susceptible to negative reviews). This product checks all the right boxes. Plus, there is room
to bundle, visually differentiate, and engage with your audience through
ebooks, meditations, yoga exercises, etc. The top 3 sellers do a combined
$150,000+ per month on Amazon - and there is definitely still room to
grow as a new seller if you can put on your thinking cap and define a way
to stand out from your competition.
55%
NICHE SCORE
Buyer Demand: 63%
Investment Sweetspot: 80%
Competition Opportunity: 14%
Revenue Potential: 64%
OTHER SELLERS IN THE CATEGORY
1
Tibetan Singing Bowl Set — Meditation Sound
Bowl Handcrafted for Healing and Mindfulness
2
Silent Mind Tibetan Singing Bowl Set Bronze
Mantra Design With Dual Surface Mallet
3
Silent Mind Tibetan Singing Bowl Set Antique
Design With Dual Surface Mallet and Silk
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
193
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
tibetan singing bowls
6,854
$90,434
1 Set Handmade Tibetan Bell
Metal Singing Bowl
singing bowl
18,271
$177,009
Less Decorative
singing bowls meditation
2,456
$26,408
singing bowls
1,554
$16,889
singing bowl set
3,144
$24,030
Looks Smaller in Scale
Description Says Not Loud
Monthly Sales: 5
SECTION 06
MARKETPLACE
82 Velvet Footrest Stool
Main Keyword: Vanity Stool
Category: Home & Kitchen
ASIN: B07P75PD97
Price: $34.99
579
$
17,943
LONG TITLE
Sorbus Velvet Footrest Stool, Round Mid-Century Modern Luxe Velvet
Ottoman, Footstool Side Table, Removable Metal Leg Design in Teal
WHY IS THIS HOT?
Simple product with no moving parts, large search volume showing
that this product is in high demand. The top 3 sellers are generating a combined total of $450 000 per month. There are plenty of
competitors with under 100 reviews that are generating over 10k
a month in revenue so there is an opportunity for a new seller to
get a slice of the pie. The winners in this category are those have
subtly changed their product whether that is by changing the shape
or materials.
62%
NICHE SCORE
Buyer Demand: 56%
Investment Sweetspot: 91%
Competition Opportunity: 34%
Revenue Potential: 67%
OTHER SELLERS IN THE CATEGORY
1
Round Mid-Century Modern Luxe Velvet
Ottoman
2
Vanity Seat, Modern Makeup Dressing Stool,
Padded Bench with Rubberwood Legs
3
Faux Fur Decorative Square Ottoman with
Metal Hairpin Legs
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
195
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
vanity chair
40,286
$910,045
Vanity Bench Stool, Makeup
Dressing Stool
vanity chairs
5,528
$126,746
Bad Keywords
vanity stool
21,061
$295,094
vanity bench
5,438
$86,437
vanity chairs and stools
3,907
$83,455
Bad Photos
Not Assembled
Monthly Sales: 5
SECTION 06
MARKETPLACE
83 Scrub Daisy Dishwand Kit
Main Keyword: Dish Scrub Brush
Category: Home & Kitchen
ASIN: B07LGG59HT
Price: $24.99
246
$
6,148
LONG TITLE
Dishwand Kit - 3 Interchangeble Non-toxic Sponge Heads with Soap Dispensing Wand & Self Draining Storage| Deep Cleaning, Scratch Free,
Multi-surface, Stain & Odor Resistant
WHY IS THIS HOT?
The perfect example of a product that uses clever differentiation in a boring saturated category where the competitors are just competing on price
to stand out. This product may not be selling as much as its competitors
volume and revenue-wise but priced at $25 which is 3 times higher than
its average competitor it would be making a considerably higher margin.
The aim is not to make the most revenue, it’s to make the most profit.
52%
NICHE SCORE
Buyer Demand: 74%
Investment Sweetspot: 56%
Competition Opportunity: 54%
Revenue Potential: 25%
OTHER SELLERS IN THE CATEGORY
1
OXO Good Grips Dish Brush
2
Amazer Kitchen Scrub Brush Sink Bathroom
Brushes with Scraper Tip
3
Casabella Loop 3-Piece Dish Brush Set
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
197
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
dish brush
28,202
$98,594
Kitchen Good Grips Soap
Dispensing Sink
oxo dish brush
13,067
$72,044
Less Colorful
dish scrubber
15,432
$44,222
dish brush with soap dispenser
5,547
$39,081
dishwashing brush
3,848
$19,490
Bad Listing Optimization
Small Sponge
Monthly Sales: 26
SECTION 06
MARKETPLACE
84 Fat Burning Hoola Hoop
Main Keyword: Hoola Hoop
Category: Sports & Outdoors
ASIN: B00VEIB1J6
Price: $29.99
498
$
14,935
LONG TITLE
Our adult weighted hula hoop is made of a comfortable foam padded
exterior and a high quality durable plastic core. With 6 detachable sections and weighing in at just over 3 pounds.
WHY IS THIS HOT?
This product cleverly takes a product that is hard to differentiate and targets it towards a customer pain point like weight loss. They manage to
make exercise and fat loss fun by reintroducing a game that most customers would have played as a kid. By avoiding cheap plastic, adding
weights and the ability to split the product into sections they have done
two things, made the product smaller so it is now the standard size saving
them on fees and freight but also given themselves the ability to price
their product at $30 and make a considerable profit.
69%
NICHE SCORE
Buyer Demand: 71%
Investment Sweetspot: 98%
Competition Opportunity: 40%
Revenue Potential: 69%
OTHER SELLERS IN THE CATEGORY
1
Liberty Imports 32” Snap Together Detachable
Kids Hula Hoop for Playing
2
Snap Together Detachable Adjustable Weight
Size Plastic Hoops
3
Hula Hoop for Kids, Detachable Adjustable
Weight Size Plastic Kid Hoola Hoop
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
199
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
hoola hoops for adults
8,737
$114,338
Hoola Hoop for Kids and
Adults, 32 Inch Plastic
hoola hoops for kids
6,853
$120,338
Colors Not for Adults
hula hoops
19,870
$258,596
hoola hoop
11,845
$98,508
kid hoola hoops
5,543
$62,625
Not Weighted
Comes in 2 Pack
Monthly Sales: 34
SECTION 06
MARKETPLACE
85 Dog Crate Cover
Main Keyword: Dog Crate Cover
Category: Pet Supplies
ASIN: B074RNQ6YS
Price: $29.19
1,176
$
26,161
LONG TITLE
Teflon protected dog crate cover provides the privacy, security & comfort that dog’s instinctually need & desire as recommended by Veterinarians, Breeders & Trainers.
WHY IS THIS HOT?
This product is visually different from its competitors with its unique pattern. The main reason this product is such a great seller is that it has
been around since August 2017 so it has had time to build up its reviews
and sales history. The competitors in this space are not coming up with
any unique designs to compete with this product and they are still selling
well with under 100 reviews. A new seller here has a huge opportunity
to come into this space and upgrade this product. You could add pockets
for the dogs toys, leash etc, upgrade the material so it had air ventilation
for when the doors are down or upgrade to a warmer material to keep
your dog warm at night. A good brainstorm could really disrupt this niche.
56%
NICHE SCORE
Buyer Demand: 52%
Investment Sweetspot: 62%
Competition Opportunity: 58%
Revenue Potential: 54%
OTHER SELLERS IN THE CATEGORY
1
Petsfit Durable Double Door Polyester Dog
Crate Cover
2
Explore Land Dog Crate Cover Durable Polyester Pet Kennel Cover Universal Fit
3
Molly Mutt Dog Crate Cover
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
201
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
dog crate cover
8,418
$153,762
Pet Protectant Indoor/Outdoor Pet Crate Cover
crate cover
5,574
$47,914
Not showing dog
kennel cover
2,538
$40,166
dog kennel cover
1,261
$20,169
dog crate covers
875
$11,564
Not Decorative
Bad Product Photography
Monthly Sales: 7
SECTION 06
MARKETPLACE
86 Pop-up Fire Pit
Main Keyword: Fire Pit
Category: Patio, Lawn, & Garden
ASIN: B07GH8984N
Price: $119.75
1,201
$
143,820
LONG TITLE
The Pop-Up Fire Pit is the first truly portable fire pit. The Pop-Up Pit
packs smaller than a camp chair and weighs just 8lbs but opens to an
outstanding 24”x24” fire pit.
WHY IS THIS HOT?
The average fire pit is not very practical for the occasional user. It is big,
heavy and once it is set up it not designed to be moved. It will also leave
a mess on the ground and deteriorate in the weather. This seller designed
their fire pit with functionality in mind, they found a way to make it lightweight and portable saving them so much on fees and freight. This Niche
generates a huge search volume and this seller has found a way to jump
straight in and take a huge slice of the revenue at an estimated huge margin. Check this listing out if you want to see an example of A++ product
photography.
60%
NICHE SCORE
Buyer Demand: 77%
Investment Sweetspot: 44%
Competition Opportunity: 38%
Revenue Potential: 80%
OTHER SELLERS IN THE CATEGORY
1
Outdoor Fire Pit Square Metal Firepit Backyard
Patio Garden Stove
2
AmazonBasics 23.5 Inch Steel Lattice Fire Pit
3
Mainstay’ Fire Pit, 28” Includes a Spark Guard
Mesh Lid with Lid Lift
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
203
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
firepits for outside
8,976
$493,043
29.5-Inch Universal
Replacement Fire Pit Bowl
wood fire pit
5,396
$271,015
Not Safe
fire pits outdoor wood burning
5,389
$261,402
firepit
26,158
$861,448
firepits
7,290
$273,672
Not Stable
Needs Separate Parts
Monthly Sales: 478
SECTION 06
MARKETPLACE
87 Sheep Toilet Paper Holder
Main Keyword: Toilet Roll Holder
Category: Tools & Home Improvement
ASIN: B07FVCB95W
Price: $37.99
241
$
9,156
LONG TITLE
Create more space, and put a smile on the face of anyone who enters
your bathroom with Baxter, The Baa-dorable Sheep Toilet Paper Stand.
WHY IS THIS HOT?
How to make a toilet roll holder look appealing? This is how! An
ingenious use of design to create a visually differentiated product
that jumps off the page at you. This product would have started
making sales from day one in this competitive niche by coming up
with this clever idea. They are also able to price their product at
$37.99 because they are not competing on price with the rest of the
competitors.
65%
NICHE SCORE
Buyer Demand: 62%
Investment Sweetspot: 100%
Competition Opportunity: 35%
Revenue Potential: 64%
OTHER SELLERS IN THE CATEGORY
1
Danco 88648 Toilet Paper Holder Rod
2
Adhesive Toilet Paper Holder - MST001
3
Qualihome Universal Plastic Spring Loaded
Toilet Paper Roll Holder Replacement, Chrome
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
205
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
toilet paper holder
176,293
$1,335,155
toilet paper holder stand
48,170
$436,011
toilet paper stand
14,466
$158,915
toilet paper holders free standing
5,503
$51,017
toilet paper roll holder
5,570
$39,048
4” Toilet Paper Holder
Storage - White
Bad Photo
Priced Too High at $37
Not Practical
Monthly Sales: 5
SECTION 06
MARKETPLACE
88 Pet Crate Table
Main Keyword: Pet Crate
Category: Pet Supplies
ASIN: B0756H8J1D
Price: $176.04
33
$
5,270
LONG TITLE
For Indoor use, use in your living area as a side table with door, as indoor
dog cage or dog kennel.
WHY IS THIS HOT?
Visually differentiated by designing this dog kennel to look like an
actual painted house. It stands out on page one with its appealing
look compared to all the other competitors which are all a shade of
brown. There is a huge opportunity in this niche to stand out whether that be by doing a clever design like this seller or by bundling to
include a bed, bowl etc. Pet owners are also much more likely to
scroll past page one for a product like this so if you can stand out
with great photography you could sell from day one.
63%
NICHE SCORE
Buyer Demand: 22%
Investment Sweetspot: 91%
Competition Opportunity: 84%
Revenue Potential: 57%
OTHER SELLERS IN THE CATEGORY
1
Internet’s Best Wood & Wire Dog Crate with
Cushion
2
Casual Home Wooden Pet Crate
3
ecoFlex Pet Crate/End Table
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
207
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
dog crate furniture
2,820
$164,101
Precision Pet Care 1-Door
2000 Crate
dog crate end table
1,107
$63,515
Out of Stock
wood dog crate
1,051
$56,542
wooden dog crate
732
$41,366
wooden crates furniture
814
$55,062
Basic
Generic
Monthly Sales: 5
SECTION 06
MARKETPLACE
89 Baby Nursing Cover
Main Keyword: Breast Feeding Cover
Category: Baby Products
ASIN: B074M6FRND
Price: $12.99
2,644
$
34,346
LONG TITLE
Multi Use Cover for Baby Car Seat Canopy, Shopping Cart Cover, Stroller
Cover, 360° Full Privacy Breastfeeding Protection.
WHY IS THIS HOT?
Small, lightweight and successfully aiding multiple pain points with
the one product. This seller has managed to create a product that
aids three different issues that nursing mothers have. It is able to
be used as a cover while mothers feed their baby, a cover for their
stroller that can protect their baby from the weather and bugs and
also as fashionable poncho or top so mothers don’t have to carry an
extra item with them everywhere. Have a look at this listing if you
want to see great examples of image overlays
52%
NICHE SCORE
Buyer Demand: 72%
Investment Sweetspot: 76%
Competition Opportunity: 16%
Revenue Potential: 46%
OTHER SELLERS IN THE CATEGORY
1
Nursing Cover, Infinity Soft Breastfeeding
Cotton for Babies with no See Through Cotton
2
Nursing Cover for Breastfeeding Super Soft
Cotton Multi Use for Baby Car Seat Covers
3
Baby Nursing Cover & Nursing Poncho - Multi
Use Cover for Baby Car Seat Canopy
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
209
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
nursing cover
39,615
$219,697
Nursing Cover for Boys
and Girls
breastfeeding cover
15,173
$78,540
No Description
nursing cover for breastfeeding
9,045
$68,917
breast feeding cover ups
5,606
$42,200
nursing cover scarf
1,321
$8,871
Title says for Boys and Girls
Bad Photos
Monthly Sales: 42
SECTION 06
MARKETPLACE
90 Moses Blanket Baby Set
Main Keyword: Moses Basket for Babies
Category: Baby Products
ASIN: B01CRE9HNW
Price: $60.79
428
$
25,857
LONG TITLE
A great first bed for baby, Moses baskets have been in use for centuries
and offer baby a comfortable and secure alternative to bassinets and
cradles. Perfect for newborns up to 15 lbs or 3 months.
WHY IS THIS HOT?
This lightweight simple product has a unique feature that allows it to
cover the whole buyer market, the bedding of the basket is removable and they give the customer the option of buying the bedding
on its own. Essentially they created one product with multiple variations but instead of changing the whole product they just changed
the style of the bedding. A customer would be inclined to buy extra
bedding from this seller once their original wears out instead of buying a whole new basket creating an upsell and brand loyalty. Priced
at $60.79 this product would have great margins and there is an opportunity for a new seller to enter this market as there is not many
competitors with optimized listings or bundling.
69%
NICHE SCORE
Buyer Demand: 59%
Investment Sweetspot: 80%
Competition Opportunity: 69%
Revenue Potential: 68%
OTHER SELLERS IN THE CATEGORY
1
Tadpoles Line Stitched Moses Basket and
Bedding Set
2
Baby Moses Basket with Liner, Sheet, and Pad
3
SwaddleMe By Your Side Sleeper
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
211
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
moses basket for babies
5,530
$172,453
Badger Basket Wicker-Look
Woven Baby Moses Basket
moses basket
7,971
$212,023
Details say (na, imported)
844
$29,526
2,601
$139,028
986
$32,268
moses basket stand
baby bassinet bedsite sleeper
moses para bebes
Bad Photos
Bad Color Choices
Monthly Sales: 5
SECTION 06
MARKETPLACE
9 1 Blooming Bath Lotus
Main Keyword: Baby Bath
Category: Baby Products
ASIN: B01N42JV9H
Price: $39.99
1,586
$
38,048
LONG TITLE
The Blooming Bath Lotus has a new shape, 4 wide contoured petals offer
optimal sink coverage and comfort for your baby. These wider petals
create a safe seat that cradles baby like no other baby bath can.
WHY IS THIS HOT?
Visually stands out on page one at a price point that leaves lots of
room for profit. This seller offers a variety of colors that all sell well, if
you open up the chrome extension you can see what colors perform
the best. The competition is managing to take a slice of the revenue
by coming up with unique patterns that would be functional yet still
appeal to children. You could enter this niche by coming up with your
own unique design as well as bundling. Try to think of ways to improve
this product to assist the parent and make their life easier.
62%
NICHE SCORE
Buyer Demand: 53%
Investment Sweetspot: 96%
Competition Opportunity: 40%
Revenue Potential: 59%
OTHER SELLERS IN THE CATEGORY
1
Baby Bath Cushion, Newborn Bath Anti-Slip
Cushion Seat
2
Summer Bath Sponge, Aqua
3
Skip Hop Moby Softspot Sink Infant Bather And
Baby Bath Cushion
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
213
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
blooming bath
1,087
$12,982
Baby Bath Tub Newborn
Foldable Blooming Flower
baby bath flower
1,001
$11,716
Bad Photos
blooming bath lotus
3,079
$29,711
786
$7,362
5,462
$93,813
flower bath baby
baby bath tubs for newborns
Listing Copy Poorly Written
Product Looks Flat
Monthly Sales: 5
SECTION 06
MARKETPLACE
92 Hanging Silk Flowers
Main Keyword: Greenery Backdrop
Category: Home & Kitchen
ASIN: B06Y589D13
Price: $19.99
879
$
17,571
LONG TITLE
Wisteria artificial,12 PCS/ lot,wisteria each strand 110CM/3.6feet,great
for home,garden,wedding and festival decoration.Get beautiful for your
big day like these artificial wisteria flower.
WHY IS THIS HOT?
A high-quality product that looks very realistic, this would be a cheap
product to produce and very lightweight to air freight! Reviews in the
niche don’t seem to have a big impact with lots of products under 100
reviews selling over $10 000 a month. An easy way to enter this market would be to find a popular plant that hasn’t been used already and
design your product around that. Also, there may be a way you could
bundle this product in a clever way to rise the price point.
68%
NICHE SCORE
Buyer Demand: 64%
Investment Sweetspot: 70%
Competition Opportunity: 67%
Revenue Potential: 71%
OTHER SELLERS IN THE CATEGORY
1
Silk Artificial Ivy Vines Leaf Garland Plants
Hanging Wedding Garland Fake Foliage Flowers
2
Green Leaves Backdrop Spring Background
Natural Green Lawn
3
Green Leaves Wall Photography Backdrops
Spring Nature Safari Party Decoration
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
215
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
boxwood panels
3,001
$86,091
Greenery Garland Hanging
Plant with Willow Leaf
grass backdrop
5,487
$65,581
Bad Photoshop
grass wall
2,551
$77,153
greenery backdrop
5,561
$75,230
882
$48,215
boxwood hedge
No Variation in Leafs
Bad Listing Copy
Monthly Sales: 169
SECTION 06
MARKETPLACE
93 Bohemian Room Decor
Main Keyword: Pouf
Category: Home & Kitchen
ASIN: B07C91ZSX3
Price: $62.00
553
$
28,756
LONG TITLE
Marrakesh Gallery Ottomans: Made of 100% authentic Goatskin leather
- handcrafted Moroccan Pouf made out of Genuine soft leather and has
an exquisite embroidery on the Top.
WHY IS THIS HOT?
A product that stands out on page one compared to all it’s competitors with its crisp, vibrant hero image. This seller has taken a
different approach to their competitors by designing their pouf to
be inspired by a classic Morrocan look. This would appeal to a customer with a Mediterranean style home. This niche has huge demand with 20 000 searches for the keyword pouf every month, the
average seller has well under 200 reviews and is generating in excess
of $15 000 per month. A new seller would have a great opportunity
to come into this space with a unique design that stands out. They
could learn from this seller and find a design that is popular somewhere else off Amazon and bring it to the Amazon market.
68%
NICHE SCORE
Buyer Demand: 54%
Investment Sweetspot: 98%
Competition Opportunity: 53%
Revenue Potential: 67%
OTHER SELLERS IN THE CATEGORY
1
Round Pouf Foot Stool Ottoman - Knit Bean
Bag Floor Chair
2
Straw Flat Seat Cushion, Handmade Floor Pouf
Mat, Ottoman
3
Stuffed Handmade Genuine Leather Moroccan
Pouf, Ottoman
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
217
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
poufs for living room
5,376
$165,268
Urban Shop Square Knit
Pouf, Grey
poofs ottoman
5,531
$96,800
Only one photo
pouf ottoman
19,794
$333,529
ottoman pouf
9,484
$206,419
pouf
19,988
$347,292
No Photo Showing Scale
No Color Options
Monthly Sales: 5
SECTION 06
MARKETPLACE
94 Traction Snow Grips
Main Keyword: Ice Cleats
Category: Sports & Outdoors
ASIN: B07H4H7MKR
Price: $25.90
2,246
$
138,372
LONG TITLE
Used on ice,snow,icy driveway,mud,wet grass and other poor conditions.
Perfect and ideal for everyday use: The city to use or winter outdoor
work and a variety of activities.
WHY IS THIS HOT?
Amazing product photography highlighting all the benefits of the
product is what makes this product stand out. The seller highlights
the heavy duty durable materials that won’t need to be replaced unlike its competitors. When you think of snow cleats you assume that
this would be a seasonal product that would only sell well in winter,
a quick look into Sales Spy will show you that sales do spike over the
winter months but that this product does sell very well all year. This
is probably due to the clever images that highlight that this product
can be used for mud and gravel not just snow and ice. How could
you take a leaf out of this sellers book and apply that method to a
seasonal product of your own?
63%
NICHE SCORE
Buyer Demand: 64%
Investment Sweetspot: 70%
Competition Opportunity: 45%
Revenue Potential: 72%
OTHER SELLERS IN THE CATEGORY
1
Yaktrax Walk Traction Cleats for Walking on
Snow and Ice
2
ODIER Shoe Ice Cleats 24 Teeth Ice Grippers
10 Teeth Cleats Shoes
3
ICETRAX Pro Winter Ice Grips for Shoes and
Boots - Ice Cleats for Snow and Ice
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
219
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
1,034
$10,336
Wistar Hiking Cleats Ice
Grippers Traction
ice cleats for shoes and boots
696
$6,570
Too Many Parts
snow cleats
294
$2,688
crampons for hiking boots
711
$11,222
traction cleats
668
$4,870
ice cleats
Bad Hero Image
Not Durable
Monthly Sales: 5
SECTION 06
MARKETPLACE
95 Back Roller
Main Keyword: Yoga Wheel
Category: Sports & Outdoors
ASIN: B07B1HMDT3
Price: $55.95
710
$
42,565
LONG TITLE
The Ultimate Back Roller is the FIRST Chiropractor invented foam roller
with a Spine Gap designed to enhance spinal mobility and flexibility!
WHY IS THIS HOT?
Surely in a Red Ocean like the Yoga Niche there would be no way to
enter the market as a new seller? With the help of Keywords on Fire
we were able to use filters to locate this amazing sub-niche. “Yoga
wheel” is generating 12 000 searches a month on amazon and the
average seller has well under 200 reviews. Those sellers who have
managed to differentiate or bundle their products have been the
biggest winners averaging over $15 000 a month. Color is not a form
of differentiation and this seller knows that, they created this clever
design that incorporates small bumps that result in a deeper massage and a product that stands out on page one, generating over $40
000 a month as a result.
62%
NICHE SCORE
Buyer Demand: 45%
Investment Sweetspot: 68%
Competition Opportunity: 40%
Revenue Potential: 63%
OTHER SELLERS IN THE CATEGORY
1
UpCircleSeven Yoga Wheel - Strongest & Most
Comfortable Dharma Yoga Prop Wheel
2
BodyGood Cork Yoga Wheel. Pro Grade, 13-inch
Dharma Yoga Prop
3
pete’s choice Dharma Yoga Wheel with Bonus
eBook & Free Yoga Strap
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
221
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
yoga wheel
11,739
$149,676
Wind-Susu Yoga Wheel
Massage Wheel
plexus wheel
3,748
$72,175
Small in Size
chirp back wheel
3,037
$52,382
chirp wheel
2,375
$43,587
856
$13,370
yoga wheel for back pain
No Branding
Generic Design
Monthly Sales: 5
SECTION 06
MARKETPLACE
96 Hanging Diper Organizer
Main Keyword: Baby Storage
Category: Baby Products
ASIN: B07JWNZBR8
Price: $19.99
1,466
$
29,305
LONG TITLE
Keep your baby essentials organized and within arms reach with
Maliton’s diaper caddy organizer for changing table, make your life more
convenient and neat.
WHY IS THIS HOT?
This seller has completely optimized their listing resulting in $29,000
in sales per month for this one simple product. Amazing product
photography and benefit overlays showing every feature of this
product in use is what makes it stand out from the crowd. Most of
their competitors have failed to show their product in use in their
hero image resulting in this seller taking up a lot of the sales. This
seller has also stacked their listing with keywords in a way that is still
easily readable and made the most of their A+ content (EBC). Have a
look at this listing to get an idea of what great Amazon product photography looks like and use it as a guide for your products.
62%
NICHE SCORE
Buyer Demand: 72%
Investment Sweetspot: 77%
Competition Opportunity: 25%
Revenue Potential: 72%
OTHER SELLERS IN THE CATEGORY
1
Putska Baby Diaper Caddy Organizer: Portable
Holder Bag for Changing Table and Car
2
Homey Grips - Baby Diaper Caddy - Infant
Portable Organizer
3
StarHug Baby Diaper Caddy Organizer - Baby
Shower Gift Basket
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
223
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
nursery organizer
11,275
$151,875
Baby Stroller Organizer/Bag,
Universal Design
baby food storage
14,953
$112,784
Lack of Color
baby organizer
9,168
$83,906
baby storage organizer
5,415
$60,905
baby organizers and storage
5,516
$59,970
Looks Like a Camera Bag
Less Capacity
Monthly Sales: 5
SECTION 06
MARKETPLACE
97 Pet Shower Sprayer
Main Keyword: Dog Shower
Category: Pets Supplies
ASIN: B06Y3QSGWP
Price: $24.95
1,256
$
31,337
LONG TITLE
The innovative click on/click off design makes it easy to bathe your pet in
the same way you would pet them with one hand, and always have the
other hand to keep them under control.
WHY IS THIS HOT?
The Aquapaw catches your eye as soon as you start scrolling in the dog
shower niche with a bright clear image and a unique design. This seller
has found a way to fix a pain point of dog owners whose pet may not
enjoy a bath. In the past you would have to hold the hose with one
hand and scrub with other whilst still trying to keep you dog still. Now
you can comfort your dog with your free hand while you wash them
with you other hand. This seller makes sure to show you the features
of their product in their images and as a result they are generating
over $30 000 a month in the competitive pet category.
65%
NICHE SCORE
Buyer Demand: 52%
Investment Sweetspot: 97%
Competition Opportunity: 49%
Revenue Potential: 63%
OTHER SELLERS IN THE CATEGORY
1
Waterpik PPR-252 Pet Wand Pro Shower
Attachment
2
REEGE Dog Shower Sprayer Attachment Set for
Pet Bathing and Dog Washing
3
Rinse Ace 3 Way Pet Shower Sprayer with 8
Foot Hose and Quick Connect to Showerhead
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
225
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
dog bath
5,636
$119,788
Pet Dog Bathing Cleaning Set
Tool Shower Sprayer Kit
dog bathing tub
5,465
$246,778
Regular Shower Attachment
dog washing station for home
789
$60,905
dog bath tub
726
$63,458
1,846
$32,800
dog wash
No Advantage
For Indoor Only
Monthly Sales: 5
SECTION 06
MARKETPLACE
98 Outdoor Beach Blanket
Main Keyword: Travel Blanket
Category: Sports & Outdoors
ASIN: B01LON78FQ
Price: $20.99
848
$
17,800
LONG TITLE
Get comfortable anytime, anywhere in nature. Bring this compact, waterproof blanket with you on all your outdoor activities & adventures!
WHY IS THIS HOT?
There is 20 000 searches for travel blanket every month and this
seller is sure to catch a big portion of those eyes with its clear, bright
hero image that shows you one of its main features instantly! It packs
up to be tiny and as a traveller saving space and weight is essential,
this seller makes sure to show you all the different ways you can use
this product with its exceptional A+ Content (EBC). They also make
sure to stack their listing with a range of different keywords so they
are shown to a huge audience of potential customers. A tiny product
like this would have a very small COG’s and being priced at $20.99 it
is the perfect price for a customer to impulse buy.
70%
NICHE SCORE
Buyer Demand: 77%
Investment Sweetspot: 88%
Competition Opportunity: 42%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
Portable Travel Blanket Airplane Office 4 in 1
Micro Mink Fleece Poncho Blanket Folable
2
World’s Best Cozy-Soft Microfleece Travel
Blanket, 50 x 60 Inch, Navy, Great for Travel
3
BlueHills Premium Soft Travel Blanket Pillow
Airplane Blanket Packed in Soft Bag Pillowcase
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
227
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
travel blanket
19,801
$160,566
Lewis N. Clark Plush Travel
Blanket, Gray
travel blanket airplane compact
5,593
$46,779
No Lifesytle Photo
airplane blanket
4,826
$49,986
travel blanket compact
866
$8,465
compact travel blanket
840
$8,578
Bad Listing Optimization
Not Compact
Monthly Sales: 5
SECTION 06
MARKETPLACE
99 Bamboo Stovetop Cover
Main Keyword: Stove Cover
Category: Home & Kitchen
ASIN: B06W9JTV44
Price: $35.99
467
$
16,807
LONG TITLE
Prosumer’s Choice presents the ideal accessory for large, medium and
especially small kitchens where finding enough space to mince, dice and chop
your ingredients can be a challenge.
WHY IS THIS HOT?
The average stove cover is a low priced product with no differentiation where sellers compete on price. This seller managed to find a
way to create a blue ocean with a product that has multiple uses. It
can be used as a bamboo chopping board, which is a really popular
product but is in a competitive niche. But with the addition of the
removable legs it can also double as a stove cover making it really
practical and stand out from the crowd. This single product is generating over $16 000 month because of this simple improvement. How
could you make a simple change to a product in a competitive niche
to create your own blue ocean?
63%
NICHE SCORE
Buyer Demand: 71%
Investment Sweetspot: 87%
Competition Opportunity: 36%
Revenue Potential: 60%
OTHER SELLERS IN THE CATEGORY
1
Prosumer’s Choice Dual-purpose Bamboo
Stovetop cover workspace
2
Sunny Town Stove Burner Covers- Reusable
Gas Range Protectors
3
Farmhouse Noodle Board Stove Cover
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
229
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
stove burner covers
20,455
$137,188
stove top cover
6,596
$5,388
burner covers
5,388
$37,005
gas stove burner covers
5,477
$57,875
stove cover
5,571
$81,452
Range Kleen 572 Black
Rectangular Burner Cover
Not Decorative
Painted Metal
No Photo Showing Scale
Monthly Sales: 151
SECTION 06
MARKETPLACE
100 Bread Proofing Basket
Main Keyword: Banneton
Category: Home & Kitchen
ASIN: B089K7HZM4
Price: $33.95
646
$
12,210
LONG TITLE
Bread Proofing Basket Set, 9.6 Inch Oval & 10 Inch Round Banneton, Natural
Rattan Proofing Baskets with Bread Lame + Dough Scraper + Linen Liner Bread Making Tools for Professional & Home Bakers
WHY IS THIS HOT?
This seller has done an excellent job in showcasing high perceived
value and good bang for your buck through their hero shot. Including
the banneton and the added tools/accesories straight away draws
the customer straight in to get a bargain. To add to this they have
excellent product images including infographics and informative
lifestyle photography. That being said, I think that there is huge
opportunity to stand out in other ways in this niche, with every
single product looking almost the same... (hint, hint time for visual
differentiation)
63%
NICHE SCORE
Buyer Demand: 71%
Investment Sweetspot: 90%
Competition Opportunity: 20%
Revenue Potential: 67%
OTHER SELLERS IN THE CATEGORY
1
9 Inch Bread Banneton Proofing Basket - Baking Bowl Dough Gifts for Bakers
2
(10 x 6 x 3.5 inch) Oval Bread Banneton Proofing Basket & Liner
3
WERTIOO Bread Proofing Basket + Bread Lame
+Dough Scraper+ Linen Liner Cloth
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
231
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
proofing basket
10,525
$12,936
Frieling Brotform Liner
Rectangular 12 x 5.5”
bread lame
9,448
$6,981
Bad Photos
bread basket
8,934
$17,183
bread proofing basket
6,312
$12,526
banneton proofing basket
5,469
$12,104
Bad Listing Copy
Needs Better Title
Monthly Sales: 20
SECTION 06
MARKETPLACE
101 Dog Cooling Mat
Main Keyword: Dog Cooling Mat
Category: Pet Supplies
ASIN: B00TTEEWP2
Price: $49.98
3,354
$
68,551
LONG TITLE
The Green Pet Shop Dog Cooling Mat - Patented Pressure-Activated Gel
Cooling Pad for Dogs & Pets - Dog Accessories to Help Your Pet Stay Cool
This Summer - Avoid Overheating, Ideal for Home & Travel
WHY IS THIS HOT?
Compared to all other products in this category this seller does the best
with their product photography. In addition, their branding is subtle but
present AND the seller differentiated their product by color.
75%
NICHE SCORE
Buyer Demand: 77%
Investment Sweetspot: 81%
Competition Opportunity: 66%
Revenue Potential: 77%
OTHER SELLERS IN THE CATEGORY
1
The Green Pet Shop Dog Cooling Mat Patented Pressure-Activated Gel Cooling Pad
2
Volwco Pet Dog Self Cooling Mat Pad, Ice Silk
Mat Pet Cooling Non Sticking Blanket
3
Hugs Pet Products Chillz Pressure Activated
Pet Cooling Gel Pad
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
233
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
cooling mat for dogs
9,974
$130,250
Summer Pet Cooling Mat
Blue 50cm 40cm
cooling dog bed
5,583
$85,085
No Pet in the Photo
dog cooling bed
1,503
$29,120
dog cooling mat
18,453
$285,579
cooling pads for dogs
5,432
$73,612
No Branding, Looks Generic
No Vibrant Colors
Monthly Sales: 0
SECTION 06
MARKETPLACE
102 Personal Smoothie Blender
Main Keyword: Blendjet
Category: Kitchen & Dining
ASIN: B07HC6LC85
Price: $37.99
959
$
27,087
LONG TITLE
Personal Glass Smoothie Blender, Kacsoo S610 USB Rechargeable Portable Blender Juicer Cup, Single Serve Fruit Mixer, Multifunctional Small
Travel Blender, with 5200 mAh Rechargeable Battery, FDA BPA Free.
WHY IS THIS HOT?
This product has a lot going for it. For one, the seller knows how to
brand. The photos and product description are so well done that
they make you want to use their product to make a smoothie ASAP!
And that’s the goal as a seller with your marketing. You want to make
potential customers thirsty to use your product.
In addition, the seller has some features that set it apart from the
competition in useful ways: USB charging / wireless functionality,
perfect size for personal smoothies, AND it looks better than the
competition with its sleek stainless steel design.
68%
NICHE SCORE
Buyer Demand: 90%
Investment Sweetspot: 42%
Competition Opportunity: 58%
Revenue Potential: 81%
OTHER SELLERS IN THE CATEGORY
1
Portable Blender USB Rechargeable, Small
Blender Single Serve
2
Portable Blender, OBERLY Smoothie Juicer Cup
- Six Blades in 3D
3
Portable Blender,DOUHE Cordless Mini
Personal Blender Small Smoothie Blender
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
235
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
personal blender
24,812
$385,891
Portable Blender USB
Rechargeable, Single Serve
mini blender
11,352
$108,863
Bad Photoshop
blender cup
5,541
$64,716
travel blender
5,868
$80,223
travel blender for shakes and smoothies
1,100
$18,907
No Real Fruits or Smoothie
Large, Tacky Branding
Monthly Sales: 2,292
SECTION 06
MARKETPLACE
103 Snap ‘n Strain Strainer
Main Keyword: Colander
Category: Home & Kitchen
ASIN: B018W9JII0
Price: $10.18
3,773
$
46,175
LONG TITLE
Kitchen Gizmo Snap ‘N Strain Strainer, Clip On Silicone Colander, Fits all
Pots and Bowls - Lime Green
WHY IS THIS HOT?
This clip-on colander checks all the right boxes:
ͳ
It’s functionally different (clips to any pot/pan),
ͳ
It’s visually different (vibrant green compared to boring white),
ͳ
AND, the seller photographed the product using interesting angles and showing the product in action.
ͳ
The other seller’s product might as well blend into the white
background of its hero image.
64%
NICHE SCORE
Buyer Demand: 75%
Investment Sweetspot: 95%
Competition Opportunity: 22%
Revenue Potential: 46%
OTHER SELLERS IN THE CATEGORY
1
ExcelSteel 242 5-Quart Stainless Steel
Colander
2
Bellemain Micro-perforated Stainless Steel
5-quart Colander-Dishwasher Safe
3
Chef Craft 21311 Deep Colander, 1 pack, White
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
237
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
colander
19,022
$130,114
Arrow 4 Quart White Plastic
Colander
strainer
33,006
$165,994
Generic
collapsible colander
5,550
$40,669
strainers and colanders
5,462
$38,234
collander
5,524
$30,347
Nothing Fun About It
Common Way of Straining
Monthly Sales: 603
SECTION 06
MARKETPLACE
104 Baby Milestone Blanket
Main Keyword: Baby Milestone Blanket
Category: Baby Products
ASIN: B07JKN43H6
Price: $21.97
1,152
$
25,309
LONG TITLE
Baby Monthly Milestone Blanket Girl - Floral Plush Fleece Baby Photography Backdrop Memory Blanket for Newborns Large - New Moms Baby
Shower Gift Set - 100% Wrinkle-Free - Bonus Wreath + Headband
WHY IS THIS HOT?
Baby monthly milestone calendars are trending in a really intriguing
direction. You may have noticed them in your friend’s Instagram or
Facebook feeds. Making sure to find categories that are trending in
popularity as early as possible is very important! This is one of those
products.
In addition, this sellers does awesome work with their listing. Great
photos, bundling, and a distinct style sets them apart from their
competition. And look at that baby. So cute!
60%
NICHE SCORE
Buyer Demand: 63%
Investment Sweetspot: 62%
Competition Opportunity: 38%
Revenue Potential: 60%
OTHER SELLERS IN THE CATEGORY
1
Premium Fleece Baby Milestone Blanket –
Double Sided Unisex Design
2
Baby Monthly Milestone Blanket Large
60”x40” | Bonus Floral Wreath & Headband
3
Baby Monthly Milestone Blanket | Includes Bib
and Picture Frame
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
239
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
baby milestone
5,561
$57,344
Kids Royalty Baby Monthly
Milestone Blanket
baby monthly milestone
5,490
$50,003
Blurry Photo
milestone blanket boy
7,773
$78,974
milestone blanket girl
7,183
$80,570
milestone blanket
20,538
$183,992
Baby Not Smiling
No Bonus Accessories
Monthly Sales: 132
SECTION 06
MARKETPLACE
105 Mason Jar Lids (3 Pack)
Main Keyword: Mason Jar Lid
Category: Kitchen & Dining
ASIN: B07K15YTQR
Price: $14.99
1,075
$
17,301
LONG TITLE
Mason Jar Lids,3 Pack Canning Lids Flip Cap Lids with Leak-Proof Seal
Storage Caps for Wide Mouth Mason Jars Ball Jars Canning Jars Drinking
Lemonade Coffee Tea Jam Oatmeal,Black (Jars not Included)
WHY IS THIS HOT?
Sometimes ... differentiation = simplicity!
This is another one of those simple products... and even a “why didn’t I
think of that?” product.
After all, this is just a cheap plastic lid with a spout that can screw onto
a mason jar.
But this product serves consumers that like to recycle their mason jars
and adds value by eliminating copper lids that are 2 separate pieces that
often rust very quickly. AND it allows you to pour the contents of the jar
in a much more controlled way. It’s simple and smart.
And just imagine their margins!... A single lid costs the customer $8.99!
61%
NICHE SCORE
Buyer Demand: 58%
Investment Sweetspot: 78%
Competition Opportunity: 50%
Revenue Potential: 45%
OTHER SELLERS IN THE CATEGORY
1
Aozita [12 Pack] Colored Plastic Mason Jar
Lids for Ball
2
Drink, Pour, Store! Wide Mouth Mason Jar Flip
Cap Lid by County Line
3
Ball Regular Mouth Jar Storage Caps Set of 8
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
241
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
mason jar lids with straw hole
7,470
$56,458
Resinta 20 Pack Regular
Mouth Mason Jar Lids
mason jar lids
20,301
$122,009
Standard Lids
wide mouth mason jar lids
5,461
$39,812
plastic mason jar lids
2,221
$15,846
canning lids
1,399
$16,732
No Appealing Features
Generic
Monthly Sales: 121
SECTION 06
MARKETPLACE
106 Camping Cookware Kit
Main Keyword: Camping Cookware
Category: Sports & Outdoors
ASIN: B01743BX1A
Price: $26.99
1,972
$
46,722
LONG TITLE
MalloMe Camping Cookware Mess Kit Backpacking Gear & Hiking Outdoors Bug Out Bag Cooking Equipment Cookset | Lightweight, Compact,
Durable Pot Pan Bowls.
WHY IS THIS HOT?
Our HOT product is a lightweight all-in-one cookware set that weighs
just a couple of pounds and can easily fit inside a backpack. Its portability makes this product extremely functional for hikers and campers. The NOT product... looks like it might break your back trying to
lift it out of a car.
In addition, we did some research: this seller could easily raise their
price a little based on the quality of their product compared to similar ones. Even though a $27 retail is in the pricing sweetspot - it
never hurts to improve your margins where possible.
66%
NICHE SCORE
Buyer Demand: 81%
Investment Sweetspot: 74%
Competition Opportunity: 38%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
MalloMe Camping Cookware Mess Kit Backpacking Gear & Hiking
2
Gold Armour 17Pcs Camping Cookware Mess
Kit Backpacking Gear
3
Terra Hiker Camping Cookware, Nonstick,
Lightweight Pots
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
243
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
camping accessories
300,437
$1,002,678
camping gear
123,059
$412,023
hiking backpack
77,086
$221,498
survival gear
52,909
$203,112
survival kit
45,709
$184,045
7 Piece Heavy Duty Cast Iron
Dutch Oven Camping Set
Larger Format
Difficult to Carry
Use Pots from Home Instead
Monthly Sales: 171
SECTION 06
MARKETPLACE
107 Wave Smart Notebook
Main Keyword: Smart Notebook
Category: Office Products
ASIN: B01GTYVEHI
Price: $26.99
620
$
6,490
LONG TITLE
Introducing the world’s first smart, microwave-to-erase-and-reuse notebook. Polypropylene binding. Blast your notes to Google Drive, Dropbox,
Evernote, Box, OneNote, Slack, iCloud.
WHY IS THIS HOT?
At first glance it may look like a normal notebook; but in reality
this company found an ingenious way for their customers to sync
the notebook to their very own mobile app which then seamlessly
integrates with Google (making digitizing and sharing notes and
sketches seamless). Oh, and their special ‘friction pen’ allows the
buyer to clear the entire notebook by throwing it in the microwave
for a few seconds. The future is here!
This might seem like a complex product - but in reality the entire
setup is simple and could be accomplished by sourcing properly and
hiring a single mobile developer to set up the app.
Not only is the product unique, but their listing EBC blew us away!
This is all around a very cool product...
62%
NICHE SCORE
Buyer Demand: 64%
Investment Sweetspot: 78%
Competition Opportunity: 43%
Revenue Potential: 52%
OTHER SELLERS IN THE CATEGORY
1
Rocketbook Everlast Reusable Smart Notebook,
Executive Size
2
NEWYES Reusable Smart Notebook, A5 Size
Wirebound Notebook 100 Pages
3
Rocketbook Wave Smart Notebook - Standard
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
245
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
rocketbook everlast
7,366
$110,482
Reusable Smart Notebook +
Erasable Pen
rocketbook
27,308
$331,915
Smart Notebook, Less Features
smart pen
3,789
$72,180
rocket book
5,498
$44,474
618
$15,679
No Color
Proprietary Cloud Storage
smart writing set
Monthly Sales: 5
SECTION 06
MARKETPLACE
108 Insulated Stemless Glass
Main Keyword: Wine Tumbler
Category: Kitchen & Dining
ASIN: B0797STND3
Price: $24.95
4,164
$
102,611
LONG TITLE
Corkcicle 12 oz Triple-Insulated Stemless Glass (Perfect for Wine) - Aurora. TRIPLE-INSULATED STAINLESS STEEL - Keeps cold drinks cold and
hot ones hot; By the pool, on the patio, at the office - wherever.
WHY IS THIS HOT?
This is just flat out a very pretty product. The design and wrap that
the seller decided to use are industry-leading.
It’s clear this seller spared no expense when it came to creating a
quality product. Based on the reviews we noticed that customers
were impressed by the high quality materials the seller was able to
source. The drinks stay cold for long periods of time, and the lid
doesn’t leak! Making sure your product doesn’t have any fatal flaws
is very important!
63%
NICHE SCORE
Buyer Demand: 85%
Investment Sweetspot: 76%
Competition Opportunity: 18%
Revenue Potential: 73%
OTHER SELLERS IN THE CATEGORY
1
Vacuum Insulated Wine Tumbler with Lid Rose
Gold
2
Maars Bev Stainless Steel Stemless Wine Glass
Tumbler with Lid
3
Stainless Steel Stemless Wine Glass Tumbler
with Lid, 12 oz
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
247
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
yeti wine tumbler
19,172
$182,836
Wine Because Punching
People In The Face is Illegal
insulated wine tumbler with lid
18,687
$229,873
Reduced Target Audience
crackle wine tumbler
5,481
$51,236
wine tumbler with lid stainless steel
5,446
$57,405
wine tumbler with lid
17,562
$199,364
Not Funny to Most
Text Alignment Off
Monthly Sales: 88
SECTION 06
MARKETPLACE
109 Eco Wool Dryer Balls
Main Keyword: Dryer Balls
Category: Home & Kitchen
ASIN: B06XDKQ266
Price: $23.95
1,317
$
25,100
LONG TITLE
Organic Eco Wool Dryer Balls - Black Penguin - 6 Pack - 100% Handmade,
Fair Trade, Organic, No Lint - Premium Quality Cool Friends.
WHY IS THIS HOT?
Look at these cute little guys! This seller is a master differentiator
and brand builder. A few things we really like about this product:
ͳ
With some simple line work the seller turned a sphere into a
cute penguin (visual differentiation)
ͳ
The seller has a clever brand name - and uses packaging and
branding that matches the ‘vibe’ of the product
ͳ
The seller targets a specific market with their branding (namely,
moms with young children)
61%
NICHE SCORE
Buyer Demand: 89%
Investment Sweetspot: 99%
Competition Opportunity: 20%
Revenue Potential: 38%
OTHER SELLERS IN THE CATEGORY
1
Wool Dryer Balls by Smart Sheep 6-Pack, XL
Premium Reusable Natural Fabric Softener
2
Wool Dryer Balls - Natural Fabric Softener,
Reusable, Reduces Clothing Wrinkles
3
SnugPad Wool Dryer Balls Natural Fabric
Softener and 100% Organic, Chemical Free
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
249
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
dryer balls
53,028
$312,992
Wool Dryer Balls 6-Pack, XL
Size Premium
dryer sheets
43,530
$139,448
Generic
wool dryer balls
42,463
$283,993
dog hair remover
14,206
$123,547
dryer balls laundry
8,357
$46,064
Nothing Stands Out
No Branding
Monthly Sales: 549
SECTION 06
MARKETPLACE
110 Blue Agate Bookends
Main Keyword: Bookends
Category: Home & Kitchen
ASIN: B00M9R264K
Price: $27.41
430
$
17,651
LONG TITLE
Made with 100% natural Brazilian agate geodes, 2-3Lb.
A symbol of friendly love and hope, help to eliminate the pressure,
fatigue, turbidity and other negative energy.
WHY IS THIS HOT?
Compared to their competition it is clearly obvious why this is the
superior product. These bookends are beautiful and heavy (important for holding books in position).
Plus, the seller opens themselves up to a more defined audience
by selling bookends that are made of a mineral (namely, bohemian
readers that have a sense of style).
62%
NICHE SCORE
Buyer Demand: 66%
Investment Sweetspot: 60%
Competition Opportunity: 52%
Revenue Potential: 44%
OTHER SELLERS IN THE CATEGORY
1
Bookend Supports - Business Source - Black (6
Pairs, Small)
2
JIC Gem: Polished Dyed Blue Agate Bookend(s)
- 1 Pair - 2 to 3 Lbs
3
RooLee Bookends Black, Decorative Metal Book
Ends Supports for Shelves
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
251
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
book ends
49,765
$379,468
Spectrum Diversified
Elements Bookends
bookends
30,534
$280,400
Bad Title
book holder
16,156
$170,963
shelf decor
10,843
$144,702
book ends for shelves
6,570
$71,610
Boring Design
Does Not Look Sturdy
Monthly Sales: 77
SECTION 06
MARKETPLACE
111 Sitting Ball
Main Keyword: Exercise Ball Solution
Category: Sports & Outdoors
ASIN: B077SVLBSQ
Price: $49.99
237
$
10,528
LONG TITLE
Vivora Luno - Sitting Ball Chair for Office and Home, Lightweight SelfStanding Ergonomic Posture Activating Exercise Ball Solution with
Handle & Cover, Classroom & Yoga.
WHY IS THIS HOT?
This product simply looks better!
Sometimes that’s all that your product needs to stand out from the
competition! At the end of the day, this is still just an exercise ball...
but this seller somehow managed to turn an established product
into something stylish, while also adding value (by merely adding a
handle).
66%
NICHE SCORE
Buyer Demand: 48%
Investment Sweetspot: 98%
Competition Opportunity: 57%
Revenue Potential: 60%
OTHER SELLERS IN THE CATEGORY
1
Vivora Luno - Sitting Ball Chair for Office and
Home, Lightweight Self-Standing.
2
Exercise Ball for Yoga, Balance, Stability from
SmarterLife - Fitness, Pilates, Birthing.
3
DYNAPRO Exercise Ball - 2,000 lbs Stability
Ball - Professional Grade.
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
253
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
excersize ball
8,455
$97,249
CanDo NonSlip Inflatable
Exercise Ball
stability ball
11,158
$116,784
Stability Feet not Straight
workout ball
5,559
$60,077
yoga ball
31,832
$280,208
ball chair
13,043
$237,119
Looks Flimsy
Does not Look Stable to Sit On
Monthly Sales: 12
SECTION 06
MARKETPLACE
112 Spartan Steak Knife Set
Main Keyword: Spartan Knife Block
Category: Home & Kitchen
ASIN: B012DUM16K
Price: $189.95
130
$
22,044
LONG TITLE
Spartan Steak Knife Set - Carnivore’s Edition - Handmade, 10-Piece,
Professional Steak Knife Set
WHY IS THIS HOT?
Perfect example of visual differentiation! At the end of the day this
is still just a knife block. But this seller had the creativity to design
a product that looks fun and inspiring. This is one of those products
that stops you in your tracks as you scroll down page 1.
67%
NICHE SCORE
Buyer Demand: 41%
Investment Sweetspot: 88%
Competition Opportunity: 70%
Revenue Potential: 69%
OTHER SELLERS IN THE CATEGORY
1
Spartan Knife Block - Handmade Premium
Birch - Holds Your 6 Knives
2
Spartan Knife Set - Chef’s Edition - 8-piece,
Handmade, Heavy Steel Professional Set
3
Spartan Steak Knife Set - Carnivore’s Edition Handmade, 10-Piece, Professional Knife Set
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
255
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
knife holders by coninx
10,522
$255,476
Chicago Cutlery Knife Block
17 Slot Cutlery Organizer
magnetic knife block
2,944
$75,870
Specific Size Slots
523
$7,589
3,569
$63,757
375
$6,854
body knife holder
knife block without knifes
man knife holder
Knifes Not Invluded
Monthly Sales: 50
SECTION 06
MARKETPLACE
113 Lbell Alarm Clock
Main Keyword: Sunrise Alarm Clock
Category: Home Audio
ASIN: B07L87MH64
Price: $44.99
1,499
$
67,440
LONG TITLE
Wake- Up Light, LBell Alarm Clock 8 Colored Sunrise Simulation & Sleep
Aid Feature, Dual Alarm Clock with FM Radio, 7 Natural Sound and
Snooze for Kids Adults Bedrooms.
WHY IS THIS HOT?
This futuristic alarm clock is amazingly clever. The circular disk mimics the rising sun as it begins to light up your room at the same pace
as the outside world. This is perfect for people in rooms that don’t
get direct sunlight!
This is a great example of a seller taking something that has existed
for a long time already (alarm clocks) - and making it functionally
fresh.
60%
NICHE SCORE
Buyer Demand: 62%
Investment Sweetspot: 77%
Competition Opportunity: 29%
Revenue Potential: 68%
OTHER SELLERS IN THE CATEGORY
1
Wake Up Light Alarm Clock Lamp Alarm Clock
Radio Sunrise Alarm Clock Fading Sunset
2
HeimVision Sunrise Alarm Clock, Smart Wake
up Light Sleep Aid Digital Alarm Clock
3
Philips Wake-Up Light Alarm Clock with
Colored Sunrise Simulation
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
257
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
16,436
$323,089
Braun BNC009BK-RC Digital
Quartz Alarm Clock
737
$35,049
Less Features
wake up sunrise alarm clock
5,434
$149,544
alarm
7,561
$125,532
smart alarm clock
5,443
$114,016
wake up light
philips wake up light
Lacks Colour
Less Sound Options
Monthly Sales: 34
SECTION 06
MARKETPLACE
114 Backpack Cooler Bag
Main Keyword: Camping Cookware
Category: Sports & Outdoors
ASIN: B00LGV833I
Price: $69.99
2,246
$
138,372
LONG TITLE
Classic Insulated Backpack Cooler Bag - Hands-free, Highly-Portable, Collapsible, Waterproof & Soft-Sided Cooler Backpack for Hiking, the Beach,
Picnics, Camping, Fishing.
WHY IS THIS HOT?
We love everything about this brand. Ice Mule does everything right
from a Private Label perspective.
ͳ
They create a great product that is stylish compared to competition
ͳ
They professionally brand the product with perfect packaging
and product photograph.
ͳ
They spare no expense by optimizing their listing, setting up
EBC, running ads.
In our opinion, this is a brand that you’ll want to try to mimic when
you’re looking to launch.
65%
NICHE SCORE
Buyer Demand: 69%
Investment Sweetspot: 72%
Competition Opportunity: 41%
Revenue Potential: 78%
OTHER SELLERS IN THE CATEGORY
1
Coleman C003 Soft Backpack Cooler
2
Backpack Cooler Backpack Insulated, Hiking
Backpack Coolers, Travel Backpack
3
FORICH Cooler Backpack Insulated Leak Proof
Backpack Cooler Bag
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
259
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
beach bag
173,218
$434,612
backpack cooler
52,881
$149,001
cooler backpack
40,109
$130,789
soft cooler
21,811
$62,556
beach cooler
13,717
$39,879
Igloo MaxCold Coolers
Bulky
Not Stylish
Too Large for most people
Monthly Sales: 270
SECTION 06
MARKETPLACE
115 Pet Carrier Backpack
Main Keyword: Pet Backpack
Category: Pet Supplies
ASIN: B07DRM4RFK
Price: $56.98
234
$
16,144
LONG TITLE
Lollimeow Pet Carrier Backpack,Space Capsule Bubble Transparent Backpack for Cats and Puppies,Airline-Approved, Designed for Travel, Hiking,
Walking & Outdoor Use.
WHY IS THIS HOT?
This product is perfect for cat lovers - a high GAS factor niche (GAS
stands for Give A Shit… oops!).
It’s important to sell in high GAS factor niches because your consumers are going to be loyal to your products if you effectively connect with
them. Plus, consumers in high GAS niches will more likely leave reviews
and recommend products they love to friends (free marketing)!
Also, this product simply looks more stylish than anything else in the
space - which is sometimes enough!
63%
NICHE SCORE
Buyer Demand: 45%
Investment Sweetspot: 64%
Competition Opportunity: 55%
Revenue Potential: 64%
OTHER SELLERS IN THE CATEGORY
1
LEMONDA Portable Travel Pet Carrier
Backpack,Space Capsule Bubble Design
2
Lollimeow Pet Carrier Backpack,Space Capsule
Bubble Transparent Backpack for Cats
3
PetAmi Deluxe Pet Carrier Backpack for Small
Cats and Dogs, Puppies
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
261
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
dog carrier backpack
6,044
$103,539
Sherpa on Wheels Pet Carrier,
Black
dog backpack carrier
9,515
$162,634
Bad Photo
pet carrier backpack
5,531
$64,467
cat carrier backpack
4,513
$77,546
cat backpack
19,581
$267,241
Not Convenient
Sports Category
Monthly Sales: 5
SECTION 06
MARKETPLACE
116 Bamboo Charcoal Bags
Main Keyword: Shoe Deodorizer
Category: Home & Kitchen
ASIN: B071YLSWHW
Price: $13.99
3,745
$
62,681
LONG TITLE
Marsheepy 12 Pack Natural Air Purifying Bamboo Charcoal Bags and
Odor Remover, Shoe Deodorizer and Odor Eliminator
WHY IS THIS HOT?
Even if your product does exactly what your competition does - visual differentiation can be enough to convince customers to buy your
product over the competition (even if the competition is a well established brand).
Studies have shown that Amazon shoppers are not needs-focused,
rather than brand-focused. That is why this PL seller outperforms a
big brand like Arm & Hammer.
These products simply look better.
68%
NICHE SCORE
Buyer Demand: 86%
Investment Sweetspot: 84%
Competition Opportunity: 37%
Revenue Potential: 67%
OTHER SELLERS IN THE CATEGORY
1
Natural Shoe Deodorizer Spray, Foot Odor
Eliminator and Air Freshener
2
Marsheepy 12 Pack Natural Air Purifying Bamboo Charcoal Bags
3
Sof Sole Sneaker Balls Shoe, Gym Bag, and
Locker Deodorizer, 3 Pair
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
263
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
foot spray
8,367
$72,426
Arm & Hammer Odor Busterz
Balls, 3 Pack
odor eaters for shoes
12,144
$91,857
Works for only 60 days
odor eaters
4,001
$26,525
deodorizer
4,169
$38,405
foot powder for smelly feet shoes
1,181
$10,898
Plastic Ball of Baking Soda
Bad title
Monthly Sales: 0
SECTION 06
MARKETPLACE
117 Smart Bone
Main Keyword: Interactive Dog Toy
Category: Pets Supplies
ASIN: B07J583Q5S
Price: $139.99
29
$
3,766
LONG TITLE
Wickedbone Smart Bone, Automatic & Interactive Toys for Dogs, Puppy
and Cats, App Control, Safe & Durable, Keep Your Pets Entertained All
Day, Automatic & Intelligent.
WHY IS THIS HOT?
Did Apple make a dog bone? This sure looks like something Apple
would make.
Looking at how successful companies design their products is a great
way to gain inspiration for your product differentiation. That’s probably what gave this seller the vision to create the most futuristic dog
toy on the market! Good stuff here.
62%
NICHE SCORE
Buyer Demand: 57%
Investment Sweetspot: 100%
Competition Opportunity: 36%
Revenue Potential: 54%
OTHER SELLERS IN THE CATEGORY
1
StarMark Bob-A-Lot Interactive Dog Toy
2
Allstar Innovations Wobble Wag Giggle Ball,
Dog Toy, As Seen on TV
3
Pet Qwerks Talking Babble Ball Interactive Dog
Toy, Wisecracks and Makes Funny Sounds
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
265
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
dog toys for aggressive chewers
40,088
$136,004
PEDOMUS Light Up Squeak
Dog Ball
dog toy
41,107
$139,112
Looks just like another ball
interactive dog toys
11,880
$34,078
dog puzzle toys
11,874
$34,003
dog bone
8,982
$29,139
Reviews Say it Falls Apart
Monthly Sales: 60
SECTION 06
MARKETPLACE
118 Memory Foam Travel Pillow
Main Keyword: Travel Neck Pillow
Category: Home & Kitchen
ASIN: B01IEJHJWK
Price: $24,99
3,922
$
98,031
LONG TITLE
Twist Memory Foam Travel Pillow for Neck, Chin, Lumbar and Leg Support - For Traveling on Airplane, Bus, Train or at Home - Best for Side,
Stomach and Back Sleepers - Adjustable, Bendable Roll Pillow
WHY IS THIS HOT?
Product differentiation: these guys get it! We love the way this neck
pillow is functionally different to its competitors by using a flexible
frame inside the cushion so the pillow folds into unique shapes. This
stands out on Page 1! The competition’s product on the other page
looks uncomfortable and cheap.
60%
NICHE SCORE
Buyer Demand: 87%
Investment Sweetspot: 53%
Competition Opportunity: 19%
Revenue Potential: 80%
OTHER SELLERS IN THE CATEGORY
1
MLVOC Travel Pillow 100% Pure Memory Foam
Neck Pillow
2
BCOZZY Chin Supporting Patented Travel Pillow - Prevents The Head from Falling Forward
3
NeckSnug - Luxury Travel Pillow - 100%
Memory Foam Neck Pillow for Travel
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
267
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
memory foam travel pillow
5,571
$323,089
neck pillow
98,348
$1,161,923
airplane travel accessories
18,627
$171,164
cabeau evolution pillow
5,374
$69,841
cabeau travel pillow
2,662
$27,552
Inflatable Travel Pillow, Air
Neck Pillow
Shows Photo of it Deflated
Not Flexible
Monthly Sales: 199
SECTION 06
MARKETPLACE
119 Pop-up Shower Tent
Main Keyword: Pop Up Shower Tent
Category: Sports & Outdoors
ASIN: B01AT3SZ36
Price: $32.99
3,730
$
123,053
LONG TITLE
Pops up and folds down in seconds, no assembly required. Ultra-lightweight
construction allows for easy transportation with included carrying bag.
Weighing just 4.3 pounds; it can be folded into a compact size.
WHY IS THIS HOT?
Compared to the competition in the Not Hot section it should be
pretty clear why this product is superior. This product feels inviting
while the competition looks cheap … and frankly a little scary.
These pop-up shower/changing tents are crushing it on Amazon and
is a niche that has room for new sellers that can put on their thinking
caps to produce a bit more differentiation ideas.
64%
NICHE SCORE
Buyer Demand: 51%
Investment Sweetspot: 45%
Competition Opportunity: 75%
Revenue Potential: 84%
OTHER SELLERS IN THE CATEGORY
1
WolfWise Easy Pop Up Privacy Shower Tent
Portable Outdoor Sun Shelter Camp
2
Pop Up Privacy Tent – Instant Portable Outdoor
Shower Tent, Camp Toilet & Changing Room
3
WolfWise Pop-up Shower Tent
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
269
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
portable shower for camping
3,966
$83,194
Texsport Portable Outdoor
Privacy Camp Shower Tent
camping shower
17,997
$235,671
Looks Flimsy
portable shower
18,397
$315,637
camp shower
11,161
$285,842
outdoor shower enclosure
2,992
$142,006
Trash Bag on a Hanger
Monthly Sales: 26
SECTION 06
MARKETPLACE
120 Night Lights for Kids
Main Keyword: LED Night Light
Category: Tools & Home Improvement
ASIN: B0785DT97B
Price: $19.99
754
$
15,079
LONG TITLE
VAVA VA-CL006 Night Lights for Kids with Stable Charging Pad, ABS+PC
Bedside Lamp for Breastfeeding, Touch Control&Timer Setting, White
WHY IS THIS HOT?
This is a night light that rests on a charging dock - but can be picked
up and moved around a room, or guide a youngster down the hall to
the bathroom. This adds some great functionality to a product that
all children grow up with.
And the design of the product is somehow inviting in a subtle way (it
should be able to fend off scary monsters no problem!). Check out
their listing too because their EBC is great.
61%
NICHE SCORE
Buyer Demand: 75%
Investment Sweetspot: 78%
Competition Opportunity: 24%
Revenue Potential: 45%
OTHER SELLERS IN THE CATEGORY
1
Uigos LED Night Light Lamp with Smart Sensor
Dusk to Dawn Sensor
2
Sycees Plug-in LED Night Light with Dusk-toDawn Sensor
3
Maxxima MLN-16 LED Plug in Night Light with
Auto Dusk to Dawn Sensor
HOT PRODUCTS
THE ZONGURU NICHE RATER SCORE
271
TOP KEYWORDS
KEYWORD
NOT HOT
VOLUME
SALES
night lights for kids
40,079
$119,778
Meridian Electric 10911 5 lm
LED Auto, 5000K
dock a tot
40,069
$130,003
Traditional Night Light
bedside lamp
34,393
$119,112
touch lamp
20,387
$62,189
night lights
13,754
$45,070
Stays On the Wall Plug
Less Features
Monthly Sales: 214
SECTION 06
Section 07
272
Easy Source
Find reliable, Alibaba.com verified suppliers
perfect for your product idea!
EASY SOURCE
Congratulations! After analyzing all of Amazon with Niche Finder and fine tuning the data
with Niche Rater, you’ve found your first product to start selling. It’s finally time to get in
touch with a reliable supplier who can produce your product. Finding a product supplier
that can meet your specific needs is a job in itself. There’s simply too much data out there
and that is where Easy Source comes in.
273
SECTION 07
EASY SOURCE
274
SECTION 07
EASY SOURCE
The
Easy Source
Method
Our brand new tool instantaneously matches you with a list of only the best,
most reliable suppliers available. All powered by Alibaba.com’s massive supplier database - and a world’s first software partnership with Alibaba!
Maybe you can’t find exactly what you need in the Chrome Extension. No
problem! Log into your ZonGuru account and head over to the EasySource
tool. Enter the exact product you’re looking to browse a more detailed list of
suppliers, along with stats such as average MOQ, revenue, and lead time. Narrow down your search even further by adjusting filters such as the supplier’s
rating, years they’ve been on Alibaba.com, and whether they’re a manufacturer or a supply agent. ZonGuru’s powerful filtering options are at your disposal to help you find exactly what you need.
With EasySource in your corner, ZonGuru streamlines your entire Amazon Private Label business journey into one intuitive experience designed to give you
less hassle and more money.
SECTION 07
The method is simple:
1. Navigate to an Amazon listing, then open your Chrome Extension, and
click on the EasySource tab.
2. Browse an instantly generated, curated list of Alibaba.com-backed suppliers with important data points such as location, manufacturer/agent,
price/MOQ, verified revenue/shipments, and more.
3. Select a manufacturer from the fits your specific needs.
4. Send an introductory email to the supplier to get things going.
5. Ship your product and start making some money!
275
Section 08
276
About Us
We are passionate Amazon sellers
educating and helping others.
ABOUT US
ZonGuru is the best all-in-one software toolset for Amazon Private Label Sellers. We
believe that creating & selling branded, physical products through digital platforms
like Amazon is one of the best ways to create scalable, financial wealth and freedom.
And it is access to “the right data” in this digital world, that is one of the biggest
influences on success. We are constantly seeking the most accurate, relevant and
timely data, that support real-time business decisions to drive profitability and scale.
We build powerful data driven digital tools for Amazon Private-Label Sellers. These
are tools built for Sellers by Sellers!
Adam Hudson (founder) and Jon Tilley (CEO) – Two friends, who are both successful
Amazon Sellers, created ZonGuru to satisfy a real frustration they were having.
Before ZonGuru Amazon Sellers needed at least 3 or 4 separate software tools to
really boost their Amazon sales.
277
ZonGuru solves this frustration. Think of it as an all in one marketing tool that will
help you research, optimize, and automate your Amazon business – giving you
everything you’ll need to be successful all under one login!
Their vision is to continue to add valuable tools to ZonGuru, that meet their needs
as the Amazon marketplace continues to grow and change!
SECTION 08
SECTION 08
Jon Tilley
278
CEO of ZonGuru
After spending 15 years working as an Account
Director and Strategist at some of the top digital
advertising agencies in Johannesburg, London
and Los Angeles, Jon began selling products on
Amazon.
ABOUT US
His unique experience managing digital marketing
and design projects for large brands, allowed
him to quickly grow a high quality, high margin
brand on the Amazon, leveraging their global
marketplace and logistics infrastructure.
meet
Jon Tilley
Jon and Adam have been friends for many years
and in 2016 they co-founded ZonGuru. Jon is
currently CEO of ZonGuru, whilst still successfully
growing his own private label brands on Amazon
across the USA and Europe.
ABOUT US
Kimberlee French
Customer Success Manager
Kimberlee has a long history in finance
and business management. After 15+
years working as an Accountant and
Business Advisor she applied her skillset to
E-Commerce in 2018 launching a successful
Shopify store.
279
Her E-Commerce success was later expanded
to Amazon in the USA and Australia and
regularly features on Amazon best seller
lists. Kimberlee continues to thrive under
the guidance of the ZonGuru Team and is
expanding her Amazon FBA business with
additional launches in the pipeline.
meet
Kimberlee French
SECTION 08
Kimberlee joined ZonGuru during 2020 as part
of the Customer Success Team. Kimberlee
is the go-to-girl for nearly all questions or
concerns that ZonGuru customers might have.
She is also the resident product research
expert and she looks forward to continuing
to share her expertise in Amazon FBA brand
and product building.
DISCLAIMER
All the data presented in this document is the result of in-depth product research throughout January 2021. Data shown can naturally shift
due to the overall performance of the listings. Some of these categories may be performing a little better, or a little worse than they were
when we created this Hot Product List (and this is normal). Still have questions about the data that we’re showing in this document? Feel
free to reach out to ZonGuru’s dedicated support team where they will be happy to help!: support@zonguru.com.
© ZonGuru 2022