Introduction to warkul_jam and idea of creation:
Product warkul_jam represent purity and goodness contained in a bottle of water. What inspired
as to choose this product as our idea of creation is to revive inner satisfaction of an individual we
set out to make water which will be satisfying consumer's soul and this satisfaction comes when
feeling good about intake of water because it is entirely created of natural resources (pure water
from natural glacier)
We set out to use the best ingredients for our product to keep it fresh clean and purified, so we
first use recycle able plastic to manufacture bottles and for the assurance of quality of water we
will use Carbon filtration method through which the water is filtered by activated carbon to
remove chlorine and some other chemicals that might be present, and also not adding artificial
preservatives to it to attract consumers by providing healthy and guilt free beverage. Warkul_jam
is the best and ideal companion to keep its consumer's to energies and hydrated whether you are
at home, office, beach, education institutes or just lying in your bed.
Product offering:
Unique selling proposition of wark_ul_jam is the purity and cleanness from the floating glaciers
which gives its consumers the natural & hydrated beverage which will keep a person hydrated
and also its packaging is unique because of its unique plastic bottle style & also the use of plastic
in it which captures consumers attraction towards it of its label on it & the content it's having in
it.
Product specification:
We are offering 3 sizes of bottles
500 ml
1.5 litres
And 6 litres
In 6 litre bottle the concentration of carbon is high so it made you feel more energetic for a
longer period of time as compare to 500 ml and 1.5 litre bottle which has low amount of
concentration of carbon so it energises you but for a short period of time.
Brand values
Health:
Our brand/product WARKUL JAAM is a clean glacier water as it comes from natural source of
god. The major benefit is to keep people hydrated during hot summers because in summer
consumption of water rises so there will be great use of our product. Our water is completely
pure and organic as it is already tested in the laboratory. The major benefit is to keep people
energized.
Freshness:
Our water is totally fresh as it comes from glacier rather than any artificial source, it is fully
organic because there is purity in every drop of it’s we claim a sip tó goodness So there is no
chance that it does not refreshes souls.
Creative Advertising Strategies
Media Plan for Wark_ul_Jamm:
Print Media:
Television Advertisement:
We targeted the month of holy Ramadan for our TV commercial in which we showed that an
individual is having a fast and at the time of iftar he will be having water but the regular water
doesn't fulfilled the stomach requirement for thirst. And our character prayed from GOD for
water fulfilling his thirst quenching him, then suddenly bottle of warkul jamm comes from sky
and he catches and drank water from it which satisfied his thirst, as our claimed tagline is
approaching appropriately "A SIP TO GOODNESS".
Social Media Reels:
We have created a reel where we showed two characters 1 is an office employee and the second
one is a college student both have too much work load that's why they got frustrated. so the one
call peon and ask him to bring wark_ul_jamm because he wants to be feel relaxed on the other
end the college student was very tensed because of his assignments so he went to cafeteria and
ask for wark_ul_jamm as there were many other brands water bottles available but he Keep
asking for wark_ul_jamm because it is pocket friendly, pure and refreshes the soul in one sip.
Social Media Posts:
Radio advertisement:
In radio advertisement we have created that our character in advertisement was listening to news
on radio and he heard that because of unhygienic and untidy water and also the low quality of
packaging many people from Hyderabad got affected from impure water and got admitted in
hospital that’s why there is shortage of availability of beds in hospital. So therefore to overcome
this problem we gave our advertisement to different channels of radio which captures the
attraction of consumers and pledges them to buy a. Hygienic purified and clean water to keep
their stomach disease free.
OHH:
Billboard: