Important Features of Global Marketing
1. Multiple currencies differing in stability and real value.
2. Diverse, changing policies and procedures.
3. Political factors play a major role.
4. Exchange controls and tariffs obstacles.
5. Payment and credit risks
6. Changing business environments.
7. Markets are diverse and fragmented.
8. Marketing research is expensive and many not give accurate information.
9. Many languages, many nations and many cultures
10. Government influence on business decisions
Source: https://www.businessmanagementideas.com/marketing/global-marketing/globalmarketing/20654