Introduction
“Everywhere you look in this world wherever there is light,
there will always be shadows to be found as well” is quite a
way to describe the two-edged weapon of advertisement.
The morality of advertising has been a heated topic in
recent years. Businesses rely on advertising to generate
revenue, and this can result in unethical behaviors.
Advertisers could, for instance, present inaccurate or
deceptive information about their goods or employ
misleading language or imagery. This may deceive
customers and erode their faith in advertising.
Background information
Singh and Vij (2007) stated that advertising is a crucial
component of the marketing sector to promote goods,
services, and even causes. Nevertheless, advertising
professionals must uphold moral standards in their
operations as They should not employ deceptive language
or pictures. Unreliable advertising is becoming a bigger
issue in Bangladesh.
Thesis statement
Consumers are being misled by many businesses and
advertising organizations utilizing dishonest tactics so it is
high time we raise our voices against misleading claims and
manipulative tactics used by advertisers to protect
vulnerable consumers. To be clear I am convinced that
unethical advertising tactics need to be denounced and
eliminated from our culture and we should unite in our
opposition to unethical advertising and call for higher
industry standards of sincerity and integrity.
Paragraph 1
Unmoral advertising refers to a lack of moral standards and
a disregard for acceptable business practices in the
advertising sector. In unethical advertising, the product is
frequently distorted or misrepresented, and covert
techniques are used to sway or persuade the target
audience. Advertising heavily relies on ethics, which act as
the standard of behavior for firms. However, compared to
earlier times, Bangladesh has seen a growth in the
frequency and scope of unethical advertising tactics. Many
multinational, international, and local businesses use
unethical and dishonest advertising strategies to increase
sales right away by making misleading and exaggerated
claims about the benefits and components of their products
which is something we need to stand against
Evidence
Singh (2014) conducted empirical research on ethical issues
and principles in advertising. He discovered that various
industries, companies, firms, and advertising organizations
engage in unethical advertising practices to promote their
products.
Paragraph 2
Bangladesh's problem with unethical advertising. is a threat
that undermines consumer rights and affects the industry
and humanity as well, so The Consumer Rights Protection
Act of 2009 was introduced by the government, which is
commendable but insufficient. And from our side, We must
firmly oppose these unethical actions and hold those who
engage in them accountable.
Evidence
Olson (1995) has compiled a list of unintended negative effects of
advertising and described these effects in terms of eight criticism
categories, drawing on the writings of many social scientists and
humanists.
Boulstridge and Carrigan (2000) investigated the response of consumer’s
to ethical and unethical marketing behavior and identify reasons for
consumers to perceive an advertisement as offensive.
Conclusion statement
we must recognize that unethical advertising is a significant
problem in Bangladesh. It is our responsibility to ensure
that consumers' rights are protected and that they are not
deceived by businesses that resort to unethical practices. By
promoting ethical advertising and fostering moral
development in society, we can ensure that businesses can
turn a profit while also acting responsibly. Let us take a
stand against deceptive advertising and build a better
future for our consumers and our nation.
Conclusion
It is clear that unethical practices in advertising may often occur in
most areas of Bangladesh. One lesson that we should understand is
that most companies seem to be engaged in unethical practices and
can therefore mislead the consumer. Many firms even they are
assigned to behave ethically, but their practices show irregularities
and fraud.
Call for action
Making sure that businesses and advertising agencies
follow ethical standards is the answer. Every advertisement
should have a reliable, accurate, and truthful copy. We must
make sure that the information provided to consumers is
accurate and useful so they can make wise decisions. This
will boost the nation's credibility while also boosting the
economy.
References
Huq,S.,Nekmahmud,Aktar.S,(2016).Unethical Practices of Advertising in Bangladesh: A
Case Study on Some Selective Products, international Journal of Economics, Finance
and Management Sciences, 4(1),10-19, http://www.sciencepublishinggroup.com/j/ijefm
Singh, Raghbir and Vij, Sandeep, Socio-Economic and Ethical Implications of
Advertising - A Perceptual Study (2007). International Marketing Conference on
Marketing & Society, April 8-10 April, 2007, Available at
SSRN: https://ssrn.com/abstract=1678681
Singh, M. (2014). ETHICAL ISSUES AND PRINCIPLES RELATED TO
ADVERTISING. Abhinav-National Monthly Refereed Journal Of Research In Commerce
& Management, 3, 100-108.https://api.semanticscholar.org/CorpusID:166892428