c
Agent Affiliation Program
Jakarta, November 2014
www.lamudi.co.id © 2014
No.1 Global Real Estate Platform
750,000+
Listings
100,000+ Leads
per week
20,000+ Registered
agents
We are part of the biggest online family in Asia
THE WORLD’S BIGGEST INTERNET INCUBATOR
40 countries
174 ventures
22,000+ employees
15 years track record
IN INDONESIA
INDONESIA
Lamudi Indonesia has become one of the key players in
the online property market in Indonesia
OUR ACCOMPLISHMENTS IN 7 MONTHS TIME
February 2014
Today
Listings
0
115,000+
Daily visits
0
10,000+
Agents signed
0
5,000+
Offices
1
4
Employees
2
40+
INDONESIA
MOST USER FRIENDLY WEBSITE
Online Marketing at Lamudi is increasing steadily
throughout Indonesia
INDONESIA
Traffic source: Location
Visits are increasing month after month
Traffic source: Channels
Daily visits are consistently +10,000
Source: Google Analytics
Regus Agent Affiliation Program
KEY OBJECTIVES
 Create opportunity to work with Property Agents
from Jakarta to become Regus market affiliate
 Educate top property agents on new Serviced
Offices and Residential rental business
 Leverage on Lamudi’s position as the preferred
property portal in Indonesia and its developed
network of agents
INDONESIA
Offline property agent gathering
EVENT DETAILS
Event Name
• “Lamudi Property Agent Event with Regus”
Invitation
• 50 Property Agents from Top Agencies
Date
• 25 November 2014 (TBA)
Time
• 14.00 – 16.00 WIB
Venue
• H Tower Business Center, Kuningan, South
Jakarta
Event Type
• Agent Property Gathering
• Coffee Break
• Introduction Presentation Affiliation Program
from Regus
• Tour of the H Tower
INDONESIA
Schedule of the offline gathering with agents
Detailed Event Schedule
13.30 – 14.00
Registration
14.00 – 14.30
Presentation Regus Affiliation Program
14.30 – 14.45
Presentation Lamudi
14.45 – 15.15
Tour of the building and Q&A
15.15 – 16.00
Coffee break and networking
INDONESIA
Broad Lamudi Agent Network in North & South Jakarta
INDONESIA
100+ Agencies
800+ Agents from Top Franchises in Jakarta
235
207
78
88
123
36
18
22
Selecting only top players from our network of agencies
INDONESIA
Franchise Office
Principal
Agents
2
1
3
We will leverage on our close
relationship with the agents and
invite the best
Lamudi combines different Online channels to
maximize reach and effectiveness of communication
Newsletter and Journal
Banner advertisement
• Possibility to reach out to 5,000+
agents nationwide
• Home page
• Search page
• Listing page
Social Media
5
1
4
• 650,000+ fans on Facebook
• Organic and targeted advertising
• Twitter posts
3
2
Mobile Property Search
• On Android + iPhone
• > 70,000 downloads
• Access to property in 28 countries from 1 app
Developer Listings page
• Premium listings page
exclusive for developers
• Unlimited listings + options
for unlimited photos / videos
INDONESIA
Social Media Campaign is highly effective in Indonesia
• 11.5 million users
• 4ht largest globally
• 12% of total tweets globally
• 43 million users in Indonesia
• 4ht largest globally
Twitter Campaign
Facebook Campaign
Quiz
We post a simple question post about Regus and followers
answer in the comment section to win a special prize
Covering the event Live
Tweet about Regus campaign with the hashtag and
win a Special Prize
Target Audience
Target Audience
•
•
•
12,600+ organic reach
5,000,000+ paid reach
Jakarta, Age: 25+, educated (university degree)
INDONESIA
•
•
•
500 followers
Jakarta, Age: 25 – 34
Interests:
o 57% Business and news
o 29% Shopping
o 20% Banking
o 17% Tech trade shows
Agent Newsletter towards 5,000+ agents in Indonesia
Reach out to Agents
and Potential Clients
all around Indonesia
INDONESIA
Professional brand and
company description
Promotion of your
products, special
offers etc.
Package
INDONESIA
Campaign / Activities
Event organization: agent gathering
Online Banner Advertising (Home Page)
Newsletter to +5,000 Property Agents and Buyers
Social Media Promotion
•
•
•
Facebook Quiz (12,600 audience)
Facebook Paid advertising (5,000,000 audience)
Twitter Campaign
Total
Price (including 20% discount)
Period
Rate
1 Day
IDR 30,000,000
2 Weeks
IDR 15,000,000
1 NL
IDR 5,000,000
3 Days
1 Week
3 Days
IDR 15,000,000
IDR 10,000,000
Free
IDR 75,000,000
IDR 60,000,000
Regus Affiliation Program Timeline
INDONESIA
Start of
partnership
Online
display
campaign
(2 weeks)
Social media
campaign (3
days)
Oct 27
Nov 12
Nov 23
All Star Agent
Network!
Nov 3
Invite
agents
Nov 19
Nov 25
Agent
newsletter
with Regus
promotion
Agent
gathering
@ Regus H
Tower
Thank you for your attention!
Steven Ghoos
Oki Chandra
Managing Director
Sales Manager
Tel:
Email:
Tel:
Email:
+62 821 4649 8464
steven.ghoos@lamudi.co.id
Jl Jendral Gatot Subroto Kav. 71-73
Menara Bidakara 2, 6th floor
Jakarta Selatan , Jakarta
+62 852 193 666 8
oki.Chandra@lamudi.co.id
Jl Jendral Gatot Subroto Kav. 71-73
Menara Bidakara 2, 6th floor
Jakarta Selatan , Jakarta
Appendix - screenshots
1. Homepage Online Banner
2. Search Page Online Banner
3. Online Banner Detailed Listing Page
INDONESIA
1. Online Banner Homepage
INDONESIA
Top Right Banner
300*250 pixels
Mid Center Banner
280*380 pixels
Featured listings
80,000 Views/Month
2. Online Banner Search Page
INDONESIA
Your add will be here!
Side Banner
300*250 pixels
150,000 Views/Month
3. Online Banner Detailed Listing Page
INDONESIA
Side Banner
300*250 pixels
200,000 Views/Month