2021-22
S.NO.
1
2
3
5
6
7
Department of Mass Communication
MA Journalism and Mass Communication
SEMESTER : I
Course
Types of
Elective
COURSE NAME
CODE
Course
Track
Theories of Mass
MAMC5020
Major
Communication
Contemporary
Liberal
MAMC5003 Socio-Political
Arts/Other
J
Issues
Department
Ability
Public speaking
Enhancement
MAMC5004
E
and Street play
Compulsory
Course (AECC)
MAMC5031 Photography
Major
J
Reporting in
MAMC5023
Major
J
Digital Age
Media Law and
MAMC5024
Major
J
Ethics
LT
P
J C
3 0
0
0 3
2 0
0
0 2
0 0
0
3 3
0 0
0
3 3
3 0
0
0 3
2 0
0
0 2
0 0
0
3 3
0 0
0
3 3
ELECTIVE
COURSES-1
(Choose any
one)
8
Language Skills:
MAMC5032
English
8
MAMC5033
Language Skills:
Hindi
Ability
Enhancement
Compulsory
Course (AECC)
Ability
Enhancement
Compulsory
Course (AECC)
TOTAL NO.
OF
CREDITS
19
1
MAMC5010
2
MAMC5022
3
MAMC5029
4
MAMC5025
1
MAMC5026
7
MAMC5017
SEMESTER : II
Liberal
Economic Issues
Arts/Other
in Global world
Department
Skill
Entrepreneurship
Enhancement
& Presentation
Compulsory
Skills
Course (SEC)
Radio Program
Major
Production
Skill
AV Production
Enhancement
Techniques
Compulsory
Course (SEC)
Communication
Major
Research
Skill
Enhancement
Graphic Designing
Compulsory
Course (SEC)
J
E
S
2 0
0
0 2
0 0
0
3 3
0 0
0
3 3
0 0
0
3 3
0 0
0
4 4
0 0
0
3 3
8
MAMC5028 Advertising
Major
S
3 0
0
0 3
21
SEMESTER : III
Event
Management
2
MAMC6002
3
Inter Cultural
MAMC6003
Communication
4
MAMC6030
8
6
Multimedia
Storytelling
Corporate
MAMC5031
Communication
Summer Training
MAMC5032
Evaluation
Major
Liberal
Arts/Other
Department
Discipline
Elective
S
0 0
0
3 3
J
2 0
0
0 2
J
0 0
0
3 3
S
3 0
0
0 3
0 0
0
4 4
S
0 0
0
3 3
E
3 0
0
0 3
Major
Skill
Enhancement
Compulsory
Course (SEC)
ELECTIVE
COURSES-1
(Choose any
one)
4
MAMC6005 Content Writing
5
MAMC6007 Film Studies
Discipline
Elective
Discipline
Elective
16
1
SEMESTER : IV
Skill
Enhancement
MAMC6025 Master Thesis
Compulsory
Course (SEC)
0 0
0
5 5
ELECTIVE
COURSES-1
(Choose any
one)
2
2
2
Specialisation:
Journalism
Specialisation:
MAMC6027 Strategic
Communication
Specialisation:
MAMC6028
Entertainment
MAMC6026
Discipline
Elective
J
0 0
0
10 10
Discipline
Elective
S
0 0
0
10 10
Discipline
Elective
E
0 0
0
10 10
Total
Grand
Total
15
71
MA JOURNALISM & MASS COMMUNICATION
SEMESTER I
DEPARTMENT OF MASS COMMUNICATION
GALGOTIAS UNIVERSITY
Name of The
Course
Course Code
Prerequisite
Co-requisite
Anti-requisite
Theories of Mass Communication
MAMC5020
Basic Understanding of Media
Reading and Writing Skills
L T P C
3 0 0 3
Course Objectives
1. To make the students apply the basics of mass communication in day-to-day activities.
2. To help the students create the basic models and theories of communication.
3. To make the students experiment the relevancy of communication theories to the society.
Course Outcomes
CO1
CO2
The students will develop an overview of the
principles of mass communication.
The students will also be able to create various
forms of communication
The students will have an basics explain of the
models of communication
CO4 The students will have a basic apply of the
CO3
theories of communication and their relevancy
to society.
Continuous Assessment Pattern
Internal Assessment
(IA)
20
CAT 1,2&3 (CAT)
30
End Term Exam
(ETE)
50
Course Content:
Unit I: Introduction to Communication
 Understanding Communication
 Nature of Communication
 Communication and its elements
 Communication and its types
 Communication and its functions
Unit II: Types of Communication and its Barriers
Types of communication
 Intrapersonal Communication
 Interpersonal Communication
 Group Communication
 Public Communication
 Mass Communication
 Verbal and Written Communication
 Non Verbal Communication (NVC)
Types of Barriers to effective communication
 Linguistic Barriers
 Psychological Barriers
 Emotional Barriers
 Physical Barriers to Communication
 Cultural Barriers of Communication
 Organisational Structure Barriers
 Attitude Barriers
 Perception Barriers
 Physiological Barriers
 Technological Barriers
 Socio-religious Barriers
‘’Unit III: Communication Models
Models of Communication
 Aristotle’s Model of Communication
 Harold D. Lasswell Model of Communication
 Shannon and Weaver Model of Communication
 Charles Osgood's Model of Communication
 Schramm’s Model of Communication
 Sadharanikaran Model of Communication
Unit IV: Communication Theories
Total Marks
100
I. CLASSICAL THEORIES
 Authoritarian Theory
 Libertarianism or Free Press Theory
 Social Responsibility Theory
 Soviet Media/Communist Theory
 Development Communication Theory
 Democratization/Democratic Participant Media Theory
II. Magic bullet/ hypodermic needle/ stimulus response theory
III. Two step flow theory
IV. One step flow theory
V. Multi step flow theory
VI. Uses and gratification theory
VII. Spiral of silence theory
VIII. Consistency theories
IX. Mccombs and shaw’s agenda setting theory
X. Media dependency theory
XI. Stephenson’s play theory
XII. Modeling behaviour theory
XIII. Stalagmite theories
 Meaning theory
 Cultivation theory
XIV. Diffusion of innovations theory
XV. Social learning theory
 microscopic theories
 middle range theories
 macroscopic theories
Suggested Reading
1. Keval J Kumar, Mass Communication in India, Jaico Publication, 2007.
2. Karl E. Rosengren, Communication an Introduction, SAGE Publications, 2006 .
3. Denis McQuail, McQuail’s Mass communication theory” SAGE Publications 5th
edition,2005
4. Uma Narula, Handbook of communication: Models, perspectives and strategies, Atlantic
Publishers & Distributors, 2006
Rubrics
Criteria
Clarity (5)
Organisation
(5)
Excellent 2125
Student is
able to
express to a
greater
extent.
Student has
followed
standard
format and
incorporated
all the
Very good 1620
Student is able
to express
properly.
Good 11-15
Student has
followed a
format with
major
incorporation.
Student has
developed his
own format.
Student is able
to partially.
Satisfactory 510
Student is
facing
difficulty in
expressing his
idea.
Student has not
followed any
format.
Partially
incorporated
the major
Poor 0-5
Student is
unable to
express
his idea.
Student
did not
organise
the
content.
Confidence
(2.5)
Originality
(5)
Timeliness
(2.5)
Audience
Engagement
(5)
points.
Student gave Student was
flawless
nervous but
performance. could
efficiently
perform.
Student was Student took
innovative
idea from
and original. others.
Submission
Submission on
before the
the deadline.
deadline.
The student
The student is
is able to
putting efforts
keep the
to seek much
attention
attention of the
level high of audience and
the audience could reply
and
most of their
effectively
queries.
respond to
their queries
and
comments.
MAMC5003
Prerequisites//Exposure
Co-requisites
Student made
fumble while
performing.
Student had
partially
attempted.
Submission
after the
deadline.
The student is
unable to seek
much attention
of the audience
and could
reply few
queries.
points.
Student could
not complete
the
performance.
Student
did not
attempt.
Student had a
major part
plagiarised.
Submission
after reminder.
Student
did not
attempt.
Not
submitted.
The student is
unable to seek
the attention of
the audience
and could reply
very few
queries.
Student
failed to
seek
attention
of
audience
and
respond to
their
queries.
Contemporary Socio-Political Issues
L T P
2 0 0
Basic Understanding of society and contemporary Issues
J
0
C
2
Internet Resources, PPT, Videos, Case studies Student Exercises and
Group learning methodology.
Course Description: The course is designed to give a theoretical understanding of Indian
society and relates issues covered daily in the news. It is a general knowledge-based course
focused only on providing an understanding on social issues
Course Objective: To increase the general knowledge base of students on issues and
challenges related to Indian society
Course Outcome: The students will be able
1. To understand society, social structure and social issues in India (K2)
2. To describe basic concepts of social policy(politics)(k4)
3. To identify various social problems. (K4)
4. To analyze various political issues and election process in India. (K4)
5. To interpret the role of media in socio-political issues. (K3)
Instructional plan
Module
Content
Module I Understanding Society- Concept of Varna & Ashram
Caste, Gender Issues, Religion, Region and Ethnicity
Concepts of Social changes and Social development
Module
II
Module
III
Social Problems and issues related with women, children, and youth
Social Problems related with marginalized communities like Dalit, Adivasi,
Minorities, old ages and LGBTs communities.





Indian and Parliamentary Democracy
Indian Political System and Structure
Major national and regional political parties and their socio-political
agenda.
Other contemporary political issues like Caste Politics, Caste in Politics,
Ideology and Conflict
Analysis of latest general elections and assembly elections
Module
IV
Criminalization of Politics, Naxalism, Terrorism and anti-terror measures,
Human Rights Issues
Corruption/nepotism , Ethnic violence, conflict, poverty, unemployment, gender
inequality, Illiteracy and Migration, Social movements in India
Module
V
Media Coverage of Socio-political issues, Media and Marginalization
Media Diversity and Pluralism
Media Coverage of Socio-political issues
Role of Media in society
Suggested Readings:
 India: Social Structure – M.N Srinivas
 Caste Its Twentieth Century Avatar - M.N Srinivas
 Social Change in Modern India – M.N. Srinivas
 Indian Sociology: Social Conditioning and Emerging Concerns – Yoginder Singh
 Human Rights Gender and Environment- Tapan Biswal
 Indian and Nepal- Prof. S.D. Muni
 Political Issues - Muchkund Dubey
Reference Books:
 Social Background of Indian Nationalism – A.R. Desai
 Annihilation of Caste – B.R. Ambedkar
Teaching Pedagogy: White Board, Power Point Presentations, Videos, Internet Resources,
Case studies Student Exercises and Group learning methodology).
Evaluation Scheme:
Sl.
Name of Examination
No.
1
Quiz 1 (IA) -CO1 & CO2
Maximum
Marks
5– Internal
2
Assignment (IA2) -CO3 & CO4
5– Internal
3
Assignment (IA3) -CO1 & CO2
5– Internal
3
Attending Workshop / Seminar on subject related issues/topic
(IA4)
Seminar Presentation (IA5) – CO1, CO2, CO3 & CO4
5 – Internal
4
10 – Internal
CODE
MAMC5
003
COURSE
Contempo
rary SocioPolitical
Issues
TYP
E
Theo
ry
L T P J
2 0 0 0
C
r.
ETE
IA
MAX.
MAR
KS
MAX.
MARKS
100
30
ASSIGNME
NT-1Question
related to
Migration(5
marks)
ASSIGNME
NT-2Question
related to
Violence,
Riots,
Crime(5
marks)
SEMINAR1Marginalized
Communities
(5 marks)
SEMINAR2Corruption,
Nepotism,
Violence,
Poverty,
Unemploym
ent &
Illiteracy
(any one)(5
marks)
QUIZ-1From Unit 1
& Unit 2.(5
marks)
QUIZ-2From Unit 3
& Unit 4.(5
marks)
CAT1/C
AT2
MAX.
MARKS
CA
T3
30
10
2
Rubrics for IA2, IA3, IA5 & CAT 3 Exam assessment
Criteria
Excellent
10
Good
8
Average
6
Acceptable
4
Poor
2
Idea /
purpose
(25%)
Detailed and
extensive
explanation of
the purpose and
need of the
project with
Commendable
Domain
Knowledge
Good
explanation
of the
purpose and
need of the
project with
good domain
knowledge.
Moderate
explanation
of the
purpose and
need of the
Project with
average
domain
knowledge
Marginal
explanation
of the
purpose and
need of the
project with
marginal
domain
knowledge
Minimal
explanation
of the
Purpose and
need of the
Project with
poor domain
knowledge.
Knowledge
of social
norms /
National law
(25%)
Detailed and
extensive
explanation of
the purpose and
need of the
project with
Commendable
Domain
Knowledge
Good
explanation
of the
purpose and
need of the
project with
good domain
knowledge
Moderate
explanation
of the
purpose and
need of the
Project with
average
domain
knowledge
Marginal
explanation
of the
purpose and
need of the
project with
marginal
domain
knowledge
Minimal
explanation
of the
Purpose and
need of the
Project with
poor domain
knowledge
Knowledge
of domestic
need (25%)
Detailed and
extensive
explanation of
the purpose and
need of the
project with
Commendable
Domain
Knowledge
Good
explanation
of the
purpose and
need of the
project with
good domain
knowledge.
Moderate
explanation
of the
purpose and
need of the
Project with
average
domain
knowledge
Marginal
explanation
of the
purpose and
need of the
project with
marginal
domain
knowledge.
Minimal
explanation
of the
Purpose and
need of the
Project with
poor domain
knowledge
Lay outing
and
Presentation
(25%)
Detailed and
extensive
explanation of
the purpose and
need of the
project with
Commendable
Domain
Knowledge
Good
explanation
of the
purpose and
need of the
project with
good domain
knowledge
Moderate
explanation
of the
purpose and
need of the
Project with
average
domain
knowledge.
Marginal
explanation
of the
purpose and
need of the
project with
marginal
domain
knowledge.
Minimal
explanation
of the
Purpose and
need of the
Project with
poor domain
knowledge
Mapping of Program Outcome (PO) & Course Outcome (CO) of MA Journalism and
Mass Communication
Pr
og
ra
m
O
ut
co
me
(M
A
M
JC
)
M
e
di
a
k
n
o
w
le
d
g
e
D
e
si
g
n
i
n
g
M
e
s
s
a
g
P
r
o
b
le
m
M
o
d
e
r
n
A
n
al
y
si
s
a
M
e
d
i
a
t
M
e
d
i
a
a
n
d
s
o
c
i
En
vir
on
m
en
t
an
d
su
sta
in
ab
ilit
y
E
t
h
i
c
s
I
n
d
i
v
i
d
u
al
a
n
d
te
a
Co
m
mu
nic
atio
n
Pr
oj
ec
t
m
an
ag
e
m
en
t
an
d
fi
L
i
f
e
l
o
n
g
l
e
a
r
Re
se
arc
h
Ap
tit
ud
e
Medi
a
Entre
prene
urshi
p
e
P
O
1
C
O1
C
O2
MA
MC
500
3
P
O
2
n
d
D
e
si
g
n
i
n
g
S
o
l
u
ti
o
n
s
o
o
l
s
u
s
a
g
e
e
t
y
P
O
3
P
O
4
P
O
5
2
w
o
r
k
P
O
6
P
O
7
P
O
8
PO
9
P
O
10
n
i
n
g
P
O
1
1
P
S
O
1
PS
O2
3
2
3
C
2
O4
C
2
3
O5
S=addressed to small extent
M= addressed significantly
L=major part of course
Course Code
Prerequisite
Co-requisite
Anti-requisite
na
nc
e
1
C
O3
Name of The
Course
m
2
2
2
Public Speaking & Street Play
MAMC5004
Good command over language
Knowledge of History and Culture
Communication Skills
L
T P
C
0
0 3(J) 3
Course Objectives
1. In addition to being Ability Enhancement Compulsory Course (AECC) of the
communication studies discipline, oratory is a truly essential communication skill in our
society. This course is designed for those eager to polish their fundamental talents
acquired in an introductory public speaking course, and to provide an advanced
understanding of the public speaking experience as an orator in real-life contexts.
Civility and ethical speech-making are the foundations of this course. Its goal is to
prepare students for success in typical public speaking situations and to provide them
with the basic principles of organization and research needed for effective speeches. One
of the primary goals of this course is to connect public speaking to the workplace, where
excellent public speaking skills are sought after in a competitive job market.
2. This course is an introduction to speech communication which emphasizes the practical
skill of public speaking, including techniques to lessen speaker anxiety, and the use of
visual aids to enhance speaker presentations.
3. At a confidence building exercise to enhance student’s personality
4. At grooming the speaking, debating, analyzing and acting skills relevant in
communication field
Course Outcomes
Understand the principles of rhetoric and effectively utilize them
CO1 in crafting well researched, reasoned, and appealing speeches.
Choose topics for public speaking that are timely, relevant, and
CO2 adaptable given varying situations in which the message may be
delivered, and for different audiences.
Effectively and critically evaluate message/speech content and
CO3 delivery, both when examining one’s own work as well as that of
others.
Analyze and discuss speeches of historical, political and social
CO4 significance.
Continuous Assessment Pattern
Internal Assessment (IA)
Mid Term Exam
(MTE)
End Term Exam
(ETE)
Total Marks
50
-
50
100
Course Content:
Unit I: Introductory Speech
8 Hours
This is a speech of Self-Introduction based on a national newspaper or magazine article from your
actual date of birth (or birth week, if using a magazine). Select an item to speak about which
relates to your life in some way. Please note: This assignment is about YOU - it is not about
summarizing an article on the date of your birth. The other option is to bring an object and discuss
how it relates to your life.
Unit II:
Informative Speech `
8 Hours
The purpose of this extemporaneous speech is to inform the audience about some person, object,
process, concept or event. A full-sentence outline and bibliography are required. The use of an
audience analysis survey and visual aid is optional, but recommended, except for PowerPoint.
Unit III: Persuasive Speech
8 Hours
This extemporaneous speech assignment is to persuade the audience for or against a question of
policy. In addition to a full-sentence outline, audience analysis and bibliography, the use of a
visual aid is highly recommended. Please note: Street play is mandatory for the persuasive
speech.
Unit IV: Special Occasion Speech
8 Hours
A speech designed to fulfil the objectives of a designated special occasion. Speakers may choose
from the following options: (1) A festival speech, using an imaginary professional career as the
basis for the speech; (2) a commemorative speech honoring a famous historical person or event; or
(3) a “grand narrative” speech – using a narrative to tell a family story that has been passed down
to you which contains a particular moral or cultural insight.
Project
The students will be required to conceptualize, write the concept of either public speech or
street play. They will opt either of the two given below Project 1
Public Speech – A 10 minutes speech will be prepared by the student and delivered as part of
practical examination. It will be an individual project where the student will compete with
fellow classmates in the same area in two rounds. Internal assessment will be done by the
internal faculty panel and external assesment by the external examiner.
The Project will be evaluated on this rubric.
a.
Concept (15)%
b.
Oratory Style (25)%
c.
Body Language (15)%
d.
Expression (15)%
e.
Connect with the audience (15)%
f.
Research (15)%
OR
Project 2
Street Play
This will be a group project as it requires team work. Depending on the strength of the class,
the students will be divided in a group to be able to produce their street play. Internal
assessment will be done by the internal faculty panel and external assessment by the external
examiner.
The Project will be evaluated on this rubric.
a.
Concept (15)%
b.
Script
(25)%
c.
Oratory Sills (15)%
d.
Acting Skills (15)%
e.
Connect with the audience (15)%
f.
Research (15)%
Suggested Reading
1. O’Hair, Dan, Rob Stewart, and Hannah Rubenstein. Speaker’s Guidebook: Text and
Reference. 3rd ed. New York: Bedford/St. Martin’s, 2007.
2. Lend Me Your Ears - Max Atkinson –OxfoTheatre of the streets by
SudhanvaDeshpande, Jana NatyaManch, 2007 University Press
3. Resonate: Present visual stories that transform audiences by Nancy Duarte
4. The Official TED Guide to Public Speaking by Chris J. Anderson
Photography
Name of The
Course
Course Code
MAMC5031
Prerequisite
Co-requisite
Anti-requisite
L T
P
3(J)
C
3
Course Objectives
1. Understandthe concept of visualgrammar
2. Developskillsrelatedtophotography
3. Produceabasicphotographyportfolio
Course Outcomes
Understand the basics of digital
CO1 photography
CO2 Produce & critique photographs
Continuous Assessment Pattern
Internal Assessment (IA)
Mid Term Exam
(MTE)
End Term Exam
(ETE)
Total Marks
50
-
50
100
Course Content:
Unit I:Evolution of Photography




HumaneyeandPhotography
Pixel&Resolutionof digitalimages
Formatsofa digital image
UtilityofPhotograph
PracticalAssignment: Students will submit an assignment based on analysis of
5photographsdownloaded fromtheinternet.
Unit II:



HowCameraWorks
Cameras&itstypes(Includingpinhole, viewcamera, compactcamera,T.L.R.,
S.L.R., digitalcamera),
Lenses&itstype,
Contribution of eminent Photographers
Practicalexercises-
partsofacamera,properwayofholdingacamera,understandingexposureandfocusing,
Handlingaccessories-tripod,flash,lensesetc.
Unit III:

ManualControlinSLRs
 Aperture
 Shutter speed
 ISO
 Focus
 WhiteBalance
Principlesoflight,
VariousEquipmentsoflighting
Three-point lighting & Four-point lighting



Practicalexercises-exploring creative possibilities of shutterspeed, aperture,lenses
Unit IV





ImageSensors:CCDandCMOS,
Metering
Depth-of-field
Composition&itsRules,
Caption Writing
Project:Student
willsubmitalbumhardcopy/softcopyofAVpresentationof10photographsonapproved topic.
Suggested Reading
1. TheDarkroomCookbook;Anchell,Stephen
2. Practicalphotography;Freeman,John
Rubrics:
IA 1: How to read a Photograph – 10 marks.
RUBRICS
POOR (0)
Research
25 %.
Poor selection
of
Photographs,
nothing new.
Knowledge
25 %
No useful
deductions.
AVERAGE
(3)
Regular topic
with a little new
perspective
Low level of
knowledge
GOOD (4)
Thorough
research to
find
something
different to
analysis.
Good use of
previous
photography
knowledge.
EXCELLENT (5)
Thinking out of the
box to find something
new to analyse.
High level of
knowledge shown in
each analysis.
Ideas
25%
Just stating the
obvious about
the
photographs.
Bizarre
Level of
understanding presentation
with no
25%
relevance.
Tried to figure
out something
new by
observing.
Only few from
the audience can
relate with the
analysis
presented.
Own ideas
and way of
thinking about
each
photograph.
Analysis and
content are
majorly
understood by
the audience.
Brilliant use of new
ideas and examples to
support the
statements.
The entire analysis
and deductions made
should be easily
perceivable by the
audience.
Final project – Photo Story – 30 marks
RUBRICS
POOR
Research
25 %
Poor selection
of topic,
nothing new.
Regular topic
with a little new
perspective.
Creativity
25%
No new angle
covered.
Moderate use of
fresh ideas, just
elaboration of
issues.
Photography
Skills
No significant
use of
Photography
skills and
guidelines.
No relevance
with topic or
with other
photographs.
Average use of
Photography
techniques.
25%
Relevance
25%
AVERAGE
Tried to explain
the topic using
related images.
GOOD
EXCELLENT
Thorough
research to
find something
new to
photograph.
New approach
to make
audience
relate with the
issue.
Nice use of
photography
skills to achieve
quality in each
photograph.
A wellconstructed
photo essay.
Thinking out of the
box to create
something new from
ordinary topic.
Highly Creative
thoughts and
approach to
elaborate the topic.
Well composed and
presentable images.
Effort shown in each
photo.
Photo essay
explaining the topic,
with each photograph
adding to the
narrative.
Name of The
Course
Course Code
Prerequisite
Co-requisite
Anti-requisite
Reporting in Digital Age
MAMC5023
Journalism Basics
Command on languages
L T P C
3 0 0 3
Course Objectives
1. To provide the foundation knowledge on Digital Journalism.
2. To handle different tools and techniques required for Digital Journalism.
3. To perform skilfully in the production of different digital operations.
Course Outcomes
CO1 Remember the working pattern of journalists in Digital world.
CO2 Understand the basic techniques of Digital operation in media organisations.
CO3 Applying acquired knowledge of online journalism in media research
Analyse value and ethics in media organisations.
CO4
Continuous Assessment Pattern
Internal Assessment (IA) Mid Term Exam CAT End Term Exam (ETE) Total Marks
20
30
50
100
Course Content:
Unit I: Digital Safety and Practices : 8 Hours
This module first introduces the elements of digital safety in journalism such as identifying the
different types of attacks, resources available and online security principles. You will also learn
about the main types of software and hardware surveillance technologies, and how these affect
journalists. The module also attempts to define who is a journalist, from professionals to citizen
journalists and explains how online developments have helped the ordinary individual to record,
disseminate and share news. Digital Safety, Digital Threat Landscape, Digital Practices
Unit II: Digital Media and Methodology : 8 Hours
Student will learn about how social media, software developments and online communities have
challenged and changed the traditional, mainstream media. Also how technological advances,
have led to changing audience behavior, resulting in altered attitudes to consuming and sharing
news. The basic goals in blogging are also explained such as; to write tight and be quick, to get
to the point immediately and to be conversational in tone. The basic processes and approaches
involved in understanding the different types of digital file formats are also covered. You will
also learn about the use of graphics and how they should enhance the reader/viewer’s
understanding of the story.
New Reporting Methods, Blog, Audio and Podcasting, Managing Photos and Videos
Unit III: Digital Resources and Production : 8 Hours
This module covers digital tools and resources such as how to take full advantage of online
mediums to allow the reader to become a participant. The essential elements for ensuring a
general TV, radio or online news package works are explained, such as, structure, timing, and
letting the interview breathe. You will also learn about digital media strategy, such as knowing
your audience, understanding the issues and being aware of what they think in order to tailor
your content. Also, how focus groups help journalists deliver accurate, fair, objective and
impartial journalism. Finally media management is explained, how the audience, empowered
with the tools to choose, create, enrich and share, is the new online super user.
Digital Tools and Resources, Digital Media Strategy, Script Writing and Media Production.
Suggested Reading
1. Bruce Bimber, Andrew Flanagin, Cynthia Stohl, “Reconceptualizing Collective Action
in the Contemporary Media Environment,” Communication Theory, 2005.
2. David Karpf, “Online Political Mobilization from the Advocacy Group's Perspective:
Looking Beyond Clicktivism,” Policy & Internet, 2010.
3. Supplemental readings: Bruce Bimber, Information and American Democracy, 2003;
Bruce Bimber, Andrew Flanagin, and Cynthia Stohl, Collective Action in Organizations,
2012.
Rubrics
The subject will be evaluated on this rubric.
a.
Content (25) %
b.
Organization (25) %
c.
Language (25%)
d.
Presentation Style (25%)
IA Components
IA1
S.
5 marks
No.
1
Assignment 1
2
Identify oncampus digital
media tools
checkout, support
and training
resources for
students
themselves.
IA2
5 marks
IA3
5 marks
IA4
5 marks
Quiz 1
Seminar 1
Self-Learning
Objective
knowledge of
the facts related
to digital media
of the students
will be checked
Identify learning
objectives, learning
outcomes and skills
about key
experiments
developed through
digital media.
Implement check-in
phases of a project to
guide students through a
thoughtful process (i.e.,
storyboarding, script
writing, rough draft,
critique and feedback, and
final due date).
Name of The
Course
Course Code
Media Laws and Ethics
MAMC5024
Prerequisite
Co-requisite
Anti-requisite
L T P C
2 0 0 2
Course Objectives
1.To inform and bring awareness among the students about media laws and ethics.
2.To provide a better understanding of laws, morals including power and functions affecting
media professionals, media industry and media content.
Course Outcomes
The students will be able to identify and
remember the important and fundamental
CO1 features of the Indian constitution, media laws
and ethics. (K1)
The students will be able to understand and
describe the power and functions of different
CO2
branches ensured by constitution. (K2)
The students will develop the ability to discuss
various legal and Ethical aspects of media
CO3
coverage. (K2)
The students will be able to practice various
aspects of legal, ethical and moral issues
CO4
relating to role of media in society. (K3)
Continuous Assessment Pattern
Internal Assessment
(IA)
20
CAT
30
End Term Exam
(ETE)
50
Course Content:
Topic
Coverage
Module Introduction to the Indian Constitution,
I
Salient Features of Constitution,
Directive principles of state policies,
Fundamental rights,
Fundamental duties
Module Power and functions: Executive, Legislative, judiciary, Press
II
separation of powers - Union List, State List, Concurrent List
President and it’s emergency declaration Powers
Total Marks
100
Module Freedom of Speech & Expression,
III
RTI Act, Press & Registration of Books Act
Parliamentary Privileges and media,
Contempt of court Act 1971,
Defamation Act
Official Secrets Act (1923),
Copyright Act,
Drugs and Remedies (Objectionable) Advertisement Act
Module Press Council Act,
IV
IT Act 2000/2008
Media Code of Ethics,
Recent Act of Media Ethics
Suggested Readings:







Basu, D. D. (1983). Constitutional law of India. Prentice Hall of India.
Manna, B. (2003). Mass Media and Related Laws in India. Academic Publishers.
Ess, C. (2013). Digital media ethics. Polity.
Basu, D. D., Manohar, V. R., Banerjee, B. P., & Khan, S. A. (2001). Introduction to the
Constitution of India (p. 74). Wadhwa.
Basu, D. D. (1986). Law of the Press. Prentice Hall of India.
Debanjan Banerjee: Justice and Journalist; S.B. Enterprise
Sharma, P. (2015). Democracy and transparency in the Indian state: The making of the
Right to Information Act. Routledge.
Mode of Evaluation:
Name of
Exam
Details
Maximum
Marks
Value on
100 marks
Tentative Date
Rubrics
CAT-1
Questions as per
university template
30
10
24-29 May, 2021
N/A
CAT-2
Questions as per
university template
30
10
28June-3July, 2021 N/A
CAT-3
30
10
IA-1
Projects/
Assignments
Quiz
05
05
19-24 July, 2021
(Assessment)
10-15 May, 2021
Annexure4
N/A
IA-2
Student Seminar
05
05
7-12 June, 2021
IA-3
Assignment
05
05
9-14 July, 2021
IA-4
Participation in any
CO related event
Questions as per
university template
05
05
5 August, 2021
100
50
6-19 August
Annexure1
Annexure2
Annexure3
N/A
ETE
Annexure-1
IA 2: Student Seminar – 5 marks
RUBRICS
Content
Presentation
Style
Interaction
during
QuestionAnswer
Session
POOR (0)
AVERAGE
(3)
Low level of
knowledge.
No useful
content/facts
about the topic.
GOOD (4)
No significant
use of
presentation
techniques/skills
Good research
about the topic
and content are
majorly
understood by
the audience.
Average
Fair use of
Presentation
communication
and interaction skills and
with audience. language.
Poor Interaction
with audience
Average
Interaction
EXCELLENT
(5)
Detailed analysis and
the entire
presentation should
be easily perceivable
by the audience.
Highly presentable
content and
communication skills
with great confidence
level.
Good Interaction Excellent Interaction
with audience
Annexure-2
IA 3: Assignment – 5 marks
Write an RTI draft related to any societal issue you are concerned about.
RUBRICS
Format of
drafting an
RTI
POOR
(0)
Not drafted
properly.
AVERAGE
(3)
Low level of
drafting.
EXCELLENT (5)
Exactly written according to the
guidelines of drafting an RTI, and can
be used as a sample. Relevant issue.
Annexure- 3
IA 4: Participating into related Event – 5 marks
RUBRICS
Attending
Workshops/seminars/
/webinars related to the
topics given in the syllabus.
0 Marks
Not Attended, not
participated in any
event.
5 Marks
Attended/participated the
Workshops/Seminars/
webinars/activity on the related
topics.
Annexure - 4
CAT 3: Assignment – 30 marks
1. Do the case study on any two recent legal & ethical issues relating to the role of media in the
society. The issues must have started a debate about the role, or limitation/regulation of
media.
2.
What do you think on the regulation of media in India?
RUBRICS
Content
[10 Marks]
POOR
No useful
content/facts
about the topic.
AVERAGE
Low level of
knowledge.
[4 marks]
[0 marks]
Research &
Analysis
Skills
[10 Marks]
No research
[0 marks]
Low level of
research, very
few facts
included
[4 marks]
Average
language,
simple
vocabulary
[3 marks]
Writing
Style
[5 Marks]
Poor framing of
sentences, not
understandable
language.
[0 marks]
Relevancy
[5 Marks]
No relevancy
somewhat
according to the relevancy
current. situation
[3 marks]
[0 marks]
GOOD
EXCELLENT
Content are
majorly
understood by
the audience.
[7 marks]
The entire content
should be easily
perceivable by the
audience.
[10 marks]
Good research
about the topic
[7 marks]
Detailed analysis and
Research with
significant facts.
[10 marks]
Fair use of
language, good
vocabulary and
Fluency in the
writing.
[4 marks]
Fluency, Consistency,
Easy to Understand,
enrich vocabulary,
Grammar and proper
use of punctuation.
[5 marks]
Fairly relevant,
contemporary
issues
discussed.
[4 marks]
Very much relevant in
the current scenario.
[5 marks]
Name of The
Course
Course Code
Prerequisite
Co-requisite
Anti-requisite
Language skills; Hindi
MAMC5033
हहिंदीकीसामान्यसमझके साथहीसाथसमसामययकमुद्दक
े ीजानकारी
कम्प्युटरलैब,समाचारपत्र,आदद।
L
T
P
3(J)
C
3
Course Objectives
:इसयिषयकाउद्देश्यछात्रोंकोमीयियाऔरहहिंदीके अिंतरसिंबिंधोंसेपररयचतकरानायजससेछात्रोंमेंहहिंदीके व्यािहाररकि
तकनीकीपक्षोंकीबेहतरसमझयिकयसतहोसके :



छात्रोंकोमीयियाएििंमनोरिं जनउदद्योगमेंप्रयोगहोनेिालीहहिंदीसेव्यािहाररकबनानातथाइसके तकनीकीइ
स्तेमालसेपररयचतकरना।
हहिंदीके प्रयोगकोयनजीऔरप्रोफे शनलजीिनमेंआसानबनाना।
हहिंदीके व्यािहाररकितकनीकीपक्षोंसेपररयचतकराना
Course Outcomes
CO
हहिंदीके व्यािहाररकज्ञानकोसमझना
1
CO
मीयियाकीभाषाके महत्िऔरउसकीउपयोयगताकोबेहतरतरीके सेप्रयोगमेंलापाएिंगे।
2
CO छात्रहहिंदीके िैज्ञायनकयियधकोयिश्लेयषतकरपाएगा।यजसमेंशब्दसिंरचनासेलेकरअथथयनरूपणशायब्दकव्यिहार
3
भीशायमलहोगा
CO
भाषाईसमझके साथमीयियामेंयहन्दीटूलकीसरचनाकरपाएगाकरपाएगा।
4
Continuous Assessment Pattern
Internal Assessment
(IA) Project
50
Course Content:
End Term Exam
(ETE) Project
50
Total Marks
100
Unit : 1
Hours
8
Course Content
भाषाएििंव्याकरण

अभ्यास–
भाषाऔरव्याकरणसेसिंबयन्धतअभ्यास।हरे कछात्रकोसमसामययकमुद्दोंसेसिंबयन्धतलेखनकरनाहोगाथाउस
लेखनके जररयेउसके कायथकामूलयािंकनहोगा।

Unit : 2
8 Hours
यहन्दीभाषाऔरमीयिया
मीयियाभाषा : प्रकृ यतएििंयिशेषताएँ
अभ्यास: प्रत्येकछात्रकोएकपुस्तक/लेखकीसमीक्षाकरनीहोगी।उससमीक्षाके जररयेमूलयािंकनदकयाजाएगा।
Unit : 3
यहन्दीभाषाऔरमीयिया
अभ्यास:
प्रत्येकछात्रकोभाषाऔरमीयियासेसिंबिंयधतरोज़अभ्यासकायथददयाजाएगाऔरउसीके जररयेमूलयािंकनदकयाजाएगा।
Unit : 3
मीयियालेखन

आलेख/सिंपादकीयलेखन

शीषथकलेखन
अभ्यास: आलेखलेखन,कहानीलेखन / िाचन,सिंपादकीयलेखनआदद।
Rubrics
1. इसयिषयमेंदकएगएकायोंकामूलयािंकनयनम्नयलयखतहििंदओं
ु परहोगा।:.
2. रचनात्मकता/Creativity (25)%
3. कहानीलेखनऔरिाचन/Storytelling and writing (20)%
4. पुस्तकसमीक्षा/Book Review (25)%
5. शोध/Research (15)%
6. आइयिया/Idea (15%)
Suggested Reading
1. हहिंदीभाषाकीसामायजकसिंरचना:भोलानाथयतिारी
2. व्यािहाररकहहिंदी :भोलानाथयतिारी
3. राजभाषाहहिंदी : भोलानाथयतिारी
4. अनुिादयिज्ञानयसद्ािंतएििंप्रयियध :भोलानाथयतिारी
5. अनुिादकीव्यािहाररकसमस्यायें :भोलानाथयतिारी
6. सम्पपूणथयहन्दीव्याकरणऔररचना : िा. अरहििंदकु मार (लूसेंटप्रकाशन)
7. यहन्दीमेंपटकथालेखन : जादकरअलीरजनीश
MAMC5032
Language Skills : English
L T P J C
0 0 4 0 2
Pre-requisites//Exposure
Basic reading and writing in the language
Co-requisites
Book reading habit
Course Objective:
a.
Improve skills of the language
b.
Enhance comprehension skills
c.
Construct correct sentences
d.
Learn new words for better and polished communication
e.
Coherent development of ideas
f.
Use English to communicate in day today life and academics
g.
Prepare an amalgamation of objectivity and subjectivity
h.
Improve reading skills
Course Outcomes:
The student will be able to
1. Remember the principles of English grammar in the appropriate form. (K1)
2. Demonstrate understanding of facts and ideas effectively in English. (K2)
3. Applying acquired knowledge of English language in content writing. (K3)
4. Analyse the effectiveness of using right words and meaningful sentences. (K4)
Suggested Readings:
1. Sethi, J & et al. A Practice Course in English Pronunciation, Prentice Hall of India, New
Delhi.
2. Sen, Leena. Communication Skills, Prentice Hall of India, New Delhi.
3. Prasad, P. Communication Skills, S.K. Kataria& Sons.
4. Bansal, R.K. and J.B. Harrison. Spoken English, Orient Language.
5. Roach Peter. English Phonetics and Phonology.
6. A.S. Hornby's. Oxford Advanced Learners Dictionary of Current English, 7th Edition.
Content:
Unit-I
Parts of Speech
Different types of spoken English - British, American and Indian
E-mail Writing
UnitII
Synonyms & Antonyms
Reported Speech
Reading Comprehension
Writing CV
Unit III
Letter writing
Basic sentence formation
Story writing
Dialogue writing
Use and importance of English language in media
Commonly used words in Media
Unit-IV
Report Writing
Book review writing
Blog writing
Listening News/Conversations/Telephonic Conversation.
Mode of Evaluation:
Type of Evaluation
Max. marks for which the exam is
conducted
CO1 (Assignment)
25
25
CO2 (Self-Learning Exercise)
Internal
Assessment
50
Total
CO3 (Play)
25
External
Assessment
CO4 (Seminar)
Total
25
50
Relationship between the Course Outcomes (COs) and Program Outcomes (POs)
Pro
gra
m
Out
co
me(
BA
JM
C)
M
A
MC
503
2
Me
dia
kn
ow
led
ge
Co
nte
nt
De
vel
op
me
nt
Condu
ct Inv
estigati
ons of
Compl
ex Pro
blems
Desig
n/Dev
elopm
ent
of So
lution
s
M
o
de
rn
T
o
ol
U
sa
ge
1
2
3
4
5
CO
1
M
M
CO
2
L
L
M
CO
3
L
M
L
CO
4
L
L
S
Pro
ject
Ma
nag
em
ent
and
Fin
anc
e
6
E
t
h
ic
s
In
di
vi
du
al
an
d
tea
m
wo
rk
7
8
9
L
M
L
S
L
L
M
L
S
S
S
L
M
L
M
M
M
M
S
S
S
S
L
M
S=addressed to small extent
M= addressed significantly
L=major part of course
Envir
onme
nt
and
Susta
inabil
ity
L
S
L
M
S
S
M
Com
mun
icati
on
10
Prog
ram
Speci
fic
Outc
ome(
BA
MJC
)
M
e
di
a,
C
ul
tu
re
a
n
d
S
o
ci
et
y
Medi
a
Entr
epre
neur
ship
1
2
MA JOURNALISM & MASS COMMUNICATION
SEMESTER II
DEPARTMENT OF MASS COMMUNICATION
GALGOTIAS UNIVERSITY
Name of The
Course
Course Code
Economic Issues in Global World
MAMC5010
Prerequisite
Co-requisite
Anti-requisite
L T P
2 0 0
C
2
Course Objectives
1.To make the students understand the basic concept of economy.
2. To help the student to understand various contemporary issues of economy across the global.
Course Outcomes
Understand the various concepts of Indian and
International Economics. (K2)
Analyse various contemporary issues relating
CO2 to Indian and International Economy. (K4)
CO1
To provide skills equipping them to
sophisticated managerial positions in industry
CO3 and business careers in policymaking and
public service. (K3)
To prepare the students for scientific research
in economics and economics-based global
CO4
society. (K4)
Continuous Assessment Pattern
Internal Assessment
(IA)
20
CAT
30
End Term Exam
(ETE)
50
Total Marks
100
Course Content:
Unit I: Understanding Indian Economy

Understanding Indian Economy-GDP, GNP, Per Capita Income, Elasticity of Demand
and Supply, Market etc.
 Inflation and Deflation
 Contemporary Issues in Public sector: Disinvestment, Administered Price Mechanism
 Deregulation of fuel prices & Factors increasing or decreasing fuel prices
Unit II:
Contemporary Issues in Trade Sector
 Foreign Direct Investment
 Foreign Exchange rate related issues
 International Trade and its financial implication in India
Unit III: Contemporary Issues in Labor market


Supply and Demand
MNCs and labor laws in India.

Unemployment and its impact on Indian Economy
Unit IV:Contemporary Issues in Taxes




Goods & Services Tax
WTO and taxes & subsidies
Inter-state economic disparities in the pattern of development
Future Challenges for the Global Economy
Suggested Reading
1. Uma Kapila, Indian Economy since Independence, Academic Foundation, 19th
edition (2009).
2. Verma, S. , The Indian Economy ,Unique Publishers,New Delhi(2020).
3. Government of India, Economic Survey (latest)
4. Government of India, Five Year Plan (latest)
5. Government of India, Finance Commission Report (latest
Name of
The Course
Course
Code
Prerequisite
Co-requisite
Antirequisite
Entrepreneurship and Presentation Skills
MAMC5022
The student should be exposed to different media platforms and to media
industry
Media Industry Knowledge
L T P
0 0 0
J
3
C
3
Course Objectives
The course is aimed at helping students
1. To acquire the role of an entrepreneur to help students in the creation of news and information
enterprises in the emerging digital media ecosystem.
2. To apply their skills to develop content for the industry
3. To create innovate media content
4. To develop excellent presentation skills for the industry
Course Outcomes
At the end of the course the students will be able to
CO
1
CO
2
CO
3
CO
4
Develop the presentation skills
Create their own digital media platform /start
up
Create a media start up project for
innovative news and information enterprise
or NGO or Corporate
Create Innovative Content as a media start
up
Continuous Assessment Pattern
Internal
Assessment
(IA) Project
Mid Term
Exam
(MTE)
50
-
End
Term
Exam
(ETE)
Project
50
Total Marks
100
Course Content:
Unit I:
8 Hours
Project 1 – 10 Marks
Learning how to present oneself and his/her work to a larger audience is the key to a
communication professional. To excel in the media industry especially as an entrepreneur one has
to master Presentation skills of different kinds. In this section the students will undertake a
Project to understand and excel in acquiring excellent Presentation Skills and will practice a range
ofPresentations techniques
Unit II:
8 Hours
Project 2 – 15 Marks
Class blog – Throughout the semester, students will work for a blog that will be maintained by
the class, as a journalistic enterprise. The blog tasks will be divided among the students, from
managerial and editorial positions to more specific activities, such as design, social media
coordination, web traffic analysis and even some commercial experimentation, such as the use of
online advertising.
Each student will be required to publish at least three posts on the class blog (TO BE NAMED
BY THE STUDENTS. Each post must have the following characteristics, although other formats
can be discussed with the professor:








The focus must be on the business side of journalism, preferably emphasizing innovation,
start-up companies, new models, etc.
Students should pitch post ideas to the professor or the teaching assistant for approval.
Posts should be written in a journalistic style and, if possible, include multimedia elements
and illustration.
The length of each post should be between 600 and 800 words.
Each post should have at least three external links to outside sources that add information.
Students will be divided into groups. Each group will have its own set of three deadlines
spread throughout the semester.
Deadlines are sacred. No late posts will be accepted. If students miss the deadline, the
grade for that assignment will be zero.
Each blog post will be graded separately throughout the semester
Unit III:
Hours
Project 3 – 25 Marks
Media Start up
Final project – Each student will develop during the semester a project for the creation of a
sustainable for-profit or non-profit news and information organization, or an initiative or project
intended to help an existing news company to better fit into the new media ecosystem. The earlier
the students start working on their project the better. During the 5th week of the semester,
students should be ready to pitch the idea to the class. In the last week of class, each student will
make a formal presentation of a project, including a business plan. The project must emphasize
the use of digital technologies, but can also include traditional ways of distribution.
All the Projects will have continuous internal assessments and external assessments.
Suggested Reading
1. Briggs, Mark. Entrepreneurial Journalism: How to build what’s next for news. CQ Press,
Thousand Oaks, CA, 2012.
2. Jarvis, Jeff. What Would Google Do? Harper Collins, New York, NY, 2009.
3. Grueskin, Bill; Seave, Ava; and Graves, Lucas. The Story So Far: What We Know About
the Business of Digital Journalism. Columbia Journalism School, Tow Center, 2011.
Available online
4. Osterwalder, Alexander and Pigneur, Yves. Business Model Generation, John Wiley and
Sons Inc., Hoboken, NJ 2010.
MAMC5029
Version
Pre-requisites//Exposure
Radio Program Prodution
L T P J C
3.0
0 0 0 3 3
Students should innovative keen interest in audio and good
voice quality.
Co-requisites
Semester
II
Course Objectives
This course discusses the fundamental and basic techniques of radio Program Production. The
course introduces the basic concept of radio, it familiarize the students about writing,
presentation and production of radio programs.
The objectives of the course are:
1. To enable the students to learn the nature of varied radio program formats
2. To be able to record the program
3. To familiarize the students with technology and equipment used in Radio Broadcasting.
Course Outcomes
After completion of the course, student would be able to
1. Explain the characteristics and history of radio(K2)
2. Operate microphones during interview in studio and in field (K3)
3. Operate Multi-channel audio mixer (K3)
4. Write scripts for Radio (K4)
5. Edit the radio programs, digitally (K3)
Text Books
 Ravindran r.k., Handbook of Radio, TV and Broadcast Journalism, anmol publications
1999
 Boyd, Andrew; Stewart, Peter; Alexander, Ray; Broadcast Journalism; Techniques of
Radio and Television News; Focal Press
Reference Books

Radio Production, Robert Mcleish, 1999, Focal Press, Oxford.
Course Content
Unit I:
 Radio as a medium of Mass Communication
 Characteristics of Radio
 Different broadcasting systems
 Working of a radio station
Module II:
 Introduction to radio technology
 Radio production techniques; Microphones & Smartphone
 Recording and editing.
Module III:
 Different sophisticated equipments for Radio Production
 Studio & Field Recording
 Multi-channel mixer and online editing
 Studio-setups
Module IV:
 Key elements of radio writing- Styles and techniques of radio scripting
 Radio talks and announcements
 Radio interview
Module V:
 Editing of Radio
 Software and Application
 Radio advertisements
 Musical Shows
 Scope for News on Internet Radio
 Emergence of Internet Radio
Evaluation Scheme
SR. No
Exam
Item
Topics
1.
IA 1
Online Quiz on LMS
Marks &
Tentative
Schedule
5 Marks
Student Seminar
10 May
5 Marks
2.
IA 2
Students will appear in the Quiz. Quiz
consists of questions on broad Radio as
15
Communication.
25-30 May
3.
IA 3
Script writing for Radio
4.
IA 4
Participation/Organizati
on of Event
5.
6.
IA5
IA6
Project
PowerPoint presentation on pre approved
topic by students.
10
7-12 June
The student will prepare a script for 5 mins
Internet Radio program.
5 Marks
18-30 June
Event Organization; Radio Personality
Participation in any Inter University Radio
competition
Production of 15 minute
Program
20
9-14 July
The students will prepare a news program
consisting headlines, detailed News with
phono, Interview& story.
or
The student will produce a program of
musical show consisting an interview, songs
and story on any contemporary topic.
5 Marks
10 compulsory questions on whole syllabus.
Quiz
RADIO SCRIPT RUBRIC
Criteria
5
4
3
Excellent
Good
Sufficiant
Shows
Shows
Script shows
exceptional
considerable
moderate
understanding of understanding of
Format & Style understanding of
script format.
script format.
script format.
Radio and
Radio and
Some evidence
0
Poor
Shows limited
understanding of
script format.
Radio and
broadcast
5
broadcast
techniques studied
in class have been
used perfectly in
the practical
project /
production.
Organization/
Continuity
5
The script is very
organized and has
excellent
transitions from
the beginning,
middle and end.
The script has no
error in grammar.
Grammar
5
Criteria
Voice Quality
Delivery
*Diction
*Pronunciation
*Pitch
*Intonation
Ability to
manipulate/
utilize the voice
Sound Quality/
Sound effects
(mixing)
broadcast
techniques
studied in class,
for the most part,
have been used
correctly in the
practical project /
production.
The script is very
organized and
has clear
transitions from
the beginning,
middle and end.
The script has 13 errors in
grammar.
that Radio and
broadcast
techniques
studied in class
have been used
correctly in the
practical project /
production.
The script is very
organized and
has clear
transitions from
the beginning,
middle and end.
The script has 46 errors in
grammar.
RUBRIC for Audio Production
5
4
3
Excellent
Good
Sufficiant
The student has
The student has
The student’s
an excellent
an excellent
voice is pleasing
voice quality
voice quality,
to the ears.
that is pleasing
but is somehow
to the ears.
not pleasing for
the ears.
The student
The student
The student has
pronounces
could pronounce difficulty in
words clearly
words clearly
pronouncing
and correctly,
and correctly,
some of the
and knows how
but does not
words clearly
and when to use know when to
and correctly,
pitch and
use pitch and
but knows when
intonation for
intonation.
to use pitch and
emphasis.
intonation.
The student is
The student is
The student is
very creative in
somehow
creative in
manipulating
creative in
manipulating
his/her voice,
manipulating
his/her voice,
that he is able to his/her voice,
that he is able to
produce 4
that he is able to produce 2
different sound
produce 3
different sound
effect/s.
different sound
effect/s.
effect/s.
Sounds were
Sounds were
Sound
well integrated.
somewhat
integration was
Transitions
integrated.
attempted but
between
Transitions
did not always
segments were
between
achieve success.
smooth.
segments had
Transitions
little
between
There were at
hesitation
segments were
least three sound
choppy.
effects. The
The sound
techniques
studied in class
have not been
used correctly in
the practical
project /
production.
The script is very
organized and
has clear
transitions from
the beginning,
middle and end.
The script has 7
and more.
0
Poor
The student’s
voice is not for
radio
broadcasting.
The student
could not
pronounce the
words correctly
and clearly, and
does not know
when to use
pitch and
intonation.
The student is
creative in
manipulating
his/her voice,
that he is able to
produce 1
different sound
effect/s.
Sound
integration was
poor. Transitions
between
segments were
not smooth.
The sound
effects (if there
were any) were
sound effects
were excellently
relevant and
enhanced the
story.
There are no
noticeable
editing errors.
effects were
scarce, but they
were relevant to
the script.
There is only
one sound effect,
but is relevant to
the script.
CO5
2
1
3
2
2
2
S=addressed to small extent
M= addressed significantly
L=major part of course
3
2
2
3
2
Project management and
finance
Life-long learning
PO1
0
PO1
1
PSO
Research Aptitude
1
PSO
Media Entrepreneurship
2
Communication
PO9
Individual and team work
PO8
PO7
PO6
PO5
PO4
Problem Analysis and
Designing Solutions
Modern Media tools
usage
Media and society
Environment and
sustainability
Ethics
Designing Message
PO2
PO3
Media knowledge
PO1
Program Outcome(MA
MJC)
There are three
to five
Editing Skills
noticeable
editing errors.
Mapping of Program Outcome (PO) & Course Outcome (CO) of MA Journalism and Mass
Communication
CO1
MAMC502 CO2
CO3
9
CO4
There are one to
two noticeable
editing errors.
irrelevant to the
broadcast. The
sound effects
added little to
the story.
There are several
noticeable
editing errors.
AV Production Techniques
Name of The Course
Course Code
MAMC5025
Prerequisite
Knowledge of Camera and Video Editing
Co-requisite
screen technique, Camera Angle
Anti-requisite
L
T
P
C
0
0
3 (J)
3
Course Objectives
Audio/Visual Production offers instructional lessons designed to provide students with the
technical skills and knowledge to work in the film making.
Including writing, producing, directing, shooting and digital editing.
Course Outcomes
Apply the basic process of shooting videos
Demonstrate digital audio and video techniques, as well as the basic software
and hardware related to digital audio and video production
Able to apply basic editing skills
Produce a short video production.
CO1
CO2
CO3
CO4
Continuous Assessment Pattern:
Internal Assessment
(IA) Project
50
Mid Term Exam
(MTE)
0
Course Content:
Unit I Camera & Equipment





Types of Video Camera
Types of video Formats and Frame rates
Types of Shots and Movements
Lighting Setups
Compositions
Unit II Audio (Add lighting)






Types of Microphone and Their uses
Types of Sounds
Voice- Over
Sync and Non-Sync Sound
Diegetic and Non diegetic sounds
Sound Mixing
End Term Exam
(ETE) Project
50
Total Marks
100
Unit III: VideoEditing
 Editing Software
 Types of Cuts
 Grammar of Editing
 Video Mixing
Unit IV: FINAL PROJECT
DOCUMENTARY PROFILE
For this short project you will shoot and edit an interview (or interviews) and supporting footage
FINAL PROJECT
Produce a short video as your major semester project in any genre of your choice (drama,
comedy, documentary, experimental)
Video examples will be used to help students visualize their own projects
Field Production on site at various locations
Rubrics
The subject will be evaluated on the basis of these rubric points:
a. How innovative is the idea behind the assignment? (20%)
b. Audience should be able to connect with the treatment/making style. (10%)
c. The level of originality in content and creativity. (25 %)
d. Effectiveness and binding factor of Editing. (20 %)
e. Level of Production: Quality of audio and video content (25%)
IA 2: 2-3 minutes Video Project– 5 marks
RUBRICS
Knowledge
25 %
Creativity
25%
Presentable
25%
Ideas
25%
POOR
No useful
information about
the topic.
No new thought
provoked during
the visual
presentation.
No significant use
of presentation
skills, not
interactive at all.
AVERAGE
GOOD
EXCELLENT
Low level of
knowledge.
Thorough research
about the topic.
Detailed analysis of the
subject/issue.
Moderate use of
fresh ideas, just
elaboration of
issues.
Average
Presentation with
low interaction
level.
New approach to
make audience
relate with the
issue.
Fair use of
presentation skills
and supportive
content.
Highly Creative thoughts
and approach to elaborate
the issues.
Just stating the
Tried to figure out
obvious around the something new
subject.
about the subject.
IA 3: 10-15mins News Program– 15 marks
Highly presentable
content and interactive
visual presentation.
Own ideas and way Brilliant use of new ideas
of thinking about
and examples to support
the subject.
the statements.
Final Project: 20 mins AV program– 25 marks
RUBRICS
Research
20 %
POOR
No useful
information about
the topic.
Low level of
research related to
subject.
Moderate use of
new approach, just
elaboration of
issues.
Production Style No significant use Regular or
of visual
conventional style
storytelling skills, of video making.
20%
not interactive at
Just arranging the
all.
content.
Just stating the
Tried to figure out
obvious
around
the
something new
Ideas
subject. No new
about the subject.
20%
information.
Audience is left
Only those with
Level of
prior research about
understanding with low or no
idea about the
the subject can
20%
news program.
perceive the news
program properly.
Creativity
20%
No new thought
provoked in the
news program.
AVERAGE
GOOD
EXCELLENT
Thorough research
about the topic.
Detailed analysis of the
subject/issue.
New approach to
make audience
relate with the
issue.
Fair use of
production
techniques and
supportive content.
Highly Creative thoughts
and approach to elaborate
the issues.
Highly influencing new
program and interactive
visual presentation.
Own ideas and way Brilliant use of new ideas
of thinking about
and examples to support
the subject.
the statements.
Video program and
content are majorly
understood by the
audience.
The entire news program
should be easily
perceivable by the
audience.
RUBRICS
Research
20 %
POOR
No useful
information about
the topic.
AVERAGE
Low level of
research related to
subject.
Moderate use of
new approach, just
elaboration of
issues.
Production Style No significant use Regular or
of visual
conventional style
storytelling skills, of video making.
20%
not interactive at
Just arranging the
all.
content.
Just stating the
Tried to figure out
obvious around the something new
Ideas
subject. No new
about the subject.
20%
information.
Audience is left
Only those with
Level of
prior research about
understanding with low or no
idea about the
the subject can
20%
news program.
perceive the news
program properly.
Creativity
20%
No new thought
provoked in the
news program.
GOOD
EXCELLENT
Thorough research
about the topic.
Detailed analysis of the
subject/issue.
New approach to
make audience
relate with the
issue.
Fair use of
production
techniques and
supportive content.
Highly Creative thoughts
and approach to elaborate
the issues.
Highly influencing news
program and interactive
visual presentation.
Own ideas and way Brilliant use of new ideas
of thinking about
and examples to support
the subject.
the statements.
Video program and
content are majorly
understood by the
audience.
The entire news program
should be easily
perceivable by the
audience.
Suggested Reading




Television Production by Phillip L. Harris Digital Communication & Production, 2nd
Edition by Jim Stinson
Jim Stinson, Video Communication & Production, the Goodheart-Willcox Co., Inc.,
2004.
Ascher, Steven and Edward Pincus. The Filmmaker’s Handbook. London: Plume, 2012
Cantine, John. Shot by Shot: A Practical Guide to Filmmaking, Third Edition. Pittsburgh:
Pittsburgh Filmmakers, 200
Name of
The Course
Course
Communication Research
MAMC5026
Code
Prerequisite Learning methods of communication Research
Computer La with internet
Corequisite
Antirequisite
L T P
C
0 0 4(J) 4
Course Description: The course is designed to provide an overview of the media and
communication research, research methodology and techniques of conducting media
research. The course can also help the students to conduct media research. Also the course aims
to provide concepts, methods, and tools, by which research is designed, conducted, interpreted,
and critically evaluated. Despite, the course is designed to develop the basic skills in
communication research
Course Outcome: At the end of the course the students will able to:
 Relate meaning and scope of communication research. (K2)
 Understand the various types of research methods and tools, including their benefits and
shortcomings (K3)
 Apply various practical applications of research methods in the field of mass
communication (K4)
 Correlating social science research methods in the field of media and communication
(K5)
Prescribed Text:
 Mass Media Research by Wimmer and Dominick, 10th Edition, Cengage Publishers,
2014
 Handbook of Communication Research by Devesh Kishore, Makhanlal Chaturvedi
University Publisher, 2013
 Practical Research Methods by Catherine Dawson, New Delhi, UBS
Publishers, 2002
 Research Methodology-Methods and Techniques by C.R Kothari, New Delhi, Wiley
Eastern Limited, 1985.
 Research Methodology by R. Cauvery and M. GirjaSudhanayak, S. Chand & Company,
New Delhi, 2010
Pedagogy:
The course will use the following pedagogical tools –Lectures, classrooms discussions, slide
presentations, activities and assignments, including two short papers (3-5 pages) and a final
research project proposal (15-20 pages)
Instructional Plan
Module
Module I
Topic
Introduction
Module
II
Research Design
Content
Fundamentals of Communication Research:
 Concept & Need of Communication Research,
 Types of research.: Quantitative, Qualitative &
Critical
 Variables: Concept and Types
Communication Research Problems:
 Identification of Research Problem
 Research Questions and Objectives
 Research Hypothesis


Module
III
Research Design and
Methods
Module
IV
Technique of Analysis
and Practical
Review of Literature (Theory and Practice)
Sampling Technique- Probability and NonProbability
Research Design and Methods:
 Understanding Field of Study, Selection of Sample
Size, Sample and Universe
 Preparing Research tools- Questionnaire,
Interview Schedule, Observation, FGD
 Data Collection, Data Coding, Data Entry, Data
tabulation
 SPSS & its use in Research (practical)
 Qualitative & Quantitative Research Methods
Research Analysis and Report Writing:
 Content analysis
 Textual Analysis
 Discourse Analysis
 Longitudinal Studies
 Statistical Analysis
 Report Writing
Examination Pattern
Sl. No. Name of Examination
1
2
3
4
5
6
Maximum Marks
10 – Internal
05 - External
Practical IA (Writing Review of literature)
10 – Internal
05 - External
Practical IA (Writing Research Questions & Objectives) 10 – Internal
05 - External
Practical IA (Development of Research tool)
10 – Internal
05 - External
Practical IA (Writing full paper)
10 – Internal
05 - External
Practical ETE (Research Paper publication and Viva)
50 (25+25)
Practical IA (Writing Statement of Problem)
Relationship between the Course Outcomes (COs) and Program Outcomes (POs)
Criti
cal
Thin
king
Effectiv
e
Commu
nication
Socia
l
Inter
actio
n
Effec Et
tive
hic
Citize s
nship
Enviro
nment
and
Sustai
nabilit
y
Progra
m
Outcom
e (MA
JMC)
MAM
C5026
Commu
nication
Researc
h
1
CO1
3
CO2
2
CO3
2
3
4
5
Self
dire
cted
and
Life
long
Lear
ning
Medi
a
Kno
wled
ge
7
8
6
Prob
lem
Ana
lysis
and
findi
ng
its
solu
tion
s
Mo
der
n
Me
dia
tool
s
usa
ge
10
9
1
1
3
CO4
3
2
2
3
1
2
1
1
3
1
2
1
3
3
1=addressed to small extent; 2= addressed significantly & 3=major part of course
Rubrics:
Criteria
Excellent 21-25
Very good
16-20
Good 11-15
Satisfactory
5-10
Poor 0-5
Idea
generation/
Problem
Identificatio
n (5)
The statement of
problem (SoP) is
well defined.
Subject is
relevant.
The SoP is
good with
relevant
subject.
The SoP is
not properly
established
but subject is
relevant.
The SoP is
not defined
but subject is
irrelevant.
No SoP
drafted.
Data
Collection
and Analysis
(5)
Systematic data
collection with
good sample size
above 100 or 20
Case studies.
Systematic
data
collection
with good
sample size
above 50 or
10 Case
studies.
Systematic
data
collection
with good
sample size
above 30 or
8 Case
studies.
Unsystematic Incomplete
data
data
collection
collection.
with good
sample size
below 30 or
less than 4
Case studies.
Qualitative
and
Quantitative
Approach
(5)
Proper research
methodology
defined and
devised.
Few gaps in
research
methodology
.
Major gaps
in research
methodology
.
Undefined
research
methodology
.
Research
methodolog
y missing.
Findings (5)
Insightful
findings.
Meaningful
findings.
Objective
findings.
Partial
findings.
Findings
missing.
Publication
(5)
Publication in
SCOPUS/WoS/Sc
i Journal.
Publication
in UGC
CARE listed
journal.
Publication
in
International
peer
reviewed
journal.
Publication
in National
peer
reviewed
journal.
No
publication.
MJMC5017
Version
Pre-requisites//Exposure
Graphic Designing
3.0
Basic operations on a PC
L
0
T
0
P
3(J)
C
3
Co-requisites
Course Objectives
The objectives of the course are to:
1. Demonstrate artistic growth by executing a variety of images/ text as images,
traditional and contemporary techniques that solve complex design problems using
creative thinking and analytical skills
2. Enable the students to design any desktop publications esp. newspaper.
Course Outcomes
On completion of this course,the students will be able to:
1. To understand the three important design elements: color, shape, and space. (S1)
2. Demonstrate typography skills in designing. (S2)
3. To Identify the various tools in Photoshop, InDesign and Illustrator. a Newspaper,
Magazine Cover, Logo, Banner etc. (S3)
Catalogue Description
The course aims to accustom the students to the basic tools and interface of QuarkXPress,
InDesign, Illustrator thereby enabling them to design newspapers, magazines, and e books.
The students will be working extensively on typography and basic picture editing in the
software.
Text Books
1. Newspaper Design: Editorial Design
2. Adobe Photoshop CC Classroom
1.
References:
1. www.lynda.com
Course Content
Unit I
Elements and Principles of Design
Understanding and using negative space Creating designs that utilize white and non-white space
Unit II
Typography: Effective use of Type
Typeface scenarios. Understanding which typefaces are best to use in different situations Type
terminology and what it means Basic typography rules that help improve viewer’s experience
Building an effective and successful information hierarchy with a type ramp Understanding how
to maximize design with a typographic grid Type as an art form
Unit III
Computer
Graphics
DTP for publication design
Layout Design
Newspaper Design
Magazine Cover Page Design
Banner Design
Web Page Design
Editing and manipulation of image
News letter
Front cover
Logo design
Poster design
&
Display
Techniques
Parallel projection
Unit IV
Application of Graphic Design
●
●
●
●
Adobe InDesign
Create Newspaper
Create a cover page for a magazine
Create a Brochure
Create a Newsletter
Photoshop
● Create a photo composition using selection tools
● Retouch & repair a damaged photograph
Programs in graphic design prepare professionals for careers involving the creation of visual
media, including advertisements, films, websites, logos and documents
Prepared to create publications, websites, branding systems and posters for in a variety of
industries, including advertising, publishing and public relations
Assignments
Use Selection tool to
remove Background of an
image.
Design Advertisement.
Create an
8 page
newspaper of Department
Projects
Proposed Date
Create a concert poster for a 15th may 2021
famous band
Advertisement for news Paper
Final project
Examination Pattern:
Sl. No.
Name of Examination
15 June 2021
30th July 2021
Maximum Marks
Wait age
1
Internal
50
50
2
External
50
50
Rubrics
The subject will be evaluated on this rubric.
● Essential parts (15%)
● Content (25%)
● Picture Editing (10%)
● Mechanics (20%)
● Design and layout (30%)
Course outcomes (COs) assessment table:
COs
CO
1
CO
2
CO
3
Knowledge
level
Assessment tools
Targe
External Exam
t
Practical
(%)
Internal Exam
Practical
K4
1
50
1
25
60
K3
50
25
60
50
60
K6
Total
100
Media
knowl
edge
Progra
m
Outco
me(M
A
MJC)
D
e
s
i
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2= addressed significantly
3=major part of course
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MAMC5028
Version1.02
Pre-requisites//Exposure
Co-requisites
L T P C
3 0 0 3
Basic knowledge of Ad, creative content writing skills
Creativity, analytical ability and good communication skills
Advertising
Course Description:
This course aims to develop the skills of advertising and branding. It is fast growing sector which
provides a platform for good career opportunities.
Course Objectives:
The course will help to learn the core concept of advertising. This will also elaborate the functioning
of advertising agency and manner of advertising communication such as message, layout, design and
technique. This course will nurture the knowledge and skills about advertising & brand profession.
Course Outcome:
The student will able to:
1.
2.
3.
4.
5.
Understand the concept, function and role of advertising (K1)
Identify the modle and function of advertising communication (K2)
Learn the advertising copy and appeals (K3)
Analyse working structure of an AD Agency (K4)
To acquaint with latest trends. (K5)
TextBooks
 The Fundamentals of Branding By Melissa Davis, AVA publishing, South Africa, 2009

Advertising and Integrated Brand Promotion : Book by Chris T. Allen, Richard J Semenik, and
Thomas O'Guinn

Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy, by Patrick
Schwerte

Mass Communication in India (5th Edition) by Keval J. Kumar
Additional Reference:

https://www.youtube.com/watch?v=tf8j-uK-8eA

Oglivy on Advertising: Vintage Books A Division of Random House
CourseContent
Module
Content
Module I
1.
2.
3.
4.
5.
Understanding
Advertising
1. Advertising Communication System
2. Models of Advertising Communication
a. AIDA model
b. DAGMAR model
c. Maslow’s Hierarchy Model
d. Innovation and adoption Model
3. Advertising Appeals
Module II
Advertising
Models and
Communication
System
Module III
Classification
and Types of
Advertising
Module IV
Advertising
Agencies
Module V
PR
Definition & Meaning of Advertising
Role and functions of Advertising
Nature & Scope of Advertising
Growth & Development of Advertising in India
Ethical & Regulatory Aspects of Advertising
1.
2.
3.
4.
Classification of Advertising
Advertising Copy Writing
Elements of Print advertising - Copy, slogan etc.
Characteristics, Advantages & Disadvantages of
a. Broadcast media – Television, Radio
b. Print Media – Newspaper, Magazines
c. Other Media – Out-of–home, in-store, transit, yellow pages, Movie theatre,
in-flight
d. Internet
1.
2.
3.
4.
Advertising agencies – Types & Structure
Advertising agencies – Work Profile of Different Departments
The advertisers; client –agency-media relationship
Ad agency empanelling
5. Principles and Practices of Public Relations
6. (Deceit, contact information, Target information, Photographs, Media relations,
Timing, Availability, stay active)
7. Tool and Technique of P.R
8. (Fact finding, Planning, Communication, Research evaluation)
9. Four elements of Public Relations
10. Public Relations as a Social Philosophy of Management
11. Public Relations as Policy Decisions
12. Public Relations as Action
13. Public Relations as communication
RUBRIC FOR IA 2: POSTER DISPLAY – 5 marks (CO2)
For this presentation you must compose a poster to display that resembles a Bill Board
Advertisement. You must use all of the principles of either AIDA,DAGMAR or Maslow’s Hierarchy
Model in your schematic. Eg in AIDA (Attention, Interest, Desire and Action). You can choose a
product, or a business to open.
RUBRICS
POOR (0)
Organization
20%
Style
20%
Mechanics
20%
Project is detailed
but missing some
elements.
GOOD (4)
Project has some
detail, is
somewhat
colorful and has
most of the
elements but is
missing at least
one of the
criterions. Poster
board is done in
a great manner
and meets the
requirements for
this assignment.
Not organized
You have some
You have a logical
logic of ideas.
sequence of ideas.
Your introduction Your introduction
and your
and your
conclusion need
conclusion are
more work. You
complete. You use
use some
a variety of
transitions to link transitions.
parts of your
speech.
Didn't follow the Your word choice Your word
style
is engaging.
choice is
engaging and
you have a
distinctive
writer's voice.
Your sentences
vary in length
and structure.
Paper does not
use the correct
font and space,
but is typed.
Lots of grammar You have some
You have
mistakes, unable correct sentences consistent control
to convey the
and mechanics.
conventions.
message
Your errors
Errors are minor
sometimes
and don't interfere
interfere with your with your
meaning.
meaning.
Not Clear
Poster Board
Display
20 %
AVERAGE (3)
EXCELLENT (5)
Project is described in
detail, poster board is
very colorful and has
all of the elements as
described in the
criteria and the poster
board is done in an
exceptional manner.
You have a logical
sequencing of ideas
and supporting details.
Your introduction and
conclusion are
engaging.
Your writing is
engaging and shows
an outstanding writer's
voice. You have a lot
of variety of sentence
structures. Paper is
typed and uses the
correct font and space.
You have full control
of conventions. You
have infrequent, if
any, errors.
Slogan
20%
Not any slogan
The slogan was
little effective in
describing and
selling the
product.
The slogan was
mildly effective in
describing and
selling the
product.
The slogan was very
effective in describing
and selling the
product.
RUBRIC FOR IA-3: TV Commercial Analysis– 5marks (CO3)
Students will be provided TV Commercial Video Link and they are asked to analyze the particular ad
on the basis of appeal and SWOT analysis which has been applied into it. They will follow the format
provided and use examples for support. Below is the Guidelines for scoring an ad analysis.
RUBRICS
Intro/thesis
20 %
POOR
AVERAGE
There is no An introduction
to
the
TV
Introduction.
Commercial Ad
is presented in a
somewhat clear
and
concise
manner.
Student has not
Appeal Examples provided
analysis
with
20%
inclusion
of
appeal
and
example is also
missing.
The
analysis
remains
Focus
diverted most of
20%
the time on the
main point of
Advertisement
and was unable
to offer any
change
to
improve the ad's
appeal.
Student
has
provided analysis
with inclusion of
appeal which has
not been used in
TV Commercial
and example.
The
analysis
remains
focus
most of the time
on the main point
of Advertisement
but was diverted
at many places.
The analysis offer
one change to
improve the ad's
appeal.
GOOD
An introduction
to
the
TV
Commercial Ad
is presented in a
somewhat clear
and
concise
manner.
Student
has
provided analysis
with inclusion of
appeal which has
not been used in
TV Commercial
and example.
The
analysis
remains focus
most of the time
on the main
point
of
Advertisement.
The
analysis
offers
two
change
to
improve the ad's
appeal.
The presentation The presentation
Grammar/syntax/ The
presentation
contains a few contains very few
Punctuation
contains many grammatical,
grammatical,
20%
grammatical,
punctuation, and punctuation, and
punctuation, and spelling errors.
spelling errors.
spelling errors.
SWOT Analysis SWOT Analysis SWOT Analysis SWOT Analysis
contains
less contains less than contains 4 points
10%
than 1 points for 3 points for each for each quadrant.
each segment. quadrant.
Explanation
is
Only a few or
provided for each
no sentences are
point explaining
EXCELLENT
An introduction to the
TV Commercial Ad is
presented in a clear
and concise manner.
The
introduction
provides insight into
the characteristics of
the TV Commercial
Ad.
Student has provided
perfect analysis with
inclusion of right
appeal which has been
used
in
TV
Commercial
and
example.
The analysis remains
focus on the main
point
of
Advertisement. The
analysis offers more
than two change to
improve
the
ad's
appeal.
The presentation is
free of grammatical,
punctuation,
and
spelling errors.
SWOT
Analysis
contains more than 5
points
for
each
quadrant. A paragraph
is provided for each
point explaining their
provided
for
each
point
explaining their
inclusion.
their inclusion.
inclusion.
RUBRIC FOR CAT-3: PR Campaign– 30 marks (CO5)
Create a PR campaign. Students need to develop a PR campaign, for a product of their choice, that
would appear in a magazine, Newspaper or TV Channel.
RUBRICS
POOR
AVERAGE
Under developed
plan with little
detail. Little or no
information was
included in the
project
criteria.
Little
or
no
research
was
performed.
Script/
story Script/
story
boards
were boards
were
incomplete
average.
Not Clear
Project
Criteria/ Plan
20 %
Script/ Story
Boards
20%
Appeals
20%
Advertisement
20%
Demonstration
10%
Advertisement
failed
to
adequately
incorporate any
of the appeals.
GOOD
EXCELLENT
Some planning
was
used.
Project criteria
was complete.
Some research
performed.
Project
Criteria
included
a
very
detailed
plan.
Extensive
research
was performed.
Script/
boards
complete
shown
planning.
Script/ story boards
were
used
to
effectively make a
detailed plan. Students
planned more than the
required shots.
Advertisement
adequately
incorporates all of the
appeals and effectively
persuades with an
obvious awareness of
the audience and the
advertising goal.
Students created an
excellent commercial
that advertises the
product clearly. The
commercial stands out
as memorable and
entertaining.
Demonstrates
a
consistent awareness
of the audience for the
oral presentation. By
actively promoting the
concept advertisement
and
seeking
to
convince the audience.
story
were
and
some
Advertisement
Advertisement
incorporated
incorporates the
appeal were of basic appeals;
average level.
however,
the
overall
effect
was
not
persuasive.
Students advertise Students created a
to the selected well-done
target market. Idea advertisement that
was not clear or communicates the
off track.
product in a clear
and effective way.
Students did not
effectively
advertise to the
selected target
market. Idea was
not clear or off
track.
Poor
Demonstrated
Demonstration. limited awareness
or
acknowledgment
of the audience.
Use some aspects
of body language
(eye
contact,
posture, gestures)
appropriately and
effectively.
Peer
Assessment
10%
Rate the
presenter in each
category as best
you can. At the
bottom, write 2
things they did
well and 2 things
they could have
done better.
Lack of effort.
Some effort
Good effort!
Great effort!
CO1
2
CO2
MAM
C502 CO3
8
CO4
1
CO5
2
7
8
9
10
11
12
1
3
2
2
2
2
3
2
1
2
3
2
1
1=addressed to small extent
2= addressed significantly
3=major part of course
Life-long learning
6
Project management and finance
5
Communication
Modern Media equipment &
Software usage
Communication and society
4
3
Individual and team work
Conduct investigations of problems
2
Ethics
To understand the nature of
Problem
Message Designing
1
Environment and sustainability
Media knowledge
Program Outcome(BA JMC)
Relationship between the Course Outcomes (COs) and Program Outcomes (POs)
2
3
1
1
1
1
2
2
1
1
1
1
2
3
2
2
1
TypeofEvaluation
CAT-1 and CAT2
Examtobeconductedaspernormsand schedule
ofUniversityAcademicCalendar.
Internal
Assessment
External
Assessment
CAT-3
Assignment based Assessment
Max.marksfor
20
whicht
heexa
m
iscond
10
ucted
Internal Assignment (Quiz, Seminar, Self-learning and
Assignment)
10
Total
End – Term
Examtobeconductedaspernormsand schedule
ofUniversityAcademicCalendar.
50
50
MA JOURNALISM & MASS COMMUNICATION
SEMESTER III
DEPARTMENT OF MASS COMMUNICATION
GALGOTIAS UNIVERSITY
MAMC6002
EVENT MANAGEMENT
L T
P
J C
0
0
0
3 3
Student
should
have
knowledge
about
different
types
of
Events.
Pre-requisites//Exposure
Command on languages
Co-requisites
Anti-requisite
Public Relations
Course Objectives
The purpose of this course is to enable the students to acquire a general knowledge about the "event
management" and to become familiar with management techniques and strategies required for successful
planning, promotion, implementation and evaluation of special events.
Course Outcomes
At the end of the course, the student will be able to:
CO1 Remember the role and purpose(s) of special events in the organizations.
CO2 Understand the basic techniques and strategies required to plan successful special events.
Applying acquired knowledge and competencies required to promote, implement and conduct special
CO3
events.
CO4 Analyze knowledge and competencies required to assess the quality and success of special events.
CO5 Create virtual events.
Suggested Reading
1.
2.
3.
4.
5.
6.
7.
Tulsian P C – Business Organisation & Management
Prasad L.M.- Principle of management
Successful Event Management by Anton Shone & Bryn Parry
UdaiPareek, Understanding Organisational /Behaviour, Oxford
Mishra: Organizational Behaviour Bikas
Luthans, Fred: Organizational Behaviour
http://ebooks.lpude.in/management/bba/term_5/DMGT304_EVENT_MANAGEMENT.pdf
Text Books
 Kaushalendra Saran Singh, Event Management: Principle and Methods
 D.G Conwa, The Event Manager’s Bible
 Swarup K Goyal, Event Management
 S.R Singh, Event Management
 Ganga Sagar Singh, Devesh Kishore, Event Management: A blooming Industry and Eventful career
 TanazBasrur, The art of Successful Event Management
 S.S Gaur, Event Managing and Marketing
 Event Management, Lynn Van Der Wagen& Brenda R Carlos
Course Content
Course Content:
Unit I: Principles of project/Event Management: From concept to reality: 10 Hours

Understanding event management-types of events-resources-activities - risk management - event
selection - role of the Event Manager, creative team, event coordinator in event management
Unit II: Preparing a proposal: 10 Hours
 Conducting market research - establishing viability - capacities - costs and facilities - plans timescales - contracts.
 Clarity - SWOT analysis - media coverage - advertising - budget - special considerations - evaluating
success.
Unit III: Crisis Management plan: 10 Hours
 Crisis planning - prevention - preparation - provision - action phase - handling negative publicity structuring the plan.
Unit IV: Organizing the event: 10 Hours

Seeking sponsors: Different types of sponsorship - definition - objectives - target market - budget strategic development - implementation - evaluation.
 Marketing tools: Types of advertising - merchandising - give aways - competitions - promotions website and text messaging.
 Media tools: Media invitations - photo-calls - press releases - TV opportunities - radio interviews.
 Promotional tools: Flyers - posters - invitations - website - newsletters - ezone - blogs - tweets.
 Evaluation: Budget - cost of event - return on investment - media coverage - attendance – feedback.
Unit V: Latest Trend: 10 Hours

Online Event Management, All-in-one Integrations and Virtual Reality
Mode of Evaluation:
Internal Assessment (IA) Project
50
End Term Exam (ETE) Project
Total Marks
50
100
0
Internal Evaluation
Session Module Topics
No
1–5
IA 1
Create client brief
1–5
IA 2
Quiz on events, types of events,
marketing research, SWOT
analysis
Exercising Event Planning brief,
proposal and Budget for a
proposed event of your choice.
6-15
15-20
IA 3
Final
Project
Organize an event and document
it.
Marks &
Tentative
Schedule
10
3rd week
10
5th week
Project
Students need to create client
brief for any event of their
choice.
Quiz question on basics of this
course. 10 questions.
20
7th week
Students need to prepare a
document including event
proposal, budget and brief.
20
9th week
Students need to organize an
event and document it.
Rubrics:
IA 1: Create client brief – 10 marks.
RUBRICS
POOR (0)
Poor selection
of event
Research
25 %.
No useful
deductions.
Knowledge
25 %
AVERAGE (3)
GOOD (4)
EXCELLENT (5)
Regular topic with a Thorough research Thinking out of the box to
little new perspective to find something
find something new to
different to
analyze.
analysis.
Low level of
Good use of previousHigh level of knowledge
knowledge
photography
shown in each analysis.
knowledge.
Ideas
25%
Just stating the
obvious about
the event
Tried to figure out
something new by
observing.
Own ideas and way Brilliant use of new ideas
of thinking about
and examples to support
each event
the statements.
Quality of
Work
25%
works poorly
with frequent
errors
works below
expectations, needs
to be instructed
Meets standards
Final project – Organize an event and document it
RUBRICS
POOR
AVERAGE
Communication
25%
has difficulty in
communication
Knowledge 25%
knowledge of
work
unsatisfactory
Efficiently 25%
seldom finishes
assigned task on
time; wastes time
and resources
Quality of Work works poorly with
frequent errors
25%
Understood;
further
explanation is
often needed
lacks sufficient
knowledge
turns out less than
normal amount of
work; tasks not
done on time
works below
expectations, needs
to be instructed
Work exceptional; rarely
makes errors
GOOD
consistently
effective in
verbal or written
contacts
has acquired
thorough
knowledge and
understanding of
most phases of
assigned tasks
Finishes tasks a
little ahead of
time; uses less
amount of
resources
Meets standards
EXCELLENT
extremely effective,
prompt, clear, and
concise in verbal or
written contacts
Has exceptional
knowledge of all
phases of assigned
tasks
Finishes tasks ahead of
time; uses the least
amount of resources
Work exceptional;
rarely makes errors
Relationship between the Course Outcomes (COs) and Program Outcomes (POs)
M
ed
ia
kn
o
wl
ed
ge
Prog
ram
Outc
ome(
BA
MJC
)
1
MA
MC6 CO1
002
To
un
de
rst
an
d
th
e
na
tur
e
of
Pr
ob
le
m
2
M
es
sa
ge
D
es
ig
ni
ng
3
Co
ndu
ct
inv
esti
gati
ons
of
pro
ble
ms
4
M
od
er
n
M
ed
ia
eq
ui
p
m
en
t
&
So
ft
w
ar
e
us
ag
e
5
Com
mun
icati
on
and
soci
ety
6
C0 4
7
E
t
h
i
c
s
8
In
di
vi
du
al
an
d
te
a
m
w
or
k
9
Com
mun
icati
on
10
Pro
ject
ma
nag
em
ent
and
fin
anc
e
L
if
e
l
o
n
g
le
a
r
n
i
n
g
11
12
S
M
M
M
S
M
CO2
Co 3
En
vir
on
me
nt
and
sust
ain
abil
ity
S
M
S
M
S
M
S
S
Name of The
Course
Course Code
Prerequisite
Co-requisite
Anti-requisite
Intercultural Communication
MAMC6003
L T P
3 0 0
C
3
Course Objectives
1.Tointroduce the concept of culture and intercultural communication to students.
2. To familiarize the students the various aspects of intercultural communication.
Course Outcomes
The students would be able to Understand the
importance of culture in India and across the
CO1 world (K2)
The students would be able to learn and
understand the basic concept of intercultural
CO2 communication in society (K2)
The students would be able to Explain the
different ideas related to intercultural
CO3 communication (K2)
Practice and debate of various aspects of
CO4 culture and intercultural communication. (K4)
Continuous Assessment Pattern
Internal Assessment (IA)
CAT
20
30
End Term Exam
(ETE)
50
Total Marks
100
Course Content:
Unit I: Introduction to Culture and Intercultural Communication




Unit
Concept of Culture, Culture as a social institution and value systems,
Understanding of culture from various perspectives,
Inter-cultural communication: concept and process
Philosophical and functional dimensions of Intercultural communication
II:Concepts
of
major
world
religions
and
Clashes
8Hours
of
civilization
Process of Evaluation:
 Western and varied eastern concepts (Hindu, Islamic, Buddhist, others),
 Concept of clashes of civilization & its criticism,
 Communication and Culture
 Practical: To present the similarities and uniqueness of two cultures
Unit III: Understanding cultural industries and cultural products




Concept of Cultural Industries and Cultural Products
Role of Folk Media, Print Media, Electronic Media, New Media, Music, Film etc in intercultural
communication.
Barriers in inter-cultural communication,
Practical: To analyze the role of any other one medium in Inter Cultural Communication
Unit IV: Different aspects of intercultural communication



Culture as symbols in verbal and non-verbal communication,
Advertising, popular shows, Film as cultural studies and representation of women in these cultures
Practical: Group discussion
Suggested Reading:
1. Ramesh N. Rao and AvinashThombre, Intercultural communication: the Indian context, SAGE
publications (2015).
2. Miltan J. Bennett, Basics concept of Intercultural Communication, Nicholas Brealey Publishing
(1998).
3. Guo-Ming Chen, William J. Starosta ,Foundations of Intercultural Communication,University Press
of America (2005.
4. David Hensmondalgh, The Cultural Industries (2nd Ed.), SAGE Publications (2007).
5. Fred E. Jandt, An Introduction to Intercultural Communication: Identities in a Global community (5th
Ed.),
6. SAGE Publications (2007).
Step 1: Preparation of course outcomes (COs) assessment table:
COs
Knowledge
level
Internal Exam Theory
Assessment tools
External Exam
Target
Theory
(%)
CO1
K2
IA
5
CAT
7.5
ETE
25
50
CO2
K3
5
7.5
25
50
CO3
K4
5
7.5
25
50
CO4
K5
5
7.5
25
50
Attainmen t
Level
Total
20
30
100
Note: The weightage of internal and external will be 50% each.
Evaluation Scheme:
SR.
No
Exam
Item
Topics
Marks & Tentative
Schedule
1.
IA 1
Power point
Presentation
5 Marks
31st Aug – 6th Sep,
21
PowerPoint presentation on pre-approved
topics by students.
2.
IA 2
Online Quiz on
LMS
5 Marks
27th Sep -1st Oct,21
Students will appear in the Quiz. Quiz
consists of questions on the subject.
4.
IA 3
2 min. video
production
6.
IA4
Quiz
5 Marks
7th Oct – 13th Oct
5 Marks
8th Nov – 12th Nov
Project
Student will make 2 min. video on any topic
related to the subject.
10 compulsory questions on whole
syllabus.
Rubrics for Seminar:
IA 1: PPT PRESENTATION – 5 marks
RUBRICS
POOR (0)
Knowledge
25 %
No useful
references about
the topic.
No significant use
of presentation
techniques/skills
Presentable
Level of
understanding
25%
.
GOOD (4)
EXCELLENT (5)
Low level of
knowledge
Good research
about the topic
Detailed analysis of
the subject
Average
Presentation and
interaction with the
audience.
Fair use of
communication
skills and
language.
Highly presentable
content and
communication skills
with great confidence
level.
Just stating the
obvious around the
subject.
Tried to figure out
something new
about the subject.
Own ideas and
way of thinking
about the subject.
Brilliant use of new
ideas and examples to
support the statements.
Bizarre
presentation with
no relevance.
Only those with
prior research about
the subject can
perceive the
presentation.
Presentation and
content are majorly
understood by the
audience.
The entire presentation
should be easily
perceivable by the
audience.
25%
Ideas
25%
AVERAGE (3)
Relationship between the Course Outcomes (COs) and Program Outcomes (POs)
Prog
ram
Outcome
(MA
MJC
)
M
ed
iakn
o wl
ed
ge
P
O
1
C
o
n
t
e
n
t
D
e
v
e
l
o
p
m
e
n
t
Pr
o
bl
e
m
A
n
al
ys
is
P
O
2
P
O
3
De
sig
n/
De
ve lo
pm
en t
of
So
lutio
ns
M
o de
rnTool
Us ag
e
M
ed ia
an d
So ci
et y
PO
4
P O
5
PO6
Pro
ject
Ma
nag
ement
an d
Fin
anc e
Env
iro
nm
ent
an d
Sus
tai
nabili
ty
P O
7
PO
8
CO1
Et
hi
cs
I
n
d
i
v
i
d
u
a
l
a
n
d
t
e
a
m
w
o
r
k
P
P
O O
9
1
0
2 2
CO2
CO3
2
CO4
3
CO5
1=addressed to small
extent 2= addressed
significantly
3=major part of course
2
3
Lif
el o
ng
le
arni
ng
Me
dia
Ent
rep
ren
eurshi
p
P
O
1
1
P
O
1
2
P S
O
1
2
1
C
o
m
m
u
ni
ca
ti
o
n
3
2
2
3
M
ul ti
m
ed
iaPr
od
ucti
on
PS
O
2
Name of The
Course
Course Code
Prerequisite
Co-requisite
Anti-requisite
Multimedia Storytelling
MAMC6030
Basics of new media
Computer with internet connection
L T P
C
0 0 3(J) 3
Course Outcomes
CO1 Grasp the skills of online story telling. (S2)
Create digital stories using skills like
CO2 photography, writing, graphics video and
sound. (S5)
Exercise the technique & tools of making the
CO3 online content popular (K3)
Continuous Assessment Pattern
Internal Assessment (IA)
Project
50
Mid Term Exam (MTE)
-
End Term Exam
(ETE) Project
50
Course Content:
Unit I: Analyzing the online stories
02 Hours
Description
Students will analyse various design and content of online media
Assignment/Project
Students will submit assignment of analysis
Unit II:
Blog creation 02Hours
Description
Practice on blog creation with supportive elements
Assignment/Project
Create his/her blog
Unit III: Writing for online platform
Description
Write content for online media keeping the guideline in mind
Assignment/Project
02 Hours
Total Marks
100
Submit and upload 5 stories of online media
Unit IV: Using multimedia
02 Hours
Description
Practice on various multimedia elements
Assignment/Project
Submit and upload on blog one audio and one photo essay
Unit V:
Story telling through smart-phone
02 Hours
Description
Practice on web film with the help of smart-phone
Assignment/Project
Submit and upload a short film for web. This task will be carried out as group project of 4-5 students.
Unit VI: Use of social media to promote the content/page
02 Hours
Description
Practice on the techniques to make the content/page popular
Assignment/Project
Student will submit an assignment of strategy to make the content popular.
Suggested Reading
1. Online resources should be used extensively.
2. Journalism online; Mike ward sage publication
3. BBC Word services digital learning
Rubrics:
IA 1: How to analyse a Story – 10 marks.
RUBRICS
POOR (0)
AVERAGE (3)
GOOD (4)
Good use of
previous
photography
knowledge.
EXCELLENT (5)
Knowledge
25 %
No useful
deductions.
Low level of
knowledge
High level of knowledge
shown in each analysis.
Creativity
25%
No new angle
covered.
Moderate use of fresh New approach to Highly Creative thoughts
ideas, just elaboration make audience
and approach to elaborate
of issues.
relate with the
the story.
story.
Ideas
25%
Level of
understanding
25%
Just stating the
obvious about
the story.
Bizarre
presentation
with no
relevance.
Tried to figure out
Own ideas and
something new angle way of thinking
by observing.
about the
structure of the
story.
Only few from the
Analysis and
audience can relate
content are
with the analysis
majorly
presented.
understood by the
audience.
Brilliant use of new ideas
and examples to support
the statements analysed.
The entire analysis and
deductions made should be
easily perceivable by the
audience.
IA 3: Screenplay Writing – 10 marks
RUBRICS
POOR
AVERAGE
Knowledge
25 %
No use of
screenplay
writing skills.
Low level of
knowledge shown.
Writing style
25%
No flow of
information or
content in the
writing.
No fresh idea
used in the
script.
Ideas
25%
Level of
understanding
25%
Bizarre writing
style and
unrelated
content.
GOOD
Neat use of
previous
knowledge about
storytelling and
scripting.
Fair use of writing
Interactive and
style and content.
easy to
understand
writing style.
Good ideas included Innovative
in the script to
approach to
highlight the
narrate the script.
content.
Unclear flow of
Writing and
content and
content are
language.
majorly
understood by the
audience.
EXCELLENT
Illustrating the detailed
knowledge about story and
screenplay writing,
Excellent use of writing
style and content
presentation through
screenplay.
Brilliant use of new ideas
to form and narrate the
story.
The entire screenplay
formatting and content
should be easily
perceivable by the
audience.
Final Project: Short movie – 20 marks
RUBRICS
POOR
AVERAGE
Knowledge
20 %
No use of
Low level of skills
storytelling skills used to tell a story.
and knowledge.
Creativity
20%
No new thought
provoked in the
storytelling
process.
Moderate use of new
approach to form a
movie.
GOOD
Neat presentation
of Online
storytelling
skills.
New approach to
make audience
relate with the
video project.
EXCELLENT
Great demonstration
storytelling and
multimedia knowledge.
Highly Creative
thoughts and approach
to elaborate the story
through short movie.
Regular or
Production Style No significant
use of visual
conventional style of
storytelling
video making. Just
20%
skills, not
arranging the
interactive at all. content.
Just stating the
Tried to figure out
obvious. No new something new about
Ideas
information.
the subject in the
20%
story.
Short film failed A good portion of
Level of
audience can
understanding to narrate the
story properly.
understand and relate
20%
with the project.
Fair use of
storytelling skills
and supportive
techniques for
multimedia.
Own ideas and
way of thinking
about to form a
story.
Video program
and content are
majorly
understood by the
audience.
Highly influencing short
movie with interactive
visual presentation.
Brilliant use of new
ideas used from the
construction of story to
storytelling process.
The entire short movie
should be easily
perceivable by the
audience.
Course outcomes (COs) assessment table:
COs Knowledge level
CO1
CO2
CO3
CO4
S2
K3
S5
K3
Total
Internal test
Internal Practical
20
10
10
10
50
Assessment tools
End semester Practical Mini Project Target
20
10
10
10
50
MAMC 5018
Pre-requisites//Exposure
Co-requisites
L T P J
3 0 0 3
Preliminary knowledge of marketing, Public Relations, media
knowledge
Multimedia lab
Corporate Communication
C
3
Course Objectives
The objectives of the course are to:
1. Provide a basic understanding of Public Relations and its relevance.
2. Provide a preliminary idea of Corporate Communication.
3. Provide practical knowledge to design and run a PR Campaign online.
Course Outcomes
On completion of this course, the students will be able to:
1. Define Public Relations and identify it from other promotional tools. (K1)
2. Demonstrate the usage of PR tools. (K3)
3. Recognize the dominant Digital Media Strategies. (K2)
4. Identify and use the tools of Corporate Communication. (K4)
5. Design and produce a digital PR campaign using various PR tools. (K4)
Catalogue Description
The course aims to impart basic understanding of history and evolution of Public Relation. The course
also imparts PR skills to the students. The course provides an insight into the Corporate Communications.
At the same time, it aims to bring to light the ethics of the profession.
Text Books
1. Theaker, A. (2013). The public relations handbook. Routledge.
2. Van Riel, C. B., &Fombrun, C. J. (2007). Essentials of corporate communication: Implementing
practices for effective reputation management. Routledge.
3. Goodman, M. B. (Ed.). (1994). Corporate communication: Theory and practice. SUNY Press.
4. Van Riel, C. B., &Fombrun, C. J. (2007). Essentials of corporate communication: Implementing
practices for effective reputation management. Routledge.
Course Content
Unit-I [Public Relations]
12 Hours

PR: concept, definition, history and evolution

Theories and Models of PR

Understanding public opinion, publicity, propaganda, and spin

PR process

Practical Sessions: Presentation and case studies
Unit-II [PR Tools & Techniques]
15 Hours

Tools of PR: conference, release, rejoinder, newsletter, printed literature, opinion papers etc.

Practical Session: Conduction of Press conference, PR writings Practice
Unit – III [Digital PR]
12 Hours

PR: PR and new media

online media relations

use of social media platform

online PR strategy

Practical Sessions: Studying the social media practices of allocated organizations
Unit-IV [Corporate Communication]
12 Hours

Corporate communication concepts and its emergence

Types of organizational communication

Stakeholder analysis

Tools of CC, Application of Corporate Communication,

Communication Audit

Practical Sessions: Stakeholder mapping and usage of tools of CC
Unit- V [Project/Practical]
7 Hours

Project 1: Produce Public Relations material with the help of all PR tools.

Project 2: Design and produce a digital PR campaign.

Project 3: Conduct a communication audit of any organization.
Mode of Evaluation:
Name of
Details
Examination
Maximum Value
Marks
on 100
marks
Tentative Date
Rubrics
Questions as per
university
template
Questions as per
university
template
Projects/
Assignments
30
10
24-29 May,
2021
N/A
30
10
28June-3July,
2021
N/A
30
10
Annexure-4
IA-1
Quiz
05
05
IA-2
Student Seminar
05
05
IA-3
Assignment
05
05
19-24 July,
2021
(Assessment)
10-15 May,
2021
7-12 June,
2021
9-14 July, 2021
CAT-1
CAT-2
CAT-3
N/A
Annexure-1
Annexure-2
IA-4
ETE
Participation in
any CO related
event
Questions as per
university
template
05
05
5 August, 2021
Annexure-3
100
50
6-19 August
N/A
Annexure-1
IA 2: Student Seminar – 5 marks
RUBRICS
Content
Presentation
Style
POOR (0)
AVERAGE (3)
GOOD (4)
EXCELLENT (5)
No useful
content/facts
about the topic.
Low level of
knowledge.
Good research
about the topic
and content are
majorly
understood by
the audience.
Detailed analysis and
the entire presentation
should be easily
perceivable by the
audience.
No significant
use of
presentation
techniques/skills
Average
Presentation and
interaction with
audience.
Fair use of
communication
skills and
language.
Highly presentable
content and
communication skills
with great confidence
level.
Average
Interaction
Good Interaction
Excellent Interaction
with audience
Poor Interaction
Interaction
during Question- with audience
Answer Session
Annexure-2
IA 3: Assignment – 5 marks
Assume yourself as a PR of any Organization; write a press release addressing media personnel
about inviting them in an event for the media coverage.
RUBRICS
Format of drafting
a Press Release
POOR
(0)
Not drafted
properly.
AVERAGE (3)
Low level of drafting.
EXCELLENT (5)
Properly written according to the
guidelines of drafting a press
release.
Annexure- 3
IA 4: Participating into related Event – 5 marks
RUBRICS
0 Marks
5 Marks
Attending
Workshops/seminars/
/webinars related to the
topics given in the
syllabus.
Not Attended,
not
participated in
any event.
Attended/participated the
Workshops/Seminars/
webinars/activity on the related
topics.
Annexure - 4
CAT 3: Assignment – 30 marks
Design and produce a digital PR campaign for your department. Make a ppt presentation
describing all the steps involved in the process.
RUBRICS
POOR
AVERAGE
GOOD
EXCELLENT
No useful
content/facts
about the topic.
[0 marks]
Low level of
knowledge.
[3 marks]
Content are
majorly
understood by
the audience.
[4 marks]
The entire content
should be easily
perceivable by the
audience, significant
content/facts
[5 marks]
Research &
Analysis Skills
[10 Marks]
No research
[0 marks]
Low level of
Good research
research, very few about the topic
[7-9 marks]
facts included
[4-5 marks]
Detailed analysis and
Research with
significant facts.
[10 marks]
Writing Style
[5 Marks]
Poor framing of
sentences, not
understandable
language.
[0 marks]
Average
language, simple
vocabulary
[3 marks]
No creativity,
no use of
multimedia
contents
[0 marks]
somewhat
creativity
[3 marks]
Fair use of
language, good
vocabulary and
Fluency in the
writing.
[4 marks]
Good designing
and use of
multimedia
contents
[4 marks]
Fluency, Consistency,
Easy to Understand,
enrich vocabulary,
Grammar and proper
use of punctuation.
[5 marks]
Excellent use of
multimedia contents,
good designing, use of
images, video, flyers,
posters, brochures, etc.
[5 marks]
Good use of
digital platform
[4 marks]
Excellent use of social
media and other digital
platform for
promoting the
campaign
[5 marks]
Content
[5 Marks]
Designing
[5 Marks]
Use of Digital
Platform &
Social media
[5 Marks]
No use of digital Average use of
media platform
digital platform
[0 marks]
[3 marks]
Relationship between the Course Outcomes (COs) and Program Outcomes (POs)
Mapping between COs
and POs
Sl. No.
Mapped
Program
me
Outcome
s
1,3,6,10
Course Outcomes (COs)
1
Define Public Relations and identify it from other
promotional tools.
2
Demonstrate the usage of PR tools.
3
Recognize the dominant Digital Media Strategies
4
Identify and use the tools of Corporate Communication
3,6
5
Design and produce a digital PR campaign using various
PR tools
2,3,10
3,5,10
1,4,5,10
Modern Media tools usage
Media and society
Environment and sustainability
Ethics
Individual and team work
3
4
5
6
7
8
9
1
0
2
CO1
2
1
2
2
3
2
CO2
3
CO3
3
2
2
11
Life-long learning
Investigative skills / Research
Aptitude
2
Project management and finance
Message Designing
1
Communication
Problem analysis
Program
Outcome
(MA
MJC)
Media knowledge
Relationship between the Course Outcomes (COs) and Program Outcomes (POs)
12
2
CO4
CO5
1=addressed to small extent
2= addressed significantly
3=major part of course
2
3
2
2
MAMC5032
Evaluation
Summer Training
L T P J
Version
Pre-requisites//Exposure
Co-requisites
2.0
Media and Communication Industry Exposure
Internship
C
0
0
0
3
Course Objectives
To evaluate the work done and knowledge acquired during the summer internship undertaken by the
student in the media and communications field.
Course Outcomes
On completion of this course, the students will be able to –
CO1 - to demonstrate the skills acquired in the industry
CO2 - to demonstrate the work done during summer internship in the industry
Catalogue Description
The course aims at helping students explore and hone their communication skills practically in
the industry. The students undertake internships in the industry during summer and
demonstrate their skills acquired during that period to the internal and external faculty.
Course Content/Syllabus
Students are required to undertake nearly 2-month internship in the field of media
and communication.
The Internship will be evaluated on this rubric.
a. Internship Report for Internal Practical (50)%
b.
Viva for external practical (50 )%
3
Name of The
Course
Course Code
Prerequisite
Content Writing
Co-requisite
Command over the language
MAMC6005
Good writing skill
Anti-requisite
L T P
0 0 0
C
3
Course Objectives
1.
2.
3.
4.
To Provide a platform for content writing
To Involve the students in different Realtime projects
To work like a professional
To gain required skill
Course Outcomes
1. To show the talent in content writing
projects (K2)
2. To apply acquired skills for effective
CO2
content writing (K3)
3. To function skilfully in content writing
CO3
(K4)
CO1
Continuous Assessment Pattern
Internal Practical (IA)
50
-
Course Content:
Unit I: Introduction to Content Writing
Concept & understanding of content writing
Career in content writing
scope and importance of content writing
Types of content writing
Unit II:
Content Writing Tools & Techniques
Theory of content writing
Process of content writing
Content writing styles
Uniqueness and effectiveness of content
Content writing for transmedia
Content marketing
External Practical
50
Total Marks
100
UNIT III: Latest Trends in Content Writing
Content Writing Project Management
SEO Guidelines
Writing using multimedia technologies
Legal Aspects of Content Writing
Unit IV: Practice Related with Content Writing
Creative content writing
Writing on different contemporary issues
Writing online
Content optimisation strategy
Content writing project management
Suggested Reading
1. Feldar, Lynda. Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and
Sound. New Riders, CA, USA. ISBN-13: 978-0321794437, ISBN10: 9780321794437.
2. James, Anthony. Blog Writing: The Content Creation Blueprint. Amazon digital services LLDKDP
print US, 2018.
3. Jones, Colleen. Clout: The Art and Science of Influential Web Content. New Riders, CA, USA.
ISBN-13: 978-0321733016, ISBN-10: 0321733010.
4. Jones, Colleen. Clout: The Art and Science of Influential Web Content. New Riders, CA, USA.
ISBN-13: 978-0321733016, ISBN-10: 0321733010.
5. Redish, Janice. Letting Go Of The Words: Writing Web Content That Works. Morgan Kaufmann.
ISBN: 0123859301.
6. Robinson Joseph. Content Writing Step-by-step. Amazon digital services LLC--KDP print US, 2020.
ISBN: 9798603871929.
7. Williams, Andy. How To Write Great Website Content in 2019. Independently published. ISBN:
1731384467.
Assignment 1: - Write 5 pieces of Blog. It will carry 15 marks each.
Criteria
Format &
Style
5
4
3
0
Excellent
Good
Sufficient
Poor
Shows
Shows
Project shows
Shows limited
exceptional
considerable
moderate
understanding
understanding understanding understanding of Content
of content
of Content
of content
writing
writing.
Writing.
writing
format.
25%
Application of
Application of
format. Some
Content
Content
content
evidence that
writing
writing
writing
Content
techniques
technique
technique
writing
studied in
studied in
studied in
techniques
class have not
class in the
class, for the
studied in
been used
practical
most part,
class have
correctly in
project /
have been
been used
the practical
production.
used correctly
correctly in
project /
in the
the practical
production.
practical
project /
project /
production.
production.
Organization/ The content is
Continuity
25%
The content is
The content is
The content is
organized
organized and
very
very
properly and
has clear
organized and
organized and
having
transitions
has clear
has clear
excellent
from the
transitions
transitions
transitions
beginning,
from the
from the
from the
middle and
beginning,
beginning,
beginning,
end.
middle and
middle and
end.
end.
middle and
end.
Grammar
The script has
The script has
The script has
The script has
no error in
1-3 errors in
4-6 errors in
7 and more.
grammar.
grammar.
grammar.
Search
In content use
In content use
In Content
In content not
Engine
of proper tag
of less proper
creation
using proper
tag words &
between tag
tag words &
of search
use of a few
words &
no use of
engine
search engine
search engine
search engine
optimization
optimization
optimization
optimization
techniques
techniques
techniques
techniques
25%
Optimization/ words & use
Tag Words
25%
any one is
missing
Assignment 2- Write 5 news for News Portal which will carry 15 Marks
Assignment 3 – Write 2 Classifieds which will carry 10 Marks.
Assignment 4 – Write 2 articles for a web portal which will carry 10 marks.
CO PO Mapping
1=addressed to small extent
2= addressed significantly
3=major part of course
Name of
The Course
Course
Code
Prerequisite
Corequisite
Antirequisite
Film Studies
MAMC6007
Create both visually attractive and persuasive design
Newspapers, Magazines, Books, Advertisements
L T P C
3 0 0 3
Course Objectives
To course aims to extend students’ video production skills including writing, producing, directing, shooting
and digital editing, this allow students to explore and refine their conceptual and aesthetic styles, as well as
their practical and technical skills
Course Outcomes
On completion of this course, thestudents will be able to
1. demonstrate an understanding of cinematic language and filmmaking technique by completing and
presenting the following processes: pre-production, production, and post-production (k2)
2. Practice an understanding of crew hierarchy and duty by taking on the roles of Director/Editor,
Director of Photography, Sound Mixer/Boom Operator, and Production Designer (and/or)
Assistant Director. (K3)
3. handle the basics of operating video field equipment (camera, audio, lighting). (S2)
4. Create and produce a short film. (S5)
Catalogue Description
This course introduces the student to the art of video production. Through in-class demonstrations, lectures,
readings and hands-on projects, this class offers students the opportunity to begin learning, or advance, skills
and techniques of video field production and post-production. Students work on their own projects
(individually and in groups) – producing, directing, shooting and editing three diverse projects.
COURSE CONTENT
Unit I
[Stages of Video Production]
 Pre-Production: Budgeting, location hunting and scripting
 Production: Single camera and multi camera techniques
 Post production: Editing, dubbing, voiceover, music and sound mixing
Unit II [Fiction: Genres and Types of Script]




Genre: Action/Adventure, Romance, Science fiction, Detective/Thriller, Epic/Historical event
Style: Naturalism, realist, expressionist, surrealist, theatrical, fantastical, observational, impressionist
Types of screenplay: Plot based, character based, event based, idea based, place story
Characters: Protagonist, antagonist and supporting characters
Unit III [Various Aspects of production]



Shooting inside and outside the studio
Camera operations, allied equipment’s
Studio/location management





Requirement of makeup
Costumes and other property
Functions of creative team
Role of production personnel
Production control
Unit IV [Production]
PROJECT 1
SHORT MONTAGE SEQUENCE (1 minute)
This is a shooting and visualization exercise consisting of 15-25 shots assembled using CUTS ONLY,
creating an aesthetically pleasing, thematic or story-oriented sequence. You may use SOUND ELEMENTS
such as sound effects, ambient sound, or voice over, but NO LIP SYNC DIALOGUE, and NO MUSIC.
Produced, directed and shot individually.
PROJECT 2
Creative Scene.
Students will create their own interpretation of a standard, open-ended script
PROJECT 3
Produce a short fiction film as your major semester project in any genre of your choice. This project will
also be graded on creativity and technical skills – lighting, shooting, audio and editing (including revision).
Work in teams of 3 or 4 on narratives.
.
Rubrics
 The subject will be evaluated on this rubric.
 Creation of Script / Treatment - 20%
 Completed Short film - 50%
 Festival Research and Submission - 10%
 Attendance / Collaboration - 20%
 Creativity and technical skills
Suggested Reading
Text Books
 Framing Film- Cinema and the Visual Arts, EDITED BY STEVEN ALLEN AND LAURA
HUBNER.
 Film Art: An Introduction, David Bordwell and Kristin Thompson
 Sound for Film and Television By Tomlinson Holman
Reference Books
 Mascelli, Joseph V., The Five Cʼs of cinematography,
 Motion Picture Filming Techniques, 1st Silman-James Press Edition,1998
 Film Art: An Introduction. Boston: McGraw-Hill, c2004. Monaco, James.

How to Read a Film. New York, NY: Oxford University Press, 2000.
Name of The Course
Course Code
Prerequisite
Co-requisite
Anti-requisite
Master Thesis
MAMC6025
Basics of Communication Research
Research Methodology
L T P
C
0 0 5 (J) 5
Course Objectives
The Master's Thesis course runs throughout a full semester and constitutes the final and concluding task in
the Master Programme in Journalism and Mass Communication. During the course, students will study
research methods, will design and do an empirical study and present this in a written report called a Master's
thesis.
Course Outcomes
Demonstrate the ability to critically and systematically integrate knowledge and to analyse, assess
CO1
and deal with complex phenomena, issues and situations even with limited information
Demonstrate the ability to identify and formulate issues critically, independently and creatively as
CO2 well as to plan and use appropriate methods, undertake advanced tasks within predetermined time
frames, and to contribute to the formation of knowledge as well as the ability to evaluate this work
Demonstrate the ability in speech and writing, to report clearly and discuss his or her conclusions and
CO3 the knowledge and arguments on which they are based in dialogue with different audiences, both in a
national and international context
Demonstrate the skills required for participation in research and development work or for
CO4
independent work in other advanced contexts
Continuous Assessment Pattern
Internal Assessment (IA)
50
Course Content:
End Term Exam (ETE)
50
Total Marks
100
Unit I: Developing the Research Plan : 10 Hours
Different ways of finding information, defining the scope of a project and doing research, as well as
different ways of communicating the results. Defining a topic and formulating a problem statement,
selecting and reviewing relevant literature, designing an empirical study as well as performing it.
Unit II: Research Writing : 10 Hours
Data collection and analysis, analysing the empirical data, make theoretical conclusions and finally writing
and rewriting a written report
Suggested Reading



The Craft of Research, Fourth Edition (Chicago Guides to Writing, Editing, and Publishing) 4th
Edition, by Wayne C. Booth (Author), Gregory G. Colomb (Author), Joseph M. Williams (Author),
Joseph Bizup (Author), William T. FitzGerald (Author)
Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 4th Edition, by John
W. Creswell (Author)
They Say / I Say": The Moves That Matter in Academic Writing, with 2016 MLA Update (Third
Edition) by Gerald Graff (Author), Cathy Birkenstein (Author)’
Rubrics:
Criteria
Excellent 21-25
Very good 1620
Good 11-15
Satisfactory 510
Poor 0-5
Idea
generation/
Problem
Identification
(5)
The statement of
problem (SoP) is
well defined.
Subject is relevant.
The SoP is
good with
relevant
subject.
The SoP is not
properly
established but
subject is
relevant.
The SoP is not
defined but
subject is
irrelevant.
No SoP
drafted.
Data
Collection
and Analysis
(5)
Systematic data
collection with good
sample size above
100 or 20 Case
studies.
Systematic data
collection with
good sample
size above 50
or 10 Case
studies.
Systematic data
collection with
good sample
size above 30
or 8 Case
studies.
Unsystematic
Incomplete
data collection
data
with good
collection.
sample size
below 30 or less
than 4 Case
studies.
Qualitative
and
Quantitative
Approach (5)
Proper research
methodology
defined and devised.
Few gaps in
research
methodology.
Major gaps in
research
methodology.
Undefined
research
methodology.
Research
methodology
missing.
Findings (5)
Insightful findings.
Meaningful
findings.
Objective
findings.
Partial findings.
Findings
missing.
Publication
(5)
Publication in
SCOPUS/WoS/Sci
Journal.
Publication in
UGC CARE
listed journal.
Publication in
International
peer reviewed
journal.
Publication in
National peer
reviewed
journal.
No
publication.
MA JOURNALISM & MASS COMMUNICATION
SEMESTER IV
DEPARTMENT OF MASS COMMUNICATION
GALGOTIAS UNIVERSITY
Name of The
Course
Course Code
Prerequisite
Co-requisite
Anti-requisite
Specialisation: Journalism
MAMC6026
Basic knowledge of Journalism, writing skills
Computer Lab, News papers
L T P
C
0 0 10(J) 10
Course Objectives :The subject, Specialized Journalism is an introduction to the study of the journalistic
specializations. It is also the subject that presents the main areas of journalistic specialization, present on
the general information media: Politics, Economy, Culture and Society. This course offers students to
develop the practical, technical and intellectual skills required in contemporary journalism. It aims to
equip students to pursue a professional career in journalism. This course will provide the students a
platform to showcase the real time work like industry.
Course Outcomes
Initiate a basic research for ideas and
development in their area of interest.
Identifying and understanding the techniques
and processes of written journalism in a variety
CO2
of media (print/digital) to communicate
effectively with a particular audience.
Demonstrate the ability to gather, critically
analyse, and present information, effectively
CO3 reaching out to an audience; and to explore
ideas, concepts and quantitative and qualitative
data relevant for a topic.
CO4 Produce the media content
CO1
Continuous Assessment Pattern
Internal Assessment (IA)
50
Mid Term Exam (MTE)
End Term Exam
(ETE)
50
Course Content:
Unit I










Presentation of the subject and how it will work.
Journalism and citizenship. Ethics for a responsible information.
Political information: international, national, regional and local.
The economic information when being in an economic crisis.
The cultural information and the showbusiness.
Writing Letter to the Editor
Writing News for Different Beats.
Reviewing Magazines and Newspapers
Opinion Writing: Criticism, Article, Feature and Editorial
Conducting Interviews.
Total Marks
100
Unit II
Projects:
Project 1: Prepare/ Produce a digital news paper.
Project 2: Five news report for web
Project-3 One video story using smart-phone/DSLR
Project- 4 Five news report for print medium.
Project -5 Five news report for Television
Project-6 Feature/news stories with the help of photo.
Project-7 One photo essay
Rubrics
The subject will be evaluated on this rubric.
a. Idea (10%)
b. Research (10%)
c. Content (25)%
d. Presentation Skill (20)%
e. Language (25%)
f. Visual Aids (10%)
g.
Suggested Reading
1. Harrower, Tim; Inside Reporting: A Practical Guide to the Craft of Journalism; McGraw-Hill
2. Warren, Care H.; Modern News Reporting; Harper Collins
3. Rao, N. MeeraRaghavendra; Feature Writing; PHI Learning
4. Communication & Bloom, Stephen G.; Inside the Writer’s Mind–Writing Narrative Journalism;
Wiley Publications
5. Sterling, Christopher H.; Encyclopedia of Journalism; Sage Publication
6. Educational ResourcesInformationCenter
7. Television Production Handbook: Herbert Zettl
Name of
Specialization: Strategic Communication
The
Course
Course
Code
Prerequisit
e
Corequisite
Antirequisite
MAMC6027
The student should be exposed to different media platforms and to media
industry
Knowledge of Communication Concepts
L T P
0 0 0
J
10
C
10
Course Objectives
The course is aimed at helping students
1. To develop knowledge and skills in strategic communication as it is one of the foundations for the
success of organizations and corporations across all industries, both in the for-profit and the non-profit
space.
2. To acquire roles that require them to develop communication strategies and craft of meaningful
messaging for different target audiences
3. To acquire advisory roles for leaders in NGOs/Corporates by helping them communicate effectively for
the growth of their organization
Course Outcomes
At the end of the course the students will be able to
CO
1
CO
2
CO
3
Develop effective strategic communication
skills
create communication strategies and craft of
meaningful messaging
Create advisory roles in NGO or Corporate
sector
Continuous Assessment Pattern
Internal Assessment (IA)
Project
Mid Term Exam
(MTE)
End Term Exam
(ETE) Project
Total Marks
50
-
50
100
Course Content:
Major Project in Specialization
32 Hours
The student will attach oneself with an NGO/Corporate (Public or Private) to undertake a project via
internship in any of the areas given below:
Organizational Communication Management: The role of communication in creating positive
organizational outcomes within a company, and also driving company growth through ethical,
informative, and persuasive messaging between a company and its stakeholders. How to identify a
company’s communication needs, craft communication that connects with stakeholders both within
and external to the company, and integrate business skills and financial insights into the development
of communication plans OR
Strategic Digital Media Campaigns and Analytics: The major forms of digital communication,
including written website content, social media, email, and multimedia content such as graphics and
video, and how they are incorporated into corporate communications, PR and marketing campaigns.
OR
Strategic Storytelling: How to tell a compelling and persuasive story by understanding what your
target audience is invested in and create a story that engages and informs them. Crafting persuasive
content that moves audience members to action. How to understand human psychology and behavior,
particularly people’s reactions to new or repeated information and how it is presented.
Effective Social Media Strategy: How to leverage social media in different types of campaigns,
including marketing and advertising, social and political advocacy, fundraising, community
education efforts, and public service communication. The phenomenon of “going viral” and how
individuals and corporations can develop highly shareable content that advances their mission or
solidifies their brand identity OR
Communication Strategies for Social Change: How non-profit institutions determine their messaging
to target audiences, and the channels by which they access these audiences and motivate them to act.
How different forms of media can be used to advance a cause, spread awareness of a social issue,
galvanize fundraising and volunteer efforts, and sustain the brand identity and reputation of nonprofit organizations.
The student will have to get attached with an organization and choose any of the above given area to
work within the organization. The idea is to gain practical learning experience by doing a project on
any of the above areas related to strategic communication. It is important to keep the above
specialization in mind and choose to work in any of the above areas within the company (profit or
not for profit).
At the end of the semester a Project report will be developed by the student showcasing the
respective skills acquired along with the proof of substantial body of work.
Suggested Reading







“Positioning: The Battle for Your Mind” by Al Ries& Jack Trout
“The Startup Owner’s Manual” by Steve Blank & Bob Dorf
“The Essential Drucker” by Peter F. Drucker
“Start With Why” by Simon Sinek
“Words Can Change Your Brain” by Andrew Newberg & Mark R. Waldman
“Cracking the CODE” by Thom Hartmann
“Made to Stick” by Chip Heath & Dan Heath



“Story” by Robert McKee
“Brand Thinking” by Debbie Millman
“The Challenger Sale” by Matthew Dixon & Brent Adamson
Name of The Course
Specialisation: Entertainment
Course Code
Prerequisite
Co-requisite
Anti-requisite
MAMC6028
Basics of TV and Film Production
History of Film and TV
L T J C
0 0 10 10
Course Objectives






To prepare students in the production aspects of Film Television & New Media, as required by the pr
esent media environment all across globe.
To empower the students in the production & managerial aspects of the media business with due
emphasis on latest production techniques, along with marketing and branding management of variou
s media products and associated services.
To develop creative temperament and mindset needed in the content production segment of media in
dustry.
To inculcate competencies thereby enabling to undertake professional work.
To provide an active industry interface by way of co‐learning.
To take the students through the entire pipe line of production process with regards to the content cre
ation for various media pads, providing the students an insight in to the correlation that exists
between content creation and associated commercial aspects of media business.
Course Outcomes
CO1 Remember the working pattern of TV and Film Industry.
CO2 Understand the basic techniques of TV and Film Production.
CO3 Applying acquired knowledge of Entertainment industry in media research
Analyse and develop usage of production techniques.
CO4
Continuous Assessment Pattern
Internal Assessment (IA) Mid Term Exam (MTE) End Term Exam (ETE) Total Marks
50
00
50
100
Course Content:
Unit I: Film Making‐ I 15 Hours
The students will undergo the process of Guerilla film making and Documentary Film making. The students
will be exposed to rudimentary cameras & software and will work on projects ranging from 10‐15 mins.
The students will be exposed to the entire process of film making and the production workflow in Document
ary production. The students will undergo the process of 2 Character Single location Fiction Short film maki
ng and In‐depth Documentary Film making. The students will be exposed to Semi professional cameras & s
oftware andwill work on projects ranging from 10‐15mins. The students will be exposed to the entire proces
s of film making and the production workflow in Short Film Fiction Category.
Unit II: Embracing 5G and Beyond 5G 8 Hours
The students will undergo the process of making Music Video and 25 mins of Television serial. The student
s
will be exposed to professional HD cameras & software and will work on projects ranging from 5Mins‐25mi
ns. The students will be exposed to the entire process of shooting videos/serials and the production workflo
w in Music Video & Television Serial production.
The students will choose their Specialization (Direction & Script, Editing, VFX & Compositing, Cinematogr
aphy and Sound) and will work with field experts in respective domains and will receive advanced training
& guidance. The Students will choose their Specialization and will work as a crew member on 45 mins Mini
Feature in the period of six months.
Suggested Reading
1. Theory of Film: The Redemption of Physical Reality; By Siegfried Kracauer
2. Asian Film Journeys: Selection from Cinemaya By Rashmi Doraiswamy, Latika Padgaon
kar
3. Writing, Directing and Producing Documentary Films and Videos by Alan Rosenthal Th
e Subject of Documentary by Michael Renov.
4. New Documentary: A Critical Introduction by Stella Bruzzi
*****