Executive Summary
The brand launder is a Qatari owned brand, introduced in Qatar on October 1 st 2022, the
multitask closet is in the cleaning industry, gaining attraction in GCC countries recently and
people are aware of the wardrobe and is becoming more demanding , the steam closet washes,
dries, steams and perfumes the clothes, it is gentle on all types of fabrics, even though it has
more than one purpose it is affordable, it cuts the costs of dry-cleaning bills, This type of
clothing care system is wanted and offers a significant benefit and has become increasingly
popular for domestic use. The lauder is considered as an Electronics and Appliances product, it
is not an ordinary closet, the compact wardrobe refresh and rejuvenates garments, successfully
eliminating the need for washing or constant journeys to the dry cleaners. One can control the
closet from their phone buy installing “the launder” app and connecting it through Bluetooth,
which makes it easier to control and chose the type of washing cycle options, temperature and
the duration, whether you add it to your house or your place of work. Qatar has an extreme
amount of dry-cleaning shops that needs to be decreased and to save amount of time and
money.
The various components of opening a new shop have undergone comprehensive analysis in the
development of this marketing plan. To assure Launders' success in the laundry sector and a
hefty profit, Product, Location, Promotion, and Pricing have all been reviewed and will be put
into practise. The daily forecasted revenues are $2,350 based on the market's size
and the defined market area. Once the company is operational, they want to actively promote
themselves through broadcast, magazine, and direct mail advertising. Launders is certain to
foster a sense of community and appeal to the intended audience with its consistent attempts
to keep improving through customer feedback and cleanliness education programmes.
Business Background
Laundry enterprises make up a vibrant sector of the economy that includes a wide range of business kin
ds That is why Launders has a thriving opportuinity in the cleaning industry.
They consist of dry cleaners, industrial laundries for hotels and hospitals, home laundry services, and lau
nderettes.
The goal is to provide its customers with the most convenient and hassle-free laundry service possible.
They think that everyone should have access to clean, new clothes without having to spend extra time o
r effort on it.
As a result, Launders works hard to deliver high-quality laundry services quickly and effectively.
They are dedicated to employing environmentally friendly materials and machinery to reduce our influe
nce on the environment and to offering topnotch customer service to guarantee that our clients' demands are always addressed.