INDUSTRIES & MARKETS
Coffee-market data & analysis
Market Insights report
August 2023
Table of Contents
Overview
Appendix
Summary
5
Product Overview
28
Market Definition
6
Author
29
Key Takeaways
7
Market Numbers
Revenue
2
9
Average Revenue per Capita
12
Average Volume per Capita
15
Volume
18
Price per Unit
21
Fairtrade Revenue Share
24
Online Revenue Share
25
Mobile/Desktop Split
26
STATISTA MARKET INSIGHTS
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CHAPTER 1
Overview
The Coffee market is a fast growing market
Overview: Summary
Summary
Coffee continues to thrive as one of the most consumed beverages globally.
One notable trend in the coffee market is the growing demand for specialty
certifications like Rainforest Alliance and Fairtrade, which assure consumers that
the coffee they purchase meets certain social and environmental standards.
coffee. Consumers are seeking unique and high-quality coffee experiences while
The coffee market is expected to continue its upward trend, driven by factors
exploring various flavor profiles.
such as expanding coffee consumption in emerging markets, premiumization,
Also, coffee brewing methods continue to evolve, offering consumers diverse and
personalized coffee experiences. Alternative brewing methods like capsule coffee,
AeroPress, and cold brew have gained popularity. These methods allow coffee
lovers to experiment with different brewing techniques, extraction times, and
flavor profiles, enhancing their overall coffee enjoyment.
Another significant trend in the coffee market is the increasing emphasis on
sustainability and ethical sourcing. Consumers are becoming more conscious of
the environmental and social impact of coffee production. They seek out brands
that prioritize fair trade practices, promote sustainable farming methods, and
support the livelihoods of coffee farmers. This trend has led to the rise of
5
Sources: Statista Market Insights 2023
and the rising demand of organic and fairly traded products.
Coffee is an important part of the Hot Drinks market
Overview: Market Definition
Market definition
The Coffee market consists of Roast Coffee in the form of ground coffee and
whole beans, that is prepared with coffee machines or a French press, as well as
Instant Coffee that only requires the addition of hot water.
The Coffee market is divided into Roast Coffee and Instant Coffee.
Roast Coffee includes coffee in the form of ground coffee and whole beans.
Instant Coffee includes soluble coffee that only requires the addition of hot water.
The market comprises revenue and average revenue per capita, volume and
average volume per capita, price per unit (per kilogram), as well as sales channels.
Per capita figures refer to the whole population. The data only covers at-home
sales (e.g. sales via supermarkets, hypermarkets, convenience stores). All prices
include all sales and consumption taxes and are valued at consumer prices.
In retail, the biggest player in the Coffee market is Nestlé whose Nespresso and
Nescafé brands are globally recognized household names. Other important
6
Sources: Statista Market Insights 2023
players are Jacobs Douwe Egberts (JDE), Tchibo, J.M. Smucker and Lavazza.
Coffee accounted for 40.13% of the Hot Drinks market revenue in 2022
Overview: Key Takeaways and in scope / out of scope
Key Takeaways
Revenue in the Coffee market amounts to US$88bn in 2023. The market is expected
In scope
Out of scope
to grow annually by 4.61% (CAGR 2023-2028).
This segment includes:
This segment excludes:
In global comparison, most revenue is generated in the United States (US$11,000m
• Roast Coffee, such as Peet's Coffee
• Tea and other Hot Drinks
• Instant Coffee, such as Nescafé Gold
• Coffee (Ready To Drink), such as
Starbucks Frappuchino
in 2023).
In relation to total population figures, per person revenues of US$11.50 are
generated in 2023.
In the Coffee market, volume is expected to amount to 6.8bn kg by 2028. The
market for Coffee market is expected to show a volume growth of 2.4% in 2024.
The average volume per person in the Coffee market is expected to amount to
0.80kg in 2023.
7
Sources: Statista Market Insights 2023
CHAPTER 2
Market Numbers
Coffee revenues are estimated to increase at a CAGR(1) of 4.0% from 2018 to
2028
Market Size: Global
Revenue in billion US$
+4.0%(1)
75.0
24.7
75.2
25.2
73.9
25.2
79.6
27.3
83.1
28.5
88.4
30.3
50.2
50.0
48.7
52.3
54.6
58.0
2018
2019
2020
2021
2022
2023
Roast Coffee
9
Notes:
(1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2023
93.2
32.1
97.6
33.8
101.9
35.3
106.3
37.0
110.7
38.7
61.1
63.9
66.6
69.3
72.0
2024
2025
2026
2027
2028
Instant Coffee
With revenue of US$ 30.8 billion, Europe is the biggest market among selected
regions in 2022
Market Size: Regional Comparison (1/2)
Revenue in billion US$
+3.9%(1)
+4.6%(1)
38.7
+5.4%(1)
32.9
30.8
25.1
30.1
22.0
+10.3%(1)
6.9
3.8
2022
2028
Europe
10
Notes:
(1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2023
+6.7%(1)
2022
2028
Africa
2022
2028
Americas
2022
2028
Asia
1.4
2.1
2022
2028
Australia & Oceania
With revenue of US$ 10.6 billion, the United States is the biggest market among
selected countries in 2022
Market Size: Regional Comparison (2/2)
Revenue in billion US$
+3.4%(1)
12.9
10.6
+4.1%(1)
8.0
6.3
+7.8%(1)
+7.6%(1)
2.5
1.6
2022
2028
China
11
Notes:
(1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2023
1.7
2022
2028
United States
2022
+1.9%(1)
2.7
2028
United Kingdom
2022
2028
Germany
2.3
2.6
2022
2028
France
Coffee average revenue per capita is estimated to increase at a CAGR(1) of 3.0%
from 2018 to 2028
Market Size: Global
Average revenue per capita in US$
+3.0%(1)
10.2
3.4
10.2
3.4
9.9
3.4
10.5
10.9
Notes:
4.7
4.8
4.3
4.5
7.6
7.9
8.2
8.5
8.7
9.0
2023
2024
2025
2026
2027
2028
6.9
6.8
6.5
6.9
2018
2019
2020
2021
2022
Sources: Statista Market Insights 2023
13.8
3.8
7.2
(1) CAGR: Compound Annual Growth Rate
4.1
4.0
12.5
13.4
3.6
Roast Coffee
12
11.5
12.0
12.9
Instant Coffee
With average revenue per user of US$ 36.3, Europe is the biggest market among
selected regions in 2022
Market Size: Regional Comparison (1/2)
Average revenue per capita in US$
+3.9%(1)
+5.5%(1)
45.7
48.1
+4.0%(1)
36.3
35.0
31.5
25.0
+4.7%(1)
+7.9%(1)
4.9
3.1
2022
2028
Europe
13
Notes:
(1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2023
2022
2028
Africa
2022
2028
Americas
4.9
6.4
2022
2028
Asia
2022
2028
Australia & Oceania
With average revenue per user of US$ 75.2, Germany is the biggest market
among selected countries in 2022
Market Size: Regional Comparison (2/2)
Average revenue per capita in US$
+4.2%(1)
96.5
75.3
31.5
1.7
2022
2028
China
14
Notes:
(1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2023
2022
38.7
37.2
39.4
35.7
25.2
+7.4%(1)
1.1
+1.6%(1)
+7.4%(1)
+2.8%(1)
2028
United States
2022
2028
United Kingdom
2022
2028
Germany
2022
2028
France
Coffee volume are estimated to increase at a CAGR(1) of 1.8% from 2018 to 2028
Market Size: Global
Volume in billion kilograms
+1.8%(1)
5.9
6.1
Notes:
6.7
6.8
6.2
6.3
1.5
1.6
1.6
1.6
5.7
5.8
1.3
1.3
1.3
1.4
1.4
1.4
1.5
4.4
4.5
4.5
4.6
4.7
4.7
4.8
4.9
5.0
5.1
5.2
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
5.8
Roast Coffee
15
6.6
6.4
(1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2023
Instant Coffee
With volume of 2.5 billion kilograms, Americas is the biggest market among
selected regions in 2022
Market Size: Regional Comparison (1/2)
Volume in billion kilograms
+1.6%(1)
2.7
2.5
+0.8%(1)
2.0
1.9
+3.2%(1)
1.4
1.2
+3.4%(1)
0.5
2022
2028
Europe
16
Notes:
(1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2023
+3.8%(1)
0.6
2022
2028
Africa
2022
2028
Americas
2022
2028
Asia
0.1
0.1
2022
2028
Australia & Oceania
With volume of 1.0 billion kilograms, the United States is the biggest market
among selected countries in 2022
Market Size: Regional Comparison (2/2)
Volume in billion kilograms
+1.3%(1)
1.0
1.1
+0.4%(1)
0.4
0.4
+4.3%(1)
+4.3%(1)
0.1
0.1
2022
2028
China
17
Notes:
(1) CAGR: Compound Annual Growth Rate
Sources: Statista Market Insights 2023
2022
2028
United States
0.1
0.1
2022
2028
United Kingdom
2022
2028
Germany
0.0%(1)
0.2
0.2
2022
2028
France
Coffee volume per capita are estimated to increase from 2018 to 2028
Market Size: Global
Volume per capita in kilograms
0.7
0.6
0.6
0.6
0.6
0.6
0.6
0.6
0.6
0.6
0.6
0.6
0.6
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
0.5
0.4
0.3
0.2
0.1
0.0
2018
Instant Coffee
18
Sources: Statista Market Insights 2023
Roast Coffee
Americas has the biggest market in Coffee volume per capita in 2028
Market Size: Regional Comparison (1/2)
Volume per capita in kilograms
3.0
2.5
2.4
2.4
2.2
2.4
2.2
2.0
2.0
2.0
0.4
0.4
1.5
2.2
2.2
2.3
2.2
2.2
1.9
1.9
2.0
2.0
0.3
0.4
0.4
0.4
2.3
2.3
2.6
2.6
2.6
2.6
2.5
2.5
2.5
2.4
2.3
2.3
2.1
2.1
2.2
2.2
2.2
0.4
0.4
0.4
0.4
0.4
1.0
0.5
0.2
0.0
2018
0.2
0.2
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
Africa
19
Sources: Statista Market Insights 2023
Americas
Asia
Australia & Oceania
Europe
With volume per capita of 4.8 kilograms, Germany is the biggest market among
selected countries in 2022
Market Size: Regional Comparison (2/2)
Volume per capita in kilograms
5.0
4.8
4.8
4.8
4.9
4.9
4.9
5.0
4.6
4.7
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.1
3.1
3.1
2.9
3.0
2.9
2.9
2.9
2.8
2.8
2.8
2.8
2.8
2.8
0.9
1.0
1.0
0.9
1.0
1.0
1.1
1.1
1.2
1.2
1.2
0.0
0.0
0.0
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
4.9
4.8
3.1
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
2018
China
20
Sources: Statista Market Insights 2023
France
Germany
United Kingdom
United States
Coffee price per unit are estimated to increase from 2018 to 2028
Market Size: Global
Price per kilogram in US$
25
20
19.1
19.1
19.2
20.1
20.5
15
11.5
22.8
23.4
23.9
21.3
21.9
22.3
12.9
13.3
13.6
14.0
2025
2026
2027
2028
11.2
10.9
11.4
11.7
12.3
12.6
2019
2020
2021
2022
2023
2024
10
5
0
2018
Roast Coffee
21
Sources: Statista Market Insights 2023
Instant Coffee
Australia & Oceania has the biggest market in Coffee price per unit in 2028
Market Size: Regional Comparison (1/2)
Price per kilogram in US$
22
20
18
17.2 16.6
17.5 15.6
17.6
16
14
15.0
14.5
12
10.6
10.4
10
8
9.3
6
14.9
9.7
15.7
18.2
17.7
16.0
9.8
18.4
17.9
17.5
16.5
10.5
10.1
9.0
8.6
8.6
8.5
2019
2020
2021
2022
18.9
9.2
18.8
19.4
19.3
18.1
10.8
9.8
19.7
19.9
20.4
20.1
21.0 20.5
18.5
18.9
19.4
11.1
11.4
11.9
10.5
11.2
21.0
21.5
19.8
12.6
11.7
12.0
2027
2028
4
2
0
2018
Africa
22
Sources: Statista Market Insights 2023
Americas
2023
Asia
2024
Australia & Oceania
2025
Europe
2026
With price per unit of US$ 25.6, the United Kingdom is the biggest market
among selected countries in 2022
Market Size: Regional Comparison (2/2)
Price per kilogram US$
35
30
25
22.5
21.6
21.8
21.6
24.5 23.1
22.3
20
15
10
14.9
14.1
14.4
10.6 10.7
10.7
2019
2020
23.8
25.6
15.8
15.5
10.7
10.6
11.1
12.4
10.7 12.1
10.7
2021
2022
30.2
30.8
31.4
29.0
29.6
24.7
25.1
25.5
25.9
26.4
17.7
18.2
18.7
19.1
19.5
17.1
13.0
13.2
13.5
13.7
13.9
14.0
11.0
11.2
11.4
11.7
11.9
12.1
2023
2024
2025
2026
2027
2028
27.9
24.2
5
0
2018
China
23
Sources: Statista Market Insights 2023
France
Germany
United Kingdom
United States
Coffee Fairtrade revenue share are estimated to increase from 2018 to 2028
Market size: Worldwide (6/6)
Fairtrade revenue share
1.0
0.9
0.83
0.87
0.8
0.86
0.86
2021
2022
0.91
0.92
0.93
2023
2024
2025
0.95
0.98
0.99
2026
2027
2028
0.73
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0.0
2018
24
Sources: Statista Market Insights 2023
2019
2020
In the Coffee market online revenue share reached 8.0% in 2022
Further Market Analysis
Online revenue share
100.0%
3.0%
100.0%
3.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
5.0%
7.0%
8.0%
8.0%
10.0%
12.0%
12.0%
13.0%
97.0%
97.0%
95.0%
93.0%
92.0%
92.0%
90.0%
88.0%
88.0%
87.0%
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
Offline
25
Sources: Statista Market Insights 2023
Online
In the Coffee market mobile revenue share reached 49.0% in 2022
Further Market Analysis
Mobile/desktop split
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
41.0%
43.0%
43.0%
46.0%
49.0%
52.0%
54.0%
56.0%
58.0%
60.0%
51.0%
48.0%
46.0%
44.0%
42.0%
40.0%
2022
2023
2024
2025
2026
2027
59.0%
2018
57.0%
2019
57.0%
2020
54.0%
2021
Desktop
26
Sources: Statista Market Insights 2023
Mobile
CHAPTER 3
Appendix
STATISTA MARKET INSIGHTS
Market Insights – market data,
forecasts, and qualitative insights
Gain a better understanding of markets across 190+ geographical entities – on
a global, regional, country, and/or state level. Access our data via web
interface, download (XLS, PDF, PPT), or reports. Benefit from our 48-hour
customer service guarantee.
• 10 sectors: advertising & media, consumers, countries, digital sector,
finance, health, industrial sector, mobility, and technology
• 1,000+ markets, e.g., FinTech, Food, or Robotics
• KPIs, e.g., revenue, market shares, prices, and volume
• Features: Compare countries & regions, change currencies, select
visualizations, and/or customize downloads
• Use cases: sales planning, investment decision support, resource
allocation, and portfolio management
Go to Market Insights
28
Find out more on:
https://www.statista.com/outlook/
10
190+
1,000+
400+
sectors
geographical
markets
reports
entities
Author
Henning Vuo
Junior Analyst
h.vuo@statista.com
Henning Vuo studied Economics (B.Sc.) at the University of Hamburg and
Economics (M.Sc.) at the Justus Liebig University Giessen. In Market Insights, he is
mainly responsible for the beverage market (Alcoholic Drinks, Non-Alcoholic Drinks
& Hot Drinks).
29
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