1 Define Marketing ............................................................................................................. ............................................................................................................. 2 Define Market Research ............................................................................................................. ............................................................................................................. 3 Define Promotions ............................................................................................................. ............................................................................................................. 4 Define Market Share ............................................................................................................. ............................................................................................................. 5 Define Competitiveness ............................................................................................................. ............................................................................................................. 6 Define Mass Market ............................................................................................................. ............................................................................................................. 7 Define Niche Market ............................................................................................................. ............................................................................................................. 8 Define Market Segmentation ............................................................................................................. ............................................................................................................. 9 Define Socio-economic group ............................................................................................................. ............................................................................................................. 10 Define Marketing Budget ............................................................................................................. ............................................................................................................. 11 Define Product Oriented Business ............................................................................................................. ............................................................................................................. 12 Define Market Oriented Business ............................................................................................................. ............................................................................................................. 13 Define Secondary Research ............................................................................................................. ............................................................................................................. 14 Define Primary Research ............................................................................................................. ............................................................................................................. 15 Define Questionnaires ............................................................................................................. ............................................................................................................. 16 Define Focus groups ............................................................................................................. ............................................................................................................. 17 Define Random Sampling ............................................................................................................. ............................................................................................................. 18 Define Sample ............................................................................................................. ............................................................................................................. 19 Define Quota Sample ............................................................................................................. ............................................................................................................. 20 Define role of Market Research Agencies ............................................................................................................. ............................................................................................................. 21 Define Trade Association ............................................................................................................. ............................................................................................................. 22 Define Biased Research ............................................................................................................. ............................................................................................................. 23 Define Tally Chart ............................................................................................................. ............................................................................................................. 24 Define Pie Chart ............................................................................................................. ............................................................................................................. 25 Define Graph ............................................................................................................. ............................................................................................................. 26 Define Histogram ............................................................................................................. ............................................................................................................. 27 Define Marketing Mix ............................................................................................................. ............................................................................................................. 28 Define Product ............................................................................................................. ............................................................................................................. 29 Define Consumer Goods ............................................................................................................. ............................................................................................................. 30 Define Producer Goods ............................................................................................................. ............................................................................................................. 31 Define Consumer Services ............................................................................................................. ............................................................................................................. 32 Define Producer Services ............................................................................................................. ............................................................................................................. 33 Define Product Design ............................................................................................................. ............................................................................................................. 34 Define Product Development ............................................................................................................. ............................................................................................................. 35 Define USP ............................................................................................................. ............................................................................................................. 36 Define Brand Name ............................................................................................................. ............................................................................................................. 37 Define Brand Loyalty ............................................................................................................. ............................................................................................................. 38 Define Brand Image ............................................................................................................. ............................................................................................................. 39 Define Packaging ............................................................................................................. ............................................................................................................. 40 Define Growth in Product Life Cycle ............................................................................................................. ............................................................................................................. 41 Define Maturity in Product Life Cycle ............................................................................................................. ............................................................................................................. 42 Define Product Life Cycle ............................................................................................................. ............................................................................................................. 43 Define Saturation in Product Life Cycle ............................................................................................................. ............................................................................................................. 44 Define Market Influence ............................................................................................................. ............................................................................................................. 45 Define Extension Strategy ............................................................................................................. ............................................................................................................. 46 Define Cost Plus Pricing ............................................................................................................. ............................................................................................................. 47 Define Competitive Pricing ............................................................................................................. ............................................................................................................. 48 Define Psychological Pricing ............................................................................................................. ............................................................................................................. 49 Define Penetration Pricing ............................................................................................................. ............................................................................................................. 50 Define Price skimming ............................................................................................................. ............................................................................................................. 51 Define Promotional Pricing ............................................................................................................. ............................................................................................................. 52 Define Dynamic Pricing ............................................................................................................. ............................................................................................................. 53 Define Price Elasticity ............................................................................................................. ............................................................................................................. 54 Define Advertisements ............................................................................................................. ............................................................................................................. 55 Define Sales Promotions ............................................................................................................. ............................................................................................................. 56 Define Informative Advertisement ............................................................................................................. ............................................................................................................. 57 Define Persuasive Advertisement ............................................................................................................. ............................................................................................................. 58 Define Target Audience ............................................................................................................. ............................................................................................................. 59 Define Product Placement ............................................................................................................. ............................................................................................................. 60 Define BOGOFS ............................................................................................................. ............................................................................................................. 61 Define After Sales Services ............................................................................................................. ............................................................................................................. 62 Define Distribution Channel ............................................................................................................. ............................................................................................................. 63 Define Agent ............................................................................................................. ............................................................................................................. 64 Define E-Commerce ............................................................................................................. ............................................................................................................. 65 Define Marketing Strategy ............................................................................................................. ............................................................................................................. 66 Define Legal Controls ............................................................................................................. ............................................................................................................. 67 Define Consumer Protection Policy ............................................................................................................. ............................................................................................................. 68 Define Import Restrictions ............................................................................................................. ............................................................................................................. 69 Define Trade Barriers ............................................................................................................. ............................................................................................................. 70 Define Sales Forecast ............................................................................................................. .............................................................................................................