BUSINESS PRESENTATIONS IN ACTION
Chapter 15
BUSINESS COMMUNICATION
CAN BE SHORT AND SWEET
• Slogans
• Quotations
• Sound Bites
• Clear and concise
• Vivid and dynamic
• Repeatable
• Memorable
FIVE-STAGE TELEPHONE CONVERSATION
• Opening
• Feedforward
• Business
• Feedback
• Closing
BUSINESS
COMMUNICATION
IN MEETINGS
ELEMENTS AND STRATEGIES FOR EFFECTIVE MEETINGS
• Prepare agenda
• Distribute necessary documents
with ample time for participants
to review
• Follow Robert’s Rules of Order
• Use formal communication styles
• Stay on track and respect people’s
time
• Make sure notes are taken
• Celebrations
• Media interviews
OTHER
PRESENTATIONAL
APPLICATIONS
• Speaker introductions
• Presenting and accepting awards
• Serving as a Master of Ceremonies (“Emcee” or “MC”)
VIRAL MESSAGES
• Audience-based messages that
prompt people to act and mobilize
communities
• Compelling words
• Compelling sounds
• Compelling images
HOW WILL YOU APPLY
YOUR BUSINESS
COMMUNICATION SKILLS?