All Business Management IB Terms to know Topic 1 – Business organisation and environment 1.1 Intro to Business Management Business Transformation process of inputs to outputs Functions of a business (HR, Finance, Marketing, Operations) Sectors of business o Primary, secondary, tertiary, quaternary (and quintenary) o Horizontal/vertical integration in a sector Nature of business activity in each sector Industrialisation (growth of secondary sector) Entrepreneur vs intrapreneur Qualities of an entrepreneur: o Innovative, problem solving, self-motivated, risk-taking, belief in self Reasons for starting a business o Rewards, independence, experience, necessity, market gap, sharing an idea Steps in starting up a business Problems that a new business might face Elements of a business plan o Exec. Summary o Opportunity, aims, objectives, strategies o All four functions 1.2 Types of Organisations Public vs private sector distinction For-profit commercial organisations o Sole trader o Partnership o Private limited company o Public limited company For-profit social organisations o Cooperatives o Microfinance providers o Public-private partnerships (PPP) Non-profit social enterprises o NGOs o Charities 1.3 Organisational Objectives Vision (future) and mission (now) statements Aims Objectives o Strategies o Tactics o Operational objectives Strategies and tactics evolved from aims and objectives Internal (OH FLOP) and external (STEEPLE) environment changes result in changed objectives Impact of implementing ethical objectives Importance of CSR in modern context SWOT analysis o Growth strategies (SO) o Re-orientation strategies (WO) o Defusing strategies (ST) o Defensive strategies (TW) Ansoff matrix o Market penetration o Market development o Product development o Unrelated/related diversification 1.4 Stakeholders "Stakeholders are any individual, groups of individuals, businesses or any other party who have a direct interest or are impacted by the business and its decisions." Interests of internal stakeholders o Managers o shareholders o Employees Interests of external stakeholders o Suppliers o Creditors o Government o Customers o Pressure groups o Unions There can be areas of mutual benefit across many stakeholders Stakeholders/individuals with high interest and high influence in the business should be please preferentially (Johnson and Scholes power-interest model) 1.5 External Environment STEEPLE Analysis Changes in each external factor has implications for a business, depending on stage of business cycle Business cycle o Expansion --> peak --> recession --> trough repeat 1.6 Growth and Evolution Scale of operations: max output that can be achieved by utilising all available resources/inputs Economies of scale: the reduction of a firm's cost per unit as a result of an increase in scale of operations whilst minimising costs, both internal and external (efficiency maximised) o Internal: managerial, financial, purchasing, risk-bearing, marketing Lower costs achieved through buying power o External: customers, employees From external factors Diseconomies of scale: an increase in business costs per unit due to a larger scale of operation beyond a certain size (inefficient) Small (annual revenue less than $50 million) vs large organisations Internal growth o Selling more products, diversifying, new branches External growth o Mergers and acquisitions/takeovers o Joint Ventures o Strategic Alliance o Franchising Domestic businesses have increased competition, need for brand awareness, and collaboration due to globalisation Reasons to operate as an MNC and disadvantages Impacts of MNCs on host countries o New job opportunities, total output increase, but could exploit local workforce 1.7 Organisation Planning Tools (HL) Decision Tree Fishbone Diagram Gantt Chart Forcefield analysis Topic 2 – Human Resource Management 2.1 Functions and evolution of HRM HRM Work force planning Labour Turnover = (no. of staff leaving per year/avg. total staff employed) x 100 o Acceptable level dependent on industry standards External factors which influence HRM Stages in recruitment (first stage of HR plan) o Identify need, define job, attract candidates, select best option Elements of a contract Types of training (second stage of HR plan) o On the job Induction Mentoring o Off the job o Cognitive o Behavioural Appraisal Methods (third stage of HR Plan) o 360 degree feedback o Summative o Formative o Self-appraisal Dismissal/redundancy (final stage of HR plan) o Resignation. Dismissal, redundancy, retirement Different work practices + impacts on employees/employers o Part-time work o Temporary employment o Flexitime employment o Teleworking o Migration for work Outsourcing, off-shoring and re-shoring (adv and disadv) Impact of innovation, ethical practices and cultural differences on HRM 2.2 Organisational Structure Terminology o Delegation o Span of control o Levels of hierarchy o Chain of command o Bureaucracy o (de)centralisation o De-layering Types of structures o Tall/vertical o Horizontal/flat o Hierarchical o By Region o By product o By function Organisational Charts o Project-based organisation Delegation by project o Shamrock organisation Retain essential, skilled workforce, all other things outsourced Impacts of cultural differences and innovation on communication in an organisation 2.3 Leadership and Management Functions of management: o Planning, organising, commanding, coordinating and controlling Role of managers (handle logistics, best way to advance business aims and objectives) vs leaders (deal with people, motivating and inspiring) Leadership styles o Autocratic o Democratic o Paternalistic o Laissez-Faire o Situational Ethical and cultural considerations in leadership styles 2.4 Motivation Why motivation is important Indicators of poor motivation Motivation Theories: o Taylor's "Scientific Management" Theory Pursuit of the best, most efficient practice supersedes all else o Maslow's Hierarchy of Needs Physical, safety, social, esteem, self-actualisation More motivation found higher in pyramid/hierarchy o Herzberg Motivation and Hygiene Theory Motivators: achievement, recognition for work, job enrichment, enlargement, empowerment (intrinsic, in the job) Hygiene factors: salary, working conditions, interactions with others, administration, supervision (extrinsic, surround the job) o Adam's Equity Theory Employees should be compensated fairly for the inputs they put in, and are demotivated otherwise Inputs and outputs o Pink Theory Autonomy Mastery Purpose Financial rewards o Salary o Wages o Commission o Profit-related pay o o o Performance-related pay Employee share ownership schemes Fringe payments (perks) i.e. discounts/tax benefits Non-financial rewards o Job enrichment o Job rotation o Job enlargement o Empowerment o Purpose/opportunity to make a difference o Teamwork Mix of financial/non-financial rewards motivate employees differently in different cultures 2.5 Organisational Culture Definition of organisation culture How is it evident/experienced? Types of organisation cultures o Role culture o Power culture o Person culture o Task culture Edgar Schein’s Model of Organisational Culture o Artefacts (spoken) o Values o Underlying assumptions (unspoken) Culture clash o Reasons for culture clash o Consequences Influence of individuals on culture and culture on individuals 2.6 Industrial/Employee Relationships Employer/employee representatives o Employees - trade union o Management - employer representatives/associations Methods used by employees (basically being as annoying as possible to make them listen) o Collective bargaining o Strike-action --> walkout o Slowdowns/go-slow o Work-to-rule o Overtime work Methods used by employers o Lock-outs o Negotiation/collective bargaining o Threat of redundancies o Threat of closure o Changes to contracts Sources of conflict in a workplace o Communication issues, culture clashes, contrasting views, new changes, competition Approaches to conflict resolution o Arbitration o o o o Conciliation No-strike agreement Single unions agreement Employee participation and industrial democracy --> more engagement between parties to improve relations Reasons for resistance to change o Inertia o Fear of the unknown o Self-interest o Lack of trust of new changes o Misinformed/misunderstood reason for change in the first place Reducing impact of change and resistance to change Topic 3 – Finance and Accounts 3.1 Sources of Finance Capital Expenditure Revenue Expenditure Necessity for balance between the two Internal Sources of Finance: o Retained profit o Sale of fixed assets o Personal Funds External Sources of Finance: o Share Capital (equity (the value of shares issued by a company) finance) o Debt factoring o Loan Capital o Business Angels o Venture Capital o Grants/Subsidiaries o Overdrafts o Leasing o Trade credit Short, medium and long-term finance Adv and diadv of different sources of finance 3.2 Costs and Revenues Fixed Costs Variable Costs Semi-variable costs Direct costs Overheads/Indirect Costs TR includes many revenue streams 3.3 Break-even Analysis Contribution per unit = selling price - variable costs Total contribution = contribution x quantity = total revenue - total variable costs Profit = total contribution - fixed costs BEQ = fixed assets/contribution per unit, TR = TC Break even revenue = BEQ x Quantity sold Target profit output = (fixed costs + target profit)/(price - variable costs) Effect of price or cost changes on BEA Benefits and limitations of BEA 3.4 Final Accounts (some HL) Why stakeholders are interest in accounts of a firm (managers, employees, customers, governments, shareholders, media etc.) Ethical principles in accounting: Integrity, objectivity, professionalism, competence, confidentiality Profit and Loss (Income) Statement o Flow of business expenditure/revenue over a time period o Trading account Revenue - COGS = Gross Profit o Profit and Loss Account Gross profit - expenses - interest - tax = Net Profit o Appropriation Account Retained Profit = Net Profit - Dividends o Strengths and weaknesses Balance Sheet o Snapshot of organisation's financial position at a given time o Total Assets = Total Liabilities + Equity o Assets Fixed (>12 months) and current assets o Liabilities Long-term (>12 months) and current o Equity Share Capital and Retained Profit finances the net assets o Working Capital (net current assets) = current assets - current liabilities o Total assets less liabilities = fixed assts + current assets - current liabilities o Capital Employed = fixed assets + working capital = total assets less liabilities o Net assets = capital employed - long-term liabilities Patents, copyright, trademarks, goodwill as intangible assets Depreciation o Straight-line method o (Total depreciation)/Number of years = Annual depreciation o Reducing-balance method o Netbook valuen = netbook valuen-1 - (netbook valuen-1 x rate of depreciation %) o Final net book value = Initial(1 - rate)no of years o Characteristics and advantages/disadvantages of both 3.5 Profitability and Liquidity Ratios GPM, NPM and ROCE (given on formula sheet) Ways to improve each: o GPM o Increase price/quantity sold o More economies of scale --> more automation etc o o o o Lower COGS, cheaper suppliers etc NPM Reduce expenses specific to business operations ROCE o o Reduce capital employed --> pay out long term liabilities Reduce equity and retained profit --> invest more into assets Current Ratio/Acid Test Ratio (given on formula sheet) o Current Ratio o Reduce short-term liabilities --> more long term o Sell fixed assets to increase cash o Negotiate longer credit terms with suppliers o Encourage debtors to pay back quicker o Acid Test o Sell of stock through price specials --> reduces potential revenue o Better stock management, JIT vs JIC 3.6 Efficiency Ratio Analysis (on formular sheet) Efficiency ratios: assess utilisations of firm’s resources in terms of assets and liabilities (solvency) Inventory/Stock Turnover Ratio Debtors Days Creditor Days Gearing Ratio 3.7 Cash Flow Cash flow is different to profit, can have positive cash flow but a loss Working capital cycle: o Desirable to reduce credit length to increase current assets and maintain steady cash flow Cash flow forecast o Prediction of firm's cash inflows and outflows over time period in a financial document (based on past monthly trends) o Opening cash balance o Total cash inflows (receipts) o Total cash outflows o Net cash inflow o Closing cash balance (net cash + opening) = opening cash balance of next time interval o Adv and disadv Investment, profit and cash flow change as business advances in business cycle Causes of cash flow issues Dealing with problems: o Reduce outflows o Increase inflows o Seek additional sources of finance 3.8 Investment Appraisal Qualitative techniques to evaluate viability of a proposed investment for a business Payback Period (PBP) = initial investment cost/annual net cash flow OR investment cost/contribution per month o Adv and disadv Average Rate of Return (ARR) = profit (contribution)/years x 100/capital cost Present Value (PV) = Cost x Discount Factor Net Present Value = sum of present values - original cost 3.9 Budgets (HL) Importance of budgeting Cost centre Profit centre Roles of cost and profit centres Adverse and Favourable variances Strategic planning Roles of budgets and variances in strategic planning Topic 4 – Marketing 4.1 The Role of Marketing Marketing, relation to HR, Finance and Operations Tangible goods are marketed differently than services Product Orientation Market Orientation Commercial Marketing Social Marketing Characteristics of a market: Market Share Market Leadership Marketing objectives of for-profit vs non-profit businesses Unethical marketing, impact of innovation and culture on marketing strategies/objectives 4.2 Marketing Planning Marketing Plan and its role Four P's, product, price, promotion, place Appropriate marketing mix of the four for each business Market Segmentation (demographic, geographic, psychographic) Undifferentiated and differentiated targeting (target market) Niche marketing --> micromarketing --> mass marketing Consumer profiles of segmented market Product perception/position map Importance of USP 4.3 Sales Forecasting Sales forecasting Time series analysis 3-part moving averages, 4-part moving averages (8-part moving total) Extrapolation Average seasonal, cyclical variations 4.4 Market Research Use of market research Primary Research Methods: o Surveying o Interview o Focus group o Observation Secondary Research Methods: o Government publications o Market Analysis o Media Articles o Academic Journals Ethical considerations behind market research Quantitative vs qualitative research Methods of Sampling: o Quota sampling o Random sampling o Stratified sampling o Cluster sampling o Snowball sampling o Convenience sampling Representations of results: tables, graphs, 5-point analysis (box plot) 4.5 The four Ps (product, price, promotion, place) Product Product life cycle: Development, introduction, growth, maturation, saturation, extension/decline Extension strategies for products Relationship between investment, profit and cash flow in different stages of product life cycle Boston consulting group matrix (BCG), shows growth vs market share o Products put into four categories, stars, cash cows, dogs and question marks o Strategies to convert question marks into stars, sell off dogs to invest in cash cows and harvest profits from stars (holding, building, divesting, harvesting strategies) Aspects and importance of branding Types of branding: family, product, company, own-label or manufacturer's branding Importance of packaging Price Pricing strategies (adv and disadv) o Cost plus (mark up) o Penetration o Skimming o Psychological o Loss Leader o Price discrimination o Price leadership o Predatory Promotion Promotion: Above the line and below the line Promotional mix between the two considering stage of business cycle Viral Marketing Social Media Marketing Social Networking because of technological advancement Innovative, guerrilla marketing as a strategy Place Place in the marketing mix Zero-intermediary channels One-intermediary channel Two-intermediary channel Industry considerations and adv/disadv for each 4.6 The Extended Marketing Mix of Seven Ps (HL) People Employee-consumer relationships, measurements of effectiveness Impact of cultural environment on these Processes The importance of delivery processes in services o Payment methods, waiting times, customer assistance/service, after-sales care, delivery Physical Evidence The importance of tangible evidence in marketing a service The seven Ps in a service-based market 4.7 International Marketing (HL) Methods of entry into international markets o Exporting o International franchising o Joint ventures o Licensing o Direct investments in subsidiaries Opportunities and threats posed by entry into international markets Implications of international marketing: o Language and cultural differences o Legal differences o Political environment o Economic environment o Infrastructure o And how they impact daily operations and marketing strategies Cultural differences in marketing mix from international marketing Implications of globalisation in international marketing 4.8 E-commerce Ubiquity, personalisation, accessibility, interactivity, universal standards, integration, global, features of E-commerce The effect of changing technology and E-commerce on the marketing mix B2B, B2C, C2C types of E-commerce Costs and benefits of E-commerce Topic 5 – Operations Management 5.1 - The Role of Operations Management Operations Production Interconnection with other functions of business Factors of production Triple Bottom Line (people, planet and profit OR social, ecological and economic) 5.2 - Production Methods Job Production Batch Production Mass (flow/line) Production Cell Production Best method determined by factors in and out of control 5.3 - Lean Production and Management (HL) Lean production o Waste o Kaizen (continuous improvement) o Just-in-time o Kanban o Andon Cradle-to-cradle design Quality control and assurance Quality improvement o Quality circles o Benchmarking o TQM National and international quality standards o ISO9000 to ISO9002 5.4 - Location Can lead to a business's demise/success External and internal factors impact a business's decision on its location o Outsourcing/subcontracting o Offshoring o Reshoring Social/environmental impacts of location, CSR must be maintained 5.5 - Production Planning (HL) Supply chain management (SCM) Physical flow to consumer, informative flow to supplier JIT vs Just-in-case Stock control costs o Having too much vs not having enough Economic order quantity (EOQ) is desired in these costs Use of stock control charts o Min/max stock, buffer stock, lead time, re-order level, re-order quantity, stockout level Capacity Utilisation Rate Productivity Rate o Labour productivity rate CTB vs CTM, lower price is chosen by business, but also must consider qualitative factors (e.g. lead time) 5.6 - Research Development (HL) R&D Requires strong teamwork, leadership, communication Advantages a country, can be advantageous and disadvantageous for a business Think of idea --> discuss concept --> research market --> budget the idea --> build prototype --> test --> launch Unmet needs of consumers, known and unknown should be met in R&D Intellectual property protection o Patents, Copyright, Trademarks PPPP Innovation o Product, process, position, paradigm Innovative creativity vs adaptive creativity Factors that affect R&D strategies and methods: o Legal constraints, ethical concerns, organisation structure, pace of change, past experience, competition 5.7 Crisis Management (HL) Crisis Crisis Management - Reactive o Transparency, communication, speed, control Contingency Planning - Proactive o Cost, time, risks, safety