Product Validation Checklist
✅ Does the product solve a problem?
Products that solve problems tend to be the easiest to sell to cold traffic. Therefore, you
should consider focusing on a product that solves a problem.
✅ Does this product have a large target market?
Products with a broad target market are easier to advertise and have a higher scaling
potential.
✅ Is the product new or hard to find in traditional stores?
If people think they can get your product somewhere else from a seller that they already
trust (i.e. Walmart, Amazon) they will not buy from you.
✅ Is the product unique and impressive?
Products that have are unique and have a “Wow Factor” tend to work best. As Seen On TV
products are good examples of “Wow Factor” products. Quirky & fun products also tend to
work well.
✅ Is the product in an uptrend or downtrend?
It is wise to focus on a product that is starting an uptrend so that you can sell it for as long as
possible. You can use Google Trends for this.
✅ Is there any competitors doing well with this product?
Finding a competitor who is actively running ads for the product is a great sign. No one will
actively run ads for a product that isn’t making them money.
✅ Does the product have a track record of selling well?
In order to avoid wasting time testing bad products, focus on products that are proven to
sell well. You can use AliExpress & the dropshipping center to get insight about products
there. However, most big players will not be using AliExpress to fulfill their orders so asking
Chinese suppliers is another great way to find hidden products that are proven to sell.
✅ Would you or someone you know be interested in buying this product?
Getting real opinions from people is another great way to gauge whether or not a product
could be a winner. Ask your friends and family what they think!