***Download this chart to help you find information for your PESTEL analysis.***
Instructions:
1. Choose the PESTEL element from the chart below.
2. Use the suggested keywords to search with the library catalogue and Google.
3. Remove keywords or replace them with synonyms if you don’t find useful results.
PESTEL Element
Political
Economic
Sociocultural
Technological
Environmental
Legal
Question
How stable is the political
environment?
What are the local taxation
policies?
What are local employment levels
per capita?
What is the local GDP?
What are current demographics?
What is the level and distribution of
education and income?
What is the level of research
funding in government and
industry?
What new technologies may
disrupt the industry?
What are local environmental
issues and how has government
responded to them?
What are the regulations regarding
waste disposal and energy
consumption?
Does intellectual property have
legal protections?
What is the status of employment,
health and safety, and product
safety laws?
Keywords to search with
Ontario “political stability”
Ontario “corporate income tax”
“restaurant industry” Ontario employment
Ontario GDP
Ontario demographics
Ontario “education levels”
“restaurant industry” Ontario subsidies
“restaurant industry” Ontario technology
“restaurant industry” Ontario environment
“restaurant industry” Ontario waste
Ontario “intellectual property”
“restaurant industry” Ontario safety