Quote of the Day
“Every problem is
an opportunity”
- Vinod Khosla
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Entrepreneurship
>
:
el (Xo
or
xEel)
OT
GE
a
f t
I
1. Identifying problems
2. Executing on solutions BNF
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11917 ELI
Exa
CHIC
·
Vinod Khosla:
Problems Are Opportunities
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Vinod Khosla:
Problems Are Opportunities
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=26
5 기업가 정신과 기술혁신
Today’s Agenda
•
Identification of Problems
•
Creative Brainstorming of Solutions
men
idea
6 기업가 정신과 기술혁신
generation
Identification of Problems
HE atIfI DEE 2,ent...?
“I lay in bed at night and
think about things that suck.”
- Guy Kawasaki
7 기업가 정신과 기술혁신
Examples of Problems?
8 기업가 정신과 기술혁신
Kevin Systrom (Instagram) on Problems
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2738
9 기업가 정신과 기술혁신
Today’s Agenda
•
Identification of Problems
•
Creative Brainstorming of Solutions
10 기업가 정신과 기술혁신
Brainstorming Solutions
at
↳
101
TRON
*
NEO E BE
*
A
11 기업가 정신과 기술혁신
N
AEN tont?
Creativity Roadblocks
•
•
/
You think you’re not creative
You loathe criticism
*
on
->
!
u
critical
thinking FIT
↳
x4
we re
HEITE
* A * *OTOF Ol EtH THE
2
•
You’re a creature of habit 12) TFIE
•
You lack confidence
•
You’re overconfident
12 기업가 정신과 기술혁신
CHT FEA
OPE 14
HtHRO
Untit ! ** IRE o
8
.
...
Ed E2EEtot
2
i!
"IRH
creative
IM2
.
H
->
.
bottttt
I
.
Y
X
Ext itemoet
our
!
brain is
designed
to
Left Brain / Right Brain
be creative
.
it
refres FOR
Left Brain
219)
Right Brain
•Logical
•Intuitive
•Sequential
•Non-sequential
•Analytical
•Emotional
•Uses words
•Rational
•Intellectual
•Uses images
•Disorderly
•Experiential
•Literal meaning
•Metaphorical
meanings
•Judgmental
•Spatial relations
•Part-by-part analysis
13 기업가 정신과 기술혁신
•Holistic analysis
:
I
I
Jill Bolte Taylor on “The Brain”
http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight?language=en
14 기업가 정신과 기술혁신
An Example…
15 기업가 정신과 기술혁신
Left Brain Shopping Bag
16 기업가 정신과 기술혁신
Right Brain Shopping Bag
17 기업가 정신과 기술혁신
Right Brain Shopping Bag
18 기업가 정신과 기술혁신
Right Brain Shopping Bag
19 기업가 정신과 기술혁신
Right Brain Shopping Bag
20 기업가 정신과 기술혁신
Right Brain Shopping Bag
21 기업가 정신과 기술혁신
Right Brain Shopping Bag
22 기업가 정신과 기술혁신
Right Brain Shopping Bag
23 기업가 정신과 기술혁신
Right Brain Shopping Bag
24 기업가 정신과 기술혁신
Right Brain Shopping Bag
25 기업가 정신과 기술혁신
Right Brain Shopping Bag
26 기업가 정신과 기술혁신
How Do You Brainstorm Solutions?
27 기업가 정신과 기술혁신
I
I
It 6TH ONE
[
CF21 #EEKE
·
<Ho
.
attitude/imagination
It
knowledge/habitat
Tina Seelig on Creativity
•
[
Six “Engines” of Creativity
-
>Hot
28 기업가 정신과 기술혁신
logical
outside world
(i
(external)
culture/habitat/resources
<ONOIE1072 It 258 E
.
Imagination **I
OR RE* :
resource ->
attitude/knowledge/imagination
habitat
~
I
21
mind (internal)
:
-
->
knowledgel
=> resource
+21
Tina Seelig on Creativity: Habitat
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Tina Seelig on Creativity: Habitat
Google
30 기업가 정신과 기술혁신
Tina Seelig on Creativity: Habitat
IDEO
31 기업가 정신과 기술혁신
Tina Seelig on Creativity: Habitat
Facebook
32 기업가 정신과 기술혁신
Tina Seelig on Creativity: Habitat
Facebook
33 기업가 정신과 기술혁신
Tina Seelig on Creativity: Habitat
Zynga
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Tina Seelig on Creativity: Habitat
Twitter
35 기업가 정신과 기술혁신
Behavioral Control: Culture
&
**El risk-taking
idea
I openE
hel culture
•
BR8
Yo
.
creativity Ent
.
ERIC
2X)
 Beliefs (how things work)
BE IPIEEGORE
W
Organizational culture shapes a firm’s
 People
/x
 Organizational structures
 Control systems
•
FORE
Organizational culture is a system of
 Shared values (what is important)
•
MEE
c
NAED
OHEUI A* Et
Organizational culture produces
 Behavioral norms (the way we do things around here)
.
36 기업가 정신과 기술혁신
monitoring
t tot ofte Ettzzla
to It
.
(1)
Behavioral Control: Culture
•
Organizational culture sets implicit boundaries regarding:
 Dress code
 Ethical matters
 The way an organization conducts its business
•
A strong culture
 Leads to greater employee engagement
commitment
 Provides a common purpose and identity
 Reduces monitoring costs
->
Cultures
**E
.
ENE ↑
identity
OtA E21
E support H
37 기업가 정신과 기술혁신
t
El st t
.
EMEE EE HI 3 2407
Tina Seelig on Creativity: Reframing
C
-
•
•
10 + 3 = ?
X + Y = 13
reframing
39 기업가 정신과 기술혁신
/
13
t
*2* *I
.
=
.
-221 REY
*C It
ofot * I
2 E x212 201 Omet
H Ebol E !
On
.
It
E
.
NIX
Tina Seelig on Creativity: Reframing
40 기업가 정신과 기술혁신
Tina Seelig on Creativity:
Rules for Brainstorming
O RE OHOIEIOT NOT I IEC.
↳
idea
generating
tool
X
but
,
1. Defer judgment. No evaluation while alternatives are being
generated.
EHIX
OTE OHITE21 #A It
OT2
.
2. Capture all ideas. Wild and divergent ideas are welcome.
3. The quantity of ideas takes precedence over the quality.
quantity) quality
4. Build on or modify others’ ideas. Poor ideas that are modified
often become good ideas.
A2 HE It
5. Be visual.
6. Hold one conversation at a time.
41 기업가 정신과 기술혁신
KE
Erecto #tok1 #MER1
·
.
!
Sutton: Weird Rules of Creativity
•
What do you learn from this article?
be bet inter
LI)*
2
Fet
E
I
47 CARE IEtt
TREC
.
I
42 기업가 정신과 기술혁신
**
fo
IFEEt
,
hiring
management
risk and
randomness
management
-
Sutton: Weird Rules of Creativity
->
forget them
 Take your past successes and… replicate
themitet something
different
.
PER0126121 Elt
H N Het I N
.
I NE
have never
solvedsolved
the exact
problem
you face
 Ignore people who… have
the exact
problem
you Wet
face
A &PECFERE
get them
fight
 Find some happy people and… make
sureto
they
don’t fight
&-
success and
failure;
punish
inaction
 Reward… success;
punish
failure
and inaction
00
-
32!
xYO122
22223 WMI BE I
.
xHE
221 NE CHI
·
->
:
Both !
creative abrasion
REME G
.
comfortable and whom you like
make you
you feel
uncomfortable,
 Hire people who… make
even those you dislike Het I 00
FMR INTLI TEE THE E IBBHOE
.
Source: Bob Sutton, Weird Ideas That Work (Harvard Business School Press)
-
.
.
.
.
ol E
14 NIH &
attention
to and
their
bosses
 Encourage people to… pay
ignore
and defy
theirobey
bosses
and
peersand
peers
FY POFOIL ENE NO OM AR EUROLY 9007
ER I *
challenge
43 기업가 정신과 기술혁신
US-2 # -8
OE *to0T I
↳27 IE x
get new
ideas, notand
to screen
 Use job interviews to… screen
candidates
recruitcandidates
new employees
E
->
.
OIO
ENINE Fe
.
Sutton and Seelig on Creativity
•
What are the common themes of these suggestions?
OF
44 기업가 정신과 기술혁신
t
.
Upturning Assumptions
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Upturning Assumptions
•
Example: The Circus
http://www.youtube.com/watch?v=oKGBkc77sDw
46 기업가 정신과 기술혁신
Rules for Brainstorming
1. Defer judgment. No evaluation while alternatives are being
generated.
2. Capture all ideas. Wild and divergent ideas are welcome.
3. The quantity of ideas takes precedence over the quality.
4. Build on or modify others’ ideas. Poor ideas that are modified
often become good ideas.
5. Be visual.
6. Hold one conversation at a time.
47 기업가 정신과 기술혁신
Takeaways
•
Need to look at external world to get ideas
•
One can and should be disciplined about idea generation
tool X
rule ol
•
Change creates new opportunities
 There are specific lines of change: technological, regulatory,
consumer tastes, etc.
48 기업가 정신과 기술혁신
.
we it
.
Change Creates Opportunities
TABLE 2.2 Sources of discontinuities.
Society
Technology
Markets
 Aging society
 Innovation
 Deregulation
 Lifelong education  Disruptive
technologies
 Supply chain
disruption
 Food and
population
 Globalization
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 New knowledge
Takeaways
•
Need to look at external world to get ideas
•
One can and should be disciplined about idea generation
•
Change creates new opportunities
 There are specific lines of change: technological, regulatory,
consumer tastes, etc.
•
Not all ideas are good ones
&
I N23 I
 Important to have lots of ideas
O
 Need to evaluate ideas – eventually
50 기업가 정신과 기술혁신
20
.