LOCAL MARKET GEMS
The Web Designer’s Guide
To Pro table Niches
As web designers, we
face the growing
challenge of customers
who want cheap
websites and view our
web design services as a
commodity.
As clients prioritize the
lowest price over quality,
Lee Blue
it's clear that the old way
of doing business is no longer sustainable.
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This handbook will guide you through the process of
de ning your target audience. It includes guiding
principles for selecting high-value clients and over
30 examples of great local niches.
De ning The Perfect Niche
Local businesses that have face-to-face interactions with their
customers present a great opportunity for web designers today.
Focusing on serving local niches with your own proprietary, outcomedriven solution positions you to generate the business results your
clients need while also building a steady stream of revenue for
yourself.
This is what I call developing your Solution First Agency, and it is at
least 3x more pro table than the traditional approach to web design.
Today, the value has shifted off of the implementation of technical
services and onto the generation of business results. The game
changer is that with your Solution First Agency, each client gets both a
website and a monthly marketing plan for their business. The monthly
recurring revenue makes a massive difference in how pro table your
business is.
$10,000 Clients
For example, we charge $100/month for hosting, maintenance, and up
to one hour of support. We also aim to get every client on at least a
$500/month marketing plan. That creates a minimum of $600/month
of recurring revenue. Over 12 months, that’s $7,200 of additional
revenue.
That means your Solution First Agency turns what would have been a
$3,000 one-time website project into a $10,200 client! That’s literally
over 3x more pro table… and that’s just the beginning!
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Let’s take a look at how you can nd high-value clients looking for this
kind of help.
Five Criteria for Ideal Clients
To ensure you are targeting the most pro table clients, focus on local
businesses that meet these ve criteria:
Business to Consumer or
Business to Small Business
These types of clients have customers that are easy to
reach with digital marketing tools making it easier to
get your clients in front of their ideal customers.
Clients With $1,000 Customers
Target clients with customers that have an annual value
of at least $1,000. When your client has high-value
customers, you can generate signi cant revenue for
them without needing a high volume of transactions.
Businesses With $100,000
Annual Revenue Potential
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Work with clients whose businesses can generate over
$100,000 per year, even if they're not there yet. This
ensures that the value of your solution aligns with their
marketing budget. If a business is not capable of
generating at least $100,000 per year, it doesn’t make
sense for them to spend $10,000 or more on their
marketing.
Quick Decision Makers
Target clients that can make quick decisions, avoiding
lengthy board meetings and complex, time-consuming
decision-making processes.
Businesses With Repeat Clients
Focus on businesses whose customers are likely to be
repeat buyers. Repeat buyers are more likely to meet
the $1,000 annual value requirement. Also, businesses
that have repeat clients tend to be more pro table and
capable of generating signi cantly more than $100,000
per year.
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Dentists and orthodontists often have high-value
patients, and their patients require ongoing dental
services, making them great clients for web design and
digital marketing services.
Developing Your Solution
The secret to a successful Solution First Agency is developing your
solution upfront and then showcasing the business results it can
create for your clients. Here's how to make this shift in ve steps.
1. Identify a speci c problem
Find a common challenge faced by your ideal clients and develop a
solution that addresses it.
2. Create your proprietary solution
Build a solution that delivers the outcome your clients need while
showcasing your web design and digital marketing expertise.
3. Focus on results
Clearly communicate the outcomes your client can expect once they
have access to your solution. Emphasize the business results they get,
not the technical services you perform.
4. Develop a compelling pitch
Craft a persuasive pitch that highlights your client’s problem and
shows how your solution creates the outcome that they need. It’s not
important for your client to know exactly how your solution works. The
key to a successful pitch is making sure the client understands why
your solution works.
5. Three pricing tiers
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Create a good, better, best pricing tier structure for your solution. The
top tier includes everything your client needs to get the best results as
fast as possible. The bottom tier only includes the bare minimum,
highest priority features. The middle tier is the sweet spot. Be
prepared for most clients to start with the middle option. They can
always upgrade to the top tier later.
High-Ticket Local Niches
Dental Practices
Dentists and orthodontists often have high-value
patients, and their patients require ongoing dental
services, making them great clients for web design and
digital marketing services.
Local Fitness Studios and Gyms
These businesses cater to loyal, repeat customers and
generally require visually appealing websites to
showcase their facilities, class schedules, and
membership options.
Home Renovation and Improvement Services
Residential contractors, such as kitchen and bathroom
remodelers often have clients with high lifetime values
and are likely to require ongoing marketing and lead
generation services.
Local Boutique Retail Shops
Local boutique retailers often have customers with high
lifetime values from repeat purchases. They also require
visually appealing, user-friendly websites to showcase
their products and potentially could include facilitating
online sales.
Self-Directed Medical Practices
Local dermatologists, chiropractors, and physical
therapists typically have high-value clients, and their
clients often require ongoing services, making them
ideal clients for web design services.
Self-directed medical practices are ones where the
patients are actively searching for their own doctors.
This is in contrast to doctors like surgeons, who receive
the majority of their clients through professional
referrals. They can also bene t from HIPAA-compliant
patient intake forms to streamline their work ow and
reduce medical errors.
Local Automotive Services
Car repair shops and specialized automotive services,
such as custom detailing or performance tuning, often
have high-value clients and require professional
websites to showcase their services. Their clients also
tend to be repeat buyers.
Pet Care Services
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Pet grooming, boarding, and training facilities often
have loyal, repeat customers with high lifetime values
and require visually appealing websites to showcase
their services and facilities. They also need help with
their social media presence and local SEO. Everybody
loves to see cute pets! That helps generate leads.
Local Specialty Food Stores
Gourmet food shops, organic markets, and similar
businesses serve a dedicated customer base and can
bene t from online marketing to reach their target
audience.
Local Catering and Food Services
Local catering companies and specialty food service
providers often have high-value, repeat clients and
require visually appealing websites to showcase their
menus and services. Sharing food pictures on social
media is also an effective way to build awareness and
generate leads.
Local Beauty and Spa Services
Local hair salons, day spas, and beauty treatment
centers typically have high-value clients, and their
clients require ongoing beauty services, making them
great prospects for web design and digital marketing
services.
Landscape Design and Maintenance Companies
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These businesses serve local customers with highvalue projects, such as custom garden designs and
ongoing maintenance services, requiring a strong online
presence to showcase their work. They can also bene t
from a strong social media presence.
Financial Advisory Services
Local nancial planners and advisors offer high-value
services to their clients, such as wealth management
and retirement planning, and need a professional online
presence to build trust with potential clients. They also
tend to have long-term relationships with their clients.
Tax Planning and Bookkeeping Services
Local tax professionals and bookkeepers need an
engaging online presence to showcase their expertise,
build trust, and attract clients. Local SEO is also an
important part of their online success.
Portrait Photographers
Professional photographers who specialize in weddings,
bridal portraits, and special events need an attractive
website to showcase their portfolio and attract new
clients. They can also bene t from setting up customer
portals to help sell prints and other tangible products
using the pictures from their photo shoots.
Local Day Spas and Wellness Centers
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These businesses offer premium services to customers
in their immediate area, often have repeat clients, and
bene t from an attractive online presence to entice new
customers. Social media management and local SEO
are also important.
Nutritional Counseling and Coaching
Nutritionists and health coaches offer high-value
services to help their clients develop customized meal
plans and achieve wellness goals. A professional
website is crucial for attracting new clients. They can
also bene t from a website that includes a private
members area to share premium content with their
clients behind a paywall.
Holistic Health Practitioners
Local acupuncturists, naturopaths, and other holistic
health providers need an informative and engaging
website to explain their services and attract new clients
seeking alternative health solutions. They can also
bene t from HIPAA-compliant patient intake forms to
streamline their work ow and reduce medical errors.
Weight Loss Coaches and Clinics
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These businesses offer high-value, personalized weight
loss programs and ongoing support for their clients. A
strong online presence is essential to showcase
success stories and attract new clients. Social media
management is also important.
Pest Control Services
Local pest control companies are very likely to have
consistent business from repeat customers. A
professional website is essential for showcasing their
pest control solutions, explaining their methods, and
attracting new clients. Google ads are also very
effective.
HVAC Services
Heating, ventilation, and air conditioning (HVAC)
companies offer services, such as installation,
maintenance, and repair of HVAC systems. While the
installation is a one-time event, the maintenance and
repair services create loyal repeat customers. Consider
helping them create a VIP subscription program that
includes special perks for a recurring annual fee.
Plumbing Services
Local plumbing companies offer services, such as
emergency repairs, installations, and maintenance. They
often have repeat clients and thrive on word-of-mouth
referrals. Create high-quality business cards for them
that they can give to their customers to make it easier
to refer a friend. A professional website is important for
building trust and attracting new clients in need of
plumbing solutions. Google ads work very well for local
plumbers too.
Lawn Care Services
Local lawn care companies have long-term
relationships with their clients. To make sure their
customers feel comfortable and safe having these
service providers at their homes, an engaging website is
essential for showcasing their work, building trust, and
attracting new leads. An active social media presence is
also a great way to showcase their work and connect
with new customers.
Martial Arts Studios
Local martial arts studios provide high-value training in
various disciplines, such as karate, taekwondo, or
Brazilian jiu-jitsu. A professional website is a great way
to display class schedules, introduce instructors, and
explain their training approach to attract new students.
They should also be sharing student achievements and
special events on social media.
Yoga Studios
Yoga studios offering services such as group classes,
workshops, and private sessions need a strong website
and social media presence for showcasing their
classes, promoting events, and providing information on
instructors and class styles.
Dance Studios
Local dance studios provide dance instruction in
various styles, such as ballet, jazz, or hip-hop, for all
ages and skill levels. They often have multi-year
relationships with their students. An attractive website
is very helpful for promoting class schedules,
highlighting instructors’ expertise, and showcasing
performances.
Juice Bars
Local juice bars offer health-focused products like coldpressed juices, smoothies, and acai bowls. A welldesigned website is necessary for highlighting their
menu, showcasing the quality of their ingredients, and
promoting any special offers or events. An online
ordering system could also be an attractive feature for
customers.
Farmers Markets
Farmers markets provide locally-sourced produce and
artisanal products to their communities. A professional
and visually appealing website is essential for
promoting the market’s schedule, showcasing vendors,
and sharing information about special events or
promotions. The website can also serve as a platform
for telling the stories of local farmers and artisans.
Beauty Schools
Local beauty schools provide education and training in
various areas, such as cosmetology, esthetics, and
makeup artistry. A well-designed website is crucial for
showcasing the school’s programs, highlighting the
quali cations of instructors, and providing information
on tuition and nancial aid. The website can also
feature success stories of alumni and help prospective
students understand the career opportunities available
to them after completing the program. Of course, social
media management plays a big role in their marketing
as well.
Residential Cleaning Services
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Local residential cleaning businesses offer services
such as regular home cleaning, deep cleaning, and
move-in/move-out cleaning. A professional and visually
appealing website is essential for displaying the range
of services offered, promoting special offers or
packages, and providing a simple way for potential
customers to request a quote or book a cleaning
appointment. The website can also highlight the
company’s commitment to quality, eco-friendly cleaning
practices, and exceptional customer service. Google
ads are very effective too.
Let’s Do It!
Here’s What You Get:
• Personalized guidance on how to land high-ticket clients
• We’ll review your website and optimize it for lead generation
• You’ll discover how to package and price $10,000+ solutions
• Exclusive access to and training from our SEO white-label team
• Con dence that no matter what comes up, we’ve got your back!
The goal is for Blue Theory to be the best mentoring
program for web designers who want to make
6- gures working from home with a laptop.
I literally guarantee it.
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